Advertising – Marketoloji http://marketoloji.com/ Fri, 21 Jan 2022 01:18:03 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://marketoloji.com/wp-content/uploads/2021/07/icon-1-150x150.png Advertising – Marketoloji http://marketoloji.com/ 32 32 Lamar Advertising Announces Tax Reporting Information for 2021 Common Stock Distributions | Nation/World https://marketoloji.com/lamar-advertising-announces-tax-reporting-information-for-2021-common-stock-distributions-nation-world/ Thu, 20 Jan 2022 21:02:38 +0000 https://marketoloji.com/lamar-advertising-announces-tax-reporting-information-for-2021-common-stock-distributions-nation-world/ BATON ROUGE, La., Jan. 20, 2022 (GLOBE NEWSWIRE) — Lamar Advertising Company (“Lamar”) (Nasdaq: LAMR) today announced certain year-end federal income tax reporting information for its 2021 distributions on its Class A and Class B Common Shares (“Common Shares”). The following tables summarize, for federal income tax purposes, the nature of distributions paid to holders […]]]>

BATON ROUGE, La., Jan. 20, 2022 (GLOBE NEWSWIRE) — Lamar Advertising Company (“Lamar”) (Nasdaq: LAMR) today announced certain year-end federal income tax reporting information for its 2021 distributions on its Class A and Class B Common Shares (“Common Shares”).

The following tables summarize, for federal income tax purposes, the nature of distributions paid to holders of Lamar common stock, on a per share basis, during the calendar year ended December 31, 2021. Shareholders are encouraged to consult their tax advisors as to the specific tax treatment of Lamar’s 2021 distributions.

Common stock of Lamar advertising company
Stock symbol: LAMR
Ordinary Qualified
Cash Taxable Taxable Second. 199A Back from
Distribution Dividend Dividend Dividend Capital city
Registration Date Payment date (per share) (per share) (per share)* (per share)* (per share)
03/22/2021 03/31/2021 $0.7500 $0.7500 $0.0369 $0.7131 $0.0000
06/21/2021 06/30/2021 $0.7500 $0.7500 $0.0369 $0.7131 $0.0000
09/20/2021 09/30/2021 $1.0000 $1.0000 $0.0492 $0.9508 $0.0000
20/12/2021 30/12/2021 $1.0000 $1.0000 $0.9508 $0.0492 $0.0000
**20/12/2021 **30/12/2021 $0.5000 $0.5000 $0.4754 $0.0246 $0.0000
*Qualified Taxable Dividend and Sec. 199A amounts of dividends included in the amount of the ordinary taxable dividend.
**Special dividend

About Lamar Advertising Company

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with more than 352,000 displays across the United States and Canada. Lamar offers advertisers a variety of advertising formats from billboards, interstate logos, transit and airports, helping local businesses and national brands reach large audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 3,800 displays.

Company Contact:

Buster Kantrow

Lamar Advertising Company

(225) 926-1000

bkantrow@lamar.com

Copyright 2022 GlobeNewswire, Inc.

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Lisa Lightner helps parents get effective education for children with special needs – CBS Philly https://marketoloji.com/lisa-lightner-helps-parents-get-effective-education-for-children-with-special-needs-cbs-philly/ Tue, 18 Jan 2022 22:55:00 +0000 https://marketoloji.com/lisa-lightner-helps-parents-get-effective-education-for-children-with-special-needs-cbs-philly/ PHILADELPHIA (CBS) – Here at CBS3, we think big with small victories. We provide free advertising and cash grants to small businesses owned by or serving women and minority communities. Our newest Small Wins grant recipient’s small business helps parents get the most effective education for their children with special needs. READ MORE: Police: Man […]]]>

PHILADELPHIA (CBS) – Here at CBS3, we think big with small victories. We provide free advertising and cash grants to small businesses owned by or serving women and minority communities.

Our newest Small Wins grant recipient’s small business helps parents get the most effective education for their children with special needs.

READ MORE: Police: Man shot multiple times, killed inside West Oak Lane corner store

We surprised Lisa Lightner, owner of A Day In Our Shoes, a few weeks ago with a check for $75,000 and here’s why she couldn’t be more deserving.

“We know, statistically, that about 15% of all school children have an IEP. So we’re talking about a lot of kids,” Lightner said.

For children with special needs, the Individualized Education Process (IEP) system is crucial. Since 2010, Lightner has been on a mission to lighten the IEP load for parents with his company, A Day In Our Shoes.

“I’m truly committed to providing the best IEP training there is for parents,” she said.

READ MORE: Philadelphia veteran walks to Governor Wolf’s home to demand action on gun violence

As the parent of a child with special needs, she remembers how she felt receiving 600 pages of IEP materials and realizing that even that didn’t cover everything her son needed.

“There were times with my own child’s IEP where he didn’t make progress and he didn’t do well in school…And at one point we had an IEP team that raised their hands and said we don’t know what to do with him,” Lightner said.

“So that’s what I’m trying to do — teach parents how to use the IEP process to meet your child’s needs and repair the school relationship,” she said.

Bravo and congratulations on this victory and we thank you for what you do to help our community!

“I’m just using my platforms as best I can to amplify voices, be more inclusive, and get everyone on the same page,” Lightner said.

NO MORE NEWS: Penn to launch complaint review process after Professor Amy Wax’s anti-Asian comments

Watch the video to learn more.

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MAS discourages cryptocurrency firms from advertising their ‘high-risk’ services in public areas https://marketoloji.com/mas-discourages-cryptocurrency-firms-from-advertising-their-high-risk-services-in-public-areas/ Mon, 17 Jan 2022 07:30:00 +0000 https://marketoloji.com/mas-discourages-cryptocurrency-firms-from-advertising-their-high-risk-services-in-public-areas/ SINGAPORE — The Monetary Authority of Singapore (MAS) has issued a set of guidelines discouraging cryptocurrency businesses from advertising their services in public areas or by engaging third parties, including social media influencers. In a Monday (January 17th) media statement highlighting the “highly risky” nature of cryptocurrency trading, the central bank said public spaces include […]]]>

SINGAPORE — The Monetary Authority of Singapore (MAS) has issued a set of guidelines discouraging cryptocurrency businesses from advertising their services in public areas or by engaging third parties, including social media influencers.

In a Monday (January 17th) media statement highlighting the “highly risky” nature of cryptocurrency trading, the central bank said public spaces include public transportation, public transport locations, public websites, social media as well as audiovisual and print media. .

These companies are also discouraged from providing physical Automated Teller Machines (ATMs) to provide cryptocurrency services.

MAS said it has observed that cryptocurrency companies, or what it calls digital payment token (DPT) companies, have been actively promoting their services in Singapore, whether through physical or online advertisements. or by providing ATMs in public areas.

“MAS has consistently warned that trading DPTs is highly risky and not suitable for the general public, as DPT prices are subject to strong speculative fluctuations,” the central bank said.

He added that marketing and advertising campaigns could “encourage consumers to trade DPT impulsively, without fully understanding the risks involved.”

However, he added that these companies can still advertise on their own corporate websites, mobile apps or official social media accounts.

Businesses that will be affected by this set of guidelines include those that provide services such as transferring cryptocurrencies, providing cryptocurrency wallets, and exchanging cryptocurrencies without holding cash.

Ms. Loo Siew Yee, Deputy Director General for Policy, Payments and Financial Crimes at MAS, said the central bank always encourages the development of blockchain technology and the innovative application of crypto tokens.

“But cryptocurrency trading is very risky and not suitable for the general public. DPT service providers should therefore not present DPT trading in a way that trivializes the high risks of DPT trading, or engage in marketing activities that target the general public,” she added.

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Automotive advertising finally goes electric https://marketoloji.com/automotive-advertising-finally-goes-electric/ Sat, 15 Jan 2022 11:00:12 +0000 https://marketoloji.com/automotive-advertising-finally-goes-electric/ (Bloomberg) — If you watched NBC’s Monday Night Football show in the fall, you might have seen a Hyundai ad titled “Petrol card.” It goes like this: a father gives his daughter a gas station gift card; she never uses it because she drives a Hyundai Tucson plug-in hybrid; she returns the card to him […]]]>

If you watched NBC’s Monday Night Football show in the fall, you might have seen a Hyundai ad titled “Petrol card.” It goes like this: a father gives his daughter a gas station gift card; she never uses it because she drives a Hyundai Tucson plug-in hybrid; she returns the card to him on his birthday. The style, as for the other tasks in hyundai countryside for its new electrified SUVs, will be familiar to any regular American television viewer: a bit of lighthearted humor unfolds in a sunny location where yards are tidy, traffic is light and neighbors are friendly.

“We want it to be part of our brand,” says Angela Zepeda, director of marketing at Hyundai Motor America. “We try to capture a bit of their heart or their funny bone.”

The Hyundai campaign was part of a pivotal year for electric vehicle advertising. Many of the major automakers, for the first time, have begun giving plug-ins the kind of domestic push usually reserved for their best-selling combustion engine models.

Automotive brands collectively aired four times as many national TV ads for electric vehicles in 2021 than in the previous two years. General Motors Co., Ford Motor Co. and Volkswagen AG, among others, spent about $248 million on nearly 33,000 spots, compared to $83 million spent on 8,000 ads in 2019, according to data from the start-up. According to EDO, Inc. marketing analysis, ads for traditional models fell by more than 35,000 plays as automakers slashed their national TV budgets from about $3.8 billion in 2019 to $3.1 billion. dollars in 2021.

At General Motors, for example, the EV advertising plan has three stages, according to marketing director Deborah Wahl: standardize, personalize and hypnotize. “The EV consideration accelerator is much faster than we thought,” she says. “In our minds, we are already past normalization.”

The rapid shift to electric marketing was partly a ripple effect of disturbances in the supply chain, according to EDO President and CEO Kevin Krim. Automakers typically split their national advertising budgets between annual sales events (“December to Remember”), new model launches, and brand polish (“Built Ford Tough”). This year, with the shortage of cars with internal combustion engines, brands have fallen back on the first two categories. Why tell consumers to hurry today for a car that doesn’t exist? — and used their airtime, often paid for well in advance, to entice shoppers to think electric.

“It’s really striking that even though everyone has seen the electricity coming for a long, long time, no one has really sent it on any scale,” Krim says, “until this you run out of conventional cars, then you might as well sell the future.

Once automakers started dipping their toes in the water, they found a warm response to consumers. EDO tracks online searches for brands and products to measure ad performance. Typically, when an advertisement airs, a portion of the viewers search online for more information. Electric vehicle ads, Krim says, outperform traditional car ads on this count. Viewers who saw an advertisement for an Audi electric vehicle, for example, were 90% more likely to search for the brand online than viewers who saw an advertisement for one of the brand’s combustion engine models.

Audi made the most dramatic change. Over the past three years, its ad allocation has shifted from majority combustion engine to majority electric vehicle. In 2019, the German brand spent around $22 million on national EV ads and $56 million on traditional models. In 2021, it spent $54 million on electric vehicles and $13 million on the rest.

For Audi, change is an existential imperative, according to Jessica Thor, director of the company’s marketing campaign strategy. This year, the German automaker says it will offer more electric vehicle models than any other brand and has pledged to manufacture its last combustion vehicle in 2026. “A lot of our research shows that people consider electric vehicles as their neighbor following car purchase,” says Thor. “We’re trying to bridge that gap for them and show that they’re not really compromises.”

Until this year, the history of EV advertising has been defined by absence. Tesla, the market leader, is notorious for not advertising, and mainstream automakers have mostly overlooked the few electric models they offer. In many cases, money-losing electric vehicles called “compliance cars” built to meet federal and state emissions requirements. Advertising was largely limited to digital inventory, direct mail, and other low-cost options to consumers who had expressed interest. If you were an early adopter in a state with an EV mandate for automakers, you might have received an online banner, but that was about it.

“Previously, we really focused on delivering messages more regionally,” says Hyundai’s Zepeda. “We were doing a lot of direct mail, a lot of email and social media [ads].”

This is changing as traditional brands devote more resources to building electric vehicles that to attract a new type of buyer. “Our strategy is different now because we’re electrifying our icons,” says Karna Crawford, director of marketing communications at Ford, referring to the recent launch of the Mustang Mach-E and F-150 Lightning coming in the spring. “This means that we are prioritizing these vehicles at the heart of our marketing strategy.” In 2019, Ford ran fewer than 100 EV ads, according to EDO. In 2021, it had nearly 1,500.

To generalize electric vehicles, it will be necessary to educate consumers. “We don’t just assume people know about this technology and now they’re just comparing prices,” says Zepeda, “It’s about teaching.” To use industry jargon, brands are “selling the whole category” by trying to convince consumers that an electric vehicle isn’t a grindstone keeping you from driving away from home, but a delicious new technology that allows you to avoid the gas station. “It’s not really about advertising,” says Wahl, at GM, “it’s about creating a movement.”

Ford’s top spots for the F-150 Lightning showcase the roomy front trunk and show owners using the truck to power their home in the event of a breakdown. “These features and functions are stories you couldn’t tell when promoting ICE vehicles,” Crawford says.

Over time, if the ads work, the brand will come before the powertrain in consumers’ minds, and as more models hit the market, brands may revert to product differentiation. The surest sign that the EV market has matured will be when ads are for tail lifts, speakers and upholstery.

“We want to show that this is first and foremost an Audi,” says Thor, “and that it’s also electric.”

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Gary The Cat featured in TikTok ad campaign https://marketoloji.com/gary-the-cat-featured-in-tiktok-ad-campaign/ Fri, 14 Jan 2022 00:32:00 +0000 https://marketoloji.com/gary-the-cat-featured-in-tiktok-ad-campaign/ Alberta’s best-known cat for outdoor adventures is now featured in an ad promoting a social media platform. Gary the Cat owner and social media manager James Eastham told CTV News Edmonton how TikTok approached the dynamic duo to be part of a commercial. “It’s kind of crazy to me that TikTok, which is one of […]]]>

Alberta’s best-known cat for outdoor adventures is now featured in an ad promoting a social media platform.

Gary the Cat owner and social media manager James Eastham told CTV News Edmonton how TikTok approached the dynamic duo to be part of a commercial.

“It’s kind of crazy to me that TikTok, which is one of the biggest social media platforms, is using my little cat to advertise their platform,” Eastham said.

The ad is all about how you have to see to believe. Three people are shown in a yoga class as they talk about Gary the Cat’s channel and convince others to watch the feline while he’s skiing, hiking or paddleboarding.

“It was out of the blue,” Eastham added. “I thought it would be pretty cool to be part of the campaign.”

In May, Gary and his owner won an Alberta Tourism Award for their efforts to showcase the province and outdoor opportunities.

“It’s nice to be able to say that I’ve inspired some people to go out and try something new,” Eastham said.

“I do this mainly for a little fun,” he added, “(and) Gary is just happy to be out there.”

As Gary’s accolades and praise grow, Eastham says fame hasn’t affected the exploring cat.

“He’s always had a high opinion of himself. He’s a cat,” Eastham said with a laugh. “But he doesn’t let that go to his head. He’s still the same little house goblin he always was.”

The duo have more hikes and ski trips planned for the next few weeks as the weather warms.

“It’s been a bit of a long month for him with the cold snap,” he said. “It feels good to keep hanging out and having fun with Gary.”

With files from David Ewasuk of CTV News Edmonton

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John Hegarty: The future of talent depends on fluidity | Advertising https://marketoloji.com/john-hegarty-the-future-of-talent-depends-on-fluidity-advertising/ Tue, 11 Jan 2022 23:07:15 +0000 https://marketoloji.com/john-hegarty-the-future-of-talent-depends-on-fluidity-advertising/ Sir John Hegarty, former global creative director and co-founder of Bartle Bogle Hegarty, believes agency brands need to develop a strong sense of culture to attract a more fluid workforce. Coming from popular roots, he also stressed that diversity is a fundamental part of creativity and an imperative for the success of any agency. Hegarty […]]]>

Sir John Hegarty, former global creative director and co-founder of Bartle Bogle Hegarty, believes agency brands need to develop a strong sense of culture to attract a more fluid workforce.

Coming from popular roots, he also stressed that diversity is a fundamental part of creativity and an imperative for the success of any agency.

Hegarty said Countryside that as more agencies turn to a hybrid approach to staffing, increasing the number of freelancers to accommodate larger projects, it will become even more important that there be a distinct agency culture.

“I think the future will be a matter of fluidity. People say to me, “Well, does that mean that agency brands don’t matter anymore? ” Far from there. In fact, the need to have a very, very strong culture is more and more important in this fluid world. It’s because people who are independent are going to think, “I just want to work with people who respect the way I work, my thinking, the way I present, the way I do things. You will still have a relationship, but it will be a much more fluid relationship.

“So when people say it’s the end of agency culture, it isn’t. In fact, it increases the need for that culture to be ever stronger, more powerful and more defined.”

Think of an agency as a club

Hegarty sticks to the analogy used in his book Hegarty on advertising (published circa 2011) that agencies should be considered clubs.

“Think of an agency like a club, where you have a core membership, a core team running it, and then members come and go as they want. Members engage with it, you have a relationship with it. , that’s the important thing And I think that’s what Genie does, he develops a relationship for creative talent and clients so they know who to work with and how to get the right kind of people. “

Talk to Countryside to share updates to the independent technology-based matchmaking service Genie, of which he is president and investor, Hegarty spoke about the speed and efficiency of the platform.

“As we always say, there are three things humanity has been obsessed with since the beginning of time. One, predicting the future, to know what will happen tomorrow. The other two are speed and speed. “Access. Speed ​​and access is what Genie provides for a customer. In a competitive world, I want better people and I want them faster, and I want them better for me.”

Following rapid growth in 2021, Genie announced today (January 11) the next step in its growth with the launch of Genie.os, a new talent management system that will further facilitate access to a pool of talent at across the creative spectrum.

Genie.os tracks its flagship automated talent agent a la carte, in addition to offering companies complete oversight and control over the management of their freelance talent through a subscription pricing model and live data dashboard . There will be a fixed monthly fee for using Genie, with levels based on total freelance expenses.

In 2021, Genie made more than 13,000 matches which he said saved hiring companies over 6,500 resource hours when hiring freelance talent, for research, booking, paperwork management and more. Production and social talents have also been added to the platform. Genie.os is currently used by Saatchi & Saatchi (Publicis Groupe), Virtue (Vice), 72 & Sunny and Berghaus.

A diverse talent pool

Hegarty believes that diversity is critically important to any agency, because having a wide range of people brings richness, experience and different visions. Relying on the belief that diversity is a fundamental part of creativity, Genie follows the diversity of its network.

Nick Grime, co-founder of Genie, said: “One thing we tell a lot of our customers is that if you build a hybrid workforce now, or if you’re on your way there, it could mean 25%. at 30% of your workforce is independent, so you can’t sweep that part of your workforce under the rug and not understand its makeup.

“Genie as a platform tracks all of this data. So as companies build their freelance network through Genie, we can bring all of this diversity data to them because it is imperative that they have a diverse workforce and that the independent part of that labor force is essential. and important to them. “

Genie captures the diversity of the talent pool in various fields, including age, gender (where he equates to 37% of his talent pool are female), ethnicity (where he finds 20% are female), ethnicity (where he finds 20% are female). identify as non-white), LGBTQI + (16% of his talent pool identified as such), disability and education (where he found that 65% of his talent pool are graduates from the state). This, Genie said, gives the platform tangible and actionable insight.

Hegarty added, “It’s not about ticking a box. I always went out and tried to find the best talent I could find. I found that a lot of interesting kids were coming my way from all over the place. who didn’t understand the way advertising worked, but I didn’t want them to.

“I remember taking out a creative team that I hired to have lunch together in the early 80’s. They couldn’t read a menu. I gave them the menu, it was Soho Brasserie, I’ll never forget it , and they looked at each other, looked at me and said, “How do we do this?” They had never been to a restaurant. I thought it was great, it brought a fantastic perspective.

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Starling Bank boycotts Facebook and Instagram advertising https://marketoloji.com/starling-bank-boycotts-facebook-and-instagram-advertising/ Mon, 10 Jan 2022 05:30:31 +0000 https://marketoloji.com/starling-bank-boycotts-facebook-and-instagram-advertising/ Digital bank The CEO of neobank Starling has pulled ads from Facebook and Instagram in a scathing attack on his financial fraud control policies. Image source: Anne Boden / Starling Bank Starling Bank CEO Anne Boden has removed all paid ads from Facebook and Instagram over concerns about financial scams. Boden, writing in a blog […]]]>
Digital bank

The CEO of neobank Starling has pulled ads from Facebook and Instagram in a scathing attack on his financial fraud control policies.

Image source: Anne Boden / Starling Bank

Starling Bank CEO Anne Boden has removed all paid ads from Facebook and Instagram over concerns about financial scams.

Boden, writing in a blog post last week, said that until social media giant Meta, the recently rebranded – owner of Facebook and Instagram – addresses fraudulent ads, it will stop using it as a channel. customer acquisition.

“It cannot be fair that these platforms profit from crime and yet remain outside the reach of the law,” she said.

“We want to protect our customers and the integrity of our brand. And we can no longer pay to advertise on a platform alongside scammers who prey on the savings of our customers and those of other banks, ”she added.

Big tech rival Google has said it will not accept ads from financial services from companies that have not proven to be authorized by the UK’s Financial Conduct Authority (FCA) or unless they do not qualify for certain limited exemptions as in July 2021.

Boden says she welcomes the move and says that while Facebook and Instagram have also agreed to this, they have yet to follow through.

“Facebook (Meta) indicated in December that it would do something similar to Google to prevent fraudsters from advertising on its platform. It’s good news. We are still waiting to see when and how this initiative (from TechUK’s Online Fraud Steering Group) will unfold. In the meantime, we have stopped all paid advertising on Facebook and Instagram, ”said Boden.

“I have repeatedly called on the big tech and social media giants for allowing financial fraudsters to advertise and post content on their platforms resulting in scams on their savings every day,” Boden said.

Like its rival Monzo, Starling Bank has shifted from word of mouth to increasingly mainstream advertising in recent years to gain new customers.

Starling Bank says it has opened more than 2.7 million accounts to date, including 475,000 accounts for UK SMEs and has a deposit base of £ 8.4 billion after huge growth in 2021, up from 4 , £ 8 billion a year ago. Its loans, meanwhile, rose from £ 1.9bn to £ 3.1bn.

Boden doesn’t seem too impressed with Facebook’s new strategy of harnessing the “metaverse” to drive future growth.

“While Facebook (Meta) may hold all kinds of promises for the future, I really hope its focus on the metaverse doesn’t become a distraction from doing what’s right today, here and now in the UK. from 2022. “

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Media that publishes Islamophobic government advertising thrives on blood money https://marketoloji.com/media-that-publishes-islamophobic-government-advertising-thrives-on-blood-money/ Sat, 08 Jan 2022 10:52:50 +0000 https://marketoloji.com/media-that-publishes-islamophobic-government-advertising-thrives-on-blood-money/ Last week, a front page ad from the Uttar Pradesh government in a newspaper I subscribe to made me squirm. There were two images. In the first picture was a young man with a kaffiyeh around the neck, symbolizing a terrorist, with a fierce look in his eyes. This, the ad tells us, is a […]]]>

Last week, a front page ad from the Uttar Pradesh government in a newspaper I subscribe to made me squirm. There were two images. In the first picture was a young man with a kaffiyeh around the neck, symbolizing a terrorist, with a fierce look in his eyes. This, the ad tells us, is a scene from a time before 2017. In the second image, the same young man is seen with his hands folded. Seeking forgiveness. This apparent transformation took place after 2017, when the Bharatiya Janata Party came to power in the state. Advertising is paid for by the taxpayer but cleverly uses BJP colors to reinforce the political message.

You don’t have to be very creative or imaginative to decipher the images and get the point across. Even without Prime Minister Modi having already reminded us that criminals can be recognized by their clothes, the publicity of the UP government is open Islamophobic propaganda. I am not a muslim. Even then, it hit me in the guts.

Why should anyone feel so upset to see this on the front page of a newspaper? After all, wasn’t it just an advertisement? And was the word Muslim used anywhere in the ad copy? No, but those who do knew that our films have already popularized the representative image of a Muslim. There is therefore no point in denying that this is a crudely coded advertisement aimed at demeaning, defaming and dehumanizing Muslim men and, in doing so, also to justify the use of violence against them.

I later learned that the ad was running in all newspapers in Uttar Pradesh and Delhi. Signs displaying the same image have been placed in different parts of Lucknow. This ad campaign must be seen in the context of what was done by the Adityanath government to anti-CAA protesters detained by police a few years ago. He put their names along with photos, addresses and other details on signs across Lucknow. It was an unprecedented gesture. This was a direct incitement to violence against anti-CAA protesters, declaring them criminals without even having been convicted by the courts. Most of them were Muslims. This new palisade will henceforth be considered by the public as a continuation of the old palisades. So the message does not remain even so indirect.

It was no surprise to see the Hindi media running this ad as over the past three decades we have seen it align more and more with the ideology of BJP and RSS. the Indian Press Council investigated role of Hindi media in ‘Ram Janma Bhumi Abhiyan’ and found him dangerously partisan, and also responsible for the communal violence that marked the temple movement. We saw this trend continue over the following years. You could see the openly anti-Muslim stance of most newspapers during the community violence in Muzaffarnagar.

But the English media have also found a way to amplify the ideological and political message of the BJP. As it is the BJP which runs the governments of the Union and the UP, the newspapers report all the speeches of the PM, CM and other ministers, even those who have little to do with the government and are mainly ideological and political propaganda, often attacking and humiliating the opposition. Almost all of them are on the front page, on the pretext that after all this is an event involving the PM.

Claims by the Prime Minister and the Home Secretary or the UP Chief Minister are reported as undisputed facts. Even in the cases in which the newspaper itself has exposed, the BJP claims to be a fake.

For example, an English newspaper reported the speech of the UP CM given to Kairana under the title “Yogi Adityanath Promises Safety to the Families of Kairana”. Adityanath was repeating a false claim made earlier that Hindu families were forced to flee due to pressure from Muslims. The same newspaper then investigated this claim and found it to be false. There were also other investigative reports that uncovered the lies in the claim. But when the same newspaper reported on the CM’s speech this time, it presented its own previous report in such a way that it gave some credence to the CM’s false claim:

“The CM said that Kairana’s position as a major industrial town and center for classical music had suffered, as well as cities like Kandhla, due to” the criminalization of politics in the early 1990s and the politicization of professional criminals. Hindu businessmen and other Hindus have been forced to migrate from here on a large scale ”.

Since 2017, however, Adityanath has added, “Due to our government’s zero tolerance policy towards crime and criminals, many families have returned. “

He further reported,

“In a video released by the state government, several people met by the CM can be heard praising his government’s measures to make them feel ‘safe’. When a resident of Kairana told him that they were very afraid of the gangster Mukim Kala and were relieved to learn that he had been killed in Chitrakoot prison following a gang dispute, Adityanath says, “He got what he deserved.”

We can see what’s going on here. The name of the criminal is mentioned specifically. As noted, the newspaper tries to temper Adityanath’s remarks:

“Then, BJP deputy Hukum Singh claimed that nearly 350 Hindus had left under threats from criminals from Kairana, one of the towns affected by the 2013 riots. However, an investigation carried out by the Indian express had found several differences on this subject.

This disclaimer in no way diminishes the effect of the report. The “fact” of the “exodus” by Muslim criminals is firmly established in the minds of its readers.

After that, the media reported the Minister of the Interior talks about this exodus and his appreciation for Adityanath’s determination to stop him with his “no nonsense policy” of dealing with criminals. In these reports, the newspaper does not think it necessary to tell the reader that the basis for the Home Secretary’s request is questionable.

And then comes this ad. One can imagine what impression this would leave on the minds of readers of previously published reports. Senior journalist Ajaz Ashraf writes aptly“The editors will say that the reports on the speeches of the leaders should be published without countering them.” Tony Rosenstiel, former executive director of the American Press Institute, once said, “Something can be both correct and substantially wrong. He cited an example: “If I quote neo-Nazis saying a bunch of things that are technically correct, but a total distortion of reality, then I have quoted them accurately telling their lies. “

The recent publicity confusing criminals, terrorists and Muslims should be read in the context of this speech. Ashraf helps us understand how it works: “Advertisements, legislative decisions and the media are woven together in the BJP’s polling strategy.

Partners in crime

The media have now become a shameless partner of the BJP. Never mind that the regime’s critics also find their place in the editorial and editorial pages. Because a handful of critical editorials can hardly compete with the enormity of the impact produced by the combination of routinely “objective” reporting – that is, the unexamined publication of the lies of the leaders of the BJP – and fanatic commercials.

We know that publishers have virtually no say in deciding which announcements should be taken. But as a noted editor from his experience as a newspaper editor a decade ago, “..the ad service would take questionable” creatives “from Page 1 to the editor to check their suitability and there was hell to pay if they didn’t.” We know that in most cases newspapers today, this is not the practice. Publishers also don’t see these questionable front-page ads until after they’re printed.

We know that money has no dharma, no conscience. To run a newspaper, you need money. But this money is stained with the blood of Muslims. Of those who are affected by this policy and of those who will be. Newspaper publishers and owners, including their readers and writers, need to tell their owners that they need to have non-negotiable items. In these times of brazen anti-Muslim violence, you cannot let anything go that fuels the blazing fire.



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Global Gaming Advertising Market To Generate Revenue Of $ 13,989.6 Million By 2028, With CAGR Of 11.2% From 2021-2028 https://marketoloji.com/global-gaming-advertising-market-to-generate-revenue-of-13989-6-million-by-2028-with-cagr-of-11-2-from-2021-2028/ Thu, 06 Jan 2022 14:00:00 +0000 https://marketoloji.com/global-gaming-advertising-market-to-generate-revenue-of-13989-6-million-by-2028-with-cagr-of-11-2-from-2021-2028/ The global gaming advertising market is expected to grow exponentially, owing to the huge increase in the number of gamers across the world. The static ads sub-segment is expected to be the most profitable. The North America region is expected to dominate the global market during the analysis period. New York, USA, January 6, 2022 […]]]>

The global gaming advertising market is expected to grow exponentially, owing to the huge increase in the number of gamers across the world. The static ads sub-segment is expected to be the most profitable. The North America region is expected to dominate the global market during the analysis period.

New York, USA, January 6, 2022 (GLOBE NEWSWIRE) – According to the report published by Research Dive, the global gaming advertising market should generate a turnover of $ 13,989.6 million by 2028, growing rapidly at a CAGR of 11.2% during the forecast period 2021-2028. The inclusive report provides a brief overview of the current market scenario including significant market aspects such as growth drivers, challenges, restraints, and various opportunities over the forecast period. The report also provides all the market figures which makes it easier and easier for new entrants to understand the market.

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Download a sample report of the Global In-Game Advertising Market for FREE: https://www.researchdive.com/download-sample/8527

In-game advertising market dynamics

Conductors: The increasing prevalence of high speed internet coupled with a significant increase in the number of smartphone users across the globe is expected to drive the market growth during the forecast period. In addition, the considerable growth in the number of players across the globe is expected to further enhance the growth of the global gaming advertising market during the forecast period.

Constraints: Certain user devices with limited gaming support are expected to hamper the growth of the gaming advertising market during the forecast period.

Opportunities: The increasing prevalence of location-based and online multiplayer games in many countries around the world is expected to create huge opportunities for the growth of the in-game advertising market during the forecast period.

Impact of COVID-19 on the in-game advertising market

The COVID-19 outbreak has positively impacted the growth of the global gaming advertising market, due to the occurrence of lockdowns in various countries around the world. The lockdowns led to a subsequent increase in internet penetration during the pandemic due to the government’s strict restrictions on social distancing to curb the spread of the virus. All over the world, people have increasingly indulged in many games at home in order to kill time, prompting many companies to shift their advertising dollars to gaming platforms.

Learn about the impact of COVID-19 on the global in-game advertising market: https://www.researchdive.com/connect-to-analyst/8527

In-game advertising market segments

The report has divided the market into various segments based on advertising type, device type, and region.

Advertising type: The static ads sub-segment will be the most profitable

The Static Ads sub-segment is expected to generate revenue of $ 6,365.3 million during the forecast period. The increased flexibility of static ads to be incorporated into mobile and desktop games and the great customization offered by them is expected to enhance the growth of the gaming advertising market sub-segment during the forecast period.

Access various market reports containing in-depth analysis of the market situation, updated with the impact of COVID-19: https://www.researchdive.com/covid-19-insights

Device type: PC / laptop sub-segment will be the most lucrative

The PC / Laptop sub-segment is expected to generate revenue of $ 7,976.9 million during the forecast period. The increasing prevalence of professional esports coupled with advancements in virtual reality is expected to accelerate the growth of the gaming advertising market sub-segment during the forecast period.

Region: North America to dominate the market

The North American region is expected to generate sales of $ 4,767.8 million during the forecast period. The huge investments in online advertising in this region are expected to drive the growth of the market. In addition, the increasing internet penetration in this region is expected to further enhance the growth of the regional gaming advertising market during the forecast period.

View all reports on the Information and Communication Technology and Media industry: https://www.researchdive.com/information-and-communication-technology-and-media

Key players in the in-game advertising market

1. Alphabet inc.
2. Anzu Virtual Reality Ltd.
3. Blizzard Entertainment Inc.
4. Electronic Arts Inc.
5. MediaSpike Inc.
6. IronSource Ltd.
7. Motive Interactive Inc.
8. Playwire LLC
9. RapidFire Inc
10. WPP Plc

These players work on developing strategies such as product development, mergers and acquisitions, partnerships and collaborations to support market growth.

For example, in August 2021, Azerion, a Dutch digital game technology and monetization company, acquired Keymobile, a Swedish mobile advertising platform, in order to expand Azerion’s ambitions to offer an advertising resource in the game more comprehensive to publishers in Europe.

The report also summarizes many important aspects including financial performance of key players, SWOT analysis, product portfolio and latest strategic developments. Click here for the Top Business Development Strategies Summary Report.

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KidGlov ad podcast welcomes Kawasaki’s Bryan Seck https://marketoloji.com/kidglov-ad-podcast-welcomes-kawasakis-bryan-seck/ Tue, 04 Jan 2022 17:57:01 +0000 https://marketoloji.com/kidglov-ad-podcast-welcomes-kawasakis-bryan-seck/ KidGlov, a Lincoln-based boutique advertising and marketing agency and Omaha, Neb., recently hosted Bryan Seck, Chief Talent Management Strategist at Kawasaki, on his podcast, Agency for Change. The episode explored how Kawasaki exerted a powerful influence in Lincoln, in the Neb. for almost 50 years. “Kawasaki is an incredible employer and producer in Lincoln,” said […]]]>

KidGlov, a Lincoln-based boutique advertising and marketing agency and Omaha, Neb., recently hosted Bryan Seck, Chief Talent Management Strategist at Kawasaki, on his podcast, Agency for Change. The episode explored how Kawasaki exerted a powerful influence in Lincoln, in the Neb. for almost 50 years.

“Kawasaki is an incredible employer and producer in Lincoln,” said Katie Ripa, KidGlov vice president account manager. “Bryan’s diverse work experience, spanning New York City to the Peace Corps, offers a unique perspective in recruiting and connecting people to jobs. “

Kawasaki began large-scale motorcycle production over half a century ago. The company now produces ATVs, jet skis and more, employing nearly 3,100 people nationwide. The Kawasaki production plant in Lincoln, Neb., Was opened in the early 1970s and has grown into a powerful employer in the capital. Kawasaki’s slogan, “Let the good times roll (R)” is recognized around the world and the brand is synonymous with powerful, stylish and class-leading vehicles.

As Chief Talent Management Strategist at Kawasaki, Seck’s work is focused on growing the Kawasaki workforce. “Recently, Kawasaki announced an expansion of over $ 200 million. So, not only do we need to retain our workforce, which is difficult in the current environment, but we also need to grow,” said Seck. “There are a lot of underemployed people at Lincoln taking multiple part-time jobs to make ends meet. At Kawasaki, we pay a living wage along with incredible benefits and long-term opportunities. Stability is the end of poverty If we can create stability for families, we can reduce poverty.

During the podcast, Seck delves into the challenges of recruiting in today’s environment, his approach to employment challenges, and advice for leaders who want to make a difference in the world.

The full episode of the Agency for Change podcast with Seck is available at https://kidglov.com/podcast/bryan-seck/ or any major podcast platform.

Learn more about Kawasaki employment opportunities at kawasakilincoln.com.

Marketing and advertising agency KidGlov’s Agency for Change podcast features stories of people creating positive change in the world. From large corporations and nonprofits to small advocacy groups and solo change agents, the program explores what inspires these change makers, the work they do, and how they share their message.

“We are incredibly proud of this award-winning podcast which shares the stories of the change makers in our community and the organizations that inspire our work,” said Ripa.

The advertising agency’s podcast releases new episodes every week. Listen to kidglov.com/agencyforchange or any major podcast platform.

KidGlov brand agency offers a full range of marketing services, from strategic planning and traditional marketing to the latest digital and social media. This highly experienced team has worked across all industries and is quickly becoming a resource for local nonprofits whose missions match theirs. KidGlov has won several accolades, including top honors at the American Marketing Association Awards in Lincoln and Omaha. They were also recognized at the American Advertising Federation Nebraska Awards and named one of the best places to work. Learn more about the ad agency on KidGlov.com or visit their Omaha office at 105 South Washington Street, Papillion, Nebraska 68046.

Media contact

Company Name
KidGlov
Name of the contact
Lyn wineman
Call
402.483.9922
Address
105 South Washington Street, B Street
City
Butterfly
State
BORN
Postal code
68046
Country
United States
Website
https://kidglov.com/locations/omaha/


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