Business Agency – Marketoloji http://marketoloji.com/ Sun, 26 Jun 2022 13:11:19 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://marketoloji.com/wp-content/uploads/2021/07/icon-1-150x150.png Business Agency – Marketoloji http://marketoloji.com/ 32 32 Cannes Ad Fest 2022: How India cracked the code with 47 trophies https://marketoloji.com/cannes-ad-fest-2022-how-india-cracked-the-code-with-47-trophies/ Sun, 26 Jun 2022 12:17:00 +0000 https://marketoloji.com/cannes-ad-fest-2022-how-india-cracked-the-code-with-47-trophies/ With five Grands Prix out of 47, Indian agencies pulled off their best-ever release during Cannes Ad fest week 2022. Experts point to a healthy mix of technology and creativity that worked for the winners TopicsCannes Ad Fest | Advertising industry | Dentsu An advertising campaign that consists of a guided tour of […]]]>

With five Grands Prix out of 47, Indian agencies pulled off their best-ever release during Cannes Ad fest week 2022. Experts point to a healthy mix of technology and creativity that worked for the winners

Topics
Cannes Ad Fest | Advertising industry | Dentsu


An advertising campaign that consists of a guided tour of British Museum artifacts using Instagram filters and augmented reality is at the heart of India’s winning streak at Cannes Ad fest 2022, which ended on Friday in France. He won a total of 12 awards including three Grand Prix, one titanium lion, one gold, four silver and three bronze.


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Dear reader,

Business Standard has always endeavored to provide up-to-date information and commentary on developments that matter to you and that have wider political and economic implications for the country and the world. Your constant encouragement and feedback on how to improve our offering has only strengthened our resolve and commitment to these ideals. Even in these challenging times stemming from Covid-19, we remain committed to keeping you informed and updated with credible news, authoritative opinions and incisive commentary on relevant topical issues.
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First published: Sunday, June 26, 2022. 5:47 p.m. IST

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China’s Xi Jinping to visit Hong Kong for 25th anniversary of handover https://marketoloji.com/chinas-xi-jinping-to-visit-hong-kong-for-25th-anniversary-of-handover/ Sat, 25 Jun 2022 04:04:00 +0000 https://marketoloji.com/chinas-xi-jinping-to-visit-hong-kong-for-25th-anniversary-of-handover/ Chinese leader Xi Jinping will visit Hong Kong this week to celebrate the 25th anniversary of the former British colony’s 1997 return to China, a state news agency said on Saturday, on his first trip outside the mainland since the start of the coronavirus pandemic 2 1/2 years ago. Xi will […]]]>


Chinese leader Xi Jinping will visit Hong Kong this week to celebrate the 25th anniversary of the former British colony’s 1997 return to China, a state news agency said on Saturday, on his first trip outside the mainland since the start of the coronavirus pandemic 2 1/2 years ago.

Xi will also attend the inaugural meeting of the newly installed government in the territory, Xinhua News Agency reported. He gave no indication of Xi’s length of stay in Hong Kong or other details.

Whether Xi, who is chairman and general secretary of the ruling Communist Party, would travel to Hong Kong for the anniversary was uncertain due to the territory’s struggle to control a spike in infections this year.

The anniversary follows the jailing of pro-democracy activists and a crackdown on political activity in Hong Kong that has prompted warnings that the ruling party is ruining the territory’s status as a global trading and financial hub. .

Xi has not traveled outside mainland China since an official visit to Myanmar in January 2020 shortly before Beijing recognized the severity of the coronavirus outbreak in the central city of Wuhan and began imposing controls. of travel.

(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear reader,

Business Standard has always endeavored to provide up-to-date information and commentary on developments that matter to you and that have wider political and economic implications for the country and the world. Your constant encouragement and feedback on how to improve our offering has only strengthened our resolve and commitment to these ideals. Even in these challenging times stemming from Covid-19, we remain committed to keeping you informed and updated with credible news, authoritative opinions and incisive commentary on relevant topical issues.
However, we have a request.

As we battle the economic impact of the pandemic, we need your support even more so that we can continue to bring you more great content. Our subscription model has received an encouraging response from many of you who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of bringing you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practice the journalism we are committed to.

Support quality journalism and subscribe to Business Standard.

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The GSA is the best agency for publicly available supply forecasts https://marketoloji.com/the-gsa-is-the-best-agency-for-publicly-available-supply-forecasts/ Wed, 22 Jun 2022 20:44:42 +0000 https://marketoloji.com/the-gsa-is-the-best-agency-for-publicly-available-supply-forecasts/ The General Services Administration ranked first in the availability of web-based forecasts that offer entrepreneurs an overview of the agency’s anticipated needsaccording to a new report from the Professional Services Council. The latest news from the PSC Federal Activity Forecast Dashboard reviewed 15 key performance indicators of publicly available data from 62 federal agencies as […]]]>

The General Services Administration ranked first in the availability of web-based forecasts that offer entrepreneurs an overview of the agency’s anticipated needsaccording to a new report from the Professional Services Council.

The latest news from the PSC Federal Activity Forecast Dashboard reviewed 15 key performance indicators of publicly available data from 62 federal agencies as of early 2022 or the second quarter of the government’s fiscal year.

Some of these attributes that support the decision-making process of potential bidders include an expected solicitation release date, award type and project description as well as a contact number.

The board found that the GSA offers several options for seeking projections of specific contract opportunities through an “acquisition gateway” platform.

The PSC gave 17 agencies a “good” rating on the scorecard this year, compared to 15 agencies that received the same rating in the trade organization’s 2021 report.

US Navy and Marine Corps acquisition commands received honorable mentions for their work to improve business opportunity forecasting, the report noted.

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Liquid Intelligent Technologies renews APO Group’s contract as pan-African PR agency after an award-winning first year https://marketoloji.com/liquid-intelligent-technologies-renews-apo-groups-contract-as-pan-african-pr-agency-after-an-award-winning-first-year/ Tue, 21 Jun 2022 08:18:22 +0000 https://marketoloji.com/liquid-intelligent-technologies-renews-apo-groups-contract-as-pan-african-pr-agency-after-an-award-winning-first-year/ APO Group (www.APO-opa.com), a leading pan-African communication consultancy and press release distribution company, is delighted to announce the renewal of its contract with Cassava Technologies (www.CassavaTechnologies.com) and liquid (liquid) smart technologies (www.Liquid.Tech), a leading pan-African technology group. For the past year, APO Group has been Liquid’s pan-African public relations agency, coordinating all of the company’s […]]]>

APO Group (www.APO-opa.com), a leading pan-African communication consultancy and press release distribution company, is delighted to announce the renewal of its contract with Cassava Technologies (www.CassavaTechnologies.com) and liquid (liquid) smart technologies (www.Liquid.Tech), a leading pan-African technology group.

For the past year, APO Group has been Liquid’s pan-African public relations agency, coordinating all of the company’s communications activities across the African continent.

This work was officially recognized in May 2022, when APO Group and Liquid Intelligent Technologies won a prestigious PRovoke Media SABER Certificate of Excellence for their collaboration to promote Liquid’s rebranding and position Liquid as the premier service provider of smart technology in Africa.

The renewal of the contract sees APO Group assisting both Cassava Technologies and Liquid in the narrative to raise awareness of African challenges addressed by African solutions.

Cassava uses technology to transform the lives of individuals and businesses across the continent by enabling social mobility and economic prosperity. Its vision is to develop an integrated ecosystem of digital solutions that will dramatically increase access to digital tools and connectivity.

Cassava Technologies and its businesses have undergone a profound business transformation to become Africa’s leading integrated technology solutions provider working towards a digitally connected future that leaves no African behind.

APO Group has assembled a dedicated team of nine media and public relations experts to work “on the ground” within Liquid’s main target markets: Nigeria, Kenya, Rwanda, Zambia, Uganda, South Sudan, Tanzania, Zimbabwe, Democratic Republic of the Congo, Angola, Botswana, South Africa and Mozambique.

The team uses deep relationships with key local journalists to create and publish compelling content including: thought leadership articles, blogs, radio scripts, speeches, white papers and press releases.

They also provide constant visibility for Cassava through numerous speaker opportunities, online press conferences attended by top media in each target market, and interviews featuring Cassava executives as industry leaders.

With extensive experience in the African media landscape, APO Group is the only truly pan-African PR agency, able to engage with journalists in each of the continent’s 54 countries.

APO Group works with hundreds of organizations in various sectors, helping them reach every corner of Africa. Multinational organizations such as FIFA, Facebook and Coca-Cola have benefited from APO Group’s unparalleled media network when developing their operations in Africa.

“APO Group and Liquid Intelligent Technologies are united to try to make a difference on our continent,” said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Chairman of APO Group. “Cassava’s vision is to help all Africans connect, and we are the only option for companies like them that operate in multiple countries and want to avoid having to manage multiple PR agencies. Our team is made up of very talented local people who have built strong relationships with local media, so we are perfectly positioned to help Cassava spread its message across the African continent.

Distributed by APO Group on behalf of APO Group.

Media contact:
[email protected]

About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is the pan-African leader in communications consulting and press release distribution. We help private and public organizations to build their reputation and increase their brand image in target countries across Africa. Our role as a trusted partner is to leverage the power of media and build tailored strategies that enable organizations to deliver real and measurable impact in Africa and beyond. The trust and recognition given to APO Group by global and multinational companies, governments and NGOs drives us to continuously improve our value proposition in Africa to better meet the needs of our customers. Among our prestigious clients: Facebook, Dangote Group, Nestlé, GE, NBA, Canon, Coca-Cola, DHL, Marriott Group, Ecobank, Siemens, Standard Chartered, Orange, Jack Ma Foundation, African Development Bank, World Health Organization , Islamic Development Bank, Liquid Intelligent Technologies, Rotary International, Kaspersky, Greenpeace…

Headquarters: Lausanne, Switzerland | Offices in Senegal, Dubai and Hong Kong

This press release was issued by APO. Content is not vetted by the African Business editorial team and none of the content has been verified or validated by our editorial teams, proofreaders or fact checkers. The issuer is solely responsible for the content of this announcement.

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Reposition the practice of the real estate agency through marketing, branding – https://marketoloji.com/reposition-the-practice-of-the-real-estate-agency-through-marketing-branding/ Mon, 20 Jun 2022 00:55:11 +0000 https://marketoloji.com/reposition-the-practice-of-the-real-estate-agency-through-marketing-branding/ In the world of real estate and appraisal, the need for proper branding and marketing cannot be overstated. The more you engage in marketing and branding activities as a real estate professional, the more you obviously build brand equity for your agency and thus reposition your agency as a sought-after brand in the real estate […]]]>

In the world of real estate and appraisal, the need for proper branding and marketing cannot be overstated. The more you engage in marketing and branding activities as a real estate professional, the more you obviously build brand equity for your agency and thus reposition your agency as a sought-after brand in the real estate industry, and stand out from your competitors.

Marketing and branding of a real estate agency in this context can be defined as the set of online and offline marketing communication strategies deployed by a real estate brand to communicate with its client, potential clients, parties stakeholders and of course the general public.

The brand building exercise is a function of the company’s consistent media presence and media mentions over time. Building a brand is not a one-time communications program or media campaign. The process of building a recognizable and trusted real estate brand that your clients and potential clients can connect with is arguably one of the most essential things you can do for your business as a real estate professional.

Globally, forward-thinking real estate agencies have since made marketing and branding a long-term strategy to stay competitive in business and innovate in the local and global real estate landscape. In developed economies like the United Kingdom (UK) and America, real estate agents are now embracing video marketing as a real tool for communicating their brands to the global business community.

Also Read: Role of Public Relations in Brand Building

In addition to building brand equity through video marketing, the brand will also maintain Top of the Mind (TOMA) awareness in the minds of real estate consumers and investors. It’s a known fact that communication strategies like video marketing and posts that have good images get the most traction and impressions online. In this regard, embracing new media is an essential marketing strategy for brand survival.

In deploying new media marketing strategies, otherwise known as social media content, posts should add value to the real estate industry, be informative and inspiring. And the number of social media platforms used for this purpose is another key element, as the old saying goes, the more the merrier.

On a note of caution, to keep your brand and marketing communication from going off the rails, the brand must stay true to its name and lead the way of the rules and regulations that govern the profession and the industry. To deviate from the code of professional ethics in the name of brand image will amount to de-marketing your brand and the profession by extension. Your brand story should be communicated in a professional manner.

For large-scale real estate marketing and branding campaigns with repositioning of all kinds, traditional and new media should be fully utilized.

Titiloye, Property Surveyor and Chartered Appraiser, writes from Abuja

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Size, Cost Structures, Growth Rate – Designer Women https://marketoloji.com/size-cost-structures-growth-rate-designer-women/ Fri, 17 Jun 2022 06:45:39 +0000 https://marketoloji.com/size-cost-structures-growth-rate-designer-women/ marketreports.info provides well-researched industry-wide information on the Property and Casualty Insurance Agency Management Software Market. It provides information on the essential aspects of the market such as major participants, drivers P&C insurance agency management software Market Growth, Accurate Estimation of Property and Casualty Insurance Agency Management Software Market Size, Upcoming Trends, Changes in Consumer Behavior, […]]]>

marketreports.info provides well-researched industry-wide information on the Property and Casualty Insurance Agency Management Software Market. It provides information on the essential aspects of the market such as major participants, drivers P&C insurance agency management software Market Growth, Accurate Estimation of Property and Casualty Insurance Agency Management Software Market Size, Upcoming Trends, Changes in Consumer Behavior, Market Competitive Landscape by Applied Systems, AgencyForce, OneShield, Sapiens International, Gartner, Outlet , Vlocity, Insly, Owsy, major market vendors and other market features to get in-depth analysis of Property and Casualty Insurance Agency Management Software Market. Moreover, the report is a compilation of qualitative and quantitative assessments by industry experts, as well as industry participants across the value chain. The Property and Casualty Insurance Agency Management Software report also focuses on the latest developments that are likely to improve the performance of various market segments in the Property and Casualty Insurance Agency Management Software verticals.

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Burger King Austria advertising agency apologizes for Pride Whopper campaign https://marketoloji.com/burger-king-austria-advertising-agency-apologizes-for-pride-whopper-campaign/ Wed, 15 Jun 2022 16:57:37 +0000 https://marketoloji.com/burger-king-austria-advertising-agency-apologizes-for-pride-whopper-campaign/ Burger King Austria’s advertising agency has apologized for its much-criticized Pride Whopper campaign. The ad features burgers with “assorted buns,” including one with two tops and one with two bottoms. “Unfortunately, we messed up again and didn’t sufficiently verify with community members the different interpretations of the Pride Whopper,” the agency said. Loading Something is […]]]>
  • Burger King Austria’s advertising agency has apologized for its much-criticized Pride Whopper campaign.
  • The ad features burgers with “assorted buns,” including one with two tops and one with two bottoms.
  • “Unfortunately, we messed up again and didn’t sufficiently verify with community members the different interpretations of the Pride Whopper,” the agency said.

Burger King Austria is trying to get out of a public relations gaffe.

The fast-food chain’s ad agency issued an apology on Sunday for a much-derided and tone-deaf marketing campaign advertising the “Pride Whopper,” a burger served with “two assorted buns.”

The ad, which was first featured on Burger King Austria’s Instagram page on June 1, features a burger with two tops in a bun and another with two bottoms, a seemingly misinformed nod to sex at the within the LGBTQ+ community.

A post shared by BURGER KING® Österreich (@burgerkingaustria)

Jung von Matt Donau, the German agency that worked on Burger King Austria’s campaign, wrote in a LinkedIn position that he “did not sufficiently verify with members of the community the different interpretations of the Pride Whopper”.

“The Pride Whopper’s intended message was to spread equal love and equal rights,” the post read. “Our greatest concern is whether we have offended members of the LGBTQ community with this campaign. If so, we truly apologize.”

The message continues: “We have learned our lessons and will include experts in communicating with the LGBTQ community for future work, as promoting equal love and equal rights will always be a priority for us.”

Days after the ad went live, people around the world took to social media to comment on the campaign, citing the channel’s failure to understand “how gay sex works” as well as criticizing the “rainbow wash” of businesses during Pride Month.

Burger King isn’t the only food company to be criticized for its Pride Month marketing.


postmates

also drew scorn last week when he introduced its “friendly bottom menu”, with suggested menu items for taking the bottom position during gay sex.

And in 2019, British supermarket chain Marks & Spencer received backlash for its “LGBT Sandwich” – a lettuce, guacamole, bacon and tomato sandwich in rainbow wrap, launched during the pride month to raise money for charity.

Burger King did not immediately respond to Insider’s request for comment.

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Two new recruits for the expansion of the agency https://marketoloji.com/two-new-recruits-for-the-expansion-of-the-agency/ Tue, 14 Jun 2022 08:26:45 +0000 https://marketoloji.com/two-new-recruits-for-the-expansion-of-the-agency/ Full-service marketing agency Purpose Media has bolstered its team with two new hires. Thomas Liddle and Callum Alton join the South Normanton-based company as videographer and digital account manager respectively. Liddle holds a top-notch degree in film production and has previously worked as a freelancer with various production companies across the UK. Alton holds multiple […]]]>

Full-service marketing agency Purpose Media has bolstered its team with two new hires.

Thomas Liddle and Callum Alton join the South Normanton-based company as videographer and digital account manager respectively.

Liddle holds a top-notch degree in film production and has previously worked as a freelancer with various production companies across the UK.

Alton holds multiple marketing and Google accredited certifications and brings 6 years of agency experience to the company.

Liddle said: “I look forward to working with other members of the video team. Being freelance has exposed me to a variety of different working cultures, but I’ve never been able to fully blossom in the within an ever-expanding team.By joining Purpose Media, I will be able to truly immerse myself in a cohesive collaborative environment where I can truly feel like part of the team.

Alton said: “I chose to join Purpose Media as they are incredibly well established in the industry and in the region. Having already 6 years of agency experience, I knew what to expect in an agency environment, and PM is the perfect place for me to not only develop my personal and professional digital marketing skills, but also to help to the development of the digital side. of the company.

Purpose Media is sponsoring the East Midlands Business Masters 2022 – click here to nominate your business heroes.

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Boston Transit Agency trials urine sensors in elevators https://marketoloji.com/boston-transit-agency-trials-urine-sensors-in-elevators/ Sun, 12 Jun 2022 15:16:27 +0000 https://marketoloji.com/boston-transit-agency-trials-urine-sensors-in-elevators/ BOSTON No more urine problems, the Massachusetts Bay Transportation Authority hopes, with a new program to combat public urination in system elevators with technology. The MBTA, which serves Boston and the surrounding area, is launching a pilot program this summer in which urine detection sensors will be placed in four downtown elevators. The sensors alert […]]]>

No more urine problems, the Massachusetts Bay Transportation Authority hopes, with a new program to combat public urination in system elevators with technology.

The MBTA, which serves Boston and the surrounding area, is launching a pilot program this summer in which urine detection sensors will be placed in four downtown elevators. The sensors alert transit ambassadors, who can dispatch a cleanup crew, the Boston Herald reported.

Sensors on the ceiling of an elevator are fitted with a fan, allowing them to suck in air and “essentially sense what’s there”, said Meghan Collins, Program/Projects Manager for MBTA.

The pilot starts in August. The data will be collected for several months before the agency decides to implement the program by the end of the year, the newspaper said.

It’s not a new concept.

Nearly a decade ago, the Metropolitan Atlanta Rapid Transit Authority started a pilot program which, according to The Atlanta Journal-Constitution, triggered strobe lights, alarms and MARTA police alerts when urine was detected in an elevator. The elevators were then inoperative until cleaning. This program, considered a success, was eventually expanded.

The MBTA hopes the program will help alleviate problems: Public urination is not only unsanitary, but can also damage elevators, Collins said.

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More babies have died after drinking formula than previously reported, documents show https://marketoloji.com/more-babies-have-died-after-drinking-formula-than-previously-reported-documents-show/ Sat, 11 Jun 2022 00:55:15 +0000 https://marketoloji.com/more-babies-have-died-after-drinking-formula-than-previously-reported-documents-show/ Placeholder while loading article actions The Food and Drug Administration has investigated reports that up to nine children have died since the start of 2021 after consuming infant formula produced at an Abbott Nutrition factory in Michigan – seven more than the FDA had. previously recognized, according to recently released documents. The FDA previously said […]]]>
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The Food and Drug Administration has investigated reports that up to nine children have died since the start of 2021 after consuming infant formula produced at an Abbott Nutrition factory in Michigan – seven more than the FDA had. previously recognized, according to recently released documents.

The FDA previously said that two children had died and two had become ill after consuming formula from the Sturgis plant containing the bacteria cronobacter sakazakii. But the agency acknowledged on Friday that it had received additional reports of children dying or becoming ill after allegedly drinking formula made there.

In all nine deaths, the agency was unable to identify the source of infection. In some cases, there was not enough formula left to test. Among the babies who died of cronobacter infections, genomic sequencing revealed strains different from those discovered at the Sturgis plant during an inspection this spring.

But the disclosure digs deeper into questions about how Abbott maintains the plant, which accounts for much of the country’s powdered formula supply. It also raises new doubts about the FDA’s handling of complaints related to the Sturgis plant, which was shut down for five months over food safety concerns, contributing to a nationwide formula shortage.

The complaints were first reported by eFoodAlert and food safety expert Phyllis Entis, who obtained them through a Freedom of Information Act request.

The newly reported infant deaths were included in a list of 128 consumer complaints collected by the FDA through the agency’s consumer service department. complaint system between December and March. The identities of the deceased children have not been made public and identified only by case number.

“The FDA takes seriously its responsibility to ensure that the foods we eat are safe and meet our rigorous quality and safety standards,” an FDA spokesperson said in a statement. “Based on the FDA’s thorough review and investigation of the 128 consumer complaints reported to the agency and recently released to the media in response to a FOIA request, only four complaints could be included in the case series associated with the Abbott Nutrition investigation.”

In a statement Friday, Abbott Nutrition said no causal relationship has been established between Abbott’s products and any of the reported deaths.

“Abbott performs microbiological testing of products prior to distribution and no Abbott formula distributed to consumers has tested positive for Cronobacter sakazakii or Salmonella. All retained products tested by Abbott and the FDA during the facility inspection have tested negative for Cronobacter sakazakii and/or Salmonella. No Salmonella was found at the Sturgis plant,” Abbott’s statement read.

“There appears to have been no sense of urgency within the FDA to deal with the deteriorating situation at a production facility that was, in many cases, the only source of food for a vulnerable population,” Entis told The Washington Post in a statement.

Sam Geisler, an attorney representing more than two dozen families who say their children fell ill after consuming formula milk made by Abbott, said the reports are evidence of systemic problems at the Sturgis facility.

“With each development, it becomes increasingly clear that babies were the last consideration for regulators and the company,” Geisler said.

In testimony to Congress, FDA Commissioner Robert M. Califf described the conditions at the plant as “egregious.” But Califf’s agency has also been criticized for not responding quickly to complaints about operations there.

In addition to the nine fatalities, consumers who filed complaints described 25 incidents reported by complainants as “fatal illness/injury” and 80 as “non-fatal illness/injury”. The seriousness of the complaints has not been substantiated by medical professionals, except in cases of death or confirmed presence of bacteria such as salmonella or cronobacter.

The Centers for Disease Control and Prevention has confirmed the bacteria’s presence and performed genome sequencing in all four previously disclosed cases, though the source of infection – whether formula or otherwise – could not be identified. be confirmed.

“The CDC has not been notified of any additional cases received through the consumer complaints system at this time and there are no pending tests related to this investigation,” said Brian Katzowitz, communication specialist on the health for the CDC.

The Sturgis plant reopened on Saturday. The FDA had investigators on site for several days to observe the improvements made to the facility as one of several conditions for the reopening.

“The crisis that has crippled the ability of parents across the country to find the formula they need to feed their babies could have been averted if the FDA had the resources and leadership structure to make food safety a priority. “said Scott Faber, senior vice president for government affairs for the environmental task force.

Califf told hearings on Capitol Hill last month that once the infant formula crisis is resolved, the agency will focus on revamping the food safety directorate at the FDA.

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