Branding – Marketoloji http://www.marketoloji.com/ Sun, 19 Sep 2021 08:51:28 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 http://www.marketoloji.com/wp-content/uploads/2021/07/icon-1-150x150.png Branding – Marketoloji http://www.marketoloji.com/ 32 32 IG.com Launches New Branding Campaign To Encourage Trading With The World’s Leading CFD Provider | INSITE OOH media platform http://www.marketoloji.com/ig-com-launches-new-branding-campaign-to-encourage-trading-with-the-worlds-leading-cfd-provider-insite-ooh-media-platform/ http://www.marketoloji.com/ig-com-launches-new-branding-campaign-to-encourage-trading-with-the-worlds-leading-cfd-provider-insite-ooh-media-platform/#respond Sun, 19 Sep 2021 07:28:01 +0000 http://www.marketoloji.com/ig-com-launches-new-branding-campaign-to-encourage-trading-with-the-worlds-leading-cfd-provider-insite-ooh-media-platform/ The famous CFD platform, IG took over Dubai billboards after his last appearance on the OOH campaign. The brand continues to promote its exceptional service on billboards, conveying the same message used in its previous campaign. The visuals are very simple, however, the brand has managed to capture the attention of the current vehicles thanks […]]]>

The famous CFD platform, IG took over Dubai billboards after his last appearance on the OOH campaign. The brand continues to promote its exceptional service on billboards, conveying the same message used in its previous campaign.

The visuals are very simple, however, the brand has managed to capture the attention of the current vehicles thanks to the vibrant red tint that appears on the backdrop, which makes the campaign stand out from the crowd and is clearly visible. on the roads. On the other hand, it encourages customers to take positive action towards the service or product displayed. Additionally, on a red themed background, IG.com claims to be an outstanding platform for CFD trading, it also reveals the kind of services they offer to its clients including Forex, stocks, indices and commodities. The ad copy also highlights the phrase “losses can exceed deposits. IG is regulated by the DFSA ”, establishing the reliability of the mark. The brand logo is located in the center of the display panel on a white background, with some illustrations of the platform’s interface and line graphics presented on a laptop screen.

This campaign soared during the first week of September in a limited location on a Bridge Billboard in Dubai


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Piers Morgan publicly shames angry stranger who called him “c ** t” while walking in the park | Celebrity News | Show biz & TV http://www.marketoloji.com/piers-morgan-publicly-shames-angry-stranger-who-called-him-c-t-while-walking-in-the-park-celebrity-news-show-biz-tv/ http://www.marketoloji.com/piers-morgan-publicly-shames-angry-stranger-who-called-him-c-t-while-walking-in-the-park-celebrity-news-show-biz-tv/#respond Sat, 18 Sep 2021 15:48:44 +0000 http://www.marketoloji.com/piers-morgan-publicly-shames-angry-stranger-who-called-him-c-t-while-walking-in-the-park-celebrity-news-show-biz-tv/ Piers Morgan scoffed at being called “c ** t” by an outraged stranger as he insisted he was more distracted by their must-have outfit. The insult came after he announced he would be returning to the small screen as part of News UK’s new television channel, TalkTV, which will launch next year. Speaking to Twitter, […]]]>

Piers Morgan scoffed at being called “c ** t” by an outraged stranger as he insisted he was more distracted by their must-have outfit. The insult came after he announced he would be returning to the small screen as part of News UK’s new television channel, TalkTV, which will launch next year.

Speaking to Twitter, the 56-year-old wrote: “Lovely walk in the sun-drenched park with lots of very nice people congratulating me on my new job… apart from an angry young lady in a bright blue leotard. very fitted. who just screamed ‘C ** T !!!!!!’ on top of me, then I jogged / wobbled.

“Courageous choice of outfit,” he added, followed by a crying laughing emoji.

Many of his eight million followers flocked to his post for comment.

Daz Gray wrote: “Social media and the deconstruction of society caused this. The fact that someone thinks they have the right to shout in front of someone in public is abhorrent.

READ MORE: Charlie Dimmock had “no regrets” for the Land Force affair

The journalist hit the headlines after slamming Prince Harry and Meghan Markle, following their interview with Oprah Winfrey in March.

Piers said he did not believe a word from the couple as they spoke about their life with the royal family.

He also entered a heated debate with Alex Beresford on Good Morning Britain over his treatment of the Duchess of Sussex.

The presenter sparked more than 57,000 complaints from Ofcom, including one from Meghan herself.


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Sheryl Marjoram, CEO of McCann London, appointed CEO of DDB Group Sydney http://www.marketoloji.com/sheryl-marjoram-ceo-of-mccann-london-appointed-ceo-of-ddb-group-sydney/ http://www.marketoloji.com/sheryl-marjoram-ceo-of-mccann-london-appointed-ceo-of-ddb-group-sydney/#respond Sat, 18 Sep 2021 02:26:30 +0000 http://www.marketoloji.com/sheryl-marjoram-ceo-of-mccann-london-appointed-ceo-of-ddb-group-sydney/ After spending two decades in the UK, Sheryl Marjoram, CEO of McCann London, returns to Australia to become CEO of DDB Group Sydney. Marjoram’s role will span the range of DDB Group agencies operating in the Sydney market, including creative agency DDB, digital agency Tribal, customer and data store Track, PR agency Mango and health […]]]>

After spending two decades in the UK, Sheryl Marjoram, CEO of McCann London, returns to Australia to become CEO of DDB Group Sydney.

Marjoram’s role will span the range of DDB Group agencies operating in the Sydney market, including creative agency DDB, digital agency Tribal, customer and data store Track, PR agency Mango and health specialist DDB Remedy.

Marjoram spent time at Campaign Palace in Sydney, before moving to London in 2001 to work for agencies such as Ogilvy & Mather, Crispin Porter + Bogusky, Mother and Saatchi & Saatchi. She joined McCann London in 2017 as Managing Director and was promoted to CEO two years later.

She is the President of McCann Worldgroup UK for Conscious Inclusion and this year was named one of AdAge’s Women Leaders in Europe.

“I plan to take a good nap on the plane because when I land it’s game,” said Marjoram.

Andrew Little, CEO and Chairman of DDB Australia and New Zealand added: “I am blown away by the caliber of talent and energy Sheryl brings to this role. She is a force of nature and a world-class operator who will foster collaboration across the DDB Sydney Group, and give it all to our people, our work and our customers. ”

Fills the vacant position created by the promotion of Priya Patel from Managing Director of DDB Sydney to CEO of DDB Group Aotearoa New Zealand. Patel’s promotion in June coincided with Little’s rise to regional leadership after 21 years at DDB.

Marjoram will begin her role in the New Year, and her appointment continues the agency’s recent national momentum. Last week, he announced that acclaimed Chief Creative Officer Stephen de Wolf would be joining the position of National Creative Director.

Also this month, DDB promoted David Jackson to Tribal’s National Executive Creative Director, announced eight new DDB creators in Sydney, and hired Psembi Kinstan and Matt Pearce in Melbourne as Executive Creative Director. of the group and responsible for planning, respectively.


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10 Common Social Media Branding Mistakes Businesses Make http://www.marketoloji.com/10-common-social-media-branding-mistakes-businesses-make/ http://www.marketoloji.com/10-common-social-media-branding-mistakes-businesses-make/#respond Fri, 17 Sep 2021 14:43:39 +0000 http://www.marketoloji.com/10-common-social-media-branding-mistakes-businesses-make/ The world is changing and business owners and marketers are moving their businesses online to connect with their customers. To get exceptional results from your social media branding, you must first improve your social media marketing skills. Whatever tactics you try, you need successful social media marketing strategies to reach your desired target audience. Social […]]]>

The world is changing and business owners and marketers are moving their businesses online to connect with their customers.

To get exceptional results from your social media branding, you must first improve your social media marketing skills. Whatever tactics you try, you need successful social media marketing strategies to reach your desired target audience.

Social media marketing has become a necessity for brands and marketers as it has now become an essential way to present the brand to the larger segment of the audience. For almost all brands, digital marketing is now synonymous with social media marketing.

These days, it seems like the number one expectation of business owners is for the product to stand out in the crowded social media world. However, to achieve this, marketers need to make sure they have very creative ideas in order to attract more users to their posts.

Mistakes in marketing campaigns are inevitable – things go wrong or at least don’t go as planned. This can happen because the wrong audience was targeted, the search failed, or the wrong set of tools were used to run the campaign. A common reason for poor performance in social media marketing campaigns is choosing the wrong KPI to track performance.

In this article, we’ll share some common social media branding mistakes made by any marketer or business owner. Make sure you pay close attention and write down which of these common mistakes you make.

Let’s get started!

Working without a strategy

Working without a strategy is like diving without proper gear, as both scenarios have similar results. Given this, it’s surprising that so many brands make this mistake, mostly due to a lack of vision or awareness of how social media marketing works.

Before launching your campaign, you need to set the budget and desired results, and then work towards that goal on a regular basis. Unfortunately, marketers skip this part and immediately start promoting their brands or products on social media without any success.

It is essential to work with the right strategy in mind from the start.

To do this, make a list of all your goals and what you expect to achieve. Before hitting a “share” button, the first step should be setting the goal. Then set your budget and finally set the right deadlines and milestones. You need to know the type of content you are posting and how you are going to showcase your product on social media.

The next step is to collect the necessary resources. Start working with an appropriate strategy, follow your plan to the letter.

Do not interest the target audience

The audience plays a central role in the audience. Many business owners and marketers just focus on promoting their brands or new products without knowing the real interest of their audience. They don’t focus on whether the product they launched is living up to the expectations of the target audience. This problem is at the heart of the mistake – not understanding the public interest leads to product failure.

The solution is simple: make the best interests of your audience your priority. Before you think about designing a product, you need to make sure that the product is good enough to grab the attention of the public. The key to success is very simple: brands must understand the needs and expectations of the public in order to be able to develop their presence on social networks.

Do not follow analyzes

Tracking the scans is not difficult. However, it’s a necessary chore that many marketers overlook in favor of other less tedious tasks. Plus, social media management tools like Sprout Social alternatives simplify the tracking process.

Marketers don’t pay enough attention to analytics and therefore don’t have data to guide their efforts. When marketers aren’t tracking analytics, they’re likely missing out on vital information that could be hidden in the data.

There are several ways that trace analysis can help marketers. First, it helps you figure out which social media network works best for you. Second, it helps to understand how content is performing in the context of social media marketing trends. As such, marketers who don’t track performance never see much success in their social media marketing campaign.

Do not link to your websites

When promoting content on social media, many marketers often forget not to link to the right landing pages. This seemingly minor oversight means that visitors who view social media posts have no way of seeing the products. This is because you are not letting your audience visit your landing page and buy the products.

Social media marketing is all about generating demand for your products. The end result of these campaigns is to generate traffic and increase brand awareness. However, this is where the campaign goals end.

If you haven’t included a link to the landing pages, you’re essentially setting up your campaigns to fail.

Perhaps the biggest mistake made by marketers when it comes to social media marketing is to think of all social media networks as similar in their operation and user makeup.

When this mistake is made, the whole campaign goes in the wrong direction because marketing assumes that the audience analysis of one social media network applies to all networks. Take the example of Instagram and Snapchat. Both of these platforms have massive audiences, but there is a significant difference in user demographics.

This little detail affects the way a product is marketed on these two networks. The content of the post, the right time to publish the post, and everything else that needs careful consideration.

You may have noticed that many big emerging brands are still posting the same content on all social media platforms ignoring the platform’s format, character limits, features, and of course, different audiences.

When posting content to social media platforms, each post should be different and unique. The idea is to capture attention by providing content that is popular with the public on the platform. You can also use Pinterest Scheduler and schedule your Pins for an entire week.

Use irrelevant hashtags

Using hashtags is an effective way to increase your reach. However, marketers like to go too far and add a long list of irrelevant hashtags. Here’s what you need to remember: Don’t add too many hashtags or irrelevant hashtags to your content. Usually two hashtags are enough.

Respond to your audience

The best thing you can do to boost your growth on social media is to respond to your audience. If you stay connected to your audience, this will be the best thing you can do. Have you ever noticed that your audience won’t show up on your page or like or comment on your post unless they’re not interested?

Once you get to know your audience and respond to their questions or comments, your social media reach is more likely to increase.

⑧ Unedited and irrelevant content

Before you generate content for any social media platform, make sure the content you are generating is a feast for the eyes.

Your content shouldn’t sound like sour lemons. While a few people like sour lemons cooked with lemon and sugar icing, that’s not the case here.

Will you like the least audience to read your content? With minimum commitment to your content. We are sure your answer is a big NO! Who would love to create content without any relevance to it?

Create content as sweet as silk, as delicious as honey – and your readers can clearly understand that.

To create such content, you need to understand that your content has to be promising and fulfilling. You need to know the needs of your customers and the tips to meet them. Your content should be effective and practical for your readers, with easy, catchy words.

Also, you can enlist the help of Facebook to post ideas to create more engaging content.

Don’t follow the trend.

Generate content that revolves around hot topics. Your content should be up to date. You need to find relevant and exciting content that is trending in your niche. It shows how you’ve kept your brand up to date with trending topics.

Trending topics on Twitter or Facebook can help you create topical content for your brand.

Forgetting to humanize your brand

Your customers want a face to see, a voice to hear! Unfortunately, many marketers or business owners rely on automation tools and forget to communicate with their audience.

If you are presenting your brand, you must also have a visual representation.

It’s an essential part of communication, and your appearance can help your customers better understand your brand.

An effective social media marketing campaign can help you get your message across to your customers correctly and work on their suggestions.

Wrap!

Here, we’ve forced a few common mistakes social media marketers typically make when it comes to branding. There are a lot of things that can be saved by working with a good strategy. Before you start, you need to create a short shot and then work on it. Your audience is an integral part of your marketing. Try to deliver the content that your audience likes.

If you don’t follow the analytics, you are missing out on something big. Hashtags can be an important part of your marketing strategy. Yet irrelevant hashtags can destroy your content, be on top of trending topics, and update your audience with hot topics. Finally, give your brand a human touch.

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Author: DLM Editor

Life tips and life tips for happiness and prosperity.


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Bottlenecks in the branding of exportable products http://www.marketoloji.com/bottlenecks-in-the-branding-of-exportable-products/ http://www.marketoloji.com/bottlenecks-in-the-branding-of-exportable-products/#respond Fri, 17 Sep 2021 00:30:12 +0000 http://www.marketoloji.com/bottlenecks-in-the-branding-of-exportable-products/ In accordance with the 2009 trade policy, the commodity development programs are to be implemented under two distinct and pre-identified groups. The first group represents a special focus area that consists of labor-intensive products that are already established in export markets such as (i) ready-made clothing, (ii) carpets and woolen articles, (iii) pashmina and silk […]]]>

In accordance with the 2009 trade policy, the commodity development programs are to be implemented under two distinct and pre-identified groups. The first group represents a special focus area that consists of labor-intensive products that are already established in export markets such as (i) ready-made clothing, (ii) carpets and woolen articles, (iii) pashmina and silk products, and (iv) handicrafts. Under the Orientation Zone Development Group, priority would be given to products with high export potential such as agriculture, forestry products, precious stones, gold and silver ornaments, processed leather. , etc. The 2015 trade policy added more articles to make it a comprehensive group of 26 goods and seven services. Factors such as backward links, scale of production, market exploration and quality control do not appear to have been taken into consideration when listing.

The branding of products and services requires sincere effort to build and improve their identity and sustainability. Even though their quality meets international standards and huge export potential, the failure of the government to formulate appropriate and pragmatic branding activities has resulted in obstacles in their export to overseas markets.

The challenges of branding

Carving out a sustainable niche in international markets through effective branding is the key to reducing the trade deficit in addition to helping to replace imports. People are willing to pay extra when the products resonate with a particular brand. Nepalese rugs have been stamped with the seal of the Nepal Good Weave Foundation (formerly Nepal Rugmark Foundation) which not only addressed child labor issues, but also made the carpet weaving and spinning sectors viable. Exports of pashmina products also received a boost once they were labeled as Chyangra Pashmina.

The reality is that serious and rigorous brand experimentation has never been put into practice, even for niche products like hemp. Local requirements are generally overlooked when considering brand interventions for international markets. Branding efforts in the Nepalese fabrics sector have not received due attention. A downward spiral in the volume and value of trade in most exportable goods with enormous potential bears witness to this. The 2019-2020 annual foreign trade statistics show that woolen rugs and ready-made garments account for 6.30% and 4.45% of Nepal’s total exports, respectively. According to the Trade and Export Promotion Center, carpet and pashmina exports declined by 4 percent each between 2016 and 2020. Ready-made garments, which accounted for 48.75 percent of Nepal’s total exports in 2000, fell to 18.38 percent in 2009, suggesting the branding imperative as a key intervention.

A successful branding of a product requires an enabling environment in the form of an infrastructure encompassing regular power supply, IT connectivity, roads, warehouses and other government supports, a skilled workforce, relocation of factories and associated logistics. It is the lack of institutional and political support mechanisms that has led to the failure of the branding of Nepalese clothing. Export promotion zones have proved ineffective and have even fizzled out. They failed to attract investment and always had issues such as proximity and accessibility for entrepreneurs. According to a South Asia Watch Trade, Economy and Environment (SAWTEE) study, exporting goods from Nepal takes an average of 44 days and costs $ 1,599, the highest in the region.

Nepalese exportable products are expected to reach the stage of mass production while carving out their own niche to be able to market themselves as an independent brand. To achieve this, Nepalese brands can keep the Bangladeshi ready-to-wear segment as a benchmark. Marketing strategies should generally precede branding efforts. Brands must be accepted locally before making inroads into foreign markets. This is the case of the Nepalese clothing market which is full of several international brands. Local traders claim their brands are 30% cheaper than imports from India and China. So, to stay in business, our local products must have a competitive advantage over foreign brands in terms of price. Thinking about both backward and forward linkages could add to clothing authenticity, product superiority and price competitiveness. The certificate of origin helps to strengthen the credibility of fabric brands and to stand out thanks to their exclusive creations, in demand on international markets.

The fabric sector empowers marginalized and disadvantaged communities in addition to helping social transformation by providing a better way of life for the working class in Nepal. Branding efforts can highlight and publicize this aspect and succeed in reinforcing the feeling of “ethnocentrism” among Nepalese consumers. Today, consumers have easy and full digital access to local and international brands. Thus, a full understanding of changing customer preferences and shifts in their perceptions is the key. sine qua non for all brand initiatives. Consumers resonate well with brands that offer quality or value for money or convey a sense of prestige and social status.

Innovate or perish

There are several sector-specific institutional barriers and legal loopholes, as well as government constraints. To overcome them, empirical needs-based research must be carried out. For this, the government and associated institutions must invest their time, energy and money. This involves targeted segmentation, targeting and positioning analysis of the target customers we intend to reach, both inside and outside Nepal. In addition, collecting the views of consumers and getting their perspective on branding initiatives from marketers becomes a critical factor.

Market research really makes sense when it focuses on exploring new markets rather than existing ones. All branding and communication exercises involving exportable products require sincere and dedicated efforts on the part of all players in the ecosystem. The identification of market needs, both national and international, in particular in terms of color patterns, material thickness, etc., becomes a necessary prerequisite for all this research. As the saying goes, innovate or perish. Local traders engaged in export business should not only complain about the drastic contraction in their turnover, but creatively respond to their challenges.


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Goodbye Mi brand, Xiaomi’s high-end devices will be renamed under the ‘Xiaomi’ brand http://www.marketoloji.com/goodbye-mi-brand-xiaomis-high-end-devices-will-be-renamed-under-the-xiaomi-brand/ http://www.marketoloji.com/goodbye-mi-brand-xiaomis-high-end-devices-will-be-renamed-under-the-xiaomi-brand/#respond Thu, 16 Sep 2021 14:35:44 +0000 http://www.marketoloji.com/goodbye-mi-brand-xiaomis-high-end-devices-will-be-renamed-under-the-xiaomi-brand/ Xiaomi’s high-end devices will now be marked under “Xiaomi” Xiaomi will rename its premium line from ‘Mi’ to ‘Xiaomi’, and will now have two separate sub-brands: ‘Redmi’ and ‘Xiaomi’. The new branding will affect a range of devices, be they smartphones, televisions or laptops. The company claims that while its business sector will continue to […]]]>

Xiaomi’s high-end devices will now be marked under “Xiaomi”

Xiaomi will rename its premium line from ‘Mi’ to ‘Xiaomi’, and will now have two separate sub-brands: ‘Redmi’ and ‘Xiaomi’. The new branding will affect a range of devices, be they smartphones, televisions or laptops. The company claims that while its business sector will continue to be represented by the “Mi” logo, an upcoming new Xiaomi logo will be used for its current Mi products, ranging from smartphones, TVs or IoT devices, and more.

Xiaomi phones or so-called Mi phones are the premium segment of the brand. This includes the recently launched Mi 11 Ultra, Mi 11X series which were available in Indian markets. The company also said that although its old “Mi” brand will be rebranded as “Xiaomi”, it will continue to represent “the pinnacle of technology and offer a premium experience in all categories”.

The Redmi and Xiaomi naming convention will also be applied to the two sub-brands Laptops, TVs and other IoT devices.

Xiaomi India Chief Marketing Officer Jaskaran Singh Kapany said, “As a leading technology brand with a strong presence across the globe, our goal is to have a unified presence. With this new logo change, we plan to bridge the perception gap between our brand and our products. The new Xiaomi logo will be used for our premium products which represent the pinnacle of technology and offer a premium experience. Kicking off the holiday season, Xiaomi’s “Mi” premium product series will be renamed “Xiaomi”.

While the company’s “Redmi” devices are the most popular smartphones across the country, Xiaomi is withdrawing the “Mi” brand a little over a year after the brand’s return to Indian markets. As the company launched its line of Mi TVs and Mi Bands in the Indian market, no flagship phones of the “Mi” brand were introduced in the market, after the Mi Mix 2 in 2017, and before that, the Mi 5 in 2016. In 2020, Xiaomi renewed its high-end “Mi” phones in the market with the Mi 10 series. And later followed by the Mi 11 series in 2021, including the Mi 11 Ultra and 11X series, although its sale has been delayed.

According to statistics, Xiaomi does not dominate the premium segment in the Indian market. Nevertheless, its Mi Band and Mi TVs are a big hit in the Indian market.


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Kestrel Lee appointed Director of Mediabrands Content Studio China http://www.marketoloji.com/kestrel-lee-appointed-director-of-mediabrands-content-studio-china/ http://www.marketoloji.com/kestrel-lee-appointed-director-of-mediabrands-content-studio-china/#respond Thu, 16 Sep 2021 01:23:56 +0000 http://www.marketoloji.com/kestrel-lee-appointed-director-of-mediabrands-content-studio-china/ IPG Mediabrands has announced the appointment of Kestrel Lee as Head of Mediabrands Content Studio China, reporting to Chris Chen, CEO of Mediabrands China. Mediabrands Content Studio China is designed to network and develop content capabilities within Mediabrands agencies – UM, Initiative, Reprise, Rapport, MAGNA and Orion – worldwide. With 20 years of industry experience, […]]]>

IPG Mediabrands has announced the appointment of Kestrel Lee as Head of Mediabrands Content Studio China, reporting to Chris Chen, CEO of Mediabrands China.

Mediabrands Content Studio China is designed to network and develop content capabilities within Mediabrands agencies – UM, Initiative, Reprise, Rapport, MAGNA and Orion – worldwide.

With 20 years of industry experience, Lee entered the industry as an English-Chinese copywriter at advertising agencies such as Saatchi & Saatchi, BBH and Y&R.

He has built his industry credentials working in integrated digital-led agencies such as Arc Worldwide / Leo Burnett, FCBi, TBWA / Tequila, Sapient and ZENO / Edelman. As head of MBCS, he will be responsible for setting a creative vision and creating an innovative, content-driven culture for clients across all platforms and formats in China.

“I am delighted that Kestrel is joining us in championing our content proposition as part of our global Mediabrands Content Studio capabilities. With his award-winning track record, creative passion, and deep understanding of how content is consumed in China, I am confident that Kestrel will accelerate our business growth through content, ”said Chris Chen, CEO of Mediabrands China.


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Pretty Little Thing’s 9/11 tribute sets off branding storm with Love Island’s Molly-Mae under fire http://www.marketoloji.com/pretty-little-things-9-11-tribute-sets-off-branding-storm-with-love-islands-molly-mae-under-fire/ http://www.marketoloji.com/pretty-little-things-9-11-tribute-sets-off-branding-storm-with-love-islands-molly-mae-under-fire/#respond Sat, 11 Sep 2021 18:13:00 +0000 http://www.marketoloji.com/pretty-little-things-9-11-tribute-sets-off-branding-storm-with-love-islands-molly-mae-under-fire/ Former Love Island star Molly Mae Hague has found herself at the center of a branding storm over Pretty Little Thing’s tribute to 9/11. After serving as a model and online fashion brand’s ambassador before her appearance on the ITV2 show two years ago, it was announced last month that Molly Mae had been appointed […]]]>

Former Love Island star Molly Mae Hague has found herself at the center of a branding storm over Pretty Little Thing’s tribute to 9/11.

After serving as a model and online fashion brand’s ambassador before her appearance on the ITV2 show two years ago, it was announced last month that Molly Mae had been appointed as the Creative Director of PLT.

Love Island 2019 finalist and girlfriend of Tommy Fury told his six million followers: “This is the biggest step in my career so far and I can’t explain my gratitude to my favorite brand at the world for entrusting me with this role.

READ MORE: How the Northeast celebrates the 20th anniversary of September 11

“PLT trusted me from the start and now being a manager in the company is a dream come true. Hope you are all ready for my visions to come to life within this amazing brand. “

But now the 22-year-old is being criticized for the position of Pretty Little Thing to mark 20 years since September 11, the day that rocked America and the world, when two hijacked planes landed in the Twin Towers. of the World Trade Center in New York.




Like many other organizations, PLT paid tribute on social media on Saturday morning, choosing to post a black-and-white photo of the Twin Towers, accompanied by the words “Never Forget.” 09.11.01. ‘

But it is the font chosen for the post that has rubbed shoulders with many social media users, as it is instantly recognizable as the pink and white mark of Pretty Little Thing.

Responding to the tweet, one person fumed: “This is absolutely awful. Has anyone stopped to consider slapping your mark on a tragedy a bad idea?” with another respondent: “you put the branding on September 11 ???”

A third replied, “These multi-million dollar companies have whole teams to discuss and plan this, and there is still no decisive staff member to say ‘you know what? no, let’s not ”.

Another, okay, tweeted: “You tell me you have a whole social media team and not a single person saw a problem with that”, but others saw no problem, with another comment: “Did I miss something, Why is everyone saying you branded the photo? It just says” Never forget 11.9.01 ” , adding, “Stop the planet, I want to come down. People are leaning too much into things these days … not everything. There is malevolence behind”

Referring to Molly Mae’s new work, one Twitter user tweeted: “I hope Molly Mae wasn’t the only one to accept this,” and, echoing the same sentiments, another wrote: “I am wonder if the cute little 9/11 photo was Molly Mae’s premiere. Approve?”

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Mark our rapid transit network http://www.marketoloji.com/mark-our-rapid-transit-network/ http://www.marketoloji.com/mark-our-rapid-transit-network/#respond Wed, 08 Sep 2021 22:18:45 +0000 http://www.marketoloji.com/mark-our-rapid-transit-network/ When the first stop on the Eastern Busway opens in the next month, it will mark the second addition to Auckland’s rapid transit network (RTN) this year after the new AirportLink which passes through the fabulous new Puhinui station which opened. in July. These two additions are the first changes to the network since the […]]]>

When the first stop on the Eastern Busway opens in the next month, it will mark the second addition to Auckland’s rapid transit network (RTN) this year after the new AirportLink which passes through the fabulous new Puhinui station which opened. in July. These two additions are the first changes to the network since the opening of the Manukau branch and station in 2012 and the addition of the NX2 via Midtown in 2018.

But if there haven’t been so many changes to the RTN in the past decade, there will be plenty in the coming decade with:

  • the addition of the City Rail Link
  • new extension of the Eastern Busway
  • new stations in Rosedale on the Northern Busway and three new train stations between Papakura and Pukekohe
  • North-West Bus Improvements

We should also see the addition of the light rail and hopefully make progress on the bus route from the airport to the botany as well.

Recently Auckland Transport released a new rapid transit card, or maybe you could call it its first rapid transit card, previously it was just called the rail card and the bus lane was stuck .

It’s good to see them finally start to present the rapid transit system as a single entity, although I have a bit of feedback on them for future versions – as an update will be needed. during the opening of the first stage of the Eastern Busway. .

  • One of the beauties of schematic transit maps is that they don’t need to match geography perfectly, but just do a good job of depicting it. But I don’t think AT has done a good job here. The map is way too tight vertically which makes the north bus line and the south line tiny while the west line looks really long.
    The map index in particular is something not normally seen on rapid transit maps and should be ditched in favor of stretching the map a bit. It would also mean that they could drop the battleship style belt, which would make it look cleaner. Maybe they could even drop the blue bar at the bottom since there is a lot of white / empty space to put the ATs logo.
  • The Northern Busway should be presented more like rail lines with the NX1 and NX2 each given its own lines. Especially since each low-frequency ferry route, including those reserved for tourists like Rakino Island, has its own line on the map.
  • It’s good that they show the Eastern Busway greyed out as under construction as well as Rosedale Station, but strange that they don’t include the City Rail Link. Likewise, they should also show improvements to Northwestern Bus and the new stations between Papakura and Pukekohe there. The main reason for adding these future projects is to help show the general public some of what is going on to provide better public transport in the region.
  • There is an error on the Western Line with Sturges Rd and Ranui in the wrong direction.
  • There are many stations not shown on the map with easy connections to frequent buses, such as Mt Albert. Should they also be shown on the map instead of just the locations with larger bus stations?

On a somewhat separate note, when was the completion of Rosedale station postponed to 2024. As far as I know, the Constellation Dr bus lane extension to Albany is expected to open in about a year, so why is it going to take another two years to add shelters, elevators and stairs. Is this another victim of AT’s funding priorities?

Progress in Rosedale from a Waka Kotahi newsletter in August

Line names

While we’re on the subject of rapid transit cards, another thing I’ve been thinking about recently is whether we need to change what we call every row on the card. The West, South, and East lines make some sense now, but are hardly imaginative and really don’t make much sense once the City Rail Link opens, which will fundamentally change the rail map. For example, the most likely outcome is that the west line will go to Otahuhu and the south and east lines will become one. Likewise, although the light rail is currently known as the City Center to Mangere, I doubt that is the name it will bear if it is built and it would be even less appropriate if it were eventually extended to the North Shore.

So how could we call them instead?

Looking abroad, there is a range of options, such as:

  • In some cities, especially those in Australia, the name is based on the terminus stations of the line. Based on this, we can have something like the Swanson-Otahuhu line, the Pukekohe-Manukau line or the Hibiscus-Britomart line. They are somewhat descriptive but not very interesting.
  • In other cities, they use letters or numbers to describe them. Paris, for example, numbers for its metro lines (1-14), letters for its RER network (AE) and numbers prefixed with the letter T for its trams. New York also uses a mixture of letters and numbers. Seattle is moving this year to letters and numbers. If we were to take this route, the letters might be preferable to stand out against our bus numbers. Simple letters or numbers have the advantage of being easy to have uniform signage to announce the line, like these new ones from Seattle, but are not so descriptive or so exciting.

A list of new line names and symbols

  • Finally, some cities use unique names for their lines, such as the various London Underground lines or the Vancouver Skytrain lines. It’s the closest to what we have now and of course we also have buses like the Links, but we can certainly do better. Could we get more interesting and name them after personalities from Auckland’s past? What about the Te Reo names?

What do you think, should we change our names of rapid transit lines and if so what naming convention should we use and especially for these, what suggestions do you have?

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Is Barron Trump wearing a mask? Oxbridge Academy sells branded face covers http://www.marketoloji.com/is-barron-trump-wearing-a-mask-oxbridge-academy-sells-branded-face-covers/ http://www.marketoloji.com/is-barron-trump-wearing-a-mask-oxbridge-academy-sells-branded-face-covers/#respond Sat, 04 Sep 2021 11:21:00 +0000 http://www.marketoloji.com/is-barron-trump-wearing-a-mask-oxbridge-academy-sells-branded-face-covers/ Former President Donald Trump, who opposed the warrants of masks for children, sent his son Barron to a school that not only has such a mandate in place, but also sells its own brand of face masks. Barron, 15, started attending Oxbridge Academy in West Palm Beach, Fla., Late last month. According to the Palm […]]]>

Former President Donald Trump, who opposed the warrants of masks for children, sent his son Barron to a school that not only has such a mandate in place, but also sells its own brand of face masks.

Barron, 15, started attending Oxbridge Academy in West Palm Beach, Fla., Late last month. According to the Palm Beach Post, this is one of many private schools with a mask term this semester. Schools had informed parents before the start of the school year that students should cover their noses and mouths during class.

“We are keeping a close eye on the community; that’s why we have adjusted,” said Scott Siegfried, director of advancement at Oxbridge, upon exiting the decision to have a mask tenure. “If things improve, we will make adjustments accordingly.”

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Did Barron Trump mask himself?

Photos on the school’s social media account from the first days of school last week showed students in hallways and classrooms masked as they participated in group activities. Some of them showed students wearing masks and social distancing outside. Students without masks were pictured in the canteen having lunch. Barron did not appear in any of the photos and since he does not have a social media account, there is no way of knowing if he was following the diktat of the mask.

The report comes after Trump lambasted Biden for advising to wear masks in schools regardless of a person’s immunization status. “We will not hide our children,” he said, following recommendations from the Centers for Disease Control and Prevention in July that classroom mandates be adopted for the new school year. “We will not be going back.

“We will not hide our children. Joe Biden and his administration have learned nothing from the last year. Brave Americans have learned to live and respond safely and responsibly. Do not surrender to Covid. Do not surrender to Covid. don’t go back! Why are Democrats wary of science? Don’t let this happen to our children or our country. “

Impossible burgers and kindness

Oxbridge Academy Lunch Menu (Oxbridge Academy)

The $ 34Ka school does not disappoint when it comes to providing facilities for its students. An online lunch menu shows students “impossible” burgers, along with white chicken chili and gnocchi. Next week’s delicacies would include chicken fillets and maple miso salmon.

The school also provides benevolence courses to its students. The school tweeted a photo of students wearing masks on Tuesday, writing: “Oxbridge’s culture of kindness is about learning to listen and paying attention not only to what someone says, but how he says so. Eighth graders Charlie Wiggle, Margaret Toner, and Marco Raffinengo participate in this exercise with dignity and respect.

A spokesperson for the school, founded by a brother Koch, confirmed that Barron, 15, will be graduating from the class of 2024. “We look forward to welcoming him to our school and our community,” the principal said. of School Advancement, Scott Siegfried. , according to People. The school also notified parents via email to expect Secret Service to be present at the 54-acre campus. “They want to have little impact on our daily operations,” the school said of the Secret Service.

“They did it for the children of other former presidents. They are fantastic. “

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