Clinch Launches Revolutionary New SaaS Platform, Rebuilding the Entire Advertising Process to Bring Unparalleled Power and Efficiency to Agencies and Advertisers

Flight Control dramatically improves operational efficiency for agencies and brands with a single, simple visual platform that enables strategy, activation and measurement and drives end-to-end collaboration across all teams

NEW YORK, February 22, 2022 /PRNewswire/ — clinchPersonalization Everywhere, an industry leader in AI-powered omnichannel personalization (DCO) and dynamic ad serving, today announced the launch of Flight Control, the first-ever platform Powerful SaaS form designed to take the complexity out of campaign workflows and make agencies and branded in-house media organizations more efficient and profitable.

Clinch Logo (PRNewsfoto/Clinch)

Already integrated with leading audience, data and distribution companies such as The Trade Desk, DV360, LG Ad Solutions, Facebook, OUTFRONT, LiveRamp and others, Flight Control enables advertisers and agencies to create and run campaigns complex and highly personalized across all channels. without requiring specialist knowledge or arduous integration work.

By unifying campaign management on one end-to-end platform – from strategy to media planning, from creative to traffic, with mid- and post-campaign analytics – all stakeholders can easily work together, solving the fragmentation of the current process.

By automating all channel-specific workflows in a visual framework, Flight Control removes the need for technical expertise or silos for channels such as CTV, OTT, Programmatic, Social, Native, DOOH, etc. By managing all channels and phases of a campaign in a single system, Flight Control eliminates delays and errors and provides unprecedented real-time analytics and predictive modeling to improve campaign performance from launch to end of the campaign.

“Flight Control is a representation of what Clinch has always sought to do with creative personalization from the customer’s perspective, which is to simplify the logic construct that enables successful DCO campaigns across all channels,” said Oz Etzioni, Clinch CEO. “It’s no secret that until now the process of planning, activating and then measuring campaign performance has introduced almost as much friction into campaigns as it is supposed to resolve.”

Many teams are already using Flight Control alongside Clinch’s Smart Ad Serving, a powerful platform that provides real-time analytics and enables adjustments and optimizations throughout the campaign lifecycle, reporting not only on What combinations of creative elements made but also on Why they executed.

“As Dynamic Creative Optimization continues to change the media landscape at a breakneck pace, we see Clinch standing out for its focus on constant innovation to meet market and customer demands. To date, the industry has really lacked an intuitive UI to create, manage and maintain DCO campaigns across all paid media channels We’re thrilled to be the first agency to pilot Clinch’s new Flight Control interface and see it as an evolving tool milestone that will take agency activation to the next level. Control is the game changer we’ve been waiting for.”- Amy ThorneEVP, Performance Creative Business Lead at Merkle.

Clinch has become the go-to omnichannel personalization platform for marketers around the world. With the launch of Flight Control, Clinch intends to help the entire industry eliminate vexing process challenges that have plagued practitioners and businesses for years.

About Clinch

Clinch is an AI-powered creative personalization platform that delivers consumer-relevant advertising experiences across all channels to drive online and in-store performance and sales. Clinch provides brands and agencies with an omnichannel creative solution that leverages data to automate, personalize and optimize display and video advertising experiences at scale, across programmatic, social, integrated, native and OTT/CTV networks. For more information visit: www.clinch.co.

Media Contact:
Katelyn Tumino
551-265-2825
[email protected]

Quote

Quote

Show original content to download multimedia:https://www.prnewswire.com/news-releases/clinch-launches-revolutionary-saas-new-platform-rebuilding-the-entire-advertising-process-to-bring-unparallel-power-and-efficiency-to- agencies-and-advertisers-301485947.html

SOURCE Clinch

Comments are closed.