Advertisers take on ARCON for over-regulation

The Advertisers Association of Nigeria has accused the Advertising Regulatory Council of Nigeria of overstepping its regulatory powers.

In a statement signed by its executive board, ADVAN said it was over the top for ARCON as a regulator to demand the outcome of an ongoing commercial and contractual dispute that has already been reported to the relevant authorities while is neither a law enforcement agency nor a court of law.

The group urged ARCON to focus on creating structures that make it easier to do business in an already chaotic advertising environment and to be the catalyst for peaceful coexistence between stakeholders.

He said: “We would like to reiterate that the entire industry is best served in an atmosphere of collaboration, mutual respect and trust. We therefore urge ARCON and other relevant stakeholder associations to consider companies that represent the bulk of advertisers in Nigeria, as ongoing partners.

ADVAN’s statement came after an ARCON press release in which it threatened to sanction Hayat Kimya Limited, a Turkish FMCG company for a N481 billion debt owed to one of the country’s national security agencies. media planning and buying, Mainsail Media Ltd.

ADVAN said it read with deep regret the statement issued by ARCON, a government agency seeking to interfere in an unhealthy way, in a contract dispute bordering on alleged fraud that is currently being investigated by the appropriate law enforcement agency.

According to the statement, the association also disagreed with ARCON over the banning of foreign models in the Nigerian advertising industry.

The group described the ban as a poorly documented and ineffective attempt to seek a solution for sustainable growth in the advertising industry.

He said the ban puts a distinct demographic of working-age Nigerians, especially the young people who constitute a large number of people in the space, at a disadvantage compared to their global counterparts.

The statement read: “Nigeria, as a country in the global economy, has an expatriate policy which allows non-Nigerians to be remunerated and lawfully employed by Nigerian organizations, subject to the stipulations of the law “.

Contacted by our correspondent, the chief executive of the Advertising Regulatory Council of Nigeria, Olalekan Fadolapo, said the courts, as well as other avenues of redress, were open to anyone feeling aggrieved by any of the rulings. advice.

He further said that ARCON held a meeting between the parties concerned, during which he gave the sector groups seven days to resolve the dispute.

Fadolapo said: “Hayat contacted ARCON before the expiry date. They wrote to ARCON to seek another opportunity to resolve the issue. We don’t regulate to strangle. We want to give everyone the opportunity to have a fair hearing.

We scheduled a meeting. At this meeting, Hayat’s lawyer, the general manager of Hayat led his own team. The other sector groups, the president of ADVAN were there and the three sector groups that were affected. Mainsail and his lawyer were also there. The question has been discussed. The conclusion was that they would give them another seven days to fix the problem.

On ADVAN’s criticisms of banning foreign models from the Nigerian advertising ecosystem, Fadolapo said the move would create more jobs for Nigerians and improve the country’s economy.

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