Area business leaders can experience the power of digital advertising at the October MAP Alliance Forum – ClarkCountyToday.com

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The forums are open to everyone free of charge, but prior registration is required

VANCOUVER – New and growing businesses can reap huge benefits from digital advertising. Alan Hwang, Vice President of Growth at Gravitate, will join the Business Growth MAP Alliance at Washington State University Vancouver to discuss “Optimizing Digital Advertising to Establish, Grow and Grow Your Business”.

The presentation will take place on Zoom from 9 a.m. to 10 a.m. on October 20.

Alan Hwang, Vice President of Growth at Gravitate, will join the Business Growth MAP Alliance at Washington State University Vancouver to discuss “Optimizing Digital Advertising to Establish, Grow and Grow Your Business”.

The forums are open to everyone free of charge, but prior registration is required. Register online at business.vancouver.wsu.edu/business-growth-map/alliance-registration.

During this MAP Alliance forum, participants:

• Learn more about the digital ecosystem and understand what it means to be campaign-driven

• Understand the different types of digital advertising and when to use each strategy and platform

• Explore social media advertising and paid search strategy and tactics

• Find out how to feed website visitors

• Learn key analytics every business owner should watch out for

Having established an e-commerce startup brand and demand generation agency, Hwang has hands-on experience in scaling business across multiple industries. After acquiring his agency, he became Vice President of Growth at Gravitate, helping clients ranging from start-ups to Fortune 500 companies generate new revenue through digital marketing.

About the growth of the MAP Alliance companies

The Business Growth MAP Alliance brings together small businesses and entrepreneurs to learn from each other, industry experts and professors at WSU Vancouver. The Alliance is part of WSU Vancouver’s Business Growth Mentorship and Analysis program, which contributes to regional economic development by helping small businesses and nonprofits grow and succeed while providing educational opportunities for students of Carson College of Business.

Information provided by WSU Vancouver Communications.


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