Clair Announces Launch of New Website and Brand New Image | Business



NEW YORK – (BUSINESS WIRE) – August 25, 2021–

Clair, a social impact financial technology company that partners with HR technology platforms to deliver on-demand pay to U.S. workers, today announced the launch of its new website and branding. The revamped website features new Clair branding elements, including a new logo, color scheme and typeface. The rebranding aims to provide a more accessible experience for the millions of hourly workers who currently have access to Clair, as well as employers and HR technology platforms who use Clair. With a simpler and more accessible design, visitors can access the website in a more transparent and user-friendly way.

Clair engaged Syndicate Sub Rosa, a branding and strategy agency part of the global MTM network, to design their new website and branding. Syndicate Sub Rosa has worked with notable brands such as Herman Miller, Pantone, Nike, and Lucid, and is also the current branding agency for Japanese retailer MUJI. By using Syndicate Sub Rosa, Clair made sure to establish a solid foundation for its new visual identity.

“When Clair entrusted us with the creation of their new visual identity and website, we knew this was the perfect fit. Their on-demand access to hourly worker compensation is such an innovative and exciting product, a huge breakthrough for American workers and something that we certainly have the team at Clair is a fantastic group of very talented and ambitious people who are so dedicated to developing a brand identity that speaks about who they are and what they are. We are so thrilled to have been a part of Clair’s Journey, ”said Tommy Schonder, President of Syndicate Sub Rosa.

In addition to the website and brand changes, Clair is also launching new content and messaging to help HR technology platforms learn more about the product, which differentiates Clair from other pay-on-demand providers and access relevant elements of thought leadership.

“For hourly workers who use Clair, having access to their pay on demand is a new and exciting feeling. While our previous website and branding seemed stable and trustworthy, we wanted to step up a gear and add to the excitement that comes with the revolutionary nature of what we are building at Clair. Our new website and branding better reflect who we are and what our product means to hourly workers. It balances the enthusiasm of our product with the reliability we bring, ”says Nico Simko, CEO and co-founder of Clair.

This website and branding overhaul precedes the Human Resource Technologies conference, where Clair will present their new brand identity as the conference exhibitor, and host a session on how paid portfolios free of charge replace access to paid salaries.

Clair also recently announced the completion of its SOC 2 Type I certification and $ 15 million Series A funding. The company continues to grow rapidly in order to continue its mission of providing financial freedom to American workers.

About Clair

Clair is a New York-based financial technology company that is breaking the paycheck cycle by bringing the fastest free paydays to American workers. Clair’s Payday Wallet seamlessly integrates with human capital management and workforce management platforms and improves the overall employee experience. For more information, visit

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Lance Katigbak, Head of Growth

Email: [email protected]



SOURCE: Claire

Copyright Business Wire 2021.

PUB: 08/25/2021 09:12 / DISC: 08/25/2021 09:12

Copyright Business Wire 2021.


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