Advertising – Marketoloji http://marketoloji.com/ Tue, 28 Jun 2022 05:32:04 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://marketoloji.com/wp-content/uploads/2021/07/icon-1-150x150.png Advertising – Marketoloji http://marketoloji.com/ 32 32 A group of clients win a move for an advertising agency https://marketoloji.com/a-group-of-clients-win-a-move-for-an-advertising-agency/ Tue, 28 Jun 2022 05:00:46 +0000 https://marketoloji.com/a-group-of-clients-win-a-move-for-an-advertising-agency/ A handful of new clients are gaining ground and a surge in demand for full-service digital marketing post-lockdown has paved the way for a new Birmingham home for M3.Agency. The full-service advertising agency, which also has bases in Albrighton and London, has invested more than £750,000 in a two-year plan that will see it boost […]]]>

A handful of new clients are gaining ground and a surge in demand for full-service digital marketing post-lockdown has paved the way for a new Birmingham home for M3.Agency.

The full-service advertising agency, which also has bases in Albrighton and London, has invested more than £750,000 in a two-year plan that will see it boost its revenue in the second city to £2million and to carry out a recruitment campaign that will increase membership by more than a third.

The first stage of the expansion plan is now complete, with the move into the Cubo Work buildings in Birmingham, giving it a 30-seat office and access to the latest meeting rooms, shared collaboration spaces and entertainment facilities , including bars and views of Chamberlain Square .

It’s been a successful first three years for the city business which has seen it grow from a standing start in 2019 to a workforce of 18, with roles currently available in SEO, advertising to pay-per-view. click (PPC) and social media. .

Andrew Cove, Director of Digital Marketing at M3.Agency, said: “Covid-19 has seen marketing budgets come under intense scrutiny and spending has shifted to the long-term channels of SEO and media. social.

“As soon as the world reopened, we saw existing and new customers increase their spending in performance-based channels, such as PPC and paid social advertising, as they sought to take advantage of new opportunities.

“Digital marketing is driving our growth in Birmingham and businesses are looking for a strategic approach that encompasses all the different disciplines, whether it’s SEO, PPC, video or social media. We can deliver it all. all under one roof and it really creates value for the customer.”

He continued, “We had outgrown our old office so we wanted the next move to be somewhere we could call home for several years to come and that’s what we have in Cubo. There’s room for 30 people to work in our own dedicated hub and then we have all the great shared facilities which I’m sure will lead to more opportunities.

“Recruiting the best talents is crucial for the growth of M3.Agency. This building is in one of Birmingham’s best locations and will help us leverage a mindset shift among candidates who have missed being in the office environment.

“We also recognize that people are looking for a better work-life balance, so we wanted to go further by introducing flexible start and end times and giving staff the choice to work from home with a credit system. .”

M3.Agency provides brand development, creative, digital marketing, media planning and web development services to a host of clients including Capstone Foster Care, MG Motor UK and West Midland Safari Park.

Its Birmingham office has grown significantly, and over the past six months the company has won tenders to provide digital marketing services to Amplifi, One Global Property and The Acacium Group.

Cove added: “We have really strengthened our leadership team in Birmingham, with the appointment of Steve Price as Creative Director, Emma Bowen as Group Account Director and Dave Gayson as Chief Performance Officer. .

“The latter has been promoted to this new role and will be key in helping us introduce our ‘Modern Marketing Masters’ model which aims to ensure we have specialists in all creative, communications and marketing disciplines the client needs. might need.

“This will help us achieve our goal of growing our Birmingham operations by 50% year-on-year.”

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IPL audience: declining ratings and increasing audience ratings https://marketoloji.com/ipl-audience-declining-ratings-and-increasing-audience-ratings/ Sun, 26 Jun 2022 19:29:00 +0000 https://marketoloji.com/ipl-audience-declining-ratings-and-increasing-audience-ratings/ The decline in viewership of the Indian Premier League (IPL) T20 which has fallen by 30-35% this year is a major concern, with Disney Star and Viacom18 buying the broadcast rights to IPL for a combined Rs. 48,390 the last fortnight will lead to increased advertising. rates and force IPL advertisers to choose between TV, […]]]>
The decline in viewership of the Indian Premier League (IPL) T20 which has fallen by 30-35% this year is a major concern, with Disney Star and Viacom18 buying the broadcast rights to IPL for a combined Rs. 48,390 the last fortnight will lead to increased advertising. rates and force IPL advertisers to choose between TV, digital or team sponsorships, media buying companies and advertisers said.

“If for one more year the IPL ratings go down, then I see a problem in the next four years,” Vikram ¤ Sakhuja, managing director of media buying group Madison Media, told The Morning Brief. , the podcast series from ET. “Although not all advertisers necessarily come to IPL just for the ratings and they are not the whole game, they are still very important.” IPL’s viewership, which grew steadily until April last year, dropped in the second phase of IPL later in the year and the downward trend continued in the last edition, according to data from audience measurement firm TV Broadcast Audience Research Council India (BARC).

Harish Thawani, Founder of The India Club and former Managing Director of Nimbus Communications, said: “We have seen a downward trend in ratings over the past season – if this trend continues next season, there are serious problems in the IPL ecosystem.”

The Board of Control for Cricket in India (BCCI) has auctioned the media rights for the next five years to Disney Star and Viacom18 at more than three times the Rs 16,347 crore the Star Group paid in 2017.

Advertisers have said they will have to re-evaluate returns on investments in the future. “If we are to be in the IPL, we will have to shell out more money. We might be on TV only, or digital, or with franchise teams; several scenarios are possible and it will not be an easy choice,” said Arnab Roy, vice president and chief marketing officer, Coca-Cola India and Southwest Asia.

Responding to a question about the drop in TRPs this year, Roy said, “If consumers left your brand that year, you need to recruit them again.”

The drinks maker, one of the world’s biggest sponsors of global sporting events including FIFA and the Olympics, advertised the IPL through commercials last season. “IPL is a fantastic product; there are always opportunities to improve the product. I hope BCCI is working with all franchise teams to see where improvements are needed,” he added.

“We will prefer to buy advertising spots rather than direct sponsorships on IPL, even if for categories like cars, sports properties directly appeal to our core audience. Advertising rates have become very high,” said the country’s largest automaker.

Suzuki Chief Marketing Officer Shashank Srivastava.

Executives said the drying up of funds among startups, which made up more than half of IPL’s advertisers for at least the past two seasons, is also a concern among broadcast rights holders.

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Billboard and Outdoor Advertising Market Investment Analysis https://marketoloji.com/billboard-and-outdoor-advertising-market-investment-analysis/ Thu, 23 Jun 2022 04:29:18 +0000 https://marketoloji.com/billboard-and-outdoor-advertising-market-investment-analysis/ Global billboard and outdoor advertising market (Before-After Covid-19) Analysis of size and forecast until 2030: The global Billboard and Outdoor Advertising research report on the Billboard and Outdoor Advertising Market is the product of a brief review and an extensive analysis of realistic data collected from the Global Billboard and Outdoor Advertising Market 2022. The […]]]>

Global billboard and outdoor advertising market (Before-After Covid-19) Analysis of size and forecast until 2030: The global Billboard and Outdoor Advertising research report on the Billboard and Outdoor Advertising Market is the product of a brief review and an extensive analysis of realistic data collected from the Global Billboard and Outdoor Advertising Market 2022. The data was collected based on billboard and outdoor advertising manufacturing drifts and service and goods related demands.

Download Free Sample Billboard & Outdoor Advertising Report PDF @ jcmarketresearch.com/report-details/1343084/sample

Owing to the increase in partnership activities of major players in the billboard and outdoor advertising industry during the projected period, North America accounted for the share of $xxx million over the billboard and outdoor advertising market in 2022

Key Billboard and Outdoor Advertising Players included in this study: JCDecaux, Clear Channel Outdoor, Lamar Advertising, CBS, Stroer Media, Adams Outdoor Advertising, AdSpace Networks, AirMedia, APN Outdoor, APG|SGA, Burkhart Advertising, OUTFRONT Media, Daktronics, Prismview, NEC Display Solutions, OOh!media, Broadsign International, Mvix, Christie Digital Systems, Ayuda Media Systems, Deepsky Corporation, Aoto Electronics, MacDonald Media, Wilkins Media, Project X Media, Outdoor Media Group, OOH Pitch Inc., Electronic Signage, Times OOH Media, Primedia Outdoor

Main types and Applications in Billboard and Outdoor Advertising Market as follows:

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A flawless example of the latest developments and game-changing strategic changes enables our clients to enhance their decision-making skills. Ultimately, it helps to work with perfect business solutions and execute innovative implementations. The Global Billboard and Outdoor Advertising Market 2022-2030 The report highlights the latest trends, growth, new opportunities and latent tricks.

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In addition to statistics related to billboards and outdoor advertising, most of the data obtained is presented in graphical form. The global Billboards and Outdoor Advertising market study shows in detail the functioning of the main market players, manufacturers and distributors. The study also describes the restrictions and factors influencing the global demand for Global billboard and outdoor advertising market.

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Frequently Asked Questions:

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Year-over-year growth for 2022 is estimated at XX% and incremental market growth is expected to be $xxx million.

  • Who are the major players in the Billboard and Outdoor Advertising market?

JCDecaux, Clear Channel Outdoor, Lamar Advertising, CBS, Stroer Media, Adams Outdoor Advertising, AdSpace Networks, AirMedia, APN Outdoor, APG|SGA, Burkhart Advertising, OUTFRONT Media, Daktronics, Prismview, NEC Display Solutions, OOh!media, Broadsign International , Mvix, Christie Digital Systems, Ayuda Media Systems, Deepsky Corporation, Aoto Electronics, MacDonald Media, Wilkins Media, Project X Media, Outdoor Media Group, OOH Pitch Inc., Electronic Signage, Times OOH Media, Primedia Outdoor

  • What are the main market drivers and challenges?

The demand for ASW capacity building is one of the major factors driving the billboard and outdoor advertising market.

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The North America region will contribute XX% of the billboard and outdoor advertising market share

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This helps to understand the overall market and to recognize the growth opportunities in the global Billboard & Outdoor Advertising Market. The report also includes a detailed profile and information of all the major Billboards and Outdoor Advertising market players currently active in the global Billboards and Outdoor Advertising market. Companies covered in the report can be assessed on the basis of their latest developments, financial and business overview, product portfolio, key trends in the billboards and outdoor advertising marketlong-term and short-term business strategies by companies to stay competitive in the billboard and outdoor advertising market.

Regions & Countries Mentioned In The Billboards And Outdoor Advertising Market Report:

Billboard and outdoor advertising industry North America: United States, Canada and Mexico.
Billboard and outdoor advertising industry South and Central America: Argentina, Chile and Brazil.
Billboard and outdoor advertising industry Middle East and Africa: Saudi Arabia, United Arab Emirates, Turkey, Egypt and South Africa.
Billboard and outdoor advertising industry Europe: UK, France, Italy, Germany, Spain and Russia.
Billboard and outdoor advertising industry Asia Pacific: India, China, Japan, South Korea, Indonesia, Singapore and Australia.

The Billboards & Outdoor Advertising report analyzes various critical restraints, such as item price, production capacity, profit and loss statistics, and transportation and delivery channels that influence the global market. It also includes the examination of significant elements such as Billboard and Outdoor Advertising market demands, product trends and developments, various organizations and effect processes in the global market.

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A methodically organized Billboard and Outdoor Advertising market analysis study is based on the primary and secondary tools. It illustrates the collected data in a more communicative and descriptive way encouraging the consumer to develop a well-structured strategy to grow and improve their businesses on schedule.

Find more research reports on Billboard and outdoor advertising industry. By JC Market Research.

About the Author:

JCMR The global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities, but also to empower and inspire you to create visionary growth strategies for the future, made possible by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that help you turn your goals into reality. Our understanding of the interplay between industry convergence, megatrends, technologies and market trends provides our clients with new business models and opportunities for expansion. We are focused on identifying the “Accurate Forecast” in each industry we cover so that our clients can reap the benefits of being early market entrants and can achieve their “Goals and Objectives”.

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IBM, Delta and Other Industry Leaders Commit to Addressing Ad-Tech Bias https://marketoloji.com/ibm-delta-and-other-industry-leaders-commit-to-addressing-ad-tech-bias/ Tue, 21 Jun 2022 16:03:34 +0000 https://marketoloji.com/ibm-delta-and-other-industry-leaders-commit-to-addressing-ad-tech-bias/ CANNES, France, June 21, 2022 — Big companies are committed to improving the fairness of marketing campaigns. The initiative, announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands and other leaders to generate awareness and take action to mitigate bias in ad technology. Committed organizations include IBM, Delta Airlines, WPP, […]]]>

CANNES, France, June 21, 2022 — Big companies are committed to improving the fairness of marketing campaigns. The initiative, announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands and other leaders to generate awareness and take action to mitigate bias in ad technology. Committed organizations include IBM, Delta Airlines, WPP, Mindshare, 4A’s, IAB and Ad Council.

The action is IBM’s most recent effort to educate and raise awareness about the impact of bias in ad technology. In 2021, the company launched a research initiative to explore the hypothesis that bias may exist in advertising technology, which initial discoveries confirmed. Research has also shown that it is possible to mitigate bias in advertising technology by using AI tools and resources in marketing processes. Greater industry engagement and data collection is needed to better understand the potential impact of bias on these campaigns, but several industry leaders are showing early activism by raising awareness and taking action via IBM’s Commitment to Advertising Fairness.

“While the risk of bias in advertising is well known, by making this pledge, these organizations are among the first in the industry to take action,” said Bob Lord, IBM’s senior vice president for The Weather Company and Alliances. “Together, we agree to educate ourselves and our companies and ask other industry leaders to join us in helping to reduce bias in advertising.”

Toward this effort, IBM also announced the release of its free Advertising Toolkit for AI Fairness 360, an open-source solution deploying 75 fairness measures and 13 state-of-the-art algorithms to help identify and mitigate bias in discrete data sets. A playbook and sample code are also provided for ease of use. Organizations using the toolkit can better understand the presence and impact of bias on their advertising campaigns, as well as the composition of their audience.

“Used correctly, data can help brands personalize consumer engagement and identify the most relevant touchpoints. However, we know that biases can exist in algorithms or technology, and that’s why we help our clients assess how and when to use data in a meaningful way that will benefit the customer experience,” said Mark as read, CEO of WPP. “Through WPP’s GroupM, we’ve developed the Data Ethics Compass to help clients navigate the challenges of using datasets, while IBM’s new Advertising Toolkit for AI Fairness 360 will help us better understand the potential impact of bias. Consumers rightly expect brands to use their information fairly and for the industry to collectively address data biases, which can ultimately translate into engagement and business results. increased.

Bias is often unintentional, the result of human assumptions and judgments encoded in algorithms that can lead to unfair targeting, exclusion of certain groups, and marketing campaign failures. Organizations taking the pledge can contribute data to ongoing studies that seek to better explain the impact of bias. According Salesforce 2022 Connected Customer State Surveynearly 62% of consumers surveyed said they are concerned about AI bias, up from just 54% two years ago, underscoring the imperative for brands and agencies to better understand its impacts.

“As the prevalence of technology and data accelerates, the risk of bias in advertising increases. It is our duty to address this issue head on,” said Adam Gerhart, Global CEO of Mindshare. “We believe the industry needs to take clear and intentional action, which is why we are committed to leveraging the Advertising Toolkit for AI Fairness 360.”

As the advertising industry continues to grapple with issues around privacy and transparency, many organizations believe that addressing bias in ad technology could be a key next area of ​​focus for specialists. marketing. Almost $1 trillion was spent on digital advertising globally in 2021, much of which goes through programmatic engines that segment and target specific audiences, sometimes missing out on large consumer groups in the process. With consumers’ growing demand for transparency in how their data is used, marketers need to look for new ways to stay effective. Leveraging other sources of privacy data, such as weather data, can be an effective predictor of behavior that could also help rebuild trust with consumers.

“As a global brand, we know that every decision we make, whether it’s a supplier, an employee or an advertising campaign, is a reflection of our values ​​and the change we want. see the world,” said Emmakate Young, Delta’s Chief Marketing Officer of the brand. “We have long focused on inclusive representation in our campaign creation, this effort allows us to go further to bring more inclusive representation to our campaign delivery.”

To download the Advertising Toolkit for AI Fairness 360 and associated playbook, to take the Advertising Fairness Pledge, and to learn more about how biases in advertising can negatively impact businesses and consumers, visit IBM’s website Bias in the advertising microsite.

To learn more about IBM Watson Advertising solutions and services, visit here.

Statements regarding IBM’s future direction and intentions are subject to change or withdrawal without notice and represent goals and objectives only.

About IBM

IBM is a leading global provider of hybrid cloud and artificial intelligence and business services, helping customers in more than 175 countries leverage insights from their data, streamline business processes, reduce costs and to gain a competitive advantage in their sectors. Nearly 3,000 government entities and enterprises in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to drive their digital transformations quickly and efficiently. IBM’s breakthrough innovations in artificial intelligence, quantum computing, industry-specific cloud solutions, and business services provide open and flexible options for our customers. It’s all backed by IBM’s legendary commitment to trust, transparency, accountability, inclusiveness and service. Visit www.ibm.com for more information.


Source: IBM

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What does the Indian advertising industry have in store for Cannes Lions 2022? https://marketoloji.com/what-does-the-indian-advertising-industry-have-in-store-for-cannes-lions-2022/ Mon, 20 Jun 2022 07:20:04 +0000 https://marketoloji.com/what-does-the-indian-advertising-industry-have-in-store-for-cannes-lions-2022/ The world’s largest advertising festival, Cannes Lions Festival of Creativity Lions is back with the physical Cannes Lions awards after a two-year hiatus. The awards will be announced June 20-24, 2022 at the Palais des Festivals et des Congrès in Cannes, France. India’s advertising industry seems to be very optimistic about the country’s performance at […]]]>

The world’s largest advertising festival, Cannes Lions Festival of Creativity Lions is back with the physical Cannes Lions awards after a two-year hiatus. The awards will be announced June 20-24, 2022 at the Palais des Festivals et des Congrès in Cannes, France.

India’s advertising industry seems to be very optimistic about the country’s performance at the Cannes Lions this year and sent in 921 entries, up 32% from the 699 entries for Cannes Lions last season.

Awards have been suspended in 2020 due to the global pandemic. In 2019, India sent 1,053 Cannes Lions entries. However, admissions in 2022 are still 12.5% ​​below 2019 levels.

So far, the Cannes Lions Festival has announced the shortlists in the categories Glass, Titanium, Outdoors, Health & Wellness, Pharma, Print & Publishing and Radio & Audio, Product Innovation.

Of these, India secured 17 shortlists in total.

Densu Webchutney is currently leading the shortlist tally, with eight shortlists up his sleeve. It is the only Indian agency to have secured shortlists for “The unfiltered history tour” for Vice Media in the India Radio and Audio category, in which India had sent 17 entries. The agency also picked up a single shortlist for the same campaign in the Titanium category.

VMLY&R ranks second among shortlisted entries with four shortlists. The agency secured a shortlist for Unipads’ “Adeli” campaign in the Glass category. The agency also picked up one shortlist for the Maxx Flash “The Killer Pack” campaign and the other for the “Adeli” campaign in the Health and Wellness category. The work of the agency “The Killer Pack” was also shortlisted in the Product Innovation category.

BBDO India has selected a shortlist for the “See Equal #ShareTheLoad (Integrated)” campaign created for P&G India’s Ariel in the Glass category.

Ogilvy India’s ‘Shahrukh Khan – My ad’ campaign for Cadbury Celebrations has been shortlisted in the Titanium category.

Leo Burnett earned two shortlists for the “Missing Chapter” campaign created for P&G Whisper in the Health & Wellness category.

DDB Mudra was also shortlisted for Battlegrounds Mobile India’s “Machine-gun Mouth” campaign in the Health and Wellness category.

In total, the Cannes Lions Awards received a total of 25,464 entries from 87 countries this year, down around 18% from the festival held physically in 2019 before the pandemic.

The festival had 30,953 admissions in 2019, 32,372 in 2018 and 41,170 in 2017.

India sent 92 entries, which is its maximum, in the Health and Wellness category. Following this, 90 entries were made in the Direct category. For the cinema, 81 registrations were sent. 72 entries were submitted for the Media category. Meanwhile, for the Brand Experience & Activation category, a total of 71 entries were submitted. 59 applications were sent for the Social & Influencer category. For the Outdoor category, 56 registrations were sent in total. 46 entries were sent in the PR category.

Additionally, 37 entries were sent for the Design category and 36 for Film Craft, while 29 entries for Creative Strategy. 28 entries were submitted for the Sustainable Development Goals category, 22 entries for Printing and Publishing, while for Entertainment Lions for Sports and Creative Effectiveness, 20 entries were submitted for each category. For the Mobile category 19 registrations were sent. 17 entries were sent for Radio & Audio and 16 for Glass: The Lion for Change category and Digital Craft. 14 for Creative Commerce, 13 for Industry Craft, 12 for Creative Data and 11 for Titanium.

For the Entertainment and Creative B2B categories, 9 applications were sent for each. 8 applications were sent for the Creative Business Transformation category. 7 entries each for Entertainment Lions for Music and Pharma and 4 entries were sent in the Innovation category.

Six Indians, including Divya Karani, Sameer Satpathy, Sanchita Roy, Geet Rathi, Rufina FR and Kainaz Karmakar, are part of the world jury of Cannes Lions 2022.

Info@BestMediaInfo.com

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Google results for abortion clinics suggest ‘fake clinics’ ahead of SCOTUS ruling, lawmakers say https://marketoloji.com/google-results-for-abortion-clinics-suggest-fake-clinics-ahead-of-scotus-ruling-lawmakers-say/ Sun, 19 Jun 2022 00:17:41 +0000 https://marketoloji.com/google-results-for-abortion-clinics-suggest-fake-clinics-ahead-of-scotus-ruling-lawmakers-say/ Placeholder while loading article actions US lawmakers are questioning Google over how the company’s search engine shows users in some states inaccurate results about abortion services by diverting them to ‘fake clinics’ that don’t provide the procedure and deter people to terminate a pregnancy. In a letter sent on Friday In Sundar Pichai, CEO of […]]]>
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US lawmakers are questioning Google over how the company’s search engine shows users in some states inaccurate results about abortion services by diverting them to ‘fake clinics’ that don’t provide the procedure and deter people to terminate a pregnancy.

In a letter sent on Friday In Sundar Pichai, CEO of Google’s parent company Alphabet, 20 Democratic members of Congress and independent Sen. Bernie Sanders (Vt.) urged the company to quickly rectify the search accuracy issue, noting that it is comes a U.S. Supreme Court ruling expected later this month could overturn abortion rights established in Roe vs. Wade.

What if Roe v. Wade was canceled

Lawmakers cited a recent report that found in states with abortion “trigger laws,” 11% of Google search results for abortion services led users to non-medical facilities that do not offer abortions; the result was 37% for Google Maps queries. The report by the Center for Countering Digital Hate, a US-based non-profit organization, also found that nearly 28% of Google ads that appear at the top of related search results pages were for anti-abortion clinics.

“Referring women to fake clinics that traffic in false information and don’t provide comprehensive health services is dangerous to women’s health and undermines the integrity of Google’s search results,” the Democrat said. . lawmakers wrote in the letter led by Sen. Mark R. Warner (Virginia) and Rep. Elissa Slotkin (Mich.).

Lawmakers have asked Google to either limit the appearance of false abortion clinic results when users search for “abortion clinic” or similar terms, or add more prominent disclaimers stating whether a facility provides abortion services; lawmakers and the CCHR say existing disclaimers are too small and easily missed.

The congressmen’s request comes after Google pledged in 2014 to remove ads from certain “crisis pregnancy centers” that violated the company’s policy against misleading advertising.

In a statement Saturday, a Google spokesperson said it continually strives to improve its search results to better serve users and said “any organization that wants to advertise to people searching for information on abortion services on Google should be approved and show disclosures in advertisements that clearly state whether or not they offer abortions.

The reproductive rights landscape in the United States is expected to change dramatically in response to the Supreme Court’s ruling, which could come as early as Monday. In addition to the 13 states that have already enacted “trigger laws” that effectively ban abortion for now deer is reversed, at least five others are expected to follow suit.

What are “trigger” laws and which states have them?

Sixteen states and the District of Columbia have laws explicitly protecting abortion rights at the state level, according to Guttmacher Institute, a New York and Washington-based nonprofit research center that supports abortion rights. The remaining states have no specific law or unenforced bans on the books.

Imran Ahmed, CEO of the Center for Countering Digital Hate, told the Washington Post that the Supreme Court’s draft opinion that leaked in May has spurred “massive” growth globally in fundraising activities and creativity among groups seeking to undermine basic reproductive rights. Similar themes around reproductive rights and abortion misinformation emerge in KenyaLatin America and the UK, he said.

Countering misinformation through accurate search results is especially critical for Google given its global reach, Ahmed said. Google is by far the most popular search engine, with more than 90% of the global market shareaccording to the German Consumer Data Analysis Society, Statistical.

“When Google gets it wrong, it can have a huge impact on the whole world,” Ahmed said.

How Google’s search algorithm works is a closely guarded trade secret, but the company says in a public guide on its search engine that Google searches for web pages deemed relevant to a user’s search query, then returns results that it deems “of the highest quality and most relevant to the user”. Google said it uses “hundreds of factors,” including user location and language, to determine “relevance.”

But Ahmed said the search algorithm can be easily manipulated as it tries to determine which web pages are relevant, including by groups that create networks of interconnecting pages.

Fake abortion clinics, which often advertise themselves as “crisis pregnancy centers” or “pregnancy resource centers,” do not offer abortions, although critics say they try to create a medical establishment veneer by offering pregnancy tests, ultrasounds, or tests for sexually transmitted infections. infections. The Journal of Ethics of the American Medical Association has argued that while “crisis pregnancy centers” are legal, they are unethical “by providing misleading information and causing delays and inequities in abortion access.”

Instead, “crisis pregnancy center” sites actively discourage patients from choosing abortion, often through misinformation. Among the false claims made by bogus clinics cited in the CCDH report are that abortions will render a pregnant person infertile or that suicidal impulses are “common” after an abortion.

Ahmed pointed out that the pertinent criticism of bogus abortion clinics is not their ideology, but the deceptive tactics they use to trick people into behaving as they wish.

“People have a right to have an opinion on abortion,” he said. “But it’s [their] use of deception that makes her so malignant.

With disinformation and misinformation having a direct impact on people’s personal health, Ahmed said it’s crucial that major tech platforms act responsibly — and that policymakers hold them accountable.

“This is just another example of how hate and disinformation actors can weaponize digital platforms to cause real harm to people,” he said.

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Clutch lists Woosper among Santa Barbara’s top ad agencies https://marketoloji.com/clutch-lists-woosper-among-santa-barbaras-top-ad-agencies/ Fri, 17 Jun 2022 16:03:14 +0000 https://marketoloji.com/clutch-lists-woosper-among-santa-barbaras-top-ad-agencies/ Chatsworth, California, June 17, 2022 –(PR.com)– Woosper, the leading digital advertising and marketing company, has been recognized as Santa Barbara’s Best Advertising Agency by Clutch. Clutch is a trusted place to start your search for the most famous services. Woosper has been working continuously for 12 years to provide its global customer base with personalized […]]]>
Chatsworth, California, June 17, 2022 –(PR.com)– Woosper, the leading digital advertising and marketing company, has been recognized as Santa Barbara’s Best Advertising Agency by Clutch. Clutch is a trusted place to start your search for the most famous services. Woosper has been working continuously for 12 years to provide its global customer base with personalized digital marketing services that help businesses grow and touch the sky. The company has reached this milestone thanks to its dedicated work, continuous skill improvement, punctual project deliveries, as well as its highly talented team of expert professionals. Clutch recognition is imperative for Woosper as it will help and motivate the company to target global customers.

Woosper’s full stack of digital marketing services includes digital strategy, lead generation, digital marketing analytics, market research, and more.

Woosper CEO, Mr. Ramanjeet Singh said, “I am very proud of the achievements of my Woosper family. It is entirely thanks to the dedication of our entire team that we are enlisted by Clutch among the best advertising agencies in Santa Barbara. Our team always has a lot of creative ideas for tomorrow’s strategy, and I’m pretty sure that my team’s continued effort and hard work will take Woosper to new heights of success.

About Woosper
Woosper is considered as an amazing and leading advertising marketing agency that provides world-class digital solutions to its global clients from different industries. It is equipped with the latest technology and has been named the best digital marketing agency among global clients. The agency proves its expertise with its amazing services in the industry.

About the clutch
Clutch is a well-known platform that helps you choose the right company for your needs based on global customer reviews and ratings, industry recognition and many more. It is a reputable platform that gives unbiased rankings and reviews and is prestigious in the field.

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The problem of ageism in advertising https://marketoloji.com/the-problem-of-ageism-in-advertising/ Wed, 15 Jun 2022 22:39:29 +0000 https://marketoloji.com/the-problem-of-ageism-in-advertising/ Credit: Nina Hill via Unsplash Diversity is a hot topic for marketers in 2022, but advertisers might have a problem when it comes to older consumers. The grizzled brigade cannot be ignored. In Australia, almost half of the voting public and those with spare capacity in their personal budget are aged 50 and over. But […]]]>

Credit: Nina Hill via Unsplash

Diversity is a hot topic for marketers in 2022, but advertisers might have a problem when it comes to older consumers.

The grizzled brigade cannot be ignored. In Australia, almost half of the voting public and those with spare capacity in their personal budget are aged 50 and over.

But marketers always fall back on clichés – older people are frail, isolated or lonely.

UN support Alliance without stereotypesurveyed over 100 brands, agencies and internal marketers in the UK, and found that while 70% of respondents planned to feature more diversity in their campaigns, 64% said fear of “getting it wrong “prevented them from creating content that better reflected the real society.

Nearly half (47%) said a lack of experience representing diverse communities was the second biggest barrier and 36% said a lack of diverse talent on agency or brand teams.

The essence of academic research shows that older people are underrepresented in mainstream media and when portrayed, they are portrayed in a stereotypical or disempowering way.

Lee StephensCEO of Switch Digital, said AdNews“Ageism is alive and well”.

And Kiranpreet KaurHead of Client and Strategic Services, Archibald William said: “As an industry, we are flocking to and putting more effort into the ‘next’ generation – millennials, millennials, millennials, gen z etc. a bulk bucket of 55+.

“Usually the strategy behind targeting new generations is to acquire new audiences, as well as to develop brand relationships and loyalty at an early stage – they have their whole lives ahead of them, after all.”

But a closer look will reveal that the potential returns on investment for older audiences are immense.

The 55+ age group is by far the largest demographic group with the the average lifespan is increasing and populations around the world are aging at a faster rate.

Older generations also have trillions in purchasing power, far higher than younger segments, and their buying habits are less utilitarian since most are debt-free and own assets.

What are the main factors that contribute to the ageist approach?

Kaur said: “We don’t see the older generation as much in advertising these days, and when we do see it, it’s either the same trendy shot of gray hair or a comedic approach that shows them in these “young” scenarios in a funny way.

“While society places additional value on youth, the tone of advertising has largely become much younger. Our goal is to be wry, funny and witty in a way that relates to today’s mainstream youth culture.

“In my opinion, three key factors contribute to this existing approach:

“1. We see a lot of publicity around new services and products that simply didn’t exist before and are no longer relevant to the older generation (the 55+ category grew up in a pre-internet world, after all).

“2. Media metrics have evolved with new channels and behaviors – i.e. TikTok, Spotify, YouTube, etc. These platforms have metrics that are measured in higher volumes (millions of impressions, clicks, views…), and are a bigger consideration in KPIs for marketers. These channels are also geared toward younger audiences, so this approach naturally shifts advertising efforts toward younger audiences and behaviors.

“3. Staff in the advertising industry, in general, are younger, so there’s not enough lived experience among enough people doing the ads.

“In a nutshell, there’s a strategic and business problem to solve, before trying to crack the creative problem for this audience.”

A more considered approach: the solution?

A recent Queensland University of Technology (QUT) Study identified several aging trends in media reporting across 13 Australian media outlets.

And from there, ethical guidelines were developed. Originally developed for journalists, AdNews spoke to Dr. TJ Thomsonthe study’s lead researcher and senior lecturer at QUT, who says the news agenda feature may have side effects on other types of media.

“If journalists underrepresent older people or portray them in superficial and problematic ways, it is more likely that other types of communications professionals will unwittingly reflect these practices as well.

“The messages we see about aging and older people – whether on billboards or television spots – inform our perception of how older people should behave, be treated and be seen.

“Advertisers and marketers share this responsibility to ensure that the representations they create are ethical and appropriate.

“Marketers can build audience loyalty by [following these considerations and] create more inclusive campaigns.

“People don’t like to be locked into restrictive categories, ignored, silenced or made invisible.

“Campaigns that recognize this and seek to address these feelings of isolation and exclusion can be powerful vehicles for inspiring engagement and brand loyalty.”

The nine ethical considerations:

1. To what extent do you present the elderly as fragile, isolated or lonely? Media coverage can shape how seniors perceive themselves as well as how the general population perceives them. Is your coverage representative of the connections older people have with family members, friends and caregivers, or does it portray them as isolated or lonely?

2. To what extent do you focus on the financial or political implications of an aging population entering elderly care? Are you doing this at the expense of stories about the social implications for individuals, families and communities?

3. How prevalent are the views, images and stories of older people in your coverage? Is it representative of your audience demographics?

4. Does your cover humanize older people and cultivate empathy and compassion for them, or portray them as depersonalized? Our ability to empathize with older people can be hampered or entirely prevented when we view them not as individuals with unique histories and histories, but rather as depersonalized statistics or personas.

5. Does your coverage rely on disembodied visual clichés, such as clasped hands, mobility aids (canes, wheelchairs) or the dispensing of pills? The use of specific images, such as images of seniors interacting with family members or caregivers, or participating in activities or hobbies, as well as specific details such as their favorite possessions in their bedroom and family photos, is more engaging and helps to humanize older people and build empathy for them

6. How egalitarian are your sources? Do you tend to over-rely on elite sources, such as high-level bodies, politicians, businesspeople, or experts, to the detriment of ordinary people in your coverage of older people and related topics? Have you researched the views of older people, their caregivers, nurses, family members and advocates?

7. How inclusive is your coverage of marginal composite identities? For example, does this include seniors who are also queer or Indigenous? These groups tend to be underrepresented in mainstream news and doubly so when multiple marginalized identities, such as age and indigenousness, are combined.

8. How generic are your representations? About 20% of images accompanying coverage related to elder care from 2018 to 2021 were stock photography. Without concrete context or specificity, these archival images depersonalize the issues of aging and elder care, and make them appear less important or serious than they are.

9. To what extent do you rely on the value of sounding news and reinforce existing stereotypes rather than disrupt them? For example, are you perpetuating the myth that older people are not users of digital technology or are you disrupting that?

A case study

Cameron LawGroup Chief Strategy Officer, Carat Brisbane, said AdNews: “The first step [when targeting] any audience really should shut up and listen, it’s no different when talking to older Australians! “.

“We are in our second year of partnering with the Aveo Group, a provider of Retirement Living that helps guide emotionally charged conversations between aging parents and their families.

“One thing we’ve been focused on is rejecting the false ‘everything is great’ images you typically see in retirement residence communications.

“This authenticity is based on a real understanding throughout the customer journey, which can often span several years.

” And it works ! This year we saw continued strong business results for them, showing that this mix of authentic messaging and real customer journey touchpoints is resonating with audiences of older Australians and their families.

Do you have anything to say about this? Share your opinions in the comments section below. Or if you have any news or a tip, email us at adnews@yaffa.com.au

Sign up for the AdNews newsletter, like us on Facebook or follow us on Twitter to break stories and campaigns throughout the day.

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EV Safe Charge launches mobile EV charging robot with interactive advertising platform https://marketoloji.com/ev-safe-charge-launches-mobile-ev-charging-robot-with-interactive-advertising-platform/ Tue, 14 Jun 2022 15:45:49 +0000 https://marketoloji.com/ev-safe-charge-launches-mobile-ev-charging-robot-with-interactive-advertising-platform/ ZiGGY’s digital ad server may generate ad revenue for installation and display personalized information. EV Safe Charging EV Safe Charge, a flexible electric vehicle (EV) charging technology provider, today unveiled ZiGGY, its mobile EV charging robot. ZiGGY will bring electric vehicle charging to parking lots, shopping and entertainment centers, hotels, fleet operators and property owners, […]]]>

ZiGGY’s digital ad server may generate ad revenue for installation and display personalized information.

EV Safe Charging

EV Safe Charge, a flexible electric vehicle (EV) charging technology provider, today unveiled ZiGGY, its mobile EV charging robot.

ZiGGY will bring electric vehicle charging to parking lots, shopping and entertainment centers, hotels, fleet operators and property owners, providing charging and overcoming the limitations of stationary electric vehicle chargers without the need for infrastructure electric. Additionally, ZiGGY’s digital ad server may generate ad revenue for installation and display personalized information.

“Strong electric vehicle sales and emissions reduction targets are creating a more sustainable future, but electric vehicle charging infrastructure is not keeping up,” said Caradoc Ehrenhalt, Founder and CEO of EV Safe Charge Inc. and inventor of ZiGGY. “ZiGGY is a flexible and simple solution for virtually any office, mall or apartment complex to meet the growing charging needs of its tenants and guests without costly and time-consuming investment in infrastructure and installation, if at all possible. . In many cases, especially in older buildings, adding EV chargers is not an option until now. »

ZiGGY will be summoned to an EV through a mobile app or in-car infotainment system and arrive at the vehicle’s parking space, ready to reserve the spot for plug-in charging. ZiGGY is capable of returning to its home base to recharge from the grid, battery, or solar power, or a combination thereof. ZiGGY can also be chosen for offsite charging if no infrastructure is available or desired onsite.

ZiGGY is equipped with two extra-large screens that serve as information kiosks or interactive advertising displays – an additional revenue generator for parking operators. EV Safe Charge will lease ZiGGY to provide “charging as a service” to facilities and provide ongoing technical support and maintenance. Facility operators will have the option of directing vehicle owners to the app for payment or providing a top-up as an equipment. Parking operators will no longer need to block off spaces for permanent EV chargers as ZiGGY can serve all parking spaces.

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Dsp Demand-Side Platforms for Programmatic Advertising Market Share Research Report 2022 | LiveRamp, Oath DSP, AudienceScience – Indian Defense News https://marketoloji.com/dsp-demand-side-platforms-for-programmatic-advertising-market-share-research-report-2022-liveramp-oath-dsp-audiencescience-indian-defense-news/ Mon, 13 Jun 2022 07:40:04 +0000 https://marketoloji.com/dsp-demand-side-platforms-for-programmatic-advertising-market-share-research-report-2022-liveramp-oath-dsp-audiencescience-indian-defense-news/ Overview of Dsp Demand Side Platforms for Programmatic Advertising Industry 2022-2030: This has brought about several changes, this report also covers the impact of COVID-19 on the global Dsp Demand-Side Platforms for Programmatic Advertising market. The Dsp Demand-Side Platforms Market Analysis Summary for Programmatic Advertising by Market Strides is an in-depth study of the […]]]>

Overview of Dsp Demand Side Platforms for Programmatic Advertising Industry 2022-2030:

This has brought about several changes, this report also covers the impact of COVID-19 on the global Dsp Demand-Side Platforms for Programmatic Advertising market.

The Dsp Demand-Side Platforms Market Analysis Summary for Programmatic Advertising by Market Strides is an in-depth study of the current trends leading to this vertical trend in various regions. The research summarizes important details related to market share, market size, applications, statistics and sales. In addition, this study emphasizes an in-depth competitive analysis on the market outlook, especially the growth strategies claimed by market experts.

Dsp Demand-Side Platforms for Programmatic Advertising Market Competition by Top Manufacturers as Follows:
LiveRamp, Oath DSP, AudienceScience, MediaMath, Amazon (AAP), BrightRoll, Facebook Ads Manager, Rocket Fuel, DataXu, DoubleClick Bid Manager, Choozle, AppNexus, TubeMogul, DoubleClick, Adobe Media Optimizer DSP

Get a sample PDF copy of the report
Get a sample PDF copy of the report @ https://marketstrides.com/request-sample/demand-side-platforms-dsp-for-programmatic-advertising-market

The global Dsp Demand-Side Platforms for Programmatic Advertising market has been segmented on the basis of technology, product type, application, distribution channel, end-user, and industry vertical, along with of geography, providing valuable information.

The type coverage in the market is:
Do it yourself / Self-service, Full service / Managed

Market Segment by Applications, covers:
Advertisers, Agencies, Ad Networks

Market segment by Regions/Countries, this report covers
North America
Europe
China
Rest of Asia-Pacific
Central and South America
Middle East and Africa

Scope of Dsp Demand Side Platforms for Programmatic Advertising Market:

ATTRIBUTES DETAILS
YEAR OF REFERENCE 2022
FORECAST YEAR 2022-2030
UNITY Value (million USD/billion)
SECTORS COVERED Types, applications, end users, etc.
REPORT COVER Total Revenue Forecast, Company Ranking & Market Share, Regional Competitive Landscape, Growth Factors, Emerging Trends, Business Strategies, etc.
REGIONAL ANALYSIS North America, Europe, Asia-Pacific, Latin America, Middle East and Africa

Key Factors Covered in the Report:

  • Global Demand Side Platforms Dsp For Programmatic Advertising Market Summary
  • Economic impact on industry
  • Market competition in terms of manufacturers
  • Production, Revenue (Value) by Geographic Segmentation
  • Production, Revenue (Value), Price Trend by Type
  • Market analysis by application
  • Cost survey
  • Industrial chain, raw material sourcing strategy and downstream buyers
  • Understanding of marketing strategy, distributors and merchants
  • Market Research Factors Study
  • Dsp Global Demand Side Platforms For Programmatic Advertising Market Forecast
  • The analysis objectives of the report are as follows:

    To know the size of the global Dsp Demand-Side Platforms for Programmatic Advertising market by identifying its subsegments.
    -Study important players and analyze their growth plans.
    To analyze the global Dsp Demand-Side Platforms for Programmatic Advertising market quantity and value, based on key regions
    To analyze the global Dsp Demand-Side Platforms for Programmatic Advertising market regarding growth trends, prospects along with their participation in the overall industry.
    To examine the global Dsp Demand-Side Platforms for Programmatic Advertising Market size (volume & value) by company, essential regions/countries, products and application, background information.
    – Primary worldwide Dsp Demand-Side Platforms for Programmatic Advertising Market manufacturing companies, to specify, clarify and analyze the product sales amount, value and market share, market rivalry landscape, l SWOT analysis and development plans for the future.
    -To review competitive progress such as expansions, arrangements, new product launches and acquisitions in the market.

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