BOS Attacks Proposal For Tighter Control Of Gambling Ads | Legal
The Swedish association of operators Branscheforenigen fÃ¶r Onlinespel (BOS) rejected the government’s proposal that gambling advertising should be subject to “special moderation”, saying the proposal should be “withdrawn”.
The proposal is part of a consultation announced in June by the Swedish finance ministry, which would amend the country’s 2018 gambling law.
The consultation proposes that gambling advertising be treated similarly to alcohol advertising in terms of restrictions.
BOS raised several objections, focusing primarily on the role of licensed operators, pipeline tariffs and the broader implications of advertising restrictions.
First, BOS argued for the importance of marketing to the Swedish licensing system, saying it plays a central role in directing players to regulated sites.
“The reason why it is important that gambling takes place in the designated license market is that only Swedish legislators and authorities control consumer protection,” said Gustaf Hoffstedt, general secretary of BOS, in a statement. communicated.
BOS also touched on the low pipeline rates, particularly how this may already have been affected by the government’s stance on online casinos.
“The state aims for the pipeline in the Swedish gaming market to be at least 90% by January 1, 2022â¦ the most recently estimated pipeline is 85% and therefore below the target of 90% â, Hoffstedt continued.
“BOS cannot come to any other conclusion than that the official results of government and public opinion against this form of gambling since the Swedish re-regulation in 2019 are reflected in the catastrophically weak pipeline of online casinos today. .
BOS also warned of low pipeline rates in its response to the gaming market survey, which was launched in November 2020.
However, BOS agreed that the marketing of games in 2018 and 2019, before the market was re-regulated, was “very extensive.” He highlighted the measures taken after that, when advertising was drastically reduced, and expressed that after a period of stabilization, the old âaggressionâ is no longer present in gambling advertising.
“It does not seem clear what type of problem the government considers it needs to tackle. Said Hoffstedt.
In addition, BOS asked how entities related to gambling, such as journalism and sports, might suffer from a reduction in gambling advertising.
“The Swedish people cannot intend to deny quality independent Swedish journalism such a decisive source of income, without offering financial compensation that fully covers the losses, âcontinued Hoffstedt.
“The same goes for the sports movement, which, thanks to sponsorship agreements, receives sums of millions of dollars from gaming companies, in some cases sums of several billion. “
Last week, the Swedish Gaming Inspectorate (Spelinspektionen) expressed support for the proposed advertising restriction.
BOS has opposed several attempts to further regulate gambling in Sweden. In July, the body said strict restrictions would promote illegal gambling in response to an investigation by Spelinspektionen.
In May, BOS claimed that the illegal gambling market would “welcome” news of the proposed deposit limit extension, which was put in place in response to the novel coronavirus (Covid-19) pandemic.
In April, the body rejected the idea that all gambling in Sweden would be managed through a state-run portal, which was proposed after a 2020 report from the country’s Equality Commission .