Business Ad – Marketoloji http://marketoloji.com/ Fri, 21 Jan 2022 17:25:25 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://marketoloji.com/wp-content/uploads/2021/07/icon-1-150x150.png Business Ad – Marketoloji http://marketoloji.com/ 32 32 The AHLA Foundation launches a job advertisement campaign https://marketoloji.com/the-ahla-foundation-launches-a-job-advertisement-campaign/ Fri, 21 Jan 2022 14:45:55 +0000 https://marketoloji.com/the-ahla-foundation-launches-a-job-advertisement-campaign/ As the nationwide labor shortage continues to dominate the headlines, the AHLA Foundation (AHLAF) is launching a new nationwide advertising campaign to help fill the tens of thousands of jobs open across the country. This multi-year effort – the first of its kind for the foundation – aims to attract job seekers and help them […]]]>

As the nationwide labor shortage continues to dominate the headlines, the AHLA Foundation (AHLAF) is launching a new nationwide advertising campaign to help fill the tens of thousands of jobs open across the country. This multi-year effort – the first of its kind for the foundation – aims to attract job seekers and help them discover the myriad of career paths, competitive salaries, perks and benefits offered by the industry, while ushering in a new and diverse talent pool. field of hospitality.

Over the past two years, the pandemic has devastated the hospitality industry, wiping out roughly 10 years of job growth. According to analysis for AHLA by Oxford Economics, hotels are expected to end 2022 with a drop of 166,000 workers, down 7% from pre-pandemic levels in 2019. To combat this staffing shortage, the campaign multi-channel “A Place to Stay” aims to increase awareness of immediate job opportunities and showcase strong industry offerings.

“The hospitality industry is unique compared to other industries, offering so many people the opportunity to start in an entry-level role and work their way up to lead a global company and achieve the American dream,” Rosanna said. Maietta, President and CEO of the AHLA Foundation. . “That’s why the AHLA Foundation is committed to shining a spotlight on the hospitality industry and raising awareness of the ability to thrive within a diverse workforce. We are devoting substantial financial resources to attracting a strong pool of talent to this great industry, paving the way for future generations of hoteliers.

First launch in five markets—Columbus, OH; Dallas; Denver; Miami; and Phoenix – this effort focuses on testimonials from people employed in hotels, highlighting opportunities for upward mobility and lifelong careers. Initially targeting underemployed and job-ready job seekers as well as the unemployed and job seekers, the digital campaign includes a new website; bilingual streaming audio; digital signage banners; advertisements on YouTube, Facebook, Instagram; and more in an effort to attract more talent to the industry.

As part of the campaign, AHLAF has launched a new website, TheHotelIndustry.com, and is running ads in English and Spanish across the country to encourage people from diverse backgrounds to apply for jobs. With a myriad of career paths available, searchable job categories include customer service, maintenance, catering, lobby, accounting, marketing and sales, recreation and events, human resources, security and management, among others.

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Small Business Grants – Forbes Advisor https://marketoloji.com/small-business-grants-forbes-advisor/ Wed, 19 Jan 2022 17:00:47 +0000 https://marketoloji.com/small-business-grants-forbes-advisor/ National Association for the Self-Employed (NASE) Growth Grants Grant amount: $4,000Deadline: The end of each quarter To be eligible for a growth grant, applicants must be members of the National Association of the Self-Employed. The Grants Committee seeks companies with a business need, details on exactly how a company will use the funds, and the […]]]>

National Association for the Self-Employed (NASE) Growth Grants

Grant amount: $4,000
Deadline: The end of each quarter

To be eligible for a growth grant, applicants must be members of the National Association of the Self-Employed. The Grants Committee seeks companies with a business need, details on exactly how a company will use the funds, and the likelihood that the grant will meet that need. The committee is also considering the potential impact this grant will have on the company.

Nav Small Business Grant

Grant amount: Up to $10,000
Deadline: The end of each quarter

Nav’s small business grant has a social component; applicants should post a video to the feed or post about your business, a challenge it has faced in the past, what it is still struggling with, and how the grant will help address that challenge. Candidates must then share a unique voting link so followers can vote for your business. The top 200 companies with the most votes will then become part of the final selection panel for the judges to select the grant recipients.

SoGal Black Founder Seed Grant

Grant amount: Up to $10,000
Deadline: In progress

Black women or non-binary black entrepreneurs who are considering seeking investor funding can potentially apply for the SoGal Black Founder Seed Grant. Your business should be scalable and deliver a high-impact solution or idea. The Grants Committee is looking for companies that are the next billion dollar companies.

Walmart Local Community Grants

Grant amount: Up to $5,000
Deadline: the 31st of December

To be eligible for a local Walmart community grant, an organization must be either 501(c)(3), 501(c)(4), or 501(c)(19). Organizations may submit up to 25 grant applications and receive up to that many grants during the calendar year. Local Walmart management makes recommendations and decisions with a grant administrator.

Comcast RISE

Grant amount: $10,000
Deadline: January 15

There are two different grants available with Comcast RISE; the Investment Fund and Marketing & Technology Services. Applicants can apply for either or both for the chance of $10,000 and business support. Support includes a technology makeover, advertising and marketing consultations, and a 30-second TV ad with 90 days of ad placement.

Amber Grant Foundation

Grant amount: Up to $25,000
Deadline: Last day of each month

The Amber Grant Foundation provides a monthly grant of $10,000 and an annual grant of $25,000. This is one of the easiest grant applications out there, with no complicated forms or social media contests. Instead, tell the foundation about yourself and your dream business to apply for.

GoFundMe Small Business Relief Fund

Grant amount: $500
Deadline: Ongoing, until funds are exhausted

If COVID-19 has negatively impacted your business, you can start a GoFundMe campaign. Raise $500 and your business could qualify for its Small Business Relief Fund. Grant recipients must be independently owned and operated small businesses. If you already have a campaign, you can still apply for the grant by filling out a form and adding #SmallBusinessRelief to your current campaign.

IFundWomen Universal Grant Application

Grant amount: Varied
Deadline: In progress

Complete IFundWomen’s Universal Grant Application and when a grant matches your business, it will alert you to apply for a specific grant. Examples of available grants include Comcast RISE and IFundWomen First Women Grant Program.

Find legal answers for your small business

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China’s economy is slowing, a worrying sign for the world https://marketoloji.com/chinas-economy-is-slowing-a-worrying-sign-for-the-world/ Mon, 17 Jan 2022 16:49:00 +0000 https://marketoloji.com/chinas-economy-is-slowing-a-worrying-sign-for-the-world/ BEIJING – Construction and real estate sales have fallen. Small businesses have closed due to rising costs and weak sales. Local authorities in debt reduce the salaries of civil servants. China’s economy slowed markedly in the final months of last year as government measures to curb property speculation also hurt other sectors. Lockdowns and travel […]]]>

BEIJING – Construction and real estate sales have fallen. Small businesses have closed due to rising costs and weak sales. Local authorities in debt reduce the salaries of civil servants.

China’s economy slowed markedly in the final months of last year as government measures to curb property speculation also hurt other sectors. Lockdowns and travel restrictions to contain the coronavirus have also weighed on consumer spending. Strict regulations on everything from internet businesses to after-school tutoring businesses have sparked a wave of layoffs.

China’s National Bureau of Statistics said Monday that economic output from October to December was only 4% higher than the same period a year earlier. This is a deceleration from the 4.9% growth in the third quarter, from July to September.

Global demand for consumer electronics, furniture and other home comforts during the pandemic has produced record exports for China, preventing its growth from stalling. For the whole of last year, China’s economic output was 8.1 percent higher than in 2020, the government said. But much of the growth took place in the first half of last year.

The snapshot of the Chinese economy, the main engine of global growth in recent years, reinforces expectations that the global economic outlook is beginning to darken. Worse still, the Omicron variant of the coronavirus is now beginning to spread in China, leading to more restrictions across the country and raising fears of further disruption to supply chains.

The slowing economy poses a dilemma for Chinese leaders. The measures they have imposed to tackle income inequality and curb businesses are part of a long-term plan to protect the economy and national security. But officials fear they could cause near-term economic instability, especially in a year of unusual political importance.

Next month, Beijing will host the Winter Olympics, which will shine the international spotlight on the country’s performance. In the fall, Xi Jinping, the Chinese leader, is expected to seek a third five-year term at a Communist Party congress.

Mr. Xi sought to strike an optimistic note. “We have every confidence in the future of China’s economy,” he said in a speech to a virtual session of the World Economic Forum on Monday.

But with slowing growth in his country, slowing demand and debt still at near-record levels, Mr. Xi could face some of the biggest economic challenges since Deng Xiaoping began to pull the country out of debt. its Maoist yoke four decades ago.

“I fear that the operation and development of China’s economy in the coming years will be relatively difficult,” Li Daokui, a prominent economist and adviser to the Chinese government, said in a speech late last month. “Looking at the five years as a whole, this is perhaps the most difficult period since our reform and opening up 40 years ago.”

China also faces the problem of a rapidly aging population, which could create an even greater burden on the Chinese economy and its workforce. The National Bureau of Statistics said on Monday that China’s birth rate had fallen sharply last year and was now barely higher than the death rate.

As the costs of many raw materials have risen and the pandemic has prompted some consumers to stay home, millions of private businesses have collapsed, most of them small and family-owned.

This is a big concern because private companies are the backbone of China’s economy, accounting for three-fifths of output and four-fifths of urban employment.

Kang Shiqing invested much of her savings nearly three years ago to open a women’s clothing store in Nanping, a river town in southeastern Fujian province. But when the pandemic hit a year later, customer numbers dropped drastically and never recovered.

As in many countries, there has been a broad shift in China towards online shopping, which can undermine stores by using less labor and operating from cheap warehouses. Mr. Kang was forced to pay high rent for his store despite the pandemic. He finally closed it in June.

“We can barely survive,” he said.

Another lingering difficulty for small businesses in China is the high cost of borrowing money, often at double-digit interest rates from private lenders.

Chinese leaders are aware of the challenges faced by private companies. Premier Li Keqiang has promised further tax and fee cuts to help the country’s many struggling small businesses.

On Monday, China’s central bank made a small move to cut interest rates, which could help slightly reduce interest charges for the country’s heavily indebted property developers. The central bank lowered its benchmark interest rates for one-week and one-year loans by about a tenth of a percentage point.

The construction and equipping of new housing represents a quarter of the Chinese economy. Large loans and widespread speculation have helped the country erect the equivalent of 140 square feet of new housing for every urban resident over the past two decades.

This fall, the sector faltered. The government wants to limit speculation and deflate a bubble that had made new housing unaffordable for young families.

China Evergrande Group is just the largest and most visible of a long list of real estate developers in China that have faced serious financial difficulties in recent times. Kaisa Group, China Aoyuan Property Group and Fantasia are among other developers who have struggled to make payments as bond investors grow wary of lending money to China’s property sector.

As real estate companies try to conserve cash, they are launching fewer construction projects. And that has been a big problem for the economy. The price of steel rebar for concrete in apartment towers, for example, fell by a quarter in October and November before stabilizing at a much lower level in December.

Falling house prices in small towns have hurt the value of people’s assets, making them less willing to spend. Even in Shanghai and Beijing, apartment prices are no longer rising.

There have been faint signs of renewed government support for the property sector in recent weeks, but no sign of a return to lavish lending by state-controlled banks.

Evergrande’s financial distress “is a signal that money will be pushed from real estate to the stock market,” said Hu Jinghui, an economist who is a former chairman of the China Alliance of Real Estate Agencies, a trade group. national. “Policies can be relaxed, but there can be no turning back.”

The slowdown in the housing market has also hurt local governments, which rely on land sales as their main source of revenue.

The International Monetary Fund estimates that government land sales each year have raised funds equivalent to 7% of the country’s annual economic output. But in recent months, developers have scaled back land purchases.

Starved of revenue, some local governments have halted hiring and cut bonuses and benefits for civil servants, prompting widespread complaints on social media.

In Hangzhou, the capital of Zhejiang province, a civil servant’s complaint about a 25% cut in her salary quickly spread on the internet. The city government did not respond to a fax requesting comment. In the northern province of Heilongjiang, the city of Hegang announced that it would no longer hire “junior” workers. City officials removed the ad from the government website after it came to public attention.

Some governments have also increased fees charged to businesses in an attempt to make up the shortfall.

Bazhou, a city in Hebei province, levied 11 times more fines for small businesses from October to December than in the first nine months of last year. Beijing has criticized the city for undermining a national effort to reduce the cost of doing business.

Strong foreign demand for Chinese exports, especially consumer goods, has spurred a domestic wave of investment in new factories, up 13.5 percent last year from 2020.

Some areas of consumer spending have been quite robust, notably the luxury sector, where sports cars and jewelry are selling well. Retail sales rebounded 12.5% ​​last year from pandemic-depressed levels in 2020. But retail sales fell in December from November as coronavirus restrictions kept some shoppers at home.

Few expect the government to allow a severe economic downturn this year ahead of the Communist Party Congress. Economists expect the government to ease restrictions on lending and increase public spending.

“The first half of the year will be tough,” said Zhu Ning, vice dean of the Shanghai Advanced Institute of Finance. “But then the second half will see a rebound.”

Li you contributed to the research.

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Bakersfield Raiders Booster club raises over $10,000 for local groups in need https://marketoloji.com/bakersfield-raiders-booster-club-raises-over-10000-for-local-groups-in-need/ Sun, 16 Jan 2022 01:43:26 +0000 https://marketoloji.com/bakersfield-raiders-booster-club-raises-over-10000-for-local-groups-in-need/ BAKERSFIELD, Calif. (KGET) — Raiders fans reunited after a wild start to the NFL playoffs. But this group of fans does more than just celebrate their team’s wins and rally for their losses. They give back to the Bakersfield community to help others in need. Over $10,000 was raised and donated to local nonprofits across […]]]>

BAKERSFIELD, Calif. (KGET) — Raiders fans reunited after a wild start to the NFL playoffs.

But this group of fans does more than just celebrate their team’s wins and rally for their losses. They give back to the Bakersfield community to help others in need.

Over $10,000 was raised and donated to local nonprofits across Bakersfield. The Bakersfield Raiders Booster Club, a group that celebrates all things Raiders with the kicker, has been doing this for over a decade.

“We have several beneficiaries that we support,” said Joe Belmontez, president of the Bakersfield Raiders Booster Club. “The largest and our main one is the Lauren Small Children’s Center at Memorial Hospital. In 2021, we raised $10,000 for their pediatric unit.

The Booster Club has donated to other Bakersfield nonprofits like Links For Life, Ronald McDonald House and Pathway Family Services.

They raise money to donate to non-profits by holding auctions of raider merchandise, charging for corporate advertising space on their wallpaper, and hosting special fundraisers through the corporate bias. The club went above and beyond for Ronald McDonald House, here’s how.

“We have prepared meals for them at least once a month and we also help the families at least once a month with all the equipment they may need from cleaning products or toiletries and we organize a big dinner for them on Christmas for them as a group,” Belmontez mentioned.

The booster club has already started raising more funds for this year’s donations.

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Group whose anti-abortion ad Amy Barrett signed accused of promoting harassment of doctors | Abortion https://marketoloji.com/group-whose-anti-abortion-ad-amy-barrett-signed-accused-of-promoting-harassment-of-doctors-abortion/ Fri, 14 Jan 2022 16:36:00 +0000 https://marketoloji.com/group-whose-anti-abortion-ad-amy-barrett-signed-accused-of-promoting-harassment-of-doctors-abortion/ An Indiana group whose anti-abortion campaign was endorsed in an ad signed by Amy Coney Barrett before she became a Supreme Court justice, keeps a published list of abortion providers and where they work on its website, in what some experts say is an invitation to harass and intimidate doctors and their staff. In one […]]]>

An Indiana group whose anti-abortion campaign was endorsed in an ad signed by Amy Coney Barrett before she became a Supreme Court justice, keeps a published list of abortion providers and where they work on its website, in what some experts say is an invitation to harass and intimidate doctors and their staff.

In one case, according to court records, a doctor whose name was released by the group, who goes by the name Right to Life Michiana, was tipped off by the FBI about a kidnapping threat that had been made online against her daughter.

The threat prompted the doctor to temporarily stop providing abortion services at the Whole Woman’s Health Care clinic in South Bend, also named on the Michiana Group’s website. The doctor said in the court document that the clinic regularly attracted large gatherings of protesters, who she feared might identify her.

Barrett signed a two-page ad in 2006, while working as a teacher at Notre Dame, which stated that those who signed “oppose abortion on demand and defend the right to life, fertilization to natural death”. The second page of the ad titled Roe v Wade, the landmark 1973 decision that legalized abortion, ‘barbaric’.

The advertisement, which was published in the South Bend Tribune and signed by hundreds of people, was sponsored by a group called St Joseph County Right to Life, which merged with another anti-abortion group in 2020 and is called now Right to Life Michiana.

The Supreme Court is expected to rule this year on the Roe v. Wade challenges that many court experts say will deny American women the right to obtain legal abortions. In arguments in court, Barrett – who said his personal opinions did not affect his legal judgment – ​​argued that passing shelter laws, which allow parents to abandon their newborn babies in hospitals or other designated centers without threat of legal consequences, had in effect given women options aside from abortion for those who did not want to become parents.

During her 2020 confirmation hearing, Barrett said she signed the announcement as a private citizen, as she was leaving the church, and did not recall signing it until until it became public following a report in the Guardian.

“It was consistent with the views of my church,” she said, in response to questions from senators about the statement. She later added, “I consider my personal, moral and religious views distinct from my duty to enforce the law as a judge.”

A review by the Guardian of Right to Life Michiana, which runs the same ad denouncing Roe v Wade as “barbaric” every year, finds the group does more than publish statements in newspapers: it urges supporters to “take action against what he calls a “local threat of abortion”.

In a section of the website, titled Local Abortion Threat: The Abortionist, the group lists the names and backgrounds of six doctors it says perform abortions at the Whole Woman’s Health Clinic in South Bend.

Among them is a doctor – whom the Guardian declines to name – who testified in 2021, in a case involving Indiana abortion restrictions, that she started going to South Bend once a month – beginning in 2020 – to perform first-trimester abortions at the South Bend clinic. She stopped making the trip – a 2.5-hour drive from her home – after being alerted by Planned Parenthood, which had been alerted by the FBI, that a kidnapping threat had been made against her daughter in line.

“I thought it would be best for me to limit my movements and my exposure during this period,” the doctor said in his testimony. “I was worried that there would be people who might identify me on this trip, as well as it’s a very small clinic with no privacy for people driving in and out, and so people might see me directly. .”

Jackie Appleman, executive director of Right to Life Michiana, said in response to questions from the Guardian that the information on its website was “publicly available information”.

“Right to Life Michiana does not condone or encourage harm, threats, or harassment of anyone, including abortion physicians, abortion business employees, and escorts. We encourage pro-choice groups to also embrace our non-violent approach when it comes to the unborn child,” she said.

The group has also previously said it supports the criminalization of doctors who perform abortions and the criminalization of procedures that regularly occur in the process of in vitro fertilization, including the rejection of frozen embryos or the selective reduction of embryos. .

Publishing doctors’ names — and in some other cases, their home addresses — is a well-known tactic used by anti-abortion groups.

The practice gained attention in the 1990s and early 2000s due to a legal battle over a website called the Nuremberg Files, which was backed by radical opponents of abortion and published the names, photos, home addresses and license plate numbers of abortion providers. In some cases, spouses and children were also identified. Doctors who had been murdered had a line crossed out over their names.

One of the most high-profile cases of violence against abortion providers surrounded the case of George Tiller, who was one of the few doctors to perform late-term abortions when he was killed on his way to the church in 2009.

Sharon Lau, Midwest advocacy director for Whole Woman’s Health Alliance, and safety specialist, said Michiana Right to Life regularly protested at the group’s clinic in South Bend, approaching patients and blocking her driveway.

Asked about the naming of the doctors on Michiana’s website, Lau said: “It’s clearly something that threatens, so we take it seriously and we know that this stuff has consequences. The language says, “These people are a threat.” What motivates people to act. We saw it with Dr. Tiller.

The WWHA was partly frustrated, she said, by what appeared to be a reluctance by local prosecutors to charge protesters who she said violated trespassing rules.

“The law is not enforced. We know that if you enforce the relatively minor crimes, it can prevent escalation, so we tried to make them understand that,” Lau said.

Melissa Fowler, program director at the National Abortion Federation, said anti-abortion protesters have been emboldened by the recent passage of abortion bans in Texas and Mississippi, and the group has documented a increased aggression, including protesters taking advantage of “open door” laws to stand near health clinics with visible weapons.

Mira Shah, a doctor who travels to perform abortions in underserved communities, including South Bend, who is listed on Michiana’s website, said the groups aimed to instill fear in medical professionals and trying to get them to stop doing their job.

“It can honestly be scary,” Dr Shah said. “I’m being really careful and doing what I have to do to stay safe. We try to take care of our patients and do our best. »

Amy Coney Barrett’s Supreme Court office received questions from The Guardian but did not respond to a request for comment.

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Mobvista Receives CCPA 2022 Data Privacy Validation https://marketoloji.com/mobvista-receives-ccpa-2022-data-privacy-validation/ Wed, 12 Jan 2022 19:21:00 +0000 https://marketoloji.com/mobvista-receives-ccpa-2022-data-privacy-validation/ GUANGZHOU, China, January 12, 2022 /PRNewswire/ — Mobvista Co., Ltd (01860.HK), a global technology platform, announced that its Nativex business and Mintegral mobile advertising platform have received California Consumer Privacy Act (CCPA) clearance from TRUSTe LLC (“TRUSTe”), an independent subsidiary of TrustArc Inc. TRUSTe has reviewed Mobvista Group’s data privacy policies and practices against TrustArc’s […]]]>

GUANGZHOU, China, January 12, 2022 /PRNewswire/ — Mobvista Co., Ltd (01860.HK), a global technology platform, announced that its Nativex business and Mintegral mobile advertising platform have received California Consumer Privacy Act (CCPA) clearance from TRUSTe LLC (“TRUSTe”), an independent subsidiary of TrustArc Inc.

TRUSTe has reviewed Mobvista Group’s data privacy policies and practices against TrustArc’s Data Privacy and Accountability Governance Framework. Their findings confirmed that Nativex and Mintegral meet all of the requirements necessary to receive effective validation as of December 30, 2021.

Validation was based on examining the Nativex and Mintegral platforms against 48 CCPA readiness checks to demonstrate safe, transparent and compliant data management procedures. These controls cover nine areas aligned with TrustArc’s “Build, Implement and Demonstrate” standards.

“We are honored to receive TrustArc validation as it confirms Mobvista Group’s commitment to the highest standards of data privacy and security,” said Clement Cao, CEO of Mobvista Group. “We have always believed in the importance of strong data privacy policies, as they provide the framework required for a secure and transparent digital ecosystem for businesses and users around the world.”

Mobvista Group’s focus on meeting the highest data privacy standards is evident with this latest validation, alongside previous certifications such as ePrivacy Certification, ISO/IEC 27001 Certification, SOC Reports Type1 and Type 2, and more.

TrustArc is a leading privacy technology company based in San Francisco, California, with decades of expertise in creating and expanding comprehensive data privacy programs for thousands of businesses around the world. The California Consumer Privacy Act (CCPA) which was passed in 2018 applies to businesses operating in California and the use of residents’ personal data.

About Mobvista

Mobvista is a leading technology platform dedicated to growing global businesses in the digital age. With strong industry experience and cutting-edge technology, Mobvista’s goal is to create an ecosystem of SaaS tools that includes products and solutions for mobile marketing, data analytics, creative automation , monetization, and elastic cloud cost optimization. Mobvista aims to be the catalyst that connects China and the rest of the world by helping clients build ambitious business models and drive business growth.

SOURCEMobvista

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This Boston-based advertising agency has become a go-to marketing agency for the Baker administration https://marketoloji.com/this-boston-based-advertising-agency-has-become-a-go-to-marketing-agency-for-the-baker-administration/ Mon, 10 Jan 2022 23:26:28 +0000 https://marketoloji.com/this-boston-based-advertising-agency-has-become-a-go-to-marketing-agency-for-the-baker-administration/ These plans, presented in 2017, led to an expansion of the agency’s focus, to encapsulate strategy as well as marketing – an expansion that prompted Guerra to adopt ThinkArgus as the company name. It meant bringing in more senior executives and becoming more ambitious in finding clients. Guerra let Dodge run with his ideas. Now […]]]>

These plans, presented in 2017, led to an expansion of the agency’s focus, to encapsulate strategy as well as marketing – an expansion that prompted Guerra to adopt ThinkArgus as the company name. It meant bringing in more senior executives and becoming more ambitious in finding clients. Guerra let Dodge run with his ideas.

Now he lets her run the business, as the new CEO.

“I feel like we’ve been on the brink of this big change, that people know who we are,” Dodge said. “Customers would tell us, ‘Think Argus is your best kept secret.’ But we don’t wanna be that [anymore]. “

Dodge took over as Managing Director on January 1, after a year of rapid growth. The agency has become a go-to marketing partner for the Baker administration, working on everything from public health campaigns and a “buy local” effort last year, to an upcoming tourism blitz this summer for visitors to. out of state. (Guerra, who remains the owner of the company, recently helped Governor Charlie Baker, and also donated to Deval patrick during his tenure as governor.)

Other recent additions to the client list include Combined Jewish Philanthropies and Fallon’s health. The firm focuses on non-profit organizations, government agencies, and mission-oriented businesses.

In 2017, the Boston firm employed 10 people. Now that number is 22; Dodge hopes to bring it to 30 by the end of the year.

With the help of Gretchen Driscoll, who has just joined the newly created role of ‘Chief of Staff’, Dodge wants employees to feel empowered, just as she felt when she presented her concept brief during the small- Mul lunch.

“I want excited, hungry, passionate people,” Dodge said. “If you show each individual their path to growth, that’s how you turn people on. “

From one of America’s largest companies to many small

John sculley perhaps even better known for the decade he spent as Managing Director of Apple. But since leaving that role in 1993, Sculley has guided a wide variety of small, founder-run businesses, many in the healthcare industry. A good example: the Southborough Pharmacy Benefits Manager Rx Advance, where Sculley chaired the board for several years and helped the company grow to serve health plans and rebrand nirvanaHealth.

The next step is eternal health, directed by Pooja ika. The Boston insurance startup, a facilitator of Medicare Advantage plans, raised $ 10 million in seed funding last year and was launched on January 1. Ika has just raised an additional $ 10 million for the company of more than 20 people. And this time Sculley is one of the investors.

Ika and Sculley first met at Saint-Marc school in 2015, when Ika was a student. (Sculley is a Southborough Prep School alumnus.) Sculley was talking about investing heavily in health care at the time, and Ika came upstairs and introduced herself to him. Since then, Sculley has served as a mentor and role model.

When she is only 24, Sculley said Ika’s leadership skills and vision will resonate with potential investors.

“They are looking for a company that has a very clear vision and a demonstration that the founder is capable of. . . create a culture where other people will want to join and be a part of it, ”said Sculley.

Bank of America funds big festival of ideas on health care

A “Sundance on the Charles”, but for the life sciences sector?

It is the hope of Chris Coburn, innovation director at Mass of General Brigham: create a flagship health event, like the famous film festival.

Coburn is getting closer to that goal now that Bank of America has pledged to subscribe to the annual Mass General Brigham Global Medical Innovation Forum. The bank will spend an undetermined amount of money as a presenting sponsor of the event, and will also nominate bankers and analysts to be among the speakers. Mass General Brigham started the annual forum in 2015, when the giant hospital network was known as Partners HealthCare. This agreement with Bank of America represents the largest corporate contribution to date.

general manager of the bank Brian Moynihan said in a statement that the bank views the conference as a “crossroads of science, technology and private equity” that can lead to important medical breakthroughs.

The event is scheduled from May 2-4 to Westin Copley Place Hotel; Coburn would like to attract at least 2,000 people there, but is also preparing to take the event to virtual mode if the local coronavirus number does not look promising.

The list of speakers includes a list of stars, such as Pfizer General manager Albert Bourla, Amgen General manager Robert bradway, and Thermo Fisher Scientific General manager Marc Casper.

“This partnership will ideally give us something that is enduringly unique,” ​​said Coburn.

More seats at the table

There is a new woman at Massachusetts Competitive Partnershipthe meeting room table.

Jean Hynes, Managing Director of the Boston Fund Manager Wellington, joined the MACP board this month. The partnership, a gathering of 18 CEOs from many of Greater Boston’s largest employers, has attempted to expand its board membership. Six years ago, the only woman present was Fidelity Investments chief Abby johnson. Now there are four, of which Marianne harrison at John hancock and Anne Klibanski at Mass of General Brigham.

Vertex pharmaceutical chief Jeff Leyden, the chairman of the partnership’s board of directors, said in an email that he has known Hynes for many years. He said she brings global financial expertise, a commitment to diversity and inclusion and deep roots in Massachusetts.

Hynes, for her part, is delighted to contribute to the Partnership’s mission to improve the state’s economic competitiveness.

“Although Wellington Management is a global business, the company has maintained its headquarters and the vast majority of its employees in Boston for over 50 years,” Hynes said in an email. “MACP’s focus on creating inclusive jobs, growing an innovative economy and efforts to strengthen education is aligned with our local strategic priorities. [at Wellington]. “

Building trust, one virtual seminar at a time

Can Executives Learn to Improve Their Confidence Skills?

PwC is about to find out. The giant accounting and consulting firm has launched a virtual education program, dubbed the PwC Trust Leadership Institute. It is a national program, but it is co-led by JC Lapierre, director of strategy and communications for PwC based in Boston.

Attendees – 200 to 400 business leaders at a time, from a wide range of industries – cover everything from cybersecurity to corporate culture in their sessions, with a live meeting scheduled for March in Oklahoma. City. Ultimately, PwC wants to bring 10,000 executives through the institute. There is no cost to participants because the program is part of PwC’s larger $ 300 million effort to embed principles of trust in American businesses and, Lapierre said, because “I hope this will allow our brand to be seen in a certain light by customers and potentials. clients. “

PwC provides experts and programs to facilitate discussions. But Lapierre said some of the best information comes from the attendees.

“It’s really cool to see these business leaders come together and see the power of what they can do when they work together,” said Lapierre. “When we talk about trust [in corporate America], sometimes people think everything is pessimistic,. . . but I see so much potential and so much energy.


Jon Chesto can be reached at jon.chesto@globe.com. Follow him on twitter @jonchesto.

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Veteran theater personality and former publicist Gerson da Cunha dies https://marketoloji.com/veteran-theater-personality-and-former-publicist-gerson-da-cunha-dies/ Fri, 07 Jan 2022 12:24:21 +0000 https://marketoloji.com/veteran-theater-personality-and-former-publicist-gerson-da-cunha-dies/ Veteran theater personality and former publicist Gerson da Cunha died on Friday January 7 in Mumbai. “I’m so sorry to hear + confirm that Gerson da Cunha has passed away, thus opening the last curtain on an entire (glorious) era for his beloved Bombay,” writer and photographer Vivek Menezes wrote on Twitter. I’m so sorry […]]]>

Veteran theater personality and former publicist Gerson da Cunha died on Friday January 7 in Mumbai.

“I’m so sorry to hear + confirm that Gerson da Cunha has passed away, thus opening the last curtain on an entire (glorious) era for his beloved Bombay,” writer and photographer Vivek Menezes wrote on Twitter.

A veteran theater personality, Gerson da Cunha has appeared in numerous plays and films such as Electric Moon (1992), Cotton Mary (1999), Asoka (2001) and Water (2005), among others.

He had a science degree from the University of Bombay. De Cunha worked as a journalist for five years at the Press Trust of India-Reuters. He spent 25 years at Lintas and Hindustan Lever before working with the United Nations Children’s Fund (UNICEF) in Latin America and New York.

He has acted in an honorary capacity as an advisor in various trade union ministries and in national technology missions under the Cabinet secretariat. He was also the Managing Director of Bombay First.

Condolences started pouring in on social media for the “Mumbaikar model”.

“Mumbai First is deeply saddened to inform you of the passing of Mr. Gerson da Cunha. Mr. Da Cunha was the first CEO of Bombay First and subsequently a very active member of the Board of Directors of Mumbai First. #MumbaiFirst #restinpeace, ”reads a tweet from Mumbai First.



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Advertising agencies better prepared for third wave of Covid, unlikely business impact https://marketoloji.com/advertising-agencies-better-prepared-for-third-wave-of-covid-unlikely-business-impact/ Wed, 05 Jan 2022 04:36:18 +0000 https://marketoloji.com/advertising-agencies-better-prepared-for-third-wave-of-covid-unlikely-business-impact/ The year 2022 has started on a rather uncertain note for the advertising industry. Brands, along with advertising agencies and the media, were hopeful that business would return to pre-Covid levels in 2022. However, the sudden increase in the number of Covid cases, many of which are cases of Omicron variants, put the industry in […]]]>

The year 2022 has started on a rather uncertain note for the advertising industry. Brands, along with advertising agencies and the media, were hopeful that business would return to pre-Covid levels in 2022. However, the sudden increase in the number of Covid cases, many of which are cases of Omicron variants, put the industry in a wait-and-see situation.

According to experts, while there is no knee-jerk reaction to brands’ ad spending, the bottlenecks and the severity of the situation may result in a slower recovery for the industry.

Mansi datta

Mansi Datta, Chief Client Officer and Head – North and East, Wavemaker India, said: “The increase in Omicron cases in the country is definitely making companies cautious, and there is a wait and watch approach for that the situation improves before reassessing their business numbers. With most of India being vaccinated, coupled with the mildness of this variant, the situation might not be as daunting as it used to be and the air of despondency has yet to be felt. Plus, with the lessons of the past two years, marketers are more confident to navigate these uncertain times. ”

Kapil Arora

Kapil Arora, co-chairman and CEO of 82.5, said the past two quarters have been good for the industry and that he sees the momentum continuing into 2022. However, the next three to four weeks will determine the impact of Omicron’s situation on consumers. feelings.

“We’re pretty positive for 2022 and have plans in place for healthy double-digit growth. We will of course remain alert and monitor things closely month to month, but we and our clients are now reasonably fit to work in this environment. The past two years have taught us to always have contingency plans in place. At this point we stay on yellow alert (watch closely, but work as usual). I approach this period with cautious optimism and would like to believe that the industry is well prepared to deal with all curvy balls, ”said Arora.

Dheeraj sinha

According to Dheeraj Sinha, CEO and South Asia Strategy Director at Leo Burnett, while the health crisis is a cause for concern, consumer sentiment will not be as affected as it was in FY2020.

He added that businesses and agencies have been coping with the situation for two years and are better prepared with contingency plans today.

Govind Pandey

Govind Pandey, managing director of TBWA, India, said that although cases are increasing rapidly, symptoms are also milder. According to him, the situation will be manageable because people have learned to live with the virus and the precautionary measures are being taken by them. However, if a foreclosure does occur, there will again be a significant impact on businesses.

People are careful but there is no impact on business, ”said Pandey.

Rohan Mehta

On the other hand, digital agencies are eyeing further growth in 2022. Rohan Mehta, CEO of Kinnect, said financial worries for this quarter are much lower this year as the market does not respond strongly to the increase in cases. .

“I still see 2022 as a positive year, there will be an impact if we see hospitalizations and deaths. This time, those numbers are very low, even though the number of infections has increased significantly. We need to monitor more in-depth metrics and if those more in-depth metrics start to have an impact, we can expect a significant impact on the financial side of companies. We have a big momentum going on this year. People have realized that they need to increase investments in digital transformation and digital marketing, which puts us in a good position anyway, ”said Mehta.

Bhushan Kadam, Creative Director – Design, White Rivers Media, said most companies have kept the third wave contingent in business planning for the year, therefore the goals will not be affected.

Kadam added that contingency plans have always been there because the fourth quarter is important for all businesses. The good thing is that the third wave is not as harsh as the previous ones, despite this they shift all ads towards more empathetic communication.

“The third wave will push some plans on the ground, events on the ground. We’re also doing a lot of media and entertainment work, so many movie launches could be pushed back for at least 30 days. Usually, the third wave or the Omicron wave lasted 4-8 weeks in most countries, so we would expect a similar disruption in the country. Many plans on the ground could be pushed back for 4 to 8 weeks, but at the same time digitally focused brands will be much more important and as a result they will balance out, ”Kadam said.

Info@BestMediaInfo.com


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Swiss equities – Factors to watch for January 3 https://marketoloji.com/swiss-equities-factors-to-watch-for-january-3/ Mon, 03 Jan 2022 07:10:00 +0000 https://marketoloji.com/swiss-equities-factors-to-watch-for-january-3/ ZURICH / BERLIN, Jan. 3 (Reuters) – Switzerland’s blue-chip SMI (.SSMI) opened 0.1% higher to 12,888 points on Monday, according to pre-trade reports from Bank Julius Baer. Here are some of the main factors that can affect Swiss stocks: INSURANCE ZURICH (ZURN.S) Register now for FREE and unlimited access to Reuters.com Register now The company […]]]>

ZURICH / BERLIN, Jan. 3 (Reuters) – Switzerland’s blue-chip SMI (.SSMI) opened 0.1% higher to 12,888 points on Monday, according to pre-trade reports from Bank Julius Baer.

Here are some of the main factors that can affect Swiss stocks:

INSURANCE ZURICH (ZURN.S)

Register now for FREE and unlimited access to Reuters.com

The company said it has agreed to sell its Italian life and pension portfolio to Portuguese insurance company GamaLife, a deal that will free up capital and increase liquidity for the Swiss company. Read more

JULIUS BAER (BAER.S)

The private bank announced that it had sold Wergen’s wealth management business as part of a management buy-out. Read more

COMPANY DECLARATIONS

* Credit Suisse (CSGN.S) has announced that it has completed its share buyback program in 2021.

* Achiko AG (ACHIN.S) has appointed Adam O’Keeffe as interim CFO. ACHIN.S

* Nestlé SA (NESN.S) has announced that it has ended its existing share buyback program and will launch a new program for a maximum amount of 20 billion Swiss francs on January 3, 2022. NESN.S

* Burkhalter Holding AG has appointed Zeno Boehm as Managing Director and Urs Domenig as Chief Financial Officer effective January 1, 2022. BRKN.S

* Relief Therapeutics (RLFB.S) announced that it will hold an extraordinary general meeting on January 28 RLFB.S

RATINGS

FLUGHAFEN ZUERICH AG (FHZN.S): CITIGROUP REDUCES THE TARGET PRICE FROM CHF 143 TO CHF 142

ECONOMY

Swiss official reservations for November in CHF at 0800 GMT

Swiss PMI date for December (CHPMI = ECI) due 08:30 GMT

Swiss National Bank to release sight deposit data at 09:00 GMT

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Report by the Zurich editorial staff and the Berlin Speed ​​Desk

Our Standards: Thomson Reuters Trust Principles.


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