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Meet Our Fellows | mercy

Current Fellows Audrey Roche is from Apple Valley, Minnesota and received her MHA from the University of Minnesota and her BS in Biology from Beloit College. Roche completed her residency at MHealth…

When keyword poaching pays off

Competitive poaching refers to the practice of bidding on advertisements for a competitor's search terms, in order to poach customers searching for that brand. It's a common tactic in the world of digital ads, but does it work? The…