Amazon Prime gears up for second NFL playoff appearance – Sportico.com
Amazon Prime Video in January will simultaneously air its second NFL Wild Card game, and while final missions have yet to be locked down, it’s likely the streaming service will partner with CBS again in one of two slots. Sunday hours.
Although the playoff schedule is not finalized until the end of Week 18 games on January 9, sources from Amazon and the NFL have confirmed that the streamer’s mission is expected to sync with Day 2 of the Newly Extended Wild Cards Weekend. Last season, Amazon broadcast the Saints’ 21-9 win over the Bears, a game broadcast live by CBS and presented in a special format for kids via the network’s wired brother, Nickelodeon.
The New Orleans victory averaged 30.7 million viewers and a 16.4 per household rating, with 28.6 million fans connected through CBS and 2.1 million connected to Nickelodeon production. Amazon is not in the habit of disclosing its streaming deliveries; the last time the company offered a full calculation of its performance in the NFL was in 2018, when its Thursday night football The sidecar package attracted an average audience of 500,000 minutes per game.
As was the case last season, CBS and NBC will broadcast two Wild Card shows, while Fox and ESPN / ABC will each broadcast a single game. Disney Nets, which enjoys a 50-year brand association with Monday night NFL action, is looking for the new weekday slot that was first announced last month.
As part of the new Wild Card weekend structure, two matches will air on Saturday, January 15, followed by a triple header on Sunday and a standalone offer on Monday night.
Amazon’s confirmation that it will be showing another playoff game comes as it begins to prepare for its fifth season of Thursday night football. Prime Video will kick off its coverage with Fox this week, when Matthew Stafford’s 3-1 Rams travel to Lumen Field to face Russell Wilson and the Seahawks 2-2.
In May, the tech giant accelerated its NFL roster buyout offer on Thursday night, cementing an extension that will allow it to start streaming 15 games from fall 2022. Two months earlier, Amazon signed a deal valued at over $ 1 billion. per year to serve as a home for Thursday night football, carves out a spot as the league’s first-ever exclusive package.
As Amazon begins to prepare for the launch of its full NFL roster, it enlisted a sports sales veteran to help put together its in-game inventory. Danielle Carney, who has worked for more than A dozen years as ESPN sales manager, joined Amazon from Disney, a position that included a vice president position in the company’s multimedia sales unit. Carney most recently served as Senior Vice President of Advertising Sales in Disney’s Media and Entertainment Distribution Division.
As reported by the New York Post‘s Andrew Marchand this summer, Amazon is looking to integrate NBC as its Thursday night football manufacturing partner. In addition to benefiting from the firm hand of Sunday night football Maestro Fred Gaudelli, a list of familiar NBC faces on the production truck could help Amazon lure Al Michaels to his booth once his contract with the network expires after Super Bowl LVI aired on February 13.