AT&T discusses sale of Xandr ad unit to InMobi
AT&T Inc is in talks to sell its Xandr division to Indian ad technology company InMobi, according to a person familiar with the situation, as part of a campaign to offload companies that are not at the heart of the carrier’s operations.
Discussions are still in their infancy and may not result in a sale, according to the person who asked not to be identified as the matter is private. Axios previously reported on the talks, saying the company could change hands at a clearance price.
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AT&T began looking for a buyer for Xandr after giving up on its dream of becoming a major player in online advertising, an area dominated by tech companies like Google and Facebook. The potential sale is one of many going on. AT&T is also transferring its operations from DirecTV to a joint venture with TPG, and its WarnerMedia unit is expected to merge with Discovery Inc and become a new independent company.
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InMobi, meanwhile, is backed by SoftBank Group and Kleiner Perkins Caufield & Byers and focuses on the mobile advertising market. It was founded in 2007. The company did not immediately respond to a request for comment.