Call for papers for the 17th PAMRO conference

PAMRO (Pan African Media Research Organization) has launched a call for papers from researchers wishing to present at the 17th PAMRO Meeting and the Pan African Media Research Conference. This will take place from August 21-24, 2016 at the Elephant Hills Resort in Victoria Falls, Zimbabwe.

The theme of this year’s conference is “Media Research in Africa in a Globally Connected World”. Presentations will cover a wide range of topics, such as TV audience research methodologies, as well as measurement/state of radio, print, internet and outdoor research in Africa.

This year, market segmentation will also be the focus of the conference.

Individuals or institutions interested in presenting the results of research activities on media audiences from all parts of Africa and the rest of the world are invited to contact PAMRO at: before June 15, 2016.

PAMRO would also like to invite companies and institutions active in Africa and globally to submit relevant case studies of media audience research in Africa.

The objectives of PAMRO are to create a forum for industry organizations, media research providers, media owners, marketers and advertising agencies in different African countries to exchange knowledge and learn from each other’s successes and failures.

It also aims to ensure the highest quality and harmonize research methodologies, so that eventually a continental media research database will exist. The latter will make Africa the world leader in providing a searchable database for the growing number of global media owners, marketers and agencies.

PAMRO integrates the Indian Ocean islands in all its activities and subscribes to the rules of market research organizations such as those of the World Organization of Research Professionals (ESOMAR).

Comments are closed.