Advertising – Marketoloji http://www.marketoloji.com/ Sun, 19 Sep 2021 07:18:20 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 http://www.marketoloji.com/wp-content/uploads/2021/07/icon-1-150x150.png Advertising – Marketoloji http://www.marketoloji.com/ 32 32 Ecom-Gaming ads were multiplied by 9.2 on paper in 2021: TAM AdEx http://www.marketoloji.com/ecom-gaming-ads-were-multiplied-by-9-2-on-paper-in-2021-tam-adex/ http://www.marketoloji.com/ecom-gaming-ads-were-multiplied-by-9-2-on-paper-in-2021-tam-adex/#respond Sun, 19 Sep 2021 06:16:00 +0000 http://www.marketoloji.com/ecom-gaming-ads-were-multiplied-by-9-2-on-paper-in-2021-tam-adex/ Television saw a marginal increase of 2% in January-August 2021 With the online gaming space expanding by leaps and bounds in India, the Ecom-Gaming category is capitalizing on the momentum by increasing its advertising volumes. The category grew 9.2 times the volume of print ads, radio and digital following behind at 2.3 times and 2.1 […]]]>
Television saw a marginal increase of 2% in January-August 2021

With the online gaming space expanding by leaps and bounds in India, the Ecom-Gaming category is capitalizing on the momentum by increasing its advertising volumes. The category grew 9.2 times the volume of print ads, radio and digital following behind at 2.3 times and 2.1 times the growth, respectively, in January-August 2021 compared to the same period last year, according to data released by AdEx India, a division of TAM Media Research. Television, on the other hand, saw a marginal increase of two percent in ad volumes.

On television, the news genre has become the preferred genre of Ecom-Gaming ads, accounting for 33% of the industry’s share of advertising volume on television. Next come the cinematographic genre with a share of 29%, and general entertainment channels (GEC) and the sports genre representing 14% and 11% respectively. Musical genres are lagging behind with a 10% share. The top three genres of TV channels together accounted for 76% share of Ecom-Gaming ad volumes in 2021. Prime Time had the highest Ecom-Gaming ad volume share with 32% share of Ecom-Gaming ad volumes. ‘TV ads with 20 to 40 seconds of ad. size being preferred by 76% of advertisers. Galactus Funware Technology emerged as the largest advertiser with MPL (Mobile Premier League) taking the number one spot as the most advertised brand between January and August 21 with a 36% share of ad volumes.

On paper, Hindi newspapers accounted for 67% of Ecom-Gaming ads, followed by Marathi newspapers at 13%. English, Gujarati and Kannada newspapers followed with six percent each. The top five publishing languages ​​together added over 98% of the industry’s ad volumes. Meanwhile, the general interest publication genre had a 99.8% share of print advertising space, while Business / Finance / Economics accounted for 0.2%.

According to the data, 80% of print ads were for sales promotion purposes, while brand promotion accounted for 15% of the share. For sales promotion, 45% of ads were multiple promotions, 28% were contest promotions and the remaining 27% of ads were added promotions, Tictok Skill Games and Paytm First Games were the top two advertisers in the Ecom category -Gaming which together contributed over 90% ad space share in January-August 2021. Winzo Games was the most advertised brand with 77% ad space share.

Interestingly, West Bengal and Maharashtra dominated all states with a 22% share of radio sector advertising volumes from January to August 21, followed by Delhi with a 16% share. Unlike television, radio viewed the afternoon and evening time slots as the most preferred time for advertising in the sector, with the bracket accounting for 40% and 38%, respectively. Among advertisers, Tictok Skill Games exceeded 31% share of ad volumes in Jan-Aug’21. Winzo Games was the leading brand with 31% ad volume share, followed by Rummycircle.Com with 28% share.

As for digital, the Ecom-Gaming category has opted for display advertising rather than video advertising. 92% of digital ads were display ads while the remaining eight percent were video ads. Likewise, mobile display was the most preferred channel with a 47% share of the pie. As a result, desktop display accounted for 42% of the shares. Desktop video made up five percent of the pie, while mobile video and in-app video followed at three percent each. In digital, Gameskraft Technologies was the leading advertiser with 25% of the market share and Rummyculture established itself as the most advertised brand.

Read also: A work that speaks | Announcement reviews | September 1 to 17, 2021

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EA slammed FIFA 22 pre-order ‘fake advertisement’ as fans demand compensation http://www.marketoloji.com/ea-slammed-fifa-22-pre-order-fake-advertisement-as-fans-demand-compensation/ http://www.marketoloji.com/ea-slammed-fifa-22-pre-order-fake-advertisement-as-fans-demand-compensation/#respond Sat, 18 Sep 2021 15:07:22 +0000 http://www.marketoloji.com/ea-slammed-fifa-22-pre-order-fake-advertisement-as-fans-demand-compensation/ EA has been criticized by the FIFA community for “false advertising” after the developers confirmed that a FIFA 22 Ultimate Edition “Ones to Watch” bonus was incorrectly listed. FIFA fans will long be used to EA dropping several different editions of the annual football title. While previous years included the Champions, Ultimate, and Standard versions, […]]]>

EA has been criticized by the FIFA community for “false advertising” after the developers confirmed that a FIFA 22 Ultimate Edition “Ones to Watch” bonus was incorrectly listed.

FIFA fans will long be used to EA dropping several different editions of the annual football title. While previous years included the Champions, Ultimate, and Standard versions, FIFA 22 only drops in the Ultimate and Standard forms.

As usual, the Ultimate Edition is priced higher with a host of bonuses, including four-day Early Access (meaning players can start playing on September 27, rather than having to wait until the October 1st).

EA Sports

The FIFA 22 Ultimate Edition will cost £ 89.99, but offers more bonus content.

However, a controversy emerged in the preparation for the game’s release, after EA confirmed that a bonus item was incorrectly listed. As part of the Ultimate Edition, players were promised a One to Watch Player’s Choice item in an EA Help article.

In reality, players will simply earn a non-tradable OTW player, but have no choice. An item chosen by a player sees the game generate a number of cards, from which players can choose their favorite (often the highest rated).

EA confirmed the error on September 18 and said they fixed the item to reflect the bonus content of the Ultimate Edition.

A number of responses were incredibly critical of EA, suggesting it was misleading and that a number of fans who pre-ordered the Ultimate Edition will have been wronged.

Twitter user replied: “There are errors and then there are [are] details posted in legitimate FAQs… At some point you need accurate and efficient verification of information or you need to honor your mistake. It is bordering on false advertising ”.

Another replied sarcastically, “Could you just check out everything else you’ve written, please?” Are Hero Cards still releasing this year or is it for FIFA 23?

A third commented, “This is an electronic item with no real value or cost to you. You must act in good faith and deliver the advertised product.

Others, however, played down EA’s mistake and suggested anyone who is disappointed to request a refund from their buyer.

FIFA 22 will be released on October 1 or September 27 if you pre-ordered the Ultimate Edition.



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Ric Flair withdrawn from ad campaign after dark side of the ring fallout http://www.marketoloji.com/ric-flair-withdrawn-from-ad-campaign-after-dark-side-of-the-ring-fallout/ http://www.marketoloji.com/ric-flair-withdrawn-from-ad-campaign-after-dark-side-of-the-ring-fallout/#respond Fri, 17 Sep 2021 23:57:00 +0000 http://www.marketoloji.com/ric-flair-withdrawn-from-ad-campaign-after-dark-side-of-the-ring-fallout/ There have been spinoffs from Dark Side of before. TheRing’s The Plane Ride from Hell, which explored a flight that ended up at the center of a lawsuit and alleged sexual harassment by several wrestlers, including Ric Flair. Flair denies that there was any sexual harassment, and ultimately WWE agreed to a settlement. Now one […]]]>

There have been spinoffs from Dark Side of before. TheRing’s The Plane Ride from Hell, which explored a flight that ended up at the center of a lawsuit and alleged sexual harassment by several wrestlers, including Ric Flair. Flair denies that there was any sexual harassment, and ultimately WWE agreed to a settlement. Now one of Flair’s partnerships is on hiatus due to renewed light on the incident. Intermedia, the advertising agency that manages the Car Shield ads, said the ad featuring Flair was on hold pending further investigation.

Intermedia issued a statement to PWInsider on the issue, saying “We take these matters very seriously. For now, we are suspending the campaign and we will do our due diligence.”

Flair has been featured in several commercials for Car Shield, but those will be fading soon, and there is no timeline for their return at this time.

The lawsuit was filed against Flair by the plane’s flight attendants, Taralyn Cappellano and Heidi Doyle. Cappellano and Doyle said Flair walked around the kitchen wearing only a cloak, if not naked, then put their hands on her private parts and at one point backed Doyle to an area of ​​the kitchen where she couldn’t move.

Flair touched on the episode before it aired on Renee Paquette’s Oral Sessions podcast, where he said he knew everything that happened on that flight and who was involved, and he will drop the names.

“My God, I’ve heard of it too. Just when things are going well for me. Listen, you [Renee Paquette] put me on your podcast after, “Flair said.” We’ll see how that goes, because I was there and I don’t care what name I have to drop if the heat hits me. I know who was where and what and who and what happened. I know the whole story. “

It remains to be seen whether legal action will take place due to the renewed attention or if it is possible. There has been other fallout already, as Tommy Dreamer was indefinitely suspended by Impact Wrestling for his comments in the Dark Side of the Ring episode.


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5 reasons why “old-fashioned” display advertising is not dead. And probably never will be. http://www.marketoloji.com/5-reasons-why-old-fashioned-display-advertising-is-not-dead-and-probably-never-will-be/ http://www.marketoloji.com/5-reasons-why-old-fashioned-display-advertising-is-not-dead-and-probably-never-will-be/#respond Thu, 16 Sep 2021 14:04:21 +0000 http://www.marketoloji.com/5-reasons-why-old-fashioned-display-advertising-is-not-dead-and-probably-never-will-be/ Outbound marketing or “interrupt” marketing is not everyone’s favorite. For marketers, outbound marketing is less converting (but no less effective) than inbound marketing. It requires more creative persuasion because you are approaching the consumer with a pitch instead of the consumer approaching you for information. For internet users, this is a blatant disruption to watching […]]]>

Outbound marketing or “interrupt” marketing is not everyone’s favorite. For marketers, outbound marketing is less converting (but no less effective) than inbound marketing. It requires more creative persuasion because you are approaching the consumer with a pitch instead of the consumer approaching you for information. For internet users, this is a blatant disruption to watching memes and funny cat videos, or worse, their work remotely.

Thus, the 2018 prediction which 30% of users would use ad blockers soon was no surprise. The shift to ad blockers seemed to be the end of online display advertising, and it certainly boosted “display is dead!” Enough. »Statements.

Even though ad blockers ended up showing the same higher results reaching 42%, the annual rate of banner ads is still growing and Is should gradually increase by about 4.4% over the next few years (more in the mobile segment – up to 13%). So we’re here to explain why you shouldn’t forget what banner ads can do for your business so quickly.

What are display banners?

A banner ad, web banner, or display banner is an online outbound advertisement hosted by an ad server. The ad server embeds your ad in a web page based on your campaign strategy. The ad aims to grab attention, drive more traffic to your website, and increase conversions. Display banners cost around $ 1 per 1,000 impressions. That means you could have a 0.001% conversion rate, make just a dollar off your one customer, and still break even.

Why display banners are still relevant today

1. They generate major brand awareness

Banner ads get a bad rap most of the time because you don’t see a high conversion on banner ads compared to other forms of display advertising. A Think with Google study showed that 0.6% of banner views received a click, but that does not mean that the banner ads are not converted. They just don’t convert there on the page.

Banner ads generate brand awareness. Even when a viewer subconsciously sees the ad and doesn’t consciously save what was advertised, they’ll be more likely to recognize your brand the next time it appears, making them more likely to click. Video may gain popularity online, but nothing can replace banner ads when it comes to repetitive and unconscious messages.

2. It is the most affordable display advertising available.

Banner ads are the cheapest PPC type ads available today. They are cheaper to create and cheaper to share across multiple platforms. You can use digital publishing software to create your banner ads yourself or pay professionals for graphic design and copy (text).

Even if you choose to hire professionals, the costs will be low due to the small size and simplicity of the ad. Once your ad is created, you can partner with display advertising networks to have it published or published yourself using software such as an ad server or DSP. Remember, it’s all about brand awareness. Make sure people can quickly understand who the ad is and what you are offering.

3. They help you target and qualify your web traffic

Your target audience is one of the most critical factors in any marketing campaign you run. Focusing your efforts on the people most likely to need and want your products and services is the most effective way to maximize your Return on Advertising Spend (ROAS) and increase your conversion rates across the board.

Banner ads allow you to target your audience and then further qualify your web traffic. The people who click on your banner ad will be viable and potential leads. Otherwise, they wouldn’t have clicked on the ad. If you receive clicks that are neither targeted nor qualified, you need to rethink your ad placement and design.

4. Ad serving platforms help you track your success and optimize your campaign

Marketing is an evolutionary strategy that needs to be able to react to expected or unexpected performance of various parts, but that means you need to know how each part is performing at any given time. Some types of advertising are easier to follow than others, and banner ads are one of them.

Big brands can use ad servers for full control while small brands can partner with ad networks to easily access quality traffic. Your platform should be able to provide metrics, as well as full control over your ad placement and performance. You’ll know if your ad is seen by enough people, if your ad design and content is effective, and if you need to adjust your strategy to improve your ROAS.

5. You can run longer campaigns with less resources

Because they are so simple, banner ads allow you to maintain long lasting campaigns without sacrificing many resources for management and monitoring. This, in turn, increases your ROAS in two ways.

First, spending fewer resources on campaign management will cost you less, so your return will be higher, but the big return is generated by familiarity. A long running campaign across multiple platforms engenders the kind of familiarity that is so crucial for sales conversions. Chances are, when you think of something to buy, you already have a brand in mind, and it’s not just because it’s good. It is also because you know them.

How to start a banner ad campaign

Today, getting your banner ad campaign is a fairly straightforward process as most servers have evolved to be user-friendly and intuitive. You usually start by choosing a banner type and name, uploading your graphic, adding the link and accompanying text (this will only show on certain browsers / websites) and launching your campaign.

Or, you can delegate this process to an ad network and just enjoy full management of your ad campaigns. Some advanced ad networks not only offer quality traffic but also have automatic optimization algorithms that help your banners convert (which is rare in display advertising). In this case, starting a campaign is even easier than in the first case, but this solution will lead to less control and understanding of traffic and inventory.

However you choose to market your brand to the world, banner ads are the way to go and they’re not going anywhere anytime soon.



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Rakuten Advertising shares plan for affiliate marketing http://www.marketoloji.com/rakuten-advertising-shares-plan-for-affiliate-marketing/ http://www.marketoloji.com/rakuten-advertising-shares-plan-for-affiliate-marketing/#respond Wed, 15 Sep 2021 23:43:36 +0000 http://www.marketoloji.com/rakuten-advertising-shares-plan-for-affiliate-marketing/ Rakuten Advertising has launched ‘A 5 Step Plan For High Performance Affiliate Marketing‘, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel now plays in marketing strategies. The plan is based on feedback from members of the Rakuten International Advertising Collective (IRAC), comprising affiliate marketers from major […]]]>

Rakuten Advertising has launched ‘A 5 Step Plan For High Performance Affiliate Marketing‘, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel now plays in marketing strategies.

The plan is based on feedback from members of the Rakuten International Advertising Collective (IRAC), comprising affiliate marketers from major advertisers and publishers around the world, including Asia, Australia, Europe, United States and Latin America.

The plan includes information from leading advertisers and publishers including fashion retailer 24S, Microsoft, Shopback, Harvey Nichols, Beyond China and others. Advertisers and publishers get hands-on insight into the integrated use of different affiliate models by brands of all types, throughout the customer journey.

For advertisers, the plan shows how different affiliate models can be combined to enable them to find and influence new customers throughout the customer journey, from discovery to conversion. For publishers, the plan offers advice on how they can improve, expand and further monetize their offering, building closer relationships with existing advertisers and attracting new brand partners.

Stuart McLennan, Senior Vice President, Asia Pacific, Rakuten Advertising [pictured], said, “The affiliate channel has transformed over the past few years, and our goal in creating the RAIC was to bring together some of the leading thinkers in the affiliate industry to uncover the ideas and best practices that drive business forward. innovation in this space.

“The open and voluntary sharing of their experiences and direct strategies as Advertisers and Publishers has formed the basis of this model and underscores how unique the Affiliate Channel is in driving collaborative partnerships to achieve business goals. respective. “

Building on these experiences of advertisers and publishers around the world, the plan sets out the key steps to create successful affiliate programs aligned with business goals:

Step 1: Align Affiliate KPIs with Business Goals

2nd step : Make the most of the available data

Step 3: Align affiliate strategies with the customer journey and brand positioning

Step 4: Integration of existing and emerging affiliate models

Step 5: Analyze, learn, test, optimize and prove

Tom Howard, RAIC Collaborating Member and Head of Sales at Shopback, commented on the evolution of its publisher offering to generate high performance partnerships: “Our strategy is to expand our offering and evolve towards a “Full funnel”. While cashback is our legacy, we’ve launched a price comparison tool to bring consumers to our platform higher in the funnel, have started moving around the content space, and are doing a lot of work with influencers. . The more we offer ourselves, the better able we are to follow the customer’s journey from research to sale. This can only benefit the advertisers we work with, and it’s interesting that we are now building relationships with the brand’s marketing teams as well as with the affiliate teams.


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Pixel 6 advertising campaign begins in UK with sponsorship of Highland TV http://www.marketoloji.com/pixel-6-advertising-campaign-begins-in-uk-with-sponsorship-of-highland-tv/ http://www.marketoloji.com/pixel-6-advertising-campaign-begins-in-uk-with-sponsorship-of-highland-tv/#respond Sat, 11 Sep 2021 19:25:00 +0000 http://www.marketoloji.com/pixel-6-advertising-campaign-begins-in-uk-with-sponsorship-of-highland-tv/ With the Pixel 6, Google is “ready to invest a lot in marketing” and it started with the first online ad on Wednesday. It continues its momentum with a Pixel 6 UK ad campaign that sees “Google Pixel” being the “proud sponsor” of a new UK television show which premiered this week. Channel 4 in […]]]>

With the Pixel 6, Google is “ready to invest a lot in marketing” and it started with the first online ad on Wednesday. It continues its momentum with a Pixel 6 UK ad campaign that sees “Google Pixel” being the “proud sponsor” of a new UK television show which premiered this week.

Channel 4 in the UK runs ads for Highlife, a four-part premium Black British “docu-ality series”, which on the web is directly linked to the Pixel 6 page on the google store:

Documentary series about the life and loves of a group of ambitious and glamorous young British West Africans who all pursue their own idea of ​​success

One of the longer promotions sees a golden Pixel 6 Pro in one of the character’s hands. The end slide shows an existing image, but does not refer to it by name. Rather, it is “The New Google Phone”. It’s unclear whether this UK announcement was completed early on – before the ‘Pixel 6’ brand was finalized, or whether the ‘Google phone’ moniker will be widely used in the coming months.

It’s the first time Google worked with a UK broadcaster on a ‘branded entertainment-led partnership’. For Channel 4, this “exclusive agreement” is the most important ever. In addition to “Google Pixel” and the phone appearing in ads, Google has funded a “five-part branded social entertainment series” and other ads where there will be:

the first real glimpses of the all-new Google Pixel 6 phone, which has a range of all-new camera features that make photos look and feel more authentic.

The creative asks them a series of questions about their life and culture to allow audiences to learn more about each of the cast members, while aligning their lifestyle with one of the new features of Google Pixel 6. Truly celebrating both the new show and the new Google phone.

It’s no surprise that Google is putting the emphasis on the camera, and it remains to be seen what other features will be directly announced.

Learn more about the Pixel 6:

Thank GutoA

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Lawrence chiropractor censored and fined $ 4,000 for faulty COVID-19 advertising http://www.marketoloji.com/lawrence-chiropractor-censored-and-fined-4000-for-faulty-covid-19-advertising/ http://www.marketoloji.com/lawrence-chiropractor-censored-and-fined-4000-for-faulty-covid-19-advertising/#respond Wed, 08 Sep 2021 22:51:56 +0000 http://www.marketoloji.com/lawrence-chiropractor-censored-and-fined-4000-for-faulty-covid-19-advertising/ TOPEKA – The Kansas Board of Healing Arts has issued a public censure and a $ 4,000 fine against a chiropractor in Lawrence who urged potential clients at the start of the pandemic to “get fitted” by a chiropractor to improve the chances of COVID-19 survival. Chiropractor Amelia Rodrock also agreed by signing the Joint […]]]>

TOPEKA – The Kansas Board of Healing Arts has issued a public censure and a $ 4,000 fine against a chiropractor in Lawrence who urged potential clients at the start of the pandemic to “get fitted” by a chiropractor to improve the chances of COVID-19 survival.

Chiropractor Amelia Rodrock also agreed by signing the Joint Consent Order with KBHA to complete 24 hours of additional continuing education focused on social media advertising ethics.

KBHA documents indicate that the regulatory board determined that Rodrock violated state law in March 2020 by attempting to solicit customers using fraudulent or bogus advertising. Its online business case for providing chiropractic services was likely to “deceive, defraud or harm the public,” KBHA said.

Rodrock gained attention by claiming in Facebook posts that people had a better chance of surviving the Spanish Flu in 1918 if they were treated by a chiropractor rather than a doctor.

Regarding the early stages of the COVID-19 pandemic, she said, Kansans should “definitely” come to his clinic if he was worried about getting sick. She said treatment by a chiropractor could improve a person’s nervous system and make the immune system respond better to COVID-19. She suggested people get healthier through adjustments by a chiropractor before “shit hits the ventilator” amid the pandemic.

In addition to chiropractic adjustments, she suggested consuming high-dose vitamin C and elderberry. She urged to take echinacea, an echinacea sometimes promoted as a dietary supplement for the common cold.

Rodrock included a recommendation that people already with the coronavirus should seek treatment from a doctor. No vaccine against COVID-19 existed at the time.

“Maybe we don’t need to be as scared as we are,” she advised, while including an image in the online post that said people should “see a chiropractor to increase your chances of survival against the coronavirus “.

The Kansas Department of Health and Environment reported on Wednesday that Kansas had documented 382,850 cases of COVID-19 linked to 13,063 hospitalizations and 5,693 deaths. This is an increase in Kansas since Friday of 5,727 infections, 141 hospitalizations and 63 deaths.

In a separate online video published in March 2020, Rodrock was disappointed that the Lawrence Journal-World wrote the initial article raising questions about his thoughts on chiropractic interventions in the pandemic. Apparently, a doctor in Lawrence brought Rodrock’s claims to the attention of the newspaper.

Rodrock took a step back in the follow-up video to his previous COVID-19 survival claim, saying “none of us really know” how to effectively treat the coronavirus.

“I’m really excited right now that, a, a doctor in the community would have the audacity to be a jerk and contact the Lawrence Journal-World saying I’m spreading misinformation. Super not cool, MD, ”Rodrock said on the second video.

At that time, KDHE officials discouraged the Kansans from relying on visits from chiropractors to quell COVID-19. KDHE recommended that people engage in social distancing, wear masks and wash their hands until researchers have completed their work on vaccines.

Rodrock was initially licensed by the state of Kansas in December 2013. Her license was renewed in December 2020. She signed the consent order settling the case with the Board of Healing Arts in May, but the KBHA did not. did not finish work on the ordinance until August 16.

Instead of censorship, KBHA could have chosen to reprimand Rodrock or limit, suspend or revoke his license.


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The awakened campaigns of advertising agencies failed http://www.marketoloji.com/the-awakened-campaigns-of-advertising-agencies-failed/ http://www.marketoloji.com/the-awakened-campaigns-of-advertising-agencies-failed/#respond Sat, 04 Sep 2021 14:00:00 +0000 http://www.marketoloji.com/the-awakened-campaigns-of-advertising-agencies-failed/ The abandonment of humor points to an industry afraid of ruffling feathers. Rather than risk fueling a backlash on social media with a misjudged joke, brands seem more comfortable trumpeting their position as a force for good. Moray MacLennan, CEO of M&C Saatchi, said “humor will come back strongly”, but for now, the ad reflects […]]]>

The abandonment of humor points to an industry afraid of ruffling feathers.

Rather than risk fueling a backlash on social media with a misjudged joke, brands seem more comfortable trumpeting their position as a force for good.

Moray MacLennan, CEO of M&C Saatchi, said “humor will come back strongly”, but for now, the ad reflects how the world has “become a more serious place”.

“People are wary of having fun and being insignificant,” he adds. “It’s almost like you trivialize all the problems in the world and my personal problems. It can come across as a lack of empathy. “

He believes that targeted advertising has an important role to play because it reflects the values ​​of the younger generations.

“People talk about ‘waking up’, but the ‘waking up’ is in the eye of the beholder. What you realize when you’re sitting in Soho and being an older white male is that different generations have different senses of gravity when it comes to these things.

“What may seem unimportant to a 70-year-old is quite common for a 20-year-old.

“When you talk about efficiency, it is very important to talk about what you are measuring. Much of our job is to drive sales effectively, but sometimes it’s about changing behavior. Sometimes its affinity with the brand, its desirability and its notoriety. These things are important to people because they buy from brands they trust.

“You have to have a point of view”

Amid the rise of ethical investing and the pressure on companies to demonstrate their corporate social responsibility (CSR) as a sign of good corporate governance, brands are keen to promote their position on division issues despite potential retaliation from customers or staff.

“I think you have to have a perspective as a CEO and a company,” adds MacLennan. “You have the power and the influence. You no longer have the right to say ‘I’m only selling bread’, you must have a sight.

Targeted advertising strikes the right balance between winning customers who agree and alienating those who have opposing views.

Yet in the age of targeted advertising – where agencies can deliver digital ads to people based on personal data treasures – these ads have the ability to preach to converts.

Sir Martin Sorrell, executive chairman of S4 Capital, said there was “a lot of greenwashing and virtue signals” from the advertising industry. But he thinks critics of targeted advertising just don’t accept the evolution of the industry.

“When you look at all the big issues we face: Covid, climate change, technological change, diversity and inclusion, the negative impacts of globalization, political developments such as US-China relations or their absence, all these problems worry consumers, ”he adds.

“The market environment has changed and it’s very difficult for people in the traditional part of the industry to get a feel for it. In this new world, the way you develop relationships with consumers has become much more personalized, active, and perhaps much more short-term. The industry is looking back with rose-tinted glasses to Don Draper’s days, but times have changed.


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Justice Department Should Speed ​​Up Google Advertising Investigation http://www.marketoloji.com/justice-department-should-speed-%e2%80%8b%e2%80%8bup-google-advertising-investigation/ http://www.marketoloji.com/justice-department-should-speed-%e2%80%8b%e2%80%8bup-google-advertising-investigation/#respond Wed, 01 Sep 2021 23:59:24 +0000 http://www.marketoloji.com/justice-department-should-speed-%e2%80%8b%e2%80%8bup-google-advertising-investigation/ WASHINGTON – The Justice Department has accelerated an investigation into Google’s digital advertising practices and may file an antitrust complaint against the internet giant before the end of the year, two people with knowledge of the government’s thinking said on Wednesday . The investigation focuses on Google’s power in the digital advertising market, examining how […]]]>

WASHINGTON – The Justice Department has accelerated an investigation into Google’s digital advertising practices and may file an antitrust complaint against the internet giant before the end of the year, two people with knowledge of the government’s thinking said on Wednesday .

The investigation focuses on Google’s power in the digital advertising market, examining how the company is using its dominance in auctions and advertising technology to maintain its power, the people, who were not authorized, said. to speak in public. In recent weeks, the Justice Department has called more third parties to testify and requested documents and interviews, a sign it has stepped up the pace of the investigation, the people said.

The department declined to comment. Google said on Wednesday that there was “huge competition in advertising tools, which made online ads more relevant, reduced fees, and extensive options for publishers and advertisers.

Bloomberg reported earlier on the potential trial.

If the Justice Department continues the lawsuit, it will be the federal government’s second against Google. In October, in federal court, the department filed an antitrust complaint alleging that Google had abused its Internet search monopoly to harm rivals and consumers.

A second lawsuit would also be a show of force by the Biden administration to curb the power of big tech companies. President Biden has appointed detractors of Amazon, Apple, Facebook and Google to top government antitrust positions. In July, he appointed Jonathan Kanter, who represented rivals Google, Yelp and Microsoft, to head the Department of Justice’s antitrust division. The appointment of Mr. Kanter requires confirmation from the Senate.

Biden’s antitrust appointees were inspired by decisions made during the Trump administration to file landmark antitrust lawsuits against tech giants. Along with the search lawsuit against Google, the Federal Trade Commission sued Facebook last year, accusing it of abusing its social media power. After a judge dismissed the case, the FTC reclassified her.

With Google, the Justice Department initially focused on research, but also investigated whether the company had abused its dominance in digital advertising. Dozens of media companies, advertisers and ad technology companies have claimed that Google’s advertising practices are anti-competitive. Google manages various parts of digital advertising auctions, including buying ads for marketers and selling ad space by publishers.

The agency is investigating allegations that Google and Facebook have entered into an illegal deal to manipulate online auctions, people with knowledge of the situation said.

Texas has taken legal action against several state attorneys general accusing Google of abusing competition in advertising technology. It was not clear whether the Justice Department would join the states in their complaint.


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In social media first, the World Surf League is posting the ad for the next episode of “The Ultimate Surfer” which reaches a universal negativity so far considered impossible: “It makes me uncomfortable.” http://www.marketoloji.com/in-social-media-first-the-world-surf-league-is-posting-the-ad-for-the-next-episode-of-the-ultimate-surfer-which-reaches-a-universal-negativity-so-far-considered-impossible-it-makes-me-uncomfortab/ http://www.marketoloji.com/in-social-media-first-the-world-surf-league-is-posting-the-ad-for-the-next-episode-of-the-ultimate-surfer-which-reaches-a-universal-negativity-so-far-considered-impossible-it-makes-me-uncomfortab/#respond Sat, 28 Aug 2021 23:00:26 +0000 http://www.marketoloji.com/in-social-media-first-the-world-surf-league-is-posting-the-ad-for-the-next-episode-of-the-ultimate-surfer-which-reaches-a-universal-negativity-so-far-considered-impossible-it-makes-me-uncomfortab/ That goddamn surf life. Yesterday, the double Oscar nominated actor Jonah Hill responded to a request for BeachGrit coming to our Dirty Water podcast to chat and chat denying it. “Why did you ask me to be on your podcast if all you’re doing is being rude to me?” “He asked before adding:” I get […]]]>

That goddamn surf life.

Yesterday, the double Oscar nominated actor Jonah Hill responded to a request for BeachGrit coming to our Dirty Water podcast to chat and chat denying it. “Why did you ask me to be on your podcast if all you’re doing is being rude to me?” “He asked before adding:” I get nothing from surfing but joy. I hope you are well.”

Everything is fine, but as the day progressed Hill’s post started to annoy slightly. rude to him? Isn’t that an integral part of this surfer’s life?

Inextricably woven?

And so I said, “Jonas, will you allow a retaliation? Surfing is old, existed long before your joyous discovery. It’s kind of like skateboarding, which I think you like, with culture, jokes and ribs. To ignore the conversation is to miss it altogether. BeachGrit has never been rude to you. It has been like surfing for you. Now, if you really care, this world is your oyster. If you don’t, then get it.

I wasn’t expecting a response, let alone a thoughtful response, so I was blown off my Applebees stool a few minutes later when her missive appeared in my refurbished iPhone.

“I agree and calling myself a VAL and a Madman is super funny and really funny in the idea of ​​someone new entering the culture and trying to co-opt it.” People love to report on what I do and I can see how it makes me feel like I’m trying to be more of a representative of surfing than I want to be. I’m really having fun and really enjoying it.

What really hurts is attacking my appearance or my appearance. I think this is unnecessary for your point and honestly it sucks. Although I’m a public figure, I’m still a person who’s heard shit like this my whole life. In fact, that’s what kept me from surfing until I was 35 because I didn’t like how I felt.

That being said, as a professional comedian for 20 years, I don’t judge your attempts to fit into my culture and try to be funny. Maybe I should practice what I preach and see you looking for some fruit at your fingertips as I start eating moss and try something that I enjoy and am not yet into. very gifted. But if you smile, I shouldn’t be judging. So lesson learned. My fault.

Hope you enjoy the journey of learning how to be funny. Lots of respect for surfing and for pissing off people. I just didn’t understand the need to attack my looks or appearance in such a harsh and truly hurtful way. Feel free to print this and we should be surfing one day.

Hope you see my response as a kind gesture to give you another article to write. And I hope to see you around. Just make sure you’re fair reporters and print it out in full (smiley emoji) and I really appreciate your thoughtful explanation. “

Applebees is not the place to think deeply about life choices but there I sat, thinking deeply, flanked by a motorcycle enthusiast who had just left his wife and a couple celebrating their 50th wedding anniversary. .

Lots of flair.

Jonah Hill was right.

He was right and I was wrong.

False and rude.

I really appreciated that he explains what hurts and why it hurts in so much detail. Rare nowadays to have any conversation with an opposing party, to be sensitive and open, but it was the case and I offered to offer him a drink of apologies one day. He told me that he appreciated it but that he would prefer to visit me, once, and we would even call him.

Now I have to go to Malibu and get around somehow Strider Wasilewski’s attack dogs.

That goddamn surf life.


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