Advertising – Marketoloji http://marketoloji.com/ Wed, 23 Nov 2022 18:15:42 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://marketoloji.com/wp-content/uploads/2021/07/icon-1-150x150.png Advertising – Marketoloji http://marketoloji.com/ 32 32 Genexa, the first clean medicine company, supports its advertising claims and appeals the negative decision of NAD https://marketoloji.com/genexa-the-first-clean-medicine-company-supports-its-advertising-claims-and-appeals-the-negative-decision-of-nad/ Wed, 23 Nov 2022 17:46:00 +0000 https://marketoloji.com/genexa-the-first-clean-medicine-company-supports-its-advertising-claims-and-appeals-the-negative-decision-of-nad/ ATLANTA–(BUSINESS WIRE)–Genexa Inc. (“Genexa”), the first-ever company to manufacture drugs with the same effective active ingredients used by big pharma, but without any of the artificial fillers, is appealing an unfavorable decision and erroneous from the National Advertising Division. (“NAD”) of the Better Business Bureau. NAD’s erroneous decision stemmed from a challenge by Johnson & […]]]>

ATLANTA–()–Genexa Inc. (“Genexa”), the first-ever company to manufacture drugs with the same effective active ingredients used by big pharma, but without any of the artificial fillers, is appealing an unfavorable decision and erroneous from the National Advertising Division. (“NAD”) of the Better Business Bureau. NAD’s erroneous decision stemmed from a challenge by Johnson & Johnson Consumer, Inc. (“Johnson & Johnson”) which took issue with Genexa’s claims of its own ingredients versus competitors’ ingredients.

The following statement and opinions are attributed to Genexa Inc.

Johnson & Johnson, among other competitors, doesn’t want consumers to know the truth about conventional over-the-counter pain and fever medications. The truth is, just because the FDA approves an ingredient for use in small doses, doesn’t mean it’s safe for use in high doses. The truth is, none of us know the long-term impact of all the assorted artificial sweeteners and other ingredients our loved ones ingest. The truth is that titanium dioxide was banned in foods by the European Union last year but is still present in conventional over-the-counter medicines.1 The truth is that some countries require warning labels on children’s food products that contain artificial colors.2 The truth is that pediatricians would prefer Genexa Kids’ Pain & Fever medication over Tylenol for children for their own children, depending on the respective ingredients.3

NAD’s recommendations were wrong from start to finish. First, Genexa has the right to tell the public that pediatricians prefer Genexa Kids’ pain and fever medication for their own children, based on ingredients, over comparable Tylenol children’s products. Genexa commissioned a national survey – conducted by a highly reputable research company – of pediatricians with children aged 2-11. The survey asked pediatricians to look at the ingredients in Genexa Kids’ Pain & Fever as well as the ingredients in all different versions of Tylenol Liquid Pain + Fever medication for children and answer a question:Which product would you prefer for your own children? The results overwhelmingly showed that a large majority of pediatricians preferred Genexa’s product. While we disagree with the NAD’s conclusion, we are pleased that the NAD has ruled that, based on the survey results, Genexa can report that pediatricians prefer the ingredients in Genexa’s Kids’ Pain & Fever than comparable Children’s Tylenol products.

Additionally, NAD erred in its decision regarding Genexa’s educational advertising that discusses the factual attributes of Tylenol’s ingredients. NAD believed that by reporting such facts, Genexa could lead a person to believe that drugs containing such ingredients could harm them. NAD’s reasoning for doing so appeared to be based on the fact that the FDA allows these ingredients in drugs and that Genexa has not submitted any scientific evidence to show that these ingredients could be harmful to people. The NAD simply erred in its characterization of the case. Genexa has indeed submitted scientific evidence from highly reputable medical researchers demonstrating that some of the inactive ingredients commonly used in our medicines, and cleared by the FDA, may be harmful to people.4

Genexa supports each of its disputed claims and looks forward to appealing NAD’s decision to the National Advertising Review Board.

ABOUT GENEXA

Founded in 2016 by two fathers on a mission to revolutionize the medicine aisle, Genexa makes medicine with the same active ingredients people need, but without the artificial ingredients they don’t. Genexa believes that people deserve real choices. That’s why their business is built on a commitment to putting people above everything else. All Genexa products are made to the highest medical standards with no artificial colors, common allergens or unnecessary inactive ingredients. It’s real medicine, made clean. With a commitment to innovation at every turn, Genexa was recently named to Fast Company’s prestigious list of the World’s Most Innovative Companies 2022. Find out how Genexa puts people above all else, in everything they do, to Genexa.com.

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1 Commission Regulation (EU) 2022/63 of 14 January 2022 amending Annexes II and III to Regulation (EC) No 1333/2008 of the European Parliament and of the Council as regards the food additive titanium dioxide (E 171 ) [2022] OJ L 11/1

2 European Parliament. (July 7, 2008). Modernize the rules on food additives and the labeling of azo dyes [Press release]. https://www.europarl.europa.eu/RegData/presse/pr_info/2008/FR/03A-DV-PRESSE_IPR(2008)07-07(33563)_FR.pdf

3 FRC, A Lieberman Company National Survey, Pediatrician Preferences, Spring 2021

4 Reker et al., “Inactive” Ingredients in Oral Drugs, Science Translational Medicine 11 eaau6753 (2019).; Yu and Guo, Non-caloric artificial sweeteners exhibit antimicrobial activity against bacteria and promote bacterial evolution of antibiotic tolerance, Journal of Hazardous Materials 433 (2022) 128840.

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Women in Advertising Reflect on Breaking the Glass Ceiling and Making Way for Future Leaders https://marketoloji.com/women-in-advertising-reflect-on-breaking-the-glass-ceiling-and-making-way-for-future-leaders/ Mon, 21 Nov 2022 09:34:41 +0000 https://marketoloji.com/women-in-advertising-reflect-on-breaking-the-glass-ceiling-and-making-way-for-future-leaders/ In a conversation with Social Samosa, women in advertising talk about the harsh reality of working as a woman and how they break norms every day. Strong women in leadership positions can uplift and change course. While India has come a long way in terms of educating women and seeing them as equals, there is […]]]>

In a conversation with Social Samosa, women in advertising talk about the harsh reality of working as a woman and how they break norms every day.

Strong women in leadership positions can uplift and change course. While India has come a long way in terms of educating women and seeing them as equals, there is still a long way to go; especially when it comes to women in the workspace. Every year, November 19 is celebrated as “International Women’s Entrepreneurship Day,” where the world honors and appreciates all white-collar women who do their part to break age-old stereotypes. We take this opportunity to understand the opinion of women in advertising.

Despite devoting an entire day to ‘working women’, the reality of working as a woman in a ‘man’s world’ is nothing less than a battle. According to World Economic Forum Global Gender Gap Report 2022, only 37% of women hold leadership positions in all media and communications, compared to 63% of men. Besides this drastic gap, there are many hidden issues that women in high-ranking positions face on a daily basis.

Although the world is trying to push the narrative of “The future is female”, many industries still cannot overcome the differences that women faced 3 or 4 decades ago.

Celebrating women in business, today and every day; Social Samosa interviews 8 women in advertising who are doing their part to break the norm and pave the way for future leaders.

Changing workplace dynamics in India

Vanaja Pillai, DDB Mudra Group

Indian working women have come a long way and so has the work culture. Although changes may seem to be happening, there is still a lot of work to be done. Talking about that, Vanaja Pillai, Head – Diversity, Inclusion & Impact, DDB Mudra Group says: “Workplace dynamics have changed faster than ever over the past two decades, and the pace of that change continues to keep us on our toes. We need to look at systems, policies, training and development, people engagement and leadership with a new focus every day. »

Adding to this, Vanaja mentions where the industry needs improvement. She mentions that the A&M industry needs to focus on things like having conversations with the CEO, focusing more on education from a DEI lens, or a concerted effort to find talent in non-traditional ways; the industry needs to experiment and broaden its thinking in all aspects.

Archana Gulia, ODN Digital Service

Archana Gulia, CCO – ODN Digital Service says: “We have come a long way, but there is still a long way to go. Fortunately, the payslip no longer reveals the gender of the employee. She further explains that, nevertheless, there are still factors that cannot be ignored, such as the fact that as an industry, we are still struggling with gender ratios in our offices. Archana goes on to say, “We are guilty of leaving women out when it comes to managing top positions and leading teams.”

Chandni Shah, Kinnect

Chandni Shah, Founder and COO – Kinnect mentions, “We have made significant progress towards gender equality over the past decades, especially in Indian boardrooms. However, a more equitable representation of women on corporate boards is necessary to promote gender equality as a societal goal and for business reasons.

The post-pandemic world

COVID-19 was a time that caused many people to quit their jobs. Women were particularly forced to choose between their career and their personal life. However, even with things opening up, many of these women have not returned to the workplace.

Neha Puri, Digital Vavo

Elaborating on it, Neha Puri– The Founder and CEO of Vavo Digital says: “The pandemic almost immediately impacted women’s employment. Compared to one in five men, one in four women is considering quitting their job or changing careers. Along with the loss of income, the burden of unpaid care and domestic work has increased for countless women in economies of all sizes.

According to a study by LinkedIn, 85% of women in India have missed out on a raise or promotion because of their gender. It is observed that women’s careers have been more negatively affected despite increasing flexibility at work, as 68% of working women and 74% of working mothers in India say it is difficult to balance career and family responsibilities today. More than 7 in 10 working women and mothers in India also say that household responsibilities often hinder their career progress.

Shradha Agarwal, grapes

Speaking of the new normal that the pandemic has brought, Shradha Agarwal, co-founder and CEO-raisins adds, “The shift to a hybrid working model has also led employers to trust their employees. This allowed them to work efficiently and effectively from anywhere. Companies have learned to adapt to the new way of working, but what demands is that employees deliver quality work while taking ownership of the work.

Anisha Iyer, OMD India

Anisha Iyer, CEO of OMD India, explains: “A lot of people think that the pandemic has played a role in many women losing their jobs, but it’s a bit more complicated than that.” She further dissects how men have more freedom in this regard since more often than not it is women who have to juggle multiple responsibilities, including those around the home.

Anisha also pointed out how society is still largely patriarchal where men are expected to go to work and women are expected to stay at home, and therefore women are demanding more flexibility and the freedom to work from the comfort of their homes. . .

Sexism at work and the gender pay gap

Sexism exists in all walks of life, from preschools to high-paying jobs. Despite this reality, organizations are doing their best to blur gender biases and eliminate workplace sexism. Discussions about gender-based pay gaps and the under-representation of women in leadership positions are quite extensive.

Speaking from her own experience, Shradha Agarwal says, “From my experience in the A&M industry, I have observed that women are given equal opportunities, and instead of questioning and doubting their decisions , their ideas and strategies are welcome. I have repeatedly found that they are better decision makers.

Neha Puri adds: “The global gender gap will not be closed for 132 years. This forecast has often been used as a shock treatment to motivate organizations, associations, investors and companies to act. From entry-level positions to the C-suite, women continue to be underrepresented at all levels of the workforce.

Adding to this, Chandni Shah says, “We have made significant progress towards gender equality over the past decades, especially in Indian boardrooms. However, a more equitable representation of women on corporate boards is necessary to promote gender equality as a societal goal and for business reasons.

Speaking of how times have changed for working women for years, Archana Gulia says, “Our mothers and their peers have struggled to get basic amenities such as clean toilets, anti-harassment policies, comfortable public transport, etc. ! Fortunately, we have been able to ensure workplace safety and well-being through education and awareness.

Read also : Writer’s Corner: How long will I stay on Elon’s Twitter?

Breaking the glass ceiling

According to Egon Zehnder, Global Diversity Report 2020, women in India occupy 5% of executive seats and 10% of non-executive seats. The report states that only 11% of committee chairs are held by women, compared to 27.3% globally.

Speaking on the current reality, Neha Puri explains, “The requirement in India for public companies to have at least one female director is one of the main reasons why you have better representation on paper. The mandate here is to tick boxes, but counting women on boards is only the first step. To ensure businesses can benefit from diversity, we need to make their presence count. »

Vanaja Pillai adds: “While the advertising and media professions have had a good proportion of women for some time, it is true that we are seeing a lower representation at the higher levels. We certainly have extremely talented women at all levels today, and we hope to achieve equal gender representation at all levels in the coming years.

Elevate more women to key positions

Today, organizations are striving to create a safe and flexible workplace for women. In India, the A&M industry is actively trying to elevate women to key positions.

Talking about how the industry can better support women in senior positions, Chandni Shah says, “As a leader at Kinnect, I have always strived to achieve a 50-50% workforce ratio. work, providing equal opportunities and pay scales to our women leaders. based on the skills they possess.

She further states that gender equality in the workplace begins with the hiring process. Create accurate and inclusive job descriptions, a mixed candidate pool, and fair interviews to contribute to a diverse and equitable workplace; the hiring process must be free from internal biases.

Sowmya Iyer, Digital DViO

Sowmya Iyer, Founder and CEO, DViO Digital says, “Our current workforce has an even split of 55:45 female to male; a similar trend can be seen in our management team, which has a 60/40 ratio (60% women and 40% men), which is not intentional but by default. »

Chanda Singh, XP&D

Chanda Singh – CEO, XP&D says, “Treat them as equals. In any job, there’s nothing a man can do that a woman can’t. Provide equal opportunity and let the skilled workforce speak for itself. Leaders must lead by example. »

Whether it’s the A&M industry or any other field, promoting women and helping them climb the corporate ladder shouldn’t be a special thing done by organizations, it should be a norm. Times have changed and that must be a fault for any industry. Organizations must honor and respect people’s life goals and give them the deserved opportunity, regardless of gender or age, giving them a fair chance to thrive.


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The explosion of hate speech on Twitter sends major advertisers fleeing to the hills https://marketoloji.com/the-explosion-of-hate-speech-on-twitter-sends-major-advertisers-fleeing-to-the-hills/ Fri, 18 Nov 2022 10:31:31 +0000 https://marketoloji.com/the-explosion-of-hate-speech-on-twitter-sends-major-advertisers-fleeing-to-the-hills/ Twitter’s major advertisers fled the unstable social media platform after its acquisition by Elon Musk and subsequent mass layoffs, which decimated much of the content moderation staff. Following Musk’s takeover, the platform has seen a massive increase in hate speech, including a huge increase in the use of racial slurs that would previously have been […]]]>

Twitter’s major advertisers fled the unstable social media platform after its acquisition by Elon Musk and subsequent mass layoffs, which decimated much of the content moderation staff. Following Musk’s takeover, the platform has seen a massive increase in hate speech, including a huge increase in the use of racial slurs that would previously have been banned on Twitter.

Twitter does not have the ability to target ads like many other social media platforms and relies heavily on generating ad revenue from brand awareness programs. However, companies that pay Twitter to promote their image don’t want their ads to run alongside inappropriate content of the type that has flourished on Twitter since Musk took over.

In response, Musk initially struck a combative tone, threatening his own ad clients with “thermonuclear name and shame” if they left. He later adopted a somewhat more conciliatory tone, instead accusing “militant groups” of pressuring advertisers and “destroying[ing] freedom of speech in America.

Twitter is in a very tumultuous transition period, and the company’s ability or desire to effectively moderate content in the future is highly uncertain. At this point, US companies are waiting to see if and how the platform stabilizes and resolves its many issues.

However, several large companies have already stopped advertising on Twitter. These include General Motors, Phizer, Mondalez, REI, General Mills, United Airlines, Audi, IPG and Carlsberg. Additionally, a consortium of luxury brands, including Möet, Hennessey and Louis Vuitton, said it would pull its ad from Twitter if Musk reinstated Donald Trump’s Twitter account, which he has pledged to do at some point. many times.

The added difficulty for Twitter is that it controls a very small portion of the digital advertising market, and the share of their budgets that large companies spend on advertising on Twitter is very small. As a result, it can be easy for these companies to decide that it’s not worth being associated with an incendiary and highly volatile company like Twitter.

The bottom line is that while Musk first touted his takeover of Twitter as a triumph of free, unregulated speech, he is now faced with the reality that Twitter’s ad revenue is likely to dry up unless that its content remains moderate enough.



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Massachusetts sports betting regulators brace for publicity downpour https://marketoloji.com/massachusetts-sports-betting-regulators-brace-for-publicity-downpour/ Tue, 15 Nov 2022 22:02:00 +0000 https://marketoloji.com/massachusetts-sports-betting-regulators-brace-for-publicity-downpour/ Legal sports betting is expected to begin in Massachusetts in casinos in late January and on the Internet in early March. When it does, the state’s top gambling regulator worries residents will be hit with a deluge of ads. Last Updated: November 15, 2022 5:02 PM ET Reading time: 3 minutes Massachusetts Sports Betting […]]]>

Legal sports betting is expected to begin in Massachusetts in casinos in late January and on the Internet in early March. When it does, the state’s top gambling regulator worries residents will be hit with a deluge of ads.

Last Updated: November 15, 2022 5:02 PM ET
Reading time: 3 minutes

Massachusetts Sports Betting Regulators fear the Commonwealth will be overwhelmed by a wave of publicity when legal betting goes live in the state early next year.

The Massachusetts Gaming Commission (MGC) met Monday with representatives from the American Gaming Association, New England Sports Network (NESN), and Major League Baseball, among others, for a virtual roundtable regarding retail advertising and online sports betting sites.

Legal sports betting should begin in Massachusetts in casinos at the end of January and on the Internet at the beginning of March. When it does, however, the state’s top gaming regulator fears residents will be hit with a deluge of ads.

“I’m really scared we’ll be inundated once we set up sports betting in a way that Massachusetts may not be prepared,” MGC President Cathy Judd-Stein said. at Monday’s meeting. “We’ve seen some of that in the cannabis industry. I suspect sports betting might even be more intense.

You might have a point there

The president’s concerns may not be unfounded, as the launch of sports betting in a state may trigger a publicity rush by newly legal operators looking to sign up customers. Massachusetts should also be an attractive market for bookmakers, given its large population and reputation for rabid sports fans.

The onslaught of publicity during last year’s football season was such that some in the industry feared a crackdown similar to what the everyday fantasy industry endured after its publicity mania some seven years ago. However, the industry seems to have calmed down a bit, sometimes due to financial constraints, and the sports leagues themselves have tried to keep sports betting advertising to a respectful minimum.

For example, Marquest Meeks, vice president and assistant general counsel for Major League Baseball, told the commission that the league only allows a total of 10 sports betting ads throughout a broadcast, of which no more than six during the match itself. The league also has a limit of one 30-second spot per ad break, although it will allow two additional 30-second spots if they relate to responsible gambling.

But MLB is also trying to find a “balance.” This balance is to stimulate fan interest, avoid annoying people who have no interest in sports betting, and allow operators to try to drive customers away from illegal books that do not cooperate with the leagues. or regulators.

“And so we tried again to strike that balance to make sure that these entities and businesses have as many opportunities to drive customers away from this illegal market,” Meeks said.

Know your audience

The bill that Massachusetts lawmakers finally passed this summer requires the gaming commission to enact rules prohibiting several forms of advertising, including misleading promotions and unsolicited contextual advertisements via the Internet or text messages that are directed at persons who self-exclude from the game. Also prohibited is advertising directed at persons under the age of 21, which appears on public signage and which does not comply with federal, state or local laws.

While the State Senate proposed a “whistle to whistle” ban on any advertising during the live broadcast of games, this provision of the bill was removed from the version that became law. Instead, Massachusetts sports betting law only prohibits advertising that disrupts people’s viewing experience at a sporting event, not those who merely watch it on television.

Massachusetts regulators are still working out all the rules for legal sports betting in the state, such as advertising. Nevertheless, the industry and its partners are trying to be proactive and move forward.

“It’s a lesson learned years ago, from oversaturation,” NESN President and CEO Sean McGrail said at Monday’s meeting. “And frankly, we’ve seen it in other categories as well. We’ve seen it in the airline industry, where some airlines would like to buy back inventory…and it’s become a distraction. So we’re very aware of our audience and we spend a lot of time thinking about the impact on audiences and exactly how that affects delivery, our overall performance and our brands.

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Google Play Store is testing adware apps in History Search https://marketoloji.com/google-play-store-is-testing-adware-apps-in-history-search/ Sun, 13 Nov 2022 21:31:00 +0000 https://marketoloji.com/google-play-store-is-testing-adware-apps-in-history-search/ Advertising in app stores is the normbut Google is now testing Surface apps directly in Play Store search. For now, tapping the search bar brings up the keyboard and displays your four most recent queries. On a device today (running Play Store version 33.0.17-21), clicking the field brings up three apps that I have never […]]]>

Advertising in app stores is the normbut Google is now testing Surface apps directly in Play Store search.

For now, tapping the search bar brings up the keyboard and displays your four most recent queries.

On a device today (running Play Store version 33.0.17-21), clicking the field brings up three apps that I have never searched for or interacted with. They are all games, with their icons: Summoners War: Chronicles, Call of Duty Mobile Season 10 and Fishdom Solitaire.

Search history only appears after typing a letter with past queries appearing first, followed by autocomplete suggestions.

We cannot be sure if these nominations have paid to appear or if they are suggestions. A quick look at the Games tab shows none in the ad-supported “Suggested for you” carousel, but COD Season 10 is announced quite prominently in the stream.

Old vs new behavior after pressing search

The latest Google Play system update for November includes “[Phone] New formats for search results” and “New features to help you discover the apps and games you love”. This change could be related to that.

This change is a bit shocking and does not concern me personally. At the same time, repeat queries are probably less common among people who search and download the app in one session/interaction rather than having to return.

More on Google Play:

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UK CBD claims attract attention from advertising regulator https://marketoloji.com/uk-cbd-claims-attract-attention-from-advertising-regulator/ Fri, 11 Nov 2022 06:41:57 +0000 https://marketoloji.com/uk-cbd-claims-attract-attention-from-advertising-regulator/ A UK CBD seller has received a warning from the Advertising Standards Authority (ASA) over health claims in marketing materials. The ASA, which reviews advertising for breaches under the Advertising Practices Committees (APCs) rules, told London-based Blessed CBD to stop making the claims. ASA cited four “infomercials” about Blessed products that were placed by Consumer […]]]>

A UK CBD seller has received a warning from the Advertising Standards Authority (ASA) over health claims in marketing materials.

The ASA, which reviews advertising for breaches under the Advertising Practices Committees (APCs) rules, told London-based Blessed CBD to stop making the claims.

ASA cited four “infomercials” about Blessed products that were placed by Consumer Logic Research, an affiliate marketing partner of Blessed CBD. The material appeared between June and December 2021

The case arose out of a complaint by the European Specialist Sports Nutrition Alliance, which disputed whether the advertisements misleadingly implied that the products were independently recommended, and cited misleading claims that the products can prevent, treat or cure human diseases.

Code violation

In response to the complaint, Blessed CBD, which also trades as Enigmaa Ltd, said it had no control over the infomercials but had advised Consumer Logic Research to remove the material, which the distributor did.

“We found that the advertisements violated the Code because they: did not clearly identify that they were infomercials; have not specified their commercial intention; and implied that the merchant was acting for purposes outside of their trade or business,” ASA wrote in its ruling.

The Authority cited a number of specific violations regarding CBD health claims for conditions such as “chronic pain, seizures, sleep disturbances, etc.” To make such claims, products must be authorized on the UK Nutrition and Health Claims Register. CBD products are not included in this register.

Offenses

“We also told them to ensure that future advertisements do not make medicinal claims for unlicensed products; did not state or imply that CBD oil supplements could prevent, treat or cure human disease; that any general health claim was accompanied by an authorized specific health claim,” according to the ASA ruling.

CBD products in the UK have also come under scrutiny from other authorities. In September, officials in multiple jurisdictions reported 44 products with presumably higher levels of THC than allowed, and many products with significantly less CBD than what is listed on the package label. This led to the FSA ordering the removal of the products.

Blessed CBD products are among 12,000 pre-approved by the Food Standards Agency as part of an ongoing food safety review.

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Rare vintage and petroliana advertising signs headlining Miller & Miller’s October 29, online only… https://marketoloji.com/rare-vintage-and-petroliana-advertising-signs-headlining-miller-millers-october-29-online-only/ Wed, 09 Nov 2022 00:37:47 +0000 https://marketoloji.com/rare-vintage-and-petroliana-advertising-signs-headlining-miller-millers-october-29-online-only/ 1930s United Motors Service one sided porcelain neon sign made in USA with neon, insulators, transformer and original box, never separated (CA$15,340).Miller & Miller Auctions, Ltd. NEW HAMBURG, Ontario, Canada – A single-family 1966 Ford Ranger 250 Custom Cab “Camper Special” pickup truck with Avion camper sold for $82,600, and a black cherry 2006 Harley […]]]>

1930s United Motors Service one sided porcelain neon sign made in USA with neon, insulators, transformer and original box, never separated (CA$15,340).
Miller & Miller Auctions, Ltd.

NEW HAMBURG, Ontario, Canada – A single-family 1966 Ford Ranger 250 Custom Cab “Camper Special” pickup truck with Avion camper sold for $82,600, and a black cherry 2006 Harley Davidson Softail Deluxe motorcycle went for $16,520 at Miller, & Miller Auctions, Ltd.’s Online-only Petroliana & Advertising auction held October 29.

All prices are in Canadian dollars.

The Ford Ranger camper van was purchased new in 1966 for once-a-year hunting trips, which was part of the reason the odometer showed only 39,966 actual miles. The vehicle featured parchment cab and trim and had 100% of its original Sahara Beige paint. It was powered by a 352 ci 8-cylinder engine and exceeded its pre-sale estimate by $35,000 to $40,000.

The all-stock 2006 Harley Davidson Softail Deluxe motorcycle was purchased new from Dukes Harley-Davidson in Chatham, Ontario, complete with accessories, for $25,387.38. The motorcycle was well stored, but never used, and its odometer showed only 51 real kilometres. It also exceeded its pre-sale estimate, which was $9,000 to $12,000.

The 398-lot auction included petroliana (petrol station memorabilia), billboards, advertising boxes, breweriana (collectible beer and wine), general store items, jukeboxes, antique toys and old and more. A total of 474 registered bidders placed 9,077 bids in an auction that raised $534,215. 90% of the lots were sold and 60% of the first 50 lots exceeded their estimate.

“Based on the numbers achieved, the demand for good ads, especially petroliana, continues to grow,” said Ethan Miller of Miller & Miller Auctions, Ltd. “New buyers have come forward for some of the best lots in this sale. Our key collectors continue to build and refine their collections. The results confirmed that ‘condition’ remains their top priority.”

Round McColl-Frontenac gas station sign (Canadian, 1940s), 6 feet in diameter, double-sided porcelain, with scattered scratches and porcelain losses (C$9,440).
Miller & Miller Auctions, Ltd.

Here are more highlights from the auction. Prices include an 18% buying commission. Online bidding was done through the Miller & Miller website (www.MillerandMillerAuctions.com), as well as LiveAuctioneers.com. Bids by telephone and mail were also accepted.

An American-made 1930s United Motors Service one-sided porcelain neon sign with the original neon, insulators, transformer, and box, retaining the original orange paint, changed hands for $15,340; while a 1940s Canadian White Rose Gasoline double-sided porcelain sign, round, with the iconic ‘Slate Boy’ graphic, 4 feet in diameter and marked ‘Vilas Enamel Products Ltd.’ Cowansville, Que,” reached $11,210.

A 1940s American Santa Fe Trail System Bus Depot double sided porcelain sign, 23 inches by 26 inches, each side featuring a detailed image of a 1940s bus in the Santa Fe system, capped at $10,030. Additionally, a round McColl-Frontenac gas station sign (Canadian, 1940s), 6 feet in diameter and made of double-sided porcelain, had scattered scratches and loss of porcelain, but still managed to sell at the above the high estimate for $9,440.

Coca-Cola memorabilia collectors were not disappointed. The top prizes included the following:

  • A monumental 4-by-8-foot Coca-Cola sign (Canadian, 1938), single-sided porcelain, marked “Made in Canada” on the lower right edge and “St. Thomas Metal Signs 1938” on the lower left edge (14 $160, compared to an estimate of $4,000 to $6,000).
  • A 1953 Canadian Coca-Cola double-sided porcelain sign, the original painted “Emma’s Lunch” privilege banner, 38 inches by 60 inches, recently discovered at the Brown’s Beverages factory in Gravehurst, Ontario ($7,670, est. 2 $000 – $3000).
  • A Coca-Cola clock (American, 1950s) featuring a painted metal dial with neon backlit acrylic lid and capital. A great example, with all original components. It was labeled “Electric Neon Clock Co., Cleveland” ($7,080).

Double-sided porcelain sign from the 1940s American Santa Fe Trail System Bus Depot, each side featuring a detailed image of a 1940s bus in the Santa Fe System ($10,030 CAD).
Miller & Miller Auctions, Ltd.

A visible cast iron Fry “Mae West” gas pump (American, 1920s), access door stamped “guarantee liquid measure co Rochester”, restored in Red Indian colors and with reproduction globe, rang 8,850 $; while a Ford Genuine Parts agency sign (Canadian, 1920s), a rare, double-sided porcelain with a steel hanger bracket, measuring 18 inches by 28 inches and featuring exceptional color and shine, also has brought in $8,850.

A 1948 American-made Wurlitzer 1100 “Bullet” jukebox, a 24-pick machine playing 78 rpm records, featuring a cobra pickup system that set the standard for sound quality at the time, played a sweet air for $8,260. Additionally, a large lithographic tin sign (6 feet in diameter) for Drewry’s Beer (“The Favorite of Millions”) fetched $5,605. The panel was short-lived, as it depicted a member of the Royal Canadian Mounted Police on horseback drinking a beer.

A 1930s American Packard Motor Car “Radiator” sign (so named for its shape), a double-sided die-cut porcelain sign with vibrant porcelain and a blank luster, 14 ½ inches by 72 inches in a flat steel frame , found a new home for $7,670. Also, a rare early 20th century American Stanley Tools double-sided tin flange sign measuring 9 ¼ inches by 18 ¼ inches, marked “NY Metal Ceiling Co., NY”, far exceeded the estimate to stand. sell for $6,490.

Miller & Miller Auctions, Ltd., has three major auctions scheduled for the remainder of this year and early 2023, all online only and all scheduled for Saturday. They include a luxury watch auction on November 19; an auction of automobiles, advertising and toys (The Gary Archer Collection) on December 3; and a Canadiana & Folk Art auction on February 11, 2023.

Miller & Miller Auctions, Ltd. is Canada’s trusted seller of high value collections and always accepts quality shipments. The company specializes in watches and jewelry, art, antiques and high-value collectibles. Its mission is to provide collectors with a trusted place to buy and sell.

To consign a unique piece, an estate or a collection, you can call them at (519) 573-3710; or, you can email them to info@millerandmillerauctions.com. Learn more about Miller & Miller Auctions, Ltd. and the company’s upcoming auctions, please visit www.millerandmillerauctions.com.

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Rotorua emergency housing motels advertise to Facebook users in other cities https://marketoloji.com/rotorua-emergency-housing-motels-advertise-to-facebook-users-in-other-cities/ Sun, 06 Nov 2022 23:20:00 +0000 https://marketoloji.com/rotorua-emergency-housing-motels-advertise-to-facebook-users-in-other-cities/ Emergency accommodation in Rotorua has been advertised to outsiders on social media. A document shared by RotoruaNZ with the Rotorua Lakes Council – intended to brief the government in March this year – shows examples of emergency accommodation motel ads on Facebook directly targeting residents of Tauranga and Whakatāne. These advertisements in Tauranga and Whakatāne […]]]>

Emergency accommodation in Rotorua has been advertised to outsiders on social media.

A document shared by RotoruaNZ with the Rotorua Lakes Council – intended to brief the government in March this year – shows examples of emergency accommodation motel ads on Facebook directly targeting residents of Tauranga and Whakatāne.

These advertisements in Tauranga and Whakatāne were live at the time the document was produced.

This has been an “occasional problem over the years”, according to the Department of Social Development, but motels that do this are urged to stop.

READ MORE:
* ‘Golden Mile’ to ‘MSD Mile’: Rotorua’s reputation takes a hit amid housing crisis
* Housing minister acknowledges ‘frustration’ in Rotorua and says new homes are on the way
* Violence, drugs and vandalism around homeless motels seen as ‘destroying our city’, says Rotorua mayor

1 NEWS

It comes as a new report reveals some tourists are avoiding the city for safety reasons.

The RotoruaNZ paper, written by chief executive Andrew Wilson and director of research and information Justin Kimberley, said the emergency accommodation scheme facilitated by the Department of Social Development (MSD) had enabled accommodation providers to advertise directly to potential customers through channels such as Facebook Marketplace.

“This has resulted in a large number of motels in Rotorua (about 50-60) being either emergency accommodation only or mixed use,“says the document.

“As a city dependent on tourism – both international and domestic – we have suffered considerable reputational damage of that.

“The data also suggests that a large number of emergency housing recipients were previously not located in Rotorua“, says the document.

He said most of the data the paper relied on came from an official MSD information response and statistics on the Department of Housing and Urban Development website.

A spokeswoman for RotoruaNZ said the aim of the document was to highlight “the need for central government to provide targeted support programmes”.

"Bringing more people to Rotorua when there is no suitable accommodation is not helping anyone,” said Andrew Wilson, Chief Executive of RotoruaNZ.

ANDREW WARNER/ROTORUA DAILY POST/LDR

“Bringing more people to Rotorua when there is no suitable accommodation available is not helping anyone,” said RotoruaNZ chief executive Andrew Wilson.

Information obtained under the Official Information Act also reveals that in March this year RotoruaNZ Chief Executive Andrew Wilson met with MSD officials including Bay of Plenty Regional Commissioner Mike Bryant , at the RotoruaNZ office.

According to Wilson’s recollection of the meeting, motels advertising emergency accommodation on Facebook were brought up, along with data on the number of emergency accommodation customers from outside Rotorua.

Wilson’s recollection was that Bryant said he would follow up with advertising the properties on Facebook, but debated interpreting the data on outsiders.

Wilson informed Bryant that MSD data was not readily available at RotoruaNZ and required an official information request whenever they needed information.

A follow-up email from Bryant to Wilson said MSD had identified four motels that were advertising outside of Rotorua for long-term stays, and the department had “asked them to stop doing so and will follow with a letter”.

He asked Wilson to pass on any other examples from the practice.

Examples of emergency accommodation motel Facebook ads – directly targeting residents of Tauranga and Whakatāne – are in a document shared by RotoruaNZ with the Rotorua Lakes Board.

Unsplash

Examples of emergency accommodation motel Facebook ads – directly targeting residents of Tauranga and Whakatāne – are in a document shared by RotoruaNZ with the Rotorua Lakes Board.

Bryant said two surveys had “confirmed that the majority of people housed in emergency accommodation in Rotorua were from Rotorua”.

Another meeting in July, which included Wilson, representatives of Rotorua Lakes Council and Bay of Plenty Regional Council, Te Pokapū, Visions of a Helping Hand, Lifewise, the then Lakes DHB and government agencies including MSD, took place at Four Canoes motel.

From Wilson’s recollections, he briefly summed up “the city takes [a] very big blow from an economic point of view given reputation issues resulting in fewer visits, which results in [fewer] jobs and subsequently making Rotorua a less attractive place to live and work”.

He also said the city was in a “perilous cycle” and it was becoming “more and more difficult to get out of it”.

“If we don’t manage properties properly, significant damage is done to the entire wellness spectrum.”

It was Wilson’s memory. Bryant suggested that the reputational issues resulted from “people talking badly about the city”.

In early 2022, four motels were discovered to be running ads on Facebook for emergency housing to people out of town, an email from Department of Social Development regional commissioner Mike Bryant said.

ANDREW WARNER/ROTORUA DAILY POST/LDR

In early 2022, four motels were discovered to be running ads on Facebook for emergency housing to people out of town, an email from Department of Social Development regional commissioner Mike Bryant said.

That same month, Bryant, speaking at a Rotorua Lakes Council meeting, said there were “people complaining about everything” and that MSD “didn’t really like working with negative people” .

The May before that meeting, it was revealed that a third of the 120 weekly calls in Rotorua were to emergency accommodation motels, according to a statement from a senior council official.

On Friday October 28, RotoruaNZ Managing Director Andrew Wilson said advertising for out-of-town MSD customers was problematic and would “only exacerbate the problems we face in housing d ’emergency”.

“Bringing more people to Rotorua when there is no suitable accommodation available doesn’t help anyone.”

Wilson said he understands the practice continues, but said ending the practice would not solve “the larger problem of managing the process of using motels for emergency housing.”

“Due to current processes, people will still be able to come from outside Rotorua and stay in motels whether or not they have a connection or support here.”

Wilson’s comments and recollections of the meetings were submitted to Bryant.

MSD is asking motels that advertise outside of their area to stop, Bryant said.  “A conversation is usually all it takes." (File photo).

Christel Yardley / Stuff

MSD is asking motels that advertise outside of their area to stop, Bryant said. “A conversation is usually all it takes.” (File photo).

In early November, Bryant told Local Democracy Reporting that as recently as November 1, MSD contacted a motel in Rotorua about a Facebook post advertising emergency housing to outsiders and “asked that they remind their staff not to do so”.

“When we know a motel in Rotorua is advertising emergency accommodation in out-of-town social media groups, we reach out and ask them to stop.”

Bryant said it was an “occasional issue over the years” that still occasionally occurs.

“Our impression is that it has diminished over time.

“We are in regular contact with emergency housing providers and value our relationship with them, so a conversation is usually enough.”

Bryant was asked if there were specific enforceable advertising rules for motels providing emergency housing and he replied that because the motels were privately owned and MSD did not have contracts with them, the problem was not covered.

“However, it is our policy to ask for a valid and clear reason before any emergency housing assistance is provided to people relocating from outside their area.

“It’s not fair if social media posts mislead people about this, and that’s generally understood by the vendors we choose to work with.”

A motel known for making ads targeting foreigners has been approached for comment.

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Widespread Twitter layoffs begin, worried advertisers and civic groups https://marketoloji.com/widespread-twitter-layoffs-begin-worried-advertisers-and-civic-groups/ Sat, 05 Nov 2022 00:57:48 +0000 https://marketoloji.com/widespread-twitter-layoffs-begin-worried-advertisers-and-civic-groups/ Twitter began widespread layoffs on Friday as new owner Elon Musk revamps the company, raising serious concerns about the chaos shrouding the platform and its ability to tackle misinformation days before the US midterm elections . The speed and size of the cuts also opened up Musk and Twitter to lawsuits. At least one was […]]]>

Twitter began widespread layoffs on Friday as new owner Elon Musk revamps the company, raising serious concerns about the chaos shrouding the platform and its ability to tackle misinformation days before the US midterm elections .

The speed and size of the cuts also opened up Musk and Twitter to lawsuits. At least one was filed Thursday in San Francisco alleging Twitter violated federal law by failing to provide terminated employees with required notice.

The company had told workers by email that they would find out by Friday if they had been laid off. He did not say how many of the approximately 7,500 employees would lose their jobs.

Musk blames activists for drop in advertising

Tesla CEO Elon Musk at the 29th Annual Baron Investment Conference in New York on November 4, 2022 (Business Wire)

Musk neither confirmed nor corrected investor Ron Baron at a Friday conference in New York when he asked Tesla’s billionaire CEO how much money he would save after he “fired half of Twitter.”

Musk responded by talking about Twitter’s cost and revenue challenges and blamed activists who have urged big companies to stop advertising on the platform. Musk did not comment on the layoffs themselves.

“Activist groups have managed to cause a massive drop in Twitter ad revenue, and we’ve done our best to appease them and nothing is working,” he said.

No other social media platform comes close to Twitter as the place where public agencies and other vital service providers – election commissions, police departments, utilities, schools and news outlets – keep people informed about reliably. Many fear that Musk’s layoffs will gut him and make him anarchic.

Several employees who tweeted about losing their jobs said Twitter also eliminated all of their teams, including one focused on human rights and global conflict, another that checks Twitter’s algorithms for bias in how tweets are amplified, and an engineering team dedicated to making the social platform more accessible to people with disabilities.

Fear that misinformation will spread “like wildfire”

Eddie Perez, a manager of Twitter’s civic integrity team who resigned in September, said he feared the layoffs so close to midterm would allow misinformation to “spread like a trail of powder” during the post-election counting period in particular.

“I find it hard to believe that it doesn’t have a significant impact on their ability to deal with the amount of misinformation that’s out there,” he said, adding that there may not have been any just not enough employees to push it back.

Perez, a board member of the nonprofit OSET Institute for Election Integrity, said the post-election period is particularly perilous because “some candidates may not back down and some may allege election irregularities. , which is likely to generate a new cycle of lies”.

Dismissed workers around the world

Twitter employees have been expecting layoffs since Musk took the helm. He fired senior executives, including CEO Parag Agrawal, and removed the company’s board from his first day as owner.

As emailed notices were sent out, many Twitter employees took to the platform to show their support for each other – often simply by tweeting blue heart emojis to signify its logo. bluebird – and greet emojis in replies to each other.

The mass layoffs will jeopardize content moderation standards, according to a coalition of civil rights groups that stepped up calls on Friday for brands to suspend ad buying on the platform. The layoffs are particularly dangerous ahead of elections, the groups warned, and for transgender users and other groups facing hate speech-inspired violence proliferating online.

Leaders of the Free Press and Color of Change organizations said they spoke with Musk on Tuesday, and he promised to retain and enforce the election integrity measures already in place. But the massive layoffs suggest otherwise, according to Jessica Gonzalez, co-CEO of Free Press.

“When you apparently fire 50% of your staff — including the teams tasked with tracking, monitoring, and enforcing moderation and content rules — that necessarily means content moderation has changed,” Gonzalez said.

The layoffs affected Twitter offices around the world. In the UK, Twitter would be required by law to give notice to employees, said Emma Bartlett, a partner specializing in employment and partnership law at CM Murray LLP.

In the case of mass layoffs, failure to notify the government could “be associated with criminal penalties,” Bartlett said, adding that whether criminal penalties are ever applied is another matter.

The speed of the layoffs could also open Musk and Twitter to discrimination claims if, for example, they are found to disproportionately affect women, people of color or older workers.

Labor lawyer Peter Rahbar said most employers “take great care in making redundancies of this magnitude” to ensure they are justified and do not unfairly discriminate or attract harassment. unwanted attention on the business.

The layoffs come at a difficult time for social media companies as advertisers cut back on spending and newcomers – primarily TikTok – threaten older platforms like Twitter and Facebook.

In a tweet on Friday, Musk blamed activists for what he described as a “massive drop in revenue” since taking over Twitter late last week. He did not say how much revenue had fallen.

Major companies such as General Motors, REI, General Mills and Audi have all suspended ads on Twitter due to questions about its operation under Musk. Volkswagen Group said it recommends its brands, including Audi, Lamborghini and Porsche, suspend paid activities until Twitter issues revised brand safety guidelines.

Musk last week sought to convince advertisers that Twitter wouldn’t become a “free hellscape,” but many remain concerned that content moderation will remain as strict and whether staying on Twitter could tarnish their brands.

In his tweet, Musk said “nothing has changed with content moderation.”

But Twitter’s advertisers have steadily declined since Musk agreed to buy Twitter in April, according to MediaRadar, which tracks ad buying. Between January and April, the average number of advertisers on Twitter was 3,350. From May to September, the number dropped to 3,100. Prior to July, more than 1,000 new advertisers were spending on Twitter each month. In July and August, that number dropped to around 200.

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What’s Up SCV buys bot followers, accused of false advertising https://marketoloji.com/whats-up-scv-buys-bot-followers-accused-of-false-advertising/ Wed, 02 Nov 2022 00:23:07 +0000 https://marketoloji.com/whats-up-scv-buys-bot-followers-accused-of-false-advertising/ Local interest and marketing social media page What’s Up SCV has allegedly bought Instagram followers and is accused of misinterpreting its online reach for paid advertisers. An invoice provided to KHTS by massgress.com, a site that claims to offer “100% real” Instagram followers, shows What’s Up SCV bought more than 40,000 followers over a period […]]]>

Local interest and marketing social media page What’s Up SCV has allegedly bought Instagram followers and is accused of misinterpreting its online reach for paid advertisers.

An invoice provided to KHTS by massgress.com, a site that claims to offer “100% real” Instagram followers, shows What’s Up SCV bought more than 40,000 followers over a period of around two months in late 2021.

That still leaves the social media page with a significant number of followers, assuming the remaining 41,000 or so accounts are genuine.

As of October 31, 2022, the What’s Up SCV Instagram account has over 91,000 followers, both genuine and fake.

Buying followers isn’t usually seen as a big deal, apart from being dishonest, and is most often used by influencers to boost their reputation.

However, the practice is concerning for ad clients, who rely on these subscribers’ audience to grow their business, and base the pricing of these paid ads on the number of subscribers to the page.

According to several recent clients, the cost of purchasing a sponsored post on What’s Up SCV’s Instagram page is estimated to be around $2,000 per month, with a special membership program offered in Spring 2022 at a 20% discount. at just $600 per month if a full year is purchased – that’s $7,200.

The main Whats Up SCV Instagram page isn’t the only one to buy followers, with an April Fool’s Day prank account (@dontlistentowhatsupscv) also reportedly receiving up to 10,000 bot followers.

As of October 28, the page has 1,298 followers. Most followers seemed genuine at first glance, however, further reading brought to light some questionable details. The majority of followers used stock photos, had massive follower-to-follower ratios, or had names written only in Cyrillic script.

While none of these points individually are of great concern, together they indicate that a majority of @dontlistentowhatsupscv followers are accounts created primarily to provide paid social media followers.

Freelancer arrested for making fake 9-1-1 calls

While not at fault, What’s Up SCV has been linked to other misinformation allegations in the past, such as when a freelance photographer or “stringer” associated with the social media account was arrested and charged with allegedly making multiple false 9-1-1 reports to the Los Angeles County Fire Department over a two-month period.

“No, we do not tolerate this type of behavior. We work as closely as possible with all first responders. Hearing what he did moved us deeply, that’s not what this platform was created for,” read a social media post from What’s Up SCV in response to Trejo’s arrest.

According to investigators from the Los Angeles County Sheriff’s Department, What’s Up SCV had no part in the false reports initiated by Trejo.

KHTS has contacted What’s Up SCV, but has not received a response at the time of this article’s publication.

Do you have any current advice? Call us at (661) 298-1220 or email news@hometownstation.com. Don’t miss a thing. Get the break KHTS Santa Clarita News Alerts delivered straight to your inbox. Report a typo or error, email Corrections@hometownstation.com

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