Alberta government offers update on COVID-19 ad spend

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Pfizer COVID-19 vaccine. (Canadian Press)

Through rdnewsNOW Staff

Costs of vaccine promotion

Sep 28, 2021 | 13:40

In response to questions from some media on how much the Government of Alberta has spent on advertising and other costs for COVID-19 and vaccine promotion, the following updated information has been made available:

In 2021-2022, government officials say about $ 12.1 million has been spent to date on advertising, research and other communication costs for COVID-19 and the promotion of vaccination. In 2020-21, the Government of Alberta spent approximately $ 14.8 million and $ 1.5 million in 2019-20.

Officials say there have been many phases of COVID and vaccination campaigns, each designed to keep Albertans up to date with the latest information on public health measures.

“There have also been specific sub-campaigns related to mental health resources, support for the elderly, regional advertisements aimed at specific communities, promotion of COVID testing resources, promotion of the application of contact tracing from Alberta, to the COVID Loves campaign specifically targeting minors Albertans. 40, the promotion of support for isolation and the encouragement of support for local businesses, ”read a statement from the province on Tuesday.

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