Branding – Marketoloji http://marketoloji.com/ Fri, 21 Jan 2022 09:39:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://marketoloji.com/wp-content/uploads/2021/07/icon-1-150x150.png Branding – Marketoloji http://marketoloji.com/ 32 32 ET MediaLabs Wins Performance Branding Mandate for Kapiva https://marketoloji.com/et-medialabs-wins-performance-branding-mandate-for-kapiva/ Fri, 21 Jan 2022 06:18:32 +0000 https://marketoloji.com/et-medialabs-wins-performance-branding-mandate-for-kapiva/ ET MediaLabs, a marketing and growth analytics company, announced its latest collaboration with Kapiva, a D2C Ayurvedic nutrition brand. ET MediaLabs will enhance Kapiva’s performance branding services with the goal of building awareness, amplifying and retaining brand loyal customers. Kapiva recently joined Malaika Arora as a brand ambassador and strategic investor. She will also promote […]]]>

ET MediaLabs, a marketing and growth analytics company, announced its latest collaboration with Kapiva, a D2C Ayurvedic nutrition brand. ET MediaLabs will enhance Kapiva’s performance branding services with the goal of building awareness, amplifying and retaining brand loyal customers.

Kapiva recently joined Malaika Arora as a brand ambassador and strategic investor. She will also promote Kapiva Skin Foods in brand campaign ads and digital films.

Raghav Kansal, Founder of ET MediaLabs, said, “We are delighted to announce our partnership with Kapiva. The brand intends to offer its consumers modern and accessible Ayurvedic nutrition and is therefore revolutionizing the category. Our goal for Kapiva is to build brand awareness in the minds of consumers and serve larger business goals such as high NCAs at lower cost.

Shantanu, COO of Kapiva, said, “We are pleased to have achieved a consistent rate of growth. However, to cross the chasm and become a household name, we will first need to reach the right audience with the right message. We look forward to leveraging the power of performance branding and its impact to drive the sustainable growth of our business. We hope to leverage ET Medialabs knowledge to reach the right audience using branding campaigns for Kapiva Skin Foods – Glow Mix.

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Lupine’s acquisition of a portfolio of brands to boost domestic sales https://marketoloji.com/lupines-acquisition-of-a-portfolio-of-brands-to-boost-domestic-sales/ Wed, 19 Jan 2022 06:33:59 +0000 https://marketoloji.com/lupines-acquisition-of-a-portfolio-of-brands-to-boost-domestic-sales/ The proposed acquisition by Lupine Ltd of a portfolio of brands from Anglo-French Drugs & Industries and its associates is seen as positive. The turnover of the portfolio being acquired was ₹95 crore in FY21. As the acquisition is for a cash consideration of ₹325 crore, this implies an enterprise value to sales valuations of […]]]>

The proposed acquisition by Lupine Ltd of a portfolio of brands from Anglo-French Drugs & Industries and its associates is seen as positive. The turnover of the portfolio being acquired was 95 crore in FY21. As the acquisition is for a cash consideration of 325 crore, this implies an enterprise value to sales valuations of 3.3 times, which is attractive and below the industry average of 4-5 times, analysts say.

The portfolio will strengthen Lupine’s offerings primarily in the vitamins, minerals and supplements (VMS) category. The category is developing well and has seen strong growth in the current fiscal year.

Motilal Oswal Financial Services Ltd (MOFSL) analysts said that given Lupin’s marketing expertise as well as the strong brand recall of the acquired portfolio, there is ample scope to grow sales of the acquired brands over the course of the year. the next 3-4 years. However, the overall impact of sales of these products on Lupin’s earnings is expected to be minimal at 0.6% of Lupin’s consolidated sales for FY21.

Lupine, meanwhile, is doing well domestically, with sales up 15.9% year-over-year in the September quarter. The December quarter is also expected to see similar numbers.

Sales growth in the United States, however, is a controllable key. Lupine faced pricing pressure in its core U.S. business after posting low-single-digit sales growth in the second quarter. It had recorded sales of $172 million and $184 million in the United States during the April-March and July-September quarters, respectively, and is targeting a run rate of $200 million per quarter during the second semester.

Axis Securities Ltd analysts expect Lupine to record sales of $190 million in the United States in the December quarter, helped by products such as inhaler generics Albuterol, thyroid treatment Levothyroxine, etc.

Another positive point is that the company has had some regulatory respite. Its key Goa facility was cleared by the US Food and Drug Administration in December after nearly four and a half years of regulatory hurdles.

In another development, the company on Wednesday announced a partnership with Shenzhen Foncoo Pharmaceutical Co. Ltd (Foncoo) for China – a first for Lupine in this geography.

Indian pharmaceutical companies are eyeing the Chinese market for growth. Dr Reddy’s Laboratories Ltd has taken the lead in setting up its front end operations, and Lupin’s progress will be watched closely.

Shares of Lupine posted marginal gains of up to 0.8% on Wednesday, a day when the broader indices traded were down.

Valuations limited the stock’s gains, analysts said. While MOFSL analysts expected a 19% CAGR for Lupin’s earnings in fiscal years 21-24, they said potential launches factored into the estimates. At current prices, the stock is trading at 25.6 times estimated earnings for FY22.

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More lifesaving equipment stolen at Bonhill Bridge as thieves are branded ‘insane’ https://marketoloji.com/more-lifesaving-equipment-stolen-at-bonhill-bridge-as-thieves-are-branded-insane/ Mon, 17 Jan 2022 15:15:12 +0000 https://marketoloji.com/more-lifesaving-equipment-stolen-at-bonhill-bridge-as-thieves-are-branded-insane/ Police have issued an appeal after more lifesaving equipment was stolen from a bridge in Bonhill. Thieves struck at Bonhill Bridge over the weekend, removing lifebuoys and throwing them in the water. Lifesaving equipment had already been stolen from the bridge in December, with rings also stolen from bridges in Dumbarton and elsewhere in Alexandria. […]]]>

Police have issued an appeal after more lifesaving equipment was stolen from a bridge in Bonhill.

Thieves struck at Bonhill Bridge over the weekend, removing lifebuoys and throwing them in the water.

Lifesaving equipment had already been stolen from the bridge in December, with rings also stolen from bridges in Dumbarton and elsewhere in Alexandria.

Calling for information, Sgt Gillian Gall of the Dumbarton Community Engagement Team said: ‘The theft of lifebuoys is putting people’s lives at risk. It has been reported to Police Scotland that other lifebuoys Lifeboats were pulled from Bonhill Bridge over the weekend and investigations are underway to identify those responsible.

“If you have any information about the theft of life rings at Bonhill Bridge, please contact the police on 101 or contact Crimestoppers anonymously on 0800 555 111.”

Dumbarton MSP Jackie Baillie also urged anyone with information to come forward, as she called the thefts despicable.

Jackie said: ‘It’s absolutely shameful that the police have to spend time catching the culprits who robbed them.

“I cannot understand the mentality of someone who would deliberately take lifesaving equipment and in turn endanger the safety of other local people.

“We all know of the tragedies that have happened on Loch Lomond and the River Leven in recent years, leaving families devastated.

“If such equipment had been readily available, the loss of life could have been avoided.

“I urge anyone who knows anything about this despicable and senseless offense to contact the police immediately.”



Lifesaving equipment was stolen from Stuckie Bridge as well as others across Dumbarton and the Vale.

The Lennox Herald recently reported how in December thieves struck at Bonhill Bridge, Dumbarton Bridge and Stuckie Bridge, shortly after they were set up by West Dunbartonshire Council.

A council spokesperson said: “We are extremely disappointed and frustrated that further lifesaving equipment has been stolen in our area.

“These buoys can save lives in an emergency and their removal could have devastating consequences for anyone in difficulty in the water.

“We want to re-emphasize the importance of protecting this equipment for our communities and urge anyone with information about this crime to contact Police Scotland on 101 or contact Crimestoppers anonymously on 0800 555 111.”

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James Ward-Prowse’s free-kick goal for Southampton is considered ‘one of the best of all time’ https://marketoloji.com/james-ward-prowses-free-kick-goal-for-southampton-is-considered-one-of-the-best-of-all-time/ Sat, 15 Jan 2022 18:12:03 +0000 https://marketoloji.com/james-ward-prowses-free-kick-goal-for-southampton-is-considered-one-of-the-best-of-all-time/ James Ward-Prowse’s stunning free-kick against Wolves has been called ‘one of the best of all time’ by fans online. Southampton were beaten 3-1 at the Molineux Stadium, but they came away with something of a consolation thanks to the England midfielder’s stunning effort from long range. In the 84th minute, the 27-year-old kicked his free-kick […]]]>

James Ward-Prowse’s stunning free-kick against Wolves has been called ‘one of the best of all time’ by fans online.

Southampton were beaten 3-1 at the Molineux Stadium, but they came away with something of a consolation thanks to the England midfielder’s stunning effort from long range.

In the 84th minute, the 27-year-old kicked his free-kick into the top right corner of the Wolves net despite using the inside of his football and being positioned to the left of goal.

The reaction to the sublime strike has been abundant.

One said: “Bow James Ward Prowse, one of the best free-kick takers I’ve ever seen in the Premier League.”

Another commented: “James Ward-Prowse has a 20 free kick attribute on #FM22 for a reason! The best bins!”



It seemed too far, even for Ward Prowse

A third said: “James ward-prowse is one of the most underrated midfielders of our generation.”

One wrote: “James Ward-Prowse is one of the best free kick takers of his generation. We don’t talk about it because he plays for a mid-table team.

Another lamented the star with: “James Ward-Prowse deserves to start being talked about as one of the greatest free-kick takers of all time. Like, seriously.

“Your Juninho Pernanbucanos, your Marcos Assunçaos, your Juan Arangos, your Sinisa Mihajlovics and others that I don’t think of.”

The goal was, in effect, a consolation with the home side leading 2-0 by the time the strike was taken.

Where do you rank Ward-Prowse among all-time free kick takers? Tell us in the comments section



Ward-Prowse Shot
The ball flew into the net

Raul Jimenez opened the scoring from the spot before captain Conor Coady doubled the lead.

Then Ward-Prowse’s free-kick – his 12th in the Premier League – was followed by Adama Traore, who scored his first goal of the season in injury time.

Victory sees Wolves move up to eighth in the table, with Saints seven points behind in 12th place.



Frank at a press conference
Frank praised the Southampton player

Brentford’s Thomas Frank recently explained how Ward-Prowse could be the best free-kick taker in the world.

“Ward-Prowse may be the best free kick taker in the league, maybe even the best free kick taker in the world,” Frank said.

“There is a southpaw at PSG who is right up there who is also very good. So maybe Ward-Prowse is the best right-footed free-kick taker in the world.

“So many times he just puts it in the top corner. It’s not the same as a penalty, but it’s close enough for Ward-Prowse. So we have to be aware of that, trying not to give a foul around the box.

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Call for papers for the 17th PAMRO conference https://marketoloji.com/call-for-papers-for-the-17th-pamro-conference/ Fri, 14 Jan 2022 09:09:22 +0000 https://marketoloji.com/call-for-papers-for-the-17th-pamro-conference/ PAMRO (Pan African Media Research Organization) has launched a call for papers from researchers wishing to present at the 17th PAMRO Meeting and the Pan African Media Research Conference. This will take place from August 21-24, 2016 at the Elephant Hills Resort in Victoria Falls, Zimbabwe. The theme of this year’s conference is “Media Research […]]]>

PAMRO (Pan African Media Research Organization) has launched a call for papers from researchers wishing to present at the 17th PAMRO Meeting and the Pan African Media Research Conference. This will take place from August 21-24, 2016 at the Elephant Hills Resort in Victoria Falls, Zimbabwe.

The theme of this year’s conference is “Media Research in Africa in a Globally Connected World”. Presentations will cover a wide range of topics, such as TV audience research methodologies, as well as measurement/state of radio, print, internet and outdoor research in Africa.

This year, market segmentation will also be the focus of the conference.

Individuals or institutions interested in presenting the results of research activities on media audiences from all parts of Africa and the rest of the world are invited to contact PAMRO at: before June 15, 2016.

PAMRO would also like to invite companies and institutions active in Africa and globally to submit relevant case studies of media audience research in Africa.

The objectives of PAMRO are to create a forum for industry organizations, media research providers, media owners, marketers and advertising agencies in different African countries to exchange knowledge and learn from each other’s successes and failures.

It also aims to ensure the highest quality and harmonize research methodologies, so that eventually a continental media research database will exist. The latter will make Africa the world leader in providing a searchable database for the growing number of global media owners, marketers and agencies.

PAMRO integrates the Indian Ocean islands in all its activities and subscribes to the rules of market research organizations such as those of the World Organization of Research Professionals (ESOMAR).

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JPM 2022: CEO Eli Lilly reflects on Novo’s tip on tirzepatide: obesity, diabetes https://marketoloji.com/jpm-2022-ceo-eli-lilly-reflects-on-novos-tip-on-tirzepatide-obesity-diabetes/ Wed, 12 Jan 2022 12:44:00 +0000 https://marketoloji.com/jpm-2022-ceo-eli-lilly-reflects-on-novos-tip-on-tirzepatide-obesity-diabetes/ Is there a good reason to divide a drug into several brands? Many drug manufacturers have already made this decision, including Novo Nordisk with its drugs Wegovy and Ozempic GLP-1. Now Eli Lilly CEO Dave Ricks is testing the idea with his pending blockbuster tirzepatide. Its fierce Danish rival is already splitting its injectable GLP-1 […]]]>

Is there a good reason to divide a drug into several brands?

Many drug manufacturers have already made this decision, including Novo Nordisk with its drugs Wegovy and Ozempic GLP-1. Now Eli Lilly CEO Dave Ricks is testing the idea with his pending blockbuster tirzepatide.

Its fierce Danish rival is already splitting its injectable GLP-1 drug, semaglutide, into two separate brands: Ozempic for diabetes and Wegovy for obesity. The doses are different for everyone, so they carry different drug approvals. But it also allows Novo to market each brand for its own disease.

Lilly’s GIP / GLP-1 double agonist tirzepatide, one of the most anticipated drug launches of the year, is already at the FDA and may get approval this year. Maximum sales are set at $ 5 billion by 2026, according to Evaluate estimates.

Ozempic already earns around $ 3.4 billion a year and with the indication of obesity that could reach up to $ 8 billion at most.

Lilly is initially in the process of selling tirzepatide as a treatment for diabetes, but is also considering obesity; the first pivotal trial of the obesity drug, SURMOUNT-1, is scheduled to be read in April. Everything’s to play in a tough but lucrative market, and it’s no surprise that Lilly is looking over her shoulder at how Novo has handled matters.

RELATED: Demand for Novo Nordisk’s new weight-loss drug Wegovy has exceeded initial supply, analysts say

When asked Tuesday at JP Morgan’s annual healthcare conference on whether to adopt a two-brand strategy rather than lumping all the indications under one umbrella, Ricks said, “We have these discussions. ”

“I can see the pros and cons from all sides,” Ricks said. “It’s clearer why competitors have done this in the past, [as] you had a pretty different market than diabetes for those obesity treatments. ”

In the past, payers were more willing to pay for diabetes drugs at a price they wouldn’t approach for obesity. “And that’s because obesity meant weight loss, not the medicalization of this important modifiable risk factor, which is now modifiable because we have these drugs,” Ricks said.

Ricks sees payers becoming “much more interested in the treatment of obesity,” particularly commercial payers and large self-insured employers. Treating obesity would reduce the risk of cardiovascular disease, diabetes, joint problems and many other disorders.

It’s “a huge part of their healthcare cost structure,” Ricks said.

One difference for Lilly is that tirzepatide for obesity will use the same strength as tirzepatide for diabetes.

Using the same dose makes sense for tirzepatide, Ricks said, in part because “the titration is already slow and a bit complicated, so we didn’t want to make it harder than necessary.”

The result ? Lilly will assess whether using two different brands would benefit the business or healthcare providers.

“And if not, that’s fine too,” he said. “I think there are lots of possibilities to expand the use, whether we have two brands or one. And we are focusing on the ultimate benefit to the healthcare system here. “

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Tandoori Hut gets a boost from the Edinburgh University beehive https://marketoloji.com/tandoori-hut-gets-a-boost-from-the-edinburgh-university-beehive/ Mon, 10 Jan 2022 13:49:49 +0000 https://marketoloji.com/tandoori-hut-gets-a-boost-from-the-edinburgh-university-beehive/ A popular restaurant in Erie received a big promotional boost from the Center for Branding and Strategic Communication at the University of Edinburgh. Professors and students at the center led Tandoori Hut and owner Dharma Gurung through a complete rebranding that included the development of a new logo and collateral branding materials as well as […]]]>

A popular restaurant in Erie received a big promotional boost from the Center for Branding and Strategic Communication at the University of Edinburgh.

Professors and students at the center led Tandoori Hut and owner Dharma Gurung through a complete rebranding that included the development of a new logo and collateral branding materials as well as an overhaul of social media platforms. The restaurant, specializing in authentic Indian cuisine, moved to 2605 Washington Avenue after moving from its former location on North Park Row.

“We just felt the time and situation was perfect to work with Dharma and Tandoori Hut,” said Dr Tony Peyronel, Executive Director of Entrepreneurial Development at the University of Edinburgh and Director of the Center for Branding and Strategic Communication. . “This is a successful company that faced a unique challenge, and we were happy to help them in their transition by offering them a new brand image. ”

Several students in the Design Practicum class of art teacher Cass Reese met Gurung throughout the fall semester and ultimately developed a new logo, business cards, and a redesigned menu that includes over 100 different foods. Design students Katelyn Whitman, Hannah Florentine and Hannah Flynn – along with faculty member Scott Gladd – developed their logo using a font that resembled Nepalese handwriting and the authentic shape of a tandoor oven that is commonly used to cook Indian cuisine.

Menu

Professor Chris Lantinen and student Julia Carden created a new restaurant Facebook page and renamed and re-established the restaurant’s Instagram page, also putting together several posts to launch the social media accounts. Tandoori Hut quickly gathered over 100 followers on each platform.

“Dharma is a historic business owner within the Erie scene, as at one point she was the only female restaurant owner under the age of 30 in the entire city,” said Lantinen, who is the media coordinator. digital in the center. “Personally, it was a joy to meet and work with her. ”

The Edinboro Center for Branding and Strategic Communication is part of the NWPA Innovation Beehive Network, which also includes Gannon University, Mercyhurst University, Penn State Behrend, and the Erie County Public Library. Former beehive client Kristen Santiago, owner of Gone Local and Ivy + Atlas, helped connect the owner of Tandoori Hut to available resources through the NWPA Innovation Beehive Network, which provides free consulting services to entrepreneurs, small and small businesses. businesses and other organizations.

“Kristen was right in her assessment that Tandoori Hut would be an ideal client for us,” said Peyronel. “She is not only a successful small business owner and a former client herself, but she is also linked to many partners and key players who work together to spur economic development efforts here in the Erie region. We’re proud to be a small part of that.

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Pirate IPTV Providers “Leverage PayPal, Mastercard and Visa Branding” * TorrentFreak https://marketoloji.com/pirate-iptv-providers-leverage-paypal-mastercard-and-visa-branding-torrentfreak/ Sat, 08 Jan 2022 15:46:55 +0000 https://marketoloji.com/pirate-iptv-providers-leverage-paypal-mastercard-and-visa-branding-torrentfreak/ In the summer of 2018, a report by anti-piracy firm Irdeto examined the payment processing capabilities of 400 pirate IPTV provider sites. He revealed that the majority (76%) openly advertise their payment options, with Visa, Mastercard and PayPal in the lead. Irdeto’s strong message was that these payment processors should support legitimate media organizations by […]]]>

In the summer of 2018, a report by anti-piracy firm Irdeto examined the payment processing capabilities of 400 pirate IPTV provider sites. He revealed that the majority (76%) openly advertise their payment options, with Visa, Mastercard and PayPal in the lead.

Irdeto’s strong message was that these payment processors should support legitimate media organizations by exercising better due diligence and stopping support for pirate streaming services.

“If media organizations threaten to vote with their feet against payment platforms that allow hacking, it will be fascinating to see who blinks first,” the report said.

At the time, we wondered if this type of threat was the best way to achieve change. Now, more than two years later, the tone seems to have mellowed somewhat while still carrying a serious message.

Branding of the Pirates Expolit payment processor

Although less publicized than the Alliance for Creativity and Entertainment, there is no doubt that the Anti-Piracy Audiovisual Alliance is a force to be reckoned with. The anti-piracy group currently has 30 members, including tech companies Irdeto and Nagra, as well as content owners and broadcasters such as BT, BeiN Sports, DAZN, LaLiga, Premier League and Sky.

This week, the group again raised the issue of payment processor support for pirate IPTV providers, but presented it a little differently. According to the AAPA, among others, the inclusion of payment processor logos on payment portals gives them an air of legitimacy while undermining the brands of processors.

“From a hacker’s perspective, they want consumers to pay for the services they offer. Their professional-looking websites are already fooling many unsuspecting consumers into believing they are a legitimate supplier. This veneer of authenticity is further reinforced by hackers often using several services from well-known payment providers to facilitate the purchase of subscriptions, ”reports AAPA.

The underlying suggestion is that the emergence of brands like Visa and Mastercard not only enables payment processing, but also leads to increased consumer confidence in illegal services. The big question then is how the situation has changed since the Irdeto report of 2018.

Improvement from 2018, but not enough, according to AAPA

In 2018, among sites that openly published payment methods, 21% offered Visa, 21% offered Mastercard, and 14% offered payment through PayPal. Since then, AAPA has said it has engaged with all three companies and, according to a study by its disruption task force, PayPal now ranks first at 17.3%, Mastercard at 14.7% and Visa just behind with 14.1%.

aapa iptv payment

“The question for the payment services industry and policymakers is how do so many sites slip through the net of preventative measures – some of which are legal requirements like anti-money laundering regulations? Of course, any ex ante system is not waterproof and can be bypassed, but the evidence suggests that there is still a long way to go. But by whom? AAPA asks.

AAPA’s engagement with the “big three”

Although PayPal is now the biggest player in the IPTV market according to AAPA’s own study, the anti-piracy group is voicing no criticism of the payment processor.

“PayPal and AAPA have a long-standing relationship. PayPal is committed to finding a viable solution to combat the impact of piracy on the industry and on its brand. The issues are discussed openly and constructively, ”says AAPA.

Visa also receives modest praise, but with slight reservations.

“From our interactions with Visa, we know they have very strict internal procedures in place,” writes AAPA. “These proceedings may include multiple cease and desist notices and may require proof via a test. [IPTV] purchase. All of this takes time as the hacking continues unchallenged. Visa of course protects its rights and interests, and so do AAPA members, ”the group said, calling for compromises to find common ground.

As for the assessment of Mastercard’s efforts, AAPA says it is “a little too early to tell” with the suggestion that meaningful cooperation has yet to begin in earnest.

Opportunities for improvement

In general, the AAPA believes that the way forward for all processors is to be more attentive to due diligence issues, preferably reinforced and monitored by a third party or MoU. Proactive monitoring to ensure compliance with processor terms and conditions is also high on the list of requirements.

Referring to a working paper released by the European Union Intellectual Property Office, AAPA also identifies the need for a more streamlined system for rights holders to complain about pirate sites and view their websites. terminated services.

In addition, rights holders are looking for a transparent system that shows how certain “repeat offenders” are treated by payment processors.

IPTV and cryptocurrencies

Looking at Irdeto’s 2018 report, cryptocurrencies only accounted for 4.3% of all payment methods openly advertised by pirate IPTV providers. According to the latest figures, this share has now reached nearly 12%. The AAPA describes the increase as “not huge” and puts forward various theories as to why the absorption is not greater.

“It could be the instability of cryptocurrencies, a sinister association with hacking and ransom demands, or the fact that most consumers don’t know how to use crypto,” the group said.

It seems likely, at least among less tech-savvy IPTV users, that the latter is more likely to be a factor. After all, the most convenient payment methods – PayPal and credit / debit cards – are still the most popular despite a constant level of cooperation with rights holders.

This raises the question of whether the crackdown on simpler forms of payment will have a significant effect on the penetration of pirate IPTV services in the market.

In the short term, the answer appears to be a strong ‘yes’, but over time consumers are likely to become accustomed to using crypto as well, making the transition from traditional payment methods a gradual matter rather than a gradual one. ‘sudden culture shock overnight.

There is also evidence in the market suggesting that IPTV providers are encouraging their customers to switch to crypto sooner rather than later. Part of this could be due to pressure from payment processors, but providers are also keen to secure their operations by making law enforcement ‘money-tracking’ investigations considerably more difficult.

This leaves the prospect of significant action on the part of traditional processors, ultimately forcing a big shift towards crypto and creating even bigger problems that will be considerably more difficult to solve.


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MDMA pills found in branded Mexican blankets, police expand investigation – The New Indian Express https://marketoloji.com/mdma-pills-found-in-branded-mexican-blankets-police-expand-investigation-the-new-indian-express/ Fri, 07 Jan 2022 01:27:00 +0000 https://marketoloji.com/mdma-pills-found-in-branded-mexican-blankets-police-expand-investigation-the-new-indian-express/ Express news service KOCHI: What does Mexico have to do with an MDMA drug case in Kerala? A police team has launched a detailed investigation into a recent drug seizure in Nedumbassery after discovering MDMA pills were packaged in blue poly bags with “Mexico” imprinted on them. The investigation also found that a Bengaluru-based drug […]]]>

Express news service

KOCHI: What does Mexico have to do with an MDMA drug case in Kerala? A police team has launched a detailed investigation into a recent drug seizure in Nedumbassery after discovering MDMA pills were packaged in blue poly bags with “Mexico” imprinted on them.

The investigation also found that a Bengaluru-based drug trafficking racket was coordinating with a local group to push drugs into the state. Police suspect the drug consignment was smuggled into the country from Mexico, with traffickers presenting it as a Mexican branded product among users.

On November 21, a police team caught a gang of five driving around the Kariyad intersection. Police said the gang had 158 grams of MDMA in crystal form and 4.6 grams in pill form. Police discovered the involvement of the Bengaluru racketeering because one of the arrested, Moses Natarajan, 24, was from Banasawadi in the capital of Karnataka.

“The drugs were found wrapped in polyethylene sleeves printed with Mexico. A detailed investigation is underway in connection with the seizure, ”circle inspector PM Baiju said. Police also seized an electronic scale and two iPhones from the accused. “The electronic scale is used to weigh contraband on the spot whenever a deal is made,” said an officer.

The other accused are Asif Anas, 22, from Kadungalloor, Jessil Abdul Jaleel, 24, and Saffar Ashraf, 24, from Perumbavoor, and Hashim Saithumuhammad, 22, from Aluva. Police suspect that the Mexican-branded contraband was imported either by shipment from ports in other Asian countries or by local fishing boats operating along the west coast.

“Vessels carrying drug cargoes transfer them to fishing boats on the high seas. These ships smuggle drugs through coastal areas,” said an officer from the Tax Intelligence Directorate. The agency was also part of an international anti-drug campaign called “Operation Ice Break” in 2020 that ended the trafficking of methamphetamine and related precursor chemicals from Thailand, Laos, Myanmar and Mexico. , added the officer.


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Agents must understand the branding of the insurance company to be successful in selling policies https://marketoloji.com/agents-must-understand-the-branding-of-the-insurance-company-to-be-successful-in-selling-policies/ Sun, 02 Jan 2022 20:04:57 +0000 https://marketoloji.com/agents-must-understand-the-branding-of-the-insurance-company-to-be-successful-in-selling-policies/ Question: How can I leverage the branding of insurance companies in my efforts to sell insurance? A: People need insurance. It offers peace of mind in the event of an accident or tragedy. He’s there during the sad times, which makes it hard to think about the good times. It is a classic, unwanted product. […]]]>

Question: How can I leverage the branding of insurance companies in my efforts to sell insurance?

A: People need insurance. It offers peace of mind in the event of an accident or tragedy. He’s there during the sad times, which makes it hard to think about the good times. It is a classic, unwanted product. All of this makes selling insurance a challenge.

Insurance companies use their brands to introduce themselves to customers and to convey the values ​​and beliefs of the company. A brand is built on the understanding that you cannot please everyone, so you need to focus on a target market for which you are creating a combination of product, price, communication, and distribution.

Branding actions help create positive experiences and trust. The brand is the collection of memories that the customer develops from their interactions with it. The more consistent these interactions, the stronger the brand becomes.

For those who want to leverage an insurance company’s brand, staying consistent with the brand’s history and activities is the only way to unlock that brand’s value to drive your sales business forward. For insurance company agents, that means avoiding the attraction of being yourself and creating your own personal brand.

Customers approach an agent with expectations created by their interactions with the brand actions of the insurance company. Any inconsistency between the company’s branding and agent behavior weakens the brand. A successful agent will know who the brand’s target market is and what the brand’s history is and will use that in their prospecting and selling.

For insurance brokers who wish to take advantage of the branding activities of insurance companies in their sales efforts across brands, you must first create your own brand that conveys your values ​​and position so that you can represent the best interests of the client when researching insurance companies. When comparing offers between insurance companies, understand the different target markets brands are designed for and base the comparisons on differences in brand stories rather than attributes of their offerings.

David Alexander is Associate Professor of Marketing at the University of St. Thomas Opus College of Business.


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