Branded Cities obtains the rights to use Iconic Digital Signage in the coveted “The Well” development, soon to be the epicenter of West Toronto.
Branded Cities remains the first choice when it comes to premium and iconic advertising locations.
TORONTO, October 27, 2022 /CNW/ – Marked Cities, North America iconic Out-of-Home (OOH) leader, has entered into a long-term agreement with The Well to operate indoor and outdoor OOH assets located in the 8-acre, pedestrian-centric mixed-use downtown Toronto destination. The deal adds more than 2,300 square feet of digital signage to Branded Cities’ portfolio of high-end assets in iconic locations.
Branded Cities dominates the iconic space of Toronto with places like Union Station, nicknamed from Canada busiest building, and Yonge & Dundas, from Canada the busiest intersection, as part of their premium offerings, providing brands with unparalleled opportunities to reach affluent audiences. In addition to their Toronto Branded Cities also offers premium assets in iconic locations in North America which includes Times Square in New YorkThe Strip in Vegasand the newly built Moxy in Los Angelesjust on the other side Cryptoarena .com.
“Our desire to provide brands with the most premium and iconic advertising space in North America continues with the addition of The Well to our range of world-class venues. We are very excited that this venue will transform the entertainment landscape into Torontoand all the benefits this will bring to our clients who want to reach desirable audiences,” said Toby SturekPresident of Branded Cities Canada.
Well is the most ambitious mixed-use venture in Canadaa bold reflection of from Toronto energy and diversity, and an extension of the urban vibrancy of King West. Perfectly located in Front and Spadina and located in the heart of from Toronto An entertainment district, the site boasts the most vibrant and energetic venues in the country. The location sees over 7,100 pedestrians, 22,000 vehicles and 55,000 commuters daily and is within walking distance of from Toronto West King, queen west, Waterfront and Financial Districts. The shaft includes seven towers that will house 320,000 square feet of retail, 1.2 million square feet of office space and 1.5 million square feet of residential units across six residential rental and condominium buildings. Confirmed office tenants include the headquarters of elite companies such as Shopify, Quadrangle, Intuit and Warner Music.
As part of The Well attraction, residents, employees and visitors can enjoy the 70,000 square foot Wellington Market, from Toronto the newest hotspot for market-fresh artisanal cuisine, culinary exploration and sharing experiences. The space is liquor licensed and features a range of world-class dining and beverage options with a capacity of 4,200 people. Several brands are confirmed to open retail and restaurant outlets within The Well, including Bailey Nelson, Prince Street PizzaArcadia Earth, Sweat and Tonic and La Cubana, to name a few.
“The Well is a city-transforming project that is a bold reflection of from Toronto energy and diversity,” says John Ballantyne, Chief Operating Officer, RioCan Real Estate Investment Trust. “As an extension of the King West neighborhood, The Well has been designed as a destination that will attract traffic from neighboring communities and beyond. Welcoming nearly 11,000 people a day who live and work at The Well, our partnership with Branded Cities will be instrumental in enabling our digital signage program that will engage with our visitors.”
The Well offers advertisers a unique opportunity to pitch their campaigns to a highly receptive audience that visits The Well to take advantage of its many offerings and reach foot and car traffic in one of the city’s densest locations. The Shaft features large format spectaculars strategically adjacent to major streets like Spadina and Front Street, giving passers-by an unobstructed view of the unique curved digital spectacular located at the Shaft’s entrance. There are also digital blade shows located in Wellington and Front Street, accommodating vehicles seeking to park at The Well or crossing these main streets. Within the 8-acre interior surroundings of The Well, advertisers can take advantage of 26 directory-style digital screens dotted throughout the destination venue.
The digital spaces are expected to go live by the end of 2022. Contact Branded Cities now to learn more about advertising opportunities in this iconic location.
About Marked Cities
Branded Cities, a subsidiary of EL Media, is a leading out-of-home media company with an integrated network of premier digital and static signage across North America. Digital and static media assets cover some of the largest markets in the United States and Canada (Toronto, Vancouver, Montreal, Edmonton, Ottawa, New York, Los Angeles, Chicago, philadelphia cream, San Francisco, Miami, Vegas, Phoenixand denver) and are located in the country’s most valuable outdoor environments, such as Union Station, Yonge–Dundas Square, from Canada major shopping malls, Times Square, the Las Vegas Strip and West Hollywood. Branded Cities empowers brands to deliver impactful and engaging messaging North America the most desirable and hardest to reach audiences. EL Media is a subsidiary of The Ellman Companies (“Ellman”). Ellman is a private media, real estate and investment group founded in 1972 with various interests in the United States, Canadaand the Caribbean.
For more information, visit: brandedcities.ca, brandedcities.com.
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