College students gain marketing experience

TOPEKA, Kan. (WIBW) – College students had the chance to test their careers in advertising and marketing.

On Monday, students from Emporia State, Kansas State, University of Kansas and Benedictine College attended the 7th annual MB Piland career workshop. Students experienced sample marketing strategy, hands-on creative exploration, critiques, and received interview and social media tips.

“We see this as a way to give back to the community,” said MB Piland CEO and President Martha Piland. “I certainly remember when I was a student and trying to imagine myself in a career. So definitely, it’s a service that way.

Only six students are selected to attend, so if any students are interested in the workshop, they should apply.

Bryan Gellings is a junior at Benedictine College and saw the workshop as a great way to learn a different perspective.

“I’ve never seen applied marketing, I just learned about it through consumer behavior and introductory courses, not from an Instagram perspective, but from an actual work perspective,” Gellings said. “Now when I apply for interviews I can actually say I’ve seen a bit of how it works, I mean it’s only a day – but a day longer than a lot of people.

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