Atmosphere selects SpringServe to power programmatic advertising for digital out-of-home campaigns

Atmosphere will leverage SpringServe’s ad serving technology to deliver high-quality video ad experiences in public spaces

NEW YORK, July 27 10, 2022 (GLOBE NEWSWIRE) — SpringServe, the leading independent TV ad delivery platform, today announced a strategic integration with Atmosphere, the global leader in streaming TV entertainment for businesses. SpringServe will power Atmosphere’s video-centric digital out-of-home (DOOH) inventory.

SpringServe’s ad serving technology helps media owners maximize the value of their inventory. With this integration, SpringServe will power Atmosphere’s programmatic DOOH campaigns and ensure a premium advertising experience for consumers, using tools such as frequency capping, competitive separation, and ad size targeting. creations. The SpringServe platform also enables Atmosphere to optimize and measure campaign performance.

Optimized for viewing in public spaces, Atmosphere’s free ad-supported streaming platform offers engaging content that spans viral video compilations, extreme sports, lifestyle, art, nature ambient, news and entertainment, reaching over 35 million unique visitors per month. The company was named this year Fast Company’s Most Innovative Companies listing.

“Owners of video-centric DOOH media face similar viewing experience challenges that CTV editors face, and the features we’ve developed at SpringServe will effectively address these issues,” said Joe Hirsh, General Manager of SpringServe. “SpringServe’s platform is well suited to help Atmosphere with a range of ad serving and monetization needs to power its programmatic advertising.”

“SpringServe’s technology allows us to easily manage, track and measure programmatic DOOH inventory,” said Michael Santa Cruz, vice president, pricing and performance at Atmosphere. “As the leading video ad serving platform, SpringServe provides transparency and a superior level of functionality to run campaigns at scale.”

About SpringServe
SpringServe, now part of Magnite, is the leading independent ad serving platform, purpose-built for OTT, CTV and video advertising. Its software offers a full stack of ad serving, optimization, and automation solutions that make video ad serving smarter across all devices. Recognized by leading publishers and advanced television distributors, its platform offers control, transparency and analysis to help increase advertising performance and media sales revenue. For more information, visit http://www.springserve.com.

About the atmosphere
Atmosphere is the leading TV streaming platform for businesses, offering more than 60 original and partner TV channels. The platform, which was named on Fast Company’s Most Innovative Companies of 2022 list, was built from the ground up with proprietary content, technology and data to deliver unparalleled experiences for businesses and advertisers. For more information, visit www.atmosphere.tv.

SpringServe Media Contacts
Danielle DeVoren / Brittany Tibaldi
215-206-3111 / 347-487-6794
[email protected] / [email protected]

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