Business Ad – Marketoloji http://www.marketoloji.com/ Sun, 19 Sep 2021 08:52:13 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 http://www.marketoloji.com/wp-content/uploads/2021/07/icon-1-150x150.png Business Ad – Marketoloji http://www.marketoloji.com/ 32 32 Year 3 is “the biggest” and “best” yet for Progressive’s advertising campaign with Baker Mayfield http://www.marketoloji.com/year-3-is-the-biggest-and-best-yet-for-progressives-advertising-campaign-with-baker-mayfield/ http://www.marketoloji.com/year-3-is-the-biggest-and-best-yet-for-progressives-advertising-campaign-with-baker-mayfield/#respond Sun, 19 Sep 2021 08:00:00 +0000 http://www.marketoloji.com/year-3-is-the-biggest-and-best-yet-for-progressives-advertising-campaign-with-baker-mayfield/ Jeff Charney, to the surprise of some of his colleagues, helped a Boston company he worked in land Larry Bird for an advertising campaign in the mid-1980s. It was quite an accomplishment for a young college graduate. Bird, who didn’t seem very keen to speak in the commercial, was asked to take 26 shots for […]]]>

Jeff Charney, to the surprise of some of his colleagues, helped a Boston company he worked in land Larry Bird for an advertising campaign in the mid-1980s.

It was quite an accomplishment for a young college graduate.

Bird, who didn’t seem very keen to speak in the commercial, was asked to take 26 shots for a campaign whose slogan was “quality starts with the fundamentals”.

The big Boston Celtics, according to Charney, said, “Hey kid, if I hit all 26 hits in a row so you don’t have to edit, can I go?”

Charney and his team took the bet, and Bird – on a second double down or nothing – didn’t miss.

“He literally dropped the microphone and walked away,” Charney said.

Charney, now in his 11th year as Marketing Director of Progressive, learned a valuable lesson that day.

“Since then I’ve said, ‘I have to have an insurance policy. I have to make sure that these people can improvise, that these people will cover me.’ “

Charney has made a name for himself in insurance marketing, first as Marketing Director at Aflac, then at Progressive, where he oversees what he calls a “network” of characters that includes the long-time star. date Flo (played by Stephanie Courtney) and a more recent phenomenon, Dr. Rick (played by Bill Glass).

Baker Mayfield, unlike many of his progressive business counterparts, did not hone his acting skills by doing improv comedy. But the 26-year-old Cleveland Browns quarterback, like other members of the insurance giant’s marketing machine, is quick on his feet.

For Charney, the first pick in the 2018 NFL Draft was a far different bet than his former employer had made with Bird over 35 years earlier.

“Baker, we took a bet,” said the progressive CMO of the quarterback, who was chosen after the insurer subjected the 2017 Heisman Trophy winner to a “creative combination” at his Mayfield campus. Town.

More than two years later, Progressive is delighted with its choice.

“At Home with Baker Mayfield,” a campaign built around the quarterback and his wife, Emily, living owner moments – only “home” is FirstEnergy Stadium – kicked off its third season earlier this month – here, coinciding, as usual, with the NFL kickoff.

Charney said it was the “biggest” and best year to date, comparing “At Home” with popular shows that hit their stride in Year 3, once the characters were established and the public became hungry for more.


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Some Rich People Count Their Antibodies “As Calories” http://www.marketoloji.com/some-rich-people-count-their-antibodies-as-calories/ http://www.marketoloji.com/some-rich-people-count-their-antibodies-as-calories/#respond Sat, 18 Sep 2021 18:17:20 +0000 http://www.marketoloji.com/some-rich-people-count-their-antibodies-as-calories/ Before Juhi Singh, 46, owner of an upscale wellness center on the Upper East Side, flew to the Amalfi Coast last month, she packed her swimsuits and left her son behind. age 10 with his grandmother. Her personal driver also took her to Sollis Healthcare, a concierge medical service in Manhattan, to measure her antibodies […]]]>

Before Juhi Singh, 46, owner of an upscale wellness center on the Upper East Side, flew to the Amalfi Coast last month, she packed her swimsuits and left her son behind. age 10 with his grandmother.

Her personal driver also took her to Sollis Healthcare, a concierge medical service in Manhattan, to measure her antibodies against the coronavirus. She received the Johnson & Johnson vaccine in February and wanted to see if her immunity was still strong before joining friends at a five-star resort overlooking the Tyrrhenian Sea.

“I wouldn’t go on a trip without my antibodies,” Ms. Singh said. “It’s nerve-racking, but my numbers are good.

An email arrived 24 hours later with its results: 14.8 arbitrary units per milliliter. Although medical experts warn that an antibody count can’t tell if someone is protected from the virus, patients have read the numbers anyway. “Mine has gone down a bit, but I know my vaccine is still working and I’m still protected,” Ms. Singh said.

Antibody tests on a monthly or regular basis have become common practice among some members of the nervous upper class. “A lot of my patients and some of my friends count their antibodies,” Ms. Singh said. “This is the Upper East Side, the Hamptons circles. It’s like a dinner conversation at this point. It’s almost like counting calories.

Medical concierge services, including Sollis, have started offering antibody testing as a benefit to clients. “I check them daily for people,” said Dr. Scott Braunstein, medical director of the Sollis office in Los Angeles.

My Concierge MD, an upscale healthcare firm in Beverly Hills, Calif., Has set up a drive-thru where clients, including celebrities and Hollywood executives, can get tested without stepping outside of their doorstep. their G-Wagons and Teslas. “We do it with a finger prick,” said Dr David Nazarian, who heads the practice. “Let’s just say that with Delta, the test sites are busy right now. “

But Arthur Caplan, professor of bioethics at the Grossman School of Medicine at New York University, is concerned about the overuse of antibody tests. “Doctors who promote it are not promoting good science,” said Dr. Caplan. “I think they are putting their patient at risk because there are no agreed antibody levels.”

Some people test their antibodies because they are immunocompromised or live with people at high risk. (Ms. Singh is babysitter for her 91-year-old grandmother.) Others do this for peace of mind before taking an international flight or attending a gala.

Others just want to be armed with more information about their health condition, which has become normalized in the age of health monitoring apps. “Our patients are very analytical,” said Dr. Alan Viglione, who directs Montecito Concierge Medicine, a private health care provider in Montecito, California. “We have a lot of patients who want to know their numbers. It has become a new trend to know what your antibodies are.

Patients who have low antibody counts may decide to change their behaviors or “lifestyle choices,” said Dr Braunstein. “They might decide to skip this marriage. They could take extra precautions.

Some may opt for a booster injection. Although the Food and Drug Administration has only approved booster shots for people who are immunocompromised, there is evidence that more than a million Americans have already received unauthorized third doses.

A medical concierge service even encouraged high-risk patients to check their antibody levels before receiving a booster, which no public health agency recommended.

Getting an antibody test (also known as a serological test) is a relatively easy procedure. Blood, taken through a finger prick or through a vein, is tested for antibody proteins created by the immune system to fight infection or after vaccination. Antibody tests do not check for the virus itself and cannot be used to diagnose if someone has Covid.

“It’s a simple blood test, and we see the results the next day because there are a number of big labs across the country that do it,” Dr. Braunstein said. “It’s not too expensive. Most insurance will cover it, but if they don’t, it will cost around $ 100 to $ 200. “

But the results offer limited information. Current tests only look for antibodies to SARS-CoV-2, the virus that causes Covid-19, and not for T cells, which play an important role in the body’s immune response.

It is also not known what the number of antibodies means. For starters, different tests measure the strength of antibodies differently. One person tested by Sollis, for example, may get a count of 20 or more, while another lab may give a result of 270 or more. (A person without antibodies would test negative.)

A higher number does not necessarily confer great immunity. “We don’t have exact data on what a 4 means versus a 15,” said Dr Braunstein. “You can’t specifically say you’re a 9, and I’m an 8, so you’re more protected than me.”

This is because the FDA does not recommend that people use antibody tests to assess immunity and, in fact, warns of its potential risk. People who receive a high number of antibodies may take fewer precautions, such as wearing a mask, which could lead to infection or spread. (Dr Braunstein said that “all of our patients are made aware of this recommendation and urged to follow all safety measures recommended by the CDC, regardless of the test result.”)

“It can give you a false sense of security,” said Dr. Caplan, who heads NYU’s division of medical ethics. “They might say, ‘I had my antibody test, so I’m not going to wear a mask or go to this concert, because I know I’m immune,’ which they actually don’t know . “

Dr Caplan is also concerned that people will use their antibody counts as an excuse to skip a booster shot when the time comes. “Even if you have antibodies, it doesn’t mean you have enough to fight off new variants,” he said.

Yet antibody counting has become a practice among the wealthy who view their health as a full-time endeavor, where no medical test is too trivial and no medical resources are too expensive.

“People read articles, go online, do research and want to take tests,” said Dr. Caplan. “But it’s up to the doctor to filter this out and calm me down so that I don’t spend money on unnecessary or harmful things.”

Medical concierge services, he argues, often do the opposite – that is, they respond to the wishes of their patients. “The problem is, when you’re a janitorial firm, you have to honor what they want because they pay you money to do what they want,” Dr. Caplan said.

Poor people, he said, often avoid medical exams because they fear losing their health insurance or their jobs if they get a bad result. “If it turns out that you have low antibody levels, you might suddenly think, ‘I can’t tell anyone about it because my boss won’t let me in to work,'” said Dr. Caplan. “The penalties for learning about poor health are not issues the rich face. “

This is certainly the case with wealthy people who count their antibodies.

“With this Delta variant, I want to know where I am,” said Terry Cohen, 62, a Hamptons real estate agent who works with high-end properties. “I want to understand what’s going on in my body.

Ms Cohen, who lives in Sagaponack, NY, received two doses of the AstraZeneca vaccine while in Anguilla last winter. She felt protected until the Delta variant hit the ground running in July. She also wondered why people her age in Israel were getting booster shots if the vaccines were still working, and why she heard about so many groundbreaking cases in her social circle.

News about the protection offered by vaccines also continued to change. “Everything that is said on the following Monday needs to be updated,” she said.

So she started checking her antibodies about once a month. ” Why not ? Ms. Cohen said. “We have the ability to verify them, and it’s good data for me to know about them. I had a lot of it last time around and it makes me feel better, at least for now, knowing that I am protected.

As fears mount, concierge doctors are suggesting other ways to assess immunity.

Sollis now offers a commercially available test for $ 200 that checks for T cells. “The test is much more difficult because there are only a few labs in the country that do it,” Dr Braunstein said. “There is a seven day delay with the results, but we think it’s worth it. “

“I’ve had a couple of clients who have requested T cell tests,” added Dr. Viglione of Montecito. “For now, only specialist labs will do this, but in a month or so I think it will be much more common. It’s a tendency to have a lot of personal data.


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Elon Musk says Starlink will drop out of beta next month http://www.marketoloji.com/elon-musk-says-starlink-will-drop-out-of-beta-next-month/ http://www.marketoloji.com/elon-musk-says-starlink-will-drop-out-of-beta-next-month/#respond Sat, 18 Sep 2021 02:48:00 +0000 http://www.marketoloji.com/elon-musk-says-starlink-will-drop-out-of-beta-next-month/ This long-exposure image shows a track from a cluster of SpaceX Starlink satellites passing over Uruguay on February 7, 2021.Photo: Mariana Suarez / AFP (Getty Images) Elon Musk, CEO of SpaceX Friday announced that Starlink, the company’s satellite internet service, will exit its public beta phase in October. While this is exciting news, we are […]]]>

This long-exposure image shows a track from a cluster of SpaceX Starlink satellites passing over Uruguay on February 7, 2021.

This long-exposure image shows a track from a cluster of SpaceX Starlink satellites passing over Uruguay on February 7, 2021.
Photo: Mariana Suarez / AFP (Getty Images)

Elon Musk, CEO of SpaceX Friday announced that Starlink, the company’s satellite internet service, will exit its public beta phase in October. While this is exciting news, we are taking it with caution. It is Musk, after all, the man who became infamous for faded away time limit over the years.

Musk provided the update on Starlink, which offers the Internet via about 1,800 low-earth orbit satellites and counts, on his favorite social media platform, Twitter, but did not go into details. (He literally tweeted “next month” in response to a user question). Earlier this year, Musk said that Starlink “Probably” get out of beta by the end of the summer, but with just a few days the company is unlikely to meet that goal.

Exiting the beta phase would indicate that the company is getting closer to a larger launch of the service. Starlink claimed to have more than 500,000 orders last May.

As usual, Musk’s tweet managed to arouse the expectation of Starlink, a must-have service for those living in remote areas, which has reached impressive milestones in recent weeks.

Beginning of August, Starlink made the headlines when Ookla’s internet speed tests found it to be much faster than major alternative satellite internet options offered by HughesNet and Viasat in the United States Star link nearly efficient as well as fixed broadband in the upload and download tests. It was also the only provider with a median latency similar to that of fixed broadband.

Ookla pointed out that Starlink’s median download speeds in America were 97.23 Mbps in the second quarter of 2021, which was “fast enough to meet most of the needs of modern online life.” In comparison, HughesNet offered speeds of 19.73 Mbps, while Viasat offered speeds of 18.13 Mbps during the same period. Starlink did not reach the median download speed offered by all fixed broadband providers, or 115.22 Mbps, but hey, it didn’t have bad results.

Additionally, in late August, Musk revealed that Starlink had shipped 100,000 Starlink terminals– which cost $ 499, not including the monthly fee of $ 99 for real internet – in 14 countries. The announcement implied that the satellite Internet service had gained 10,000 users in less than a month.

Overall, the only way to confirm that Starlink is going out of beta is to wait and see. We’re skeptical, but maybe Musk will prove us wrong.



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‘Ted Lasso’ is a masterclass in environmental storytelling http://www.marketoloji.com/ted-lasso-is-a-masterclass-in-environmental-storytelling/ http://www.marketoloji.com/ted-lasso-is-a-masterclass-in-environmental-storytelling/#respond Fri, 17 Sep 2021 16:05:00 +0000 http://www.marketoloji.com/ted-lasso-is-a-masterclass-in-environmental-storytelling/ Ted Lasso’s character, Sam Obisanya, protesting Cerithium Oil with his teammates.Screenshot: Apple TV + Recent research suggests that people who are not interested in explicitly “environmental” entertainment will avoid it, either because they disagree with his point of view or because they are simply looking for entertainment. That’s why we need a lot more shows […]]]>

"Ted lasso" the character of Sam Obisanaya protesting against Cerithium Oil with his teammates.

Ted Lasso’s character, Sam Obisanya, protesting Cerithium Oil with his teammates.
Screenshot: Apple TV +

Recent research suggests that people who are not interested in explicitly “environmental” entertainment will avoid it, either because they disagree with his point of view or because they are simply looking for entertainment. That’s why we need a lot more shows like Ted lasso.

The Apple TV + show follows the main character, an American football coach hired to lead a struggling football (aka soccer) team in the UK, along with his team and surrounding characters. Especially during the pandemic, the show was a Welcome slight distraction for a wide range viewers. Which made his sudden focus on environmental injustice this season – and flawless execution – such a surprise.

In the third episode of season two, Sam Obisanya, a young Nigerian defender who has slowly become a team leader, is delighted to land a deal featuring in an advertising campaign with Dubai Air (a fictitious airline), one of his club’s sponsors. Obisanya sends a message to his father, expecting congratulations, but is informed that Dubai Air’s parent company, Cerithium Oil (a substitute for Shell), is responsible for “destroying Nigeria’s environment and bribing government officials”. Sam asks not to be in the ad, which the club owner accepts. He goes further by organizing a public demonstration on the ground on which the whole team supports him.

Research has shown that although we know that the fictional characters are fictional, on a neurological and emotional level, we seem to interact with them as if they were real. As such, the media we consume inevitably have a powerful effect on our perception of ourselves and the world around us. Other shows should take note of Ted lasso‘s masterclass on how creators of non-environmental media can and should integrate environmental issues.

First, the show offers a model of moving from ignorance to action. In this episode, Obisanya initially ignores Dubai Air’s connection to the devastation in Nigeria. After being alerted to this fact, he does research to educate himself. Then he decides to take a stand, informing the club that he will ultimately not be part of the advertising campaign. In the locker room ahead of the club’s next game, Obisanya takes it a step further by placing black tape over the airline logo on his jersey.

To state the obvious: action is critical. We tend to fetishize consciousness, but that doesn’t mean anything unless it leads to changes in attitude, behavior, and commitment. In this episode, viewers see an individual move from ignorance to self-education and then to awareness and action. Most of us don’t have the platform of professional athletes, but portraying someone previously indifferent to environmental issues who is ready to educate themselves and take action, Ted lasso normalizes this process and presents viewers with a role model to follow in their own lives.

Second, the show portrays environmental activism as collective and joyful. One by one, Obisanya’s teammates stand by his side to blacken the airline’s name on their own jerseys. Obisanya’s action begins as a lonely position, but quickly receives social approval, support, and solidarity from her peers.

In addition, it is amusing-Despite the loss of the match, the team then celebrates together. We tend to lionize the only dissident who perseveres in the face of social disapproval and punishment, demonstrating heroic determination, but that’s asking a lot of people! Most of us want to do the right thing, but we also want the support and approval of our peers, we want the community, and we want to have a good time.

This is not only possible through activism, it is what most successful movements and effective environmental groups have done. The Sunrise movement, for example, emphasizes storytelling and collective song, which encourages people to interact and find community and joy in the face of what appears to be an intractable problem. Just like the team does in Ted lasso.

Third, the action taken by the team is likely to be effective, in large part because it is collective and public. A single athlete undertaking a solitary action would make headlines but have less impact. While Obisanya left the campaign, if he had stopped there, he wouldn’t be an ideal role model for environmental action – it would make him feel better, but no one would know what he did, and someone else would take his place in the countryside.

"Ted lasso" the character Sam Obisanya is texting his father while he is riding a stationary bike.

Sam Obisanya texting with her dad in Ted lasso.
Screenshot: Apple TV +

Raising public awareness to stigmatize the fossil fuel industry is seen as a necessary and effective tactic by both activists and strategists. It is not just a bandage or something that relieves a sense of guilt, but is part of a larger strategy to keep fossil fuels in the ground. As deeply concerned as a growing number of people concern climate change, they often think they should engage in trivial or even counterproductive actions in response, to using less plastic to buy carbon offsets.

Fourth, the action is successful! In the eighth episode of the seasonwe learn that Cerithium Oil has been ordered to cease operations in Nigeria, and Obisanya is described by his loving father as “the butterfly whose wings made it possible”. Successful campaigns are surprisingly rare in television and film representations of activism. While activism and political commitment shouldn’t be based on results alone, showing that even limited victories can happen is more likely to encourage viewers to step up.

There is much more than Ted lasso could do with this scenario, of course. Calling Obisanya “the butterfly” that led to the downfall of Cerithium does not recognize the decades of real-world activism against Shell in Nigeria, sparked by the murder of Ken Saro Wiwa and other Ogoni activists in 1995 after the company conspired with the Nigerian government. Ideally, shows can highlight the work of grassroots activists, and celebrities who act publicly do so after consulting them.

Ted lasso could return to this story as well, showing how environmental concerns and actions become a part of her characters’ lives. Perhaps the team will become the favorite of environmentalists and passionate football activists around the world, and find an exciting sponsor in a renewable energy company, leading other clubs to follow their lead and reject sponsorship of fossil fuels. (As it stands, the team ends up being sponsored by a dating app that also plays a central role in the show.) Such developments could lead to a virtuous circle that also sees more pro-environmental actions from the community. from the players.

This would be helpful because climate change, the crisis of nature, and other systemic issues will not be solved by people doing one thing. Fossil fuel companies are not going to disappear overnight and whatever we do now climate change is will only become a bigger factor in our lives over the next several decades. The fleeting performances ignore the fact that these problems cannot be solved with one daring act.

Whether or not that happened, a light sports show became an instructive model on how cultural workers can incorporate environmental messages into non-environmental TV shows, and how they could do more. We can and should educate people through non-fiction articles and books, but it is almost certainly more effective to show them through stories about hit TV shows with millions of viewers. Faced with the urgency of the climate crisis and the power of the media, Ted lasso modeling environmental activism at its best is a very welcome development. And one that we need a lot more, across all media.

Matthew Schneider-Mayerson is an expert in environmental literature, media, culture and politics. He is currently an Associate Professor of Environmental Studies at Yale-NUS College.



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ESPN films Packers segment at classic Green Bay bar Lenny’s Tap http://www.marketoloji.com/espn-films-packers-segment-at-classic-green-bay-bar-lennys-tap/ http://www.marketoloji.com/espn-films-packers-segment-at-classic-green-bay-bar-lennys-tap/#respond Thu, 16 Sep 2021 20:51:21 +0000 http://www.marketoloji.com/espn-films-packers-segment-at-classic-green-bay-bar-lennys-tap/ GREEN BAY – Next time you raise a glass of Old Style at Lenny’s Tap, notice it’s now Lenny’s Tap of ESPN fame. The classic 431 N. Broadway neighborhood tavern was a big hit when ESPN senior writer Wright Thompson and a video crew showed up last week to film a segment of “Sunday NFL […]]]>

GREEN BAY – Next time you raise a glass of Old Style at Lenny’s Tap, notice it’s now Lenny’s Tap of ESPN fame.

The classic 431 N. Broadway neighborhood tavern was a big hit when ESPN senior writer Wright Thompson and a video crew showed up last week to film a segment of “Sunday NFL Countdown” for Week 1 of the NFL season. The 3-minute play examines Green Bay’s deep connection to the Packers and his complicated relationship with quarterback Aaron Rodgers after a tumultuous offseason.

It begins from Thompson: “Last week I was sitting on a stool at Lenny’s Tap, that big beer and shot bar on North Broadway in Green Bay, when the bartender looked up and said, ‘With this open door, you can feel it falling in the air. Thank God. Summer has been strange here. You saw the press conference.



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Analysis: How Wall Street’s Hottest Trading Trend Fizzled Out http://www.marketoloji.com/analysis-how-wall-streets-hottest-trading-trend-fizzled-out/ http://www.marketoloji.com/analysis-how-wall-streets-hottest-trading-trend-fizzled-out/#respond Thu, 16 Sep 2021 18:31:00 +0000 http://www.marketoloji.com/analysis-how-wall-streets-hottest-trading-trend-fizzled-out/ Sept. 16 (Reuters) – Los Angeles Dodgers part-owner Todd Boehly made a lucrative offer last March that Sportradar Group AG (SRAD.O) founder and CEO Carsten Koerl couldn’t pass up. He proposed a merger with his Special Purpose Acquisition Company (SPAC) Horizon Acquisition Corp II that would have valued Sportradar at $ 10 billion. That was […]]]>

Sept. 16 (Reuters) – Los Angeles Dodgers part-owner Todd Boehly made a lucrative offer last March that Sportradar Group AG (SRAD.O) founder and CEO Carsten Koerl couldn’t pass up.

He proposed a merger with his Special Purpose Acquisition Company (SPAC) Horizon Acquisition Corp II that would have valued Sportradar at $ 10 billion. That was 110 times the adjusted cash flow of the Swiss sports gambling data firm in 2020 of 76.9 million euros ($ 90.4 million). Most of his peers were valued at less than half that multiple.

Still, Wall Street’s mood was about to deteriorate towards the PSPC deals, so its hottest trend when it comes to deals. Instead, Sportradar went public this week through a traditional Initial Public Offering (IPO) that valued the company at just $ 8 billion.

This account of the deal’s deliberations is based on interviews with four people familiar with the matter and on a Reuters analysis of Sportradar’s financial data. Spokesmen for Sportradar, CPPIB and Horizon did not respond to requests for comment.

Boehly’s SPAC deal would have made Sportradar public in New York without the need for a heavily regulated IPO, restricting the ability of companies to give high financial projections to stock investors.

Koerl and Sportradar’s other lead investor, the Canada Pension Plan Investment Board (CPPIB), believed that Boehly could meet Sportradar’s foamy valuation expectations, as investors were fascinated by SPACs at the time. ‘era. Some 91 companies had gone public in the United States through SPACs in January, compared with 27 companies through IPOs, according to Dealogic.

Investors invited to participate in a private investment in public capital (PIPE) transaction supporting the transaction were hesitant about the price sought and how it compares to other successful SPAC transactions such as that of the sports betting platform DraftKings.

While Sportradar boasted of rapid revenue growth, it also made aggressive assumptions about the legalization of gambling by some US states. The company lowered its valuation forecast to $ 9 billion, but still failed to attract many investors.

Sportradar decided in June to abandon the SPAC deal and signed up for an IPO in July. It debuted on the Nasdaq this week.

The PSPC market deteriorated rapidly over the summer, according to Reuters interviews with more than a dozen capital markets professionals and a review of market data. Now, the PSPC agreements that are signed often do so by proposing softened conditions on their PIPE. PSPC managers also accepted less generous compensation.

Other companies that have ditched SPAC deals for IPOs in recent weeks include digital advertising platform Outbrain Inc and F45 Training Holdings Inc, a fitness channel backed by Hollywood actor Mark Wahlberg, according to people familiar with it. with the plans. The two companies did not respond to requests for comment.

INCREASED TOO MUCH MONEY

Investors have been frightened by the poor financial performance of many SPACs and by the regulatory crackdown by the United States Securities and Exchange Commission over their disclosures. Only 32 companies went public in the United States through SPACs in July, up from 57 IPOs.

In January, SPAC shares had gained 28% on average on their first day of listing. But in July, PSPC shares rose less than 1% on average on the day the deal was announced, far less than the 30% rise on the first day of trading after an IPO, according to Dealogic.

Many PSPC investors sell their shares on the open market or exercise their right to repurchase them once a trade is announced. PSPC managers have had to invest more of their own money in transactions, forgo lucrative compensation, or abandon merger attempts altogether.

“As an industry, we have raised too much money too quickly. The party is over for now. There aren’t enough investors who understand SPAC and want to invest in it, ”said Douglas Ellenoff, SPAC lawyer at Ellenoff Grossman & Schole LLP. .

Reuters Charts

For an interactive graphic, click here: https://tmsnrt.rs/3lif0sN

POOR PERFORMANCE OF STOCK

The stakes are high. Some 438 PSPCs that have raised more than $ 130 billion in total for mergers have yet to strike a deal and will be forced to return that money to investors if they do not sign a merger within two years of their initiation. in stock exchange. Even if they accept a deal, there is no certainty that they can execute it.

“What you’re seeing now is a market adjustment, and it’s incredibly difficult,” said Jocelyn Arel, partner at the law firm Goodwin Procter LLP.

The PSPC market windfall has allowed some companies to list that would have been snubbed by IPO investors. Rather, companies were supported by hedge funds and private investors keen to place speculative bets.

This manna fizzled out. Some 94 of the 131 PSPCs that have announced mergers since October 2020 are trading below their IPO price of $ 10, according to data compiled by IPO expert Jay Ritter, professor at the University of Florida. This indicates that investors have little expectation of success or completion at all.

According to SPAC Research, the average repayment rate for deals concluded in July-August was 50%, compared to 24% on average for the 40 mergers concluded in April-June.

“It is now common for a PSPC IPO that raised $ 200 million to have only $ 40 million left in trust after most of the shareholders were bought out before the merger was completed,” Ritter said. .

When telecommunications services company Syniverse Technologies LLC agreed to merge with SPAC M3-Brigade Acquisition II Corp last month, it had to offer the bulk of its $ 265 million PIPE in the form of convertible preferred stock which pay a 7.5% dividend, rather than common stock.

PSPC managers agreed to restrictions on the sale of their shares for up to one year and made the acquisition of 30% of their shares conditional on them being traded 25% above the deal price for 20 days per month .

Synverse declined to comment. M3-Brigade did not respond to a request for comment.

“We have clearly reached an inflection point and it was probably only a matter of time before the market slows down,” said Christopher Barlow, partner at the law firm Skadden, Arps, Slate, Meagher & Flom LLP.

Reporting by Anirban Sen in Bengaluru and Krystal Hu in New York; additional reporting by Echo Wang in New York Editing by Greg Roumeliotis and David Gregorio

Our Standards: The Thomson Reuters Trust Principles.


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$ 500 billion American utopia, overseas manufacturing accelerates, and more http://www.marketoloji.com/500-billion-american-utopia-overseas-manufacturing-accelerates-and-more/ http://www.marketoloji.com/500-billion-american-utopia-overseas-manufacturing-accelerates-and-more/#respond Wed, 15 Sep 2021 21:19:09 +0000 http://www.marketoloji.com/500-billion-american-utopia-overseas-manufacturing-accelerates-and-more/ This week, Home affairs scanned the future of the industry with the help of a stellar lineup of designers, change makers and industry leaders. To get a feel for what’s going on in the design world right now, read on for our weekly roundup of headlines, launches and events, recommended reading and more. Economic news […]]]>

This week, Home affairs scanned the future of the industry with the help of a stellar lineup of designers, change makers and industry leaders. To get a feel for what’s going on in the design world right now, read on for our weekly roundup of headlines, launches and events, recommended reading and more.

Economic news

Furniture factories started to resume production in Malaysia this week due to improved vaccination rates, Home News Now reports. Factory closures took effect there for the first time in May, when only 3.3% of the population was fully vaccinated. Today, 53% of the population has received both doses of the vaccine, while 66% have received at least one. Although most facilities have only issued a partial reopening, sources expect shipments to occur more regularly by the end of September or mid-October.

For Ashley Furniture, the reopening of the Malaysian facility could come at an opportune time – the retailer has reportedly suspended production of more than 1,000 SKUs due to recent COVID-19-related closures at manufacturing centers in Malaysia and Vietnam. HNN reports that ask for dates for new orders on these products have been moved to May 1, 2022, affecting a variety of categories, including bedroom, dining, entertainment, home office, and accessories. In the meantime, Ashley will use existing inventory to fill open orders, before pivoting to supply retailers with more of her top-selling items in the meantime.

Greek art and design curator, researcher and writer Katerina Papanikolopoulos announced the inauguration of the Athens Design Forum, a non-profit organization inviting local and global audiences to experience the city as a design epicenter through multi-format events and activities. The first edition of the forum will take place from September 30 to October 7, offering exhibitions, seminars, workshops and archival studies free and open to the public. Julia montanez, the former curator of Made, the makers section of A D Design Show, advised Papanikolopoulos, and his consultancy, The Design Release, is a presenting partner. “I am delighted to bring an international audience to Athens”, she says BOH. Highlights will include an exclusive visit to the Papagos house, the private residence and the painter’s studio Alekos Fassianos; an architect visit Dionisis Sotovikisthe Kyspeli residence; and the first Greek exhibition of the Objects of Common Interest design studio at the Carwan Gallery.

Old Walmart Executive Marc Lore announced his intention to create a utopian city named Telosa (borrowed from the Greek telos, which means “higher objective”), located in the American Southwest or in the Appalachian region, Architectural summary reports. The $ 500 billion project would eventually house 5 million people over the next 30 years, with the first phase of development to be completed by 2030. According to Lore, the company would operate in a “reformed version of capitalism” in which anyone can build and sell houses, while the city retains ownership of the land below. Danish architectural firm BIG, headed by Bjarke Ingels, was used to design the metropolis, which Lore himself described as a ‘shot from the moon’.

Ikea announced that it is hosting a free 24-hour festival offering a virtual glimpse into the lives and homes of celebrities like Virgil Abloh, Masego, Paul Svensson and The Scott family. On September 16, the Ikea Festival will showcase more than 100 homes in more than 50 countries around the world through a series of home visits, performances and discussions broadcast live from the company’s site. “We want to start a conversation about more sustainable and affordable home living in the future. And as with any festival, you can expect some surprises, ”said Erika Intiso, Managing Director of Ikea Marketing and Communication AB.

Launches and collaborations

Multi-category lifestyle brand Parachute has announced its expansion into furniture, starting with the launch of a new line of bed frames. Available in three upholstered linen styles — Canyon, Dune and Horizon — the debuts take inspiration from the Southern California landscape and surrounding neighborhoods. Building on recent expansions (this is the sixth new category the brand has entered in the past three years, including mattresses, rugs, window coverings, loungewear and items for babies), Parachute plans to unveil additional furniture in early 2022.

HGTV Home by Sherwin-Williams has announced its Color of the Year 2022: Aleutian, an indigo hue chosen as an emblem of this year’s much-needed respite from everyday life. Available at Lowe’s online stores and nationwide, the shade includes a matching palette of 10 complementary colors.

Exhibition houses

The Hampton Designer Showhouse returns this year from September 19 to October 31, with honorary designer chairs Jamie drake and Alexa hampton, as well as more than 20 interior designers from across the country who will transform the Wooley house in the village of Southampton. The historic farmhouse was originally part of Wooley’s Grand Estate and will feature a replica of its original 1950s porch design, complete with walk-in brackets and swan spirals.

The network of black interior designers and Architectural summary have teamed up for their second annual virtual designer show home, Iconic Home. This year’s space, launched online September 27, focuses on sustainability, and 12 new designers and architects have been tasked with creating spaces focused on environmental change at home. Set in a digital recreation of the Hudson Valley, the home will be designed by a cohort that includes Arianne Bellizaire, Danielle Colding, Rasheeda Gray, Elizabeth Graziolo, Joan goodwin, Andrew Hilton, Breegan jane, Travis London, DuVäl Reynolds, Alvin wayne, Mikel welch and Sara zewde.

recommended reading

Numbers like Nate Berkus, Hilary Farr and Sabrina soto make home renovation and decorating look easy on tv, but everyone has to start somewhere. In the WSJ this week, some of tv’s most acclaimed design stars shared their first home DIY entries (and their misadventures), from an all-denim teenage bedroom to a multi-room treehouse. built by a team of siblings.

Based on aesthetics alone, it’s sometimes hard to see the value of the NFTs that have hit the market in recent months – a cohort of cartoon monkeys, for example, sells for five figures, while a group of penguins illustrated fetch a similar price. But for the Dirt substack newsletter, W. David Marx ignores the question of whether NFTs are good art and instead asks: are they good status symbols?

Travelers made their return to the skies this summer, but in response to increasing delays and cancellations, many were not on their best behavior. There have been more than 4,000 complaints of unruly passengers this year through August, according to the Federal Aviation Administration. Can better design offer solutions? For The New York Times, Elaine Glusac explains how quieter environments, a biophilic design, multisensory rooms and views of the surrounding landscapes can create a smoother airport experience and potentially reduce the number of disgruntled travelers.

In related news, the Pritzker Prize-winning architect Norman Foster recently criticized fellow architects for refusing airport redevelopment projects because of the negative environmental impact of air travel. “I passionately believe that we need to tackle the mobility infrastructure,” he said. Dezeen. “We need to reduce its carbon footprint, like everything else. We can not do without. We cannot take a hypocritical moral position.

Call for applications

Formica has announced the opening of its fifth annual FORM Student Innovation Competition. Students should create a furniture design for any residential or commercial environment using wood grain laminate. The top three winners will receive cash prizes and the opportunity to join Formica at NeoCon 2022. To submit an entry by the March 4 deadline, click here.

Applause

Thermador announced the winners of its Diversity in Design pipeline, a group of design students selected by industry leaders such as a blogger and a lifestyle expert. Joie Cho, interior designer and Design star: new generation competitor Justin Q. williams, and Beautiful House market manager Carisha Swanson for their emerging talents in design. Winning students receive a $ 10,000 scholarship, Interior Design Society membership, access to trade events, and a handpicked interior design mentor to guide them through their final school year. The winners include Jonathan martin, Aléah Mazyck, Crystal mcleod, Kayla martin and Raquel Rodrigues, while the cohort of mentors features interior designers Friend Austin, Kelly finley, Bria hammel, Liz MacPhail and Jonathan wild.

Home Page Image: A Sneak Peek of This Year’s Iconic Home, Created Entirely by Black Architects and Designers | Courtesy of BIDN


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$ 10 billion in student loan debt wiped out under Biden, but calls are mounting http://www.marketoloji.com/10-billion-in-student-loan-debt-wiped-out-under-biden-but-calls-are-mounting/ http://www.marketoloji.com/10-billion-in-student-loan-debt-wiped-out-under-biden-but-calls-are-mounting/#respond Sat, 11 Sep 2021 20:23:01 +0000 http://www.marketoloji.com/10-billion-in-student-loan-debt-wiped-out-under-biden-but-calls-are-mounting/ Finally, on Tuesday an email arrived saying that she had received a 100% discharge. “I cried,” said Ms. King, who is hopeful that she can now afford computer classes at her local community college. The ministry appears to have informed thousands of people of their loan relief on Tuesday, Gokey said. But the confusion remains: […]]]>

Finally, on Tuesday an email arrived saying that she had received a 100% discharge.

“I cried,” said Ms. King, who is hopeful that she can now afford computer classes at her local community college.

The ministry appears to have informed thousands of people of their loan relief on Tuesday, Gokey said. But the confusion remains: several people have received notifications containing inaccurate information. A borrower who attended ITT, for example, received a letter saying his loans to study at Marinello School of Beauty would be cut.

The push for widespread debt cancellation has eclipsed calls to address these glaring administrative issues that urgently need to be addressed, advocates say – ideally before January, when borrowers start receiving bills again.

“The next few weeks and months will be incredibly big,” said Frotman.

He and others have said the Biden administration should prioritize long-standing struggles with the civil service loan forgiveness program, which is supposed to wipe out debts from people who work in government jobs or for purpose. nonprofit for a decade while making payments on their loans. Millions of people could be eligible – the Consumer Financial Protection Bureau estimates that one in four American workers are in eligible jobs – but various issues have left the program with a 98% refusal rate.

And a new debacle looms: FedLoan, the servicer responsible for guiding borrowers through it, recently announced that he would end his contract with the Department of Education. Its nine million customers will need to be transferred to other service providers, a process that has in the past been fraught with errors.

Education Ministry spokesperson Ms Leon said the agency plans to start broad negotiations on the development of rules “in the coming months” that would address issues of regulating the civil service program. and others, but she gave no details.

Advocates hope the Biden administration will help borrowers like Niki Woodard, who earned a master’s degree in communications from Georgetown University and held non-profit – often low-paying – jobs for more than a decade. Ms. Woodard faithfully made her payments for 10 years and then requested relief on her loan balance, which now stands at nearly $ 60,000.


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Nicole Kidman featured in AMC Theaters’ $ 25 million ad campaign http://www.marketoloji.com/nicole-kidman-featured-in-amc-theaters-25-million-ad-campaign/ http://www.marketoloji.com/nicole-kidman-featured-in-amc-theaters-25-million-ad-campaign/#respond Wed, 08 Sep 2021 22:44:36 +0000 http://www.marketoloji.com/nicole-kidman-featured-in-amc-theaters-25-million-ad-campaign/ AMC Entertainment CEO and Chairman Adam Aron made a comeback amid vaccination efforts, Nicole Kidman starred in AMC’s new ad campaign and a potential relationship with GameStop. AMC Theaters unveiled a new $ 25 million ad campaign on Wednesday that it says is the first of its kind for a movie channel. AMC CEO Adam […]]]>

AMC Theaters unveiled a new $ 25 million ad campaign on Wednesday that it says is the first of its kind for a movie channel.

AMC CEO Adam Aron joined FOX Business’s “The Claman Countdown” on Wednesday and presented the company’s first-ever commercial featuring Hollywood star Nicole Kidman.

The ad will air nationwide on TV, theaters and social media starting Sunday, and AMC – the world’s largest film operator – says it’s a first for a movie channel to make oneself known.

Asked by host Liz Claman why AMC is launching the campaign now when it has never been done before, Aron explained that “with three-fifths of the US population vaccinated, Americans want to come out again.” This was evident to the chain over the Labor Day weekend, when AMC broke records, surpassing its 2019 numbers for the first time since closing their theaters at the start of the coronavirus pandemic.

Nicole Kidman stars in a new $ 25 million ad campaign for AMC Theaters. (Amy Sussman / Getty Images)

FORGET NETFLIX, SOME MOVIE FANS RETURN TO VHS Tapes

Aron also noted that “in the fourth quarter there is a huge roster of upcoming movies,”

“We want to tell people how amazing it is to see a movie in the theaters again,” he added.

AMC Entertainment Holding Inc. has been decimated by the pandemic shutdowns, and the company warned in 2020 that it was on life support. But the so-called meme stock has become a favorite with retail investors, and its stock price has risen more than 2,200% for the year.

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AMC AMC ENTERTAINMENT HOLDINGS INC 47.40 -0.43 -0.90%

Asked whether AMC could be targeted for a “mother of all short cuts” (MOASS) by retail traders on Reddit’s WallStreetBets forum, Aron said he was focusing on “restoring this business to help survive this pandemic and bring us back to glory once again. “

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The CEO said that AMC’s shareholder base has completely transformed over the past eight months, from around 80% institutional shareholders to now around 80% retail investors, telling “The Claman Countdown “,” These shareholders of ours, they love our company, they love the movies, they love going to our theaters and we spend every waking moment trying to make it a strong and successful business again. “

He said the new ad campaign is a milestone in AMC’s “offensive game”.


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Advertising Veteran Danny Bass Returns as Snap Director, ANZ Business Solutions http://www.marketoloji.com/advertising-veteran-danny-bass-returns-as-snap-director-anz-business-solutions/ http://www.marketoloji.com/advertising-veteran-danny-bass-returns-as-snap-director-anz-business-solutions/#respond Wed, 01 Sep 2021 22:12:56 +0000 http://www.marketoloji.com/advertising-veteran-danny-bass-returns-as-snap-director-anz-business-solutions/ Snap has announced the appointment of adland veteran Danny Bass as director of business solutions for Australia and New Zealand. Bass will be based in Sydney and will report to Kathryn Carter, in her new expanded role as Managing Director, APAC. The company is looking to strengthen its team in the wider APAC region, including […]]]>

Snap has announced the appointment of adland veteran Danny Bass as director of business solutions for Australia and New Zealand.

Bass will be based in Sydney and will report to Kathryn Carter, in her new expanded role as Managing Director, APAC. The company is looking to strengthen its team in the wider APAC region, including key roles in content and carrier partnerships, marketing, recruiting, sales, communications and operational teams in Singapore, Korea, in Japan and India.

Bass was previously CEO of IPG Mediabrands for four years until 2019 and prior to that he was Chief Investment Officer of GroupM for five years. Last B&T spoke to Bass that he ran a corporate retreat on the Hawkesbury River in western Sydney called Berry Hills Farm.

He will lead revenue in Australia and New Zealand for the camera company, working hand-in-hand with advertisers, helping them make the most of Snapchat to grow their business and reach Gen Z audiences.

Carter said, “We have worked hard over the past five years to help the market understand what makes Snap different and to unlock Snapchat’s unparalleled potential for advertisers and partners. We are excited about the dynamism of our business and the opportunity to expand in the region. We are delighted to welcome Danny to the team. Throughout his career, he has demonstrated his ability to successfully transform teams and businesses. He brings a wealth of expertise, experience and leadership skills, which are aligned with Snap’s values ​​of being kind, smart and creative.

Bass added, “I am very happy to join the Snap team at such an exciting time. I look forward to building on the great work being done by Kathryn and the team, as well as supporting her in her new regional role.


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