Aircoach unveils new branding and logo – TheCork.ie (News)
July 11, 2021
By Tom Collins
Aircoach, one of Ireland’s long-standing coach and bus operators, recently unveiled its new look. With the majority of Ireland’s private coach and bus companies stranded in March 2020 as the pandemic hit hard, today marks an exciting day for Aircoach. Today, after twenty-one years, they released an updated brand identity, which includes a new logo, new font, and additional color. As travel around the island of Ireland resumes, the goal of Aircoach’s new look is to create a fresh, modern style in line with its continued evolution into a hybrid operator that delivers great value while maintaining a excellent customer service.
Commenting on their rebranding, Dervla McKay, Managing Director of Aircoach, said: âWe are delighted to unveil our new logo and branding to our customers today. We’ve done extensive research and listened to our customers to achieve what we believe is a fresh, modern new look. While the logo itself has undergone a complete overhaul, keeping our existing color scheme was identified as important, but we added a darker navy blue to complement the light blue. The new, stylized, superimposed large ‘A’ with an arrow integrated into the design conveys movement forward and also guides the viewer’s eye to our name.
Our business has grown and evolved over the years, and we felt it was time for a change. We want to reflect who we are today.
We look forward to welcoming other customers on board again this summer and hope they love our new look as much as we do. “