Douglas Elliman Launches Custom Digital and Social Advertising Solution AdPro | New
Powered by Purlin, a PropTech investment from New Valley Ventures, AdPro improves agents’ ability to promote listings, target buyers, increase reach and drive lead generation
NEW YORK, June 1, 2022 /PRNewswire/ — Douglas Elliman Realty, one of the largest independent residential real estate agencies in United States, today announced the launch of AdPro, a new bespoke digital ad publishing solution that uses artificial intelligence (AI) to help agents more effectively promote properties, target potential buyers, extend their reach and generate more leads. AdPro is powered by Purlin, one of the first companies to receive funding from New Valley Ventures, the PropTech investment arm of Douglas Elliman Inc.
“As a company built on empowering agents to grow their businesses, we are constantly looking for new tools and technologies to give them an edge,” said Scott Durkin, CEO, Douglas Elliman Realty. “We can’t wait to see what opportunities and possibilities AdPro will open up for them.”
Featuring a simple and intuitive interface, AdPro allows agents to quickly and easily produce and publish ads on the go for Facebook, Instagram and Google.
“A big part of sales and marketing is about telling powerful stories, and our agents are some of the best storytellers around,” said Stephanie Garbarini, Chief Marketing Officer, Douglas Elliman Realty. “AdPro will help them share their stories more effectively and ensure they’re seen by the right people.”
AdPro’s AI models track high-intent lookalike audiences, as well as engagement with lookalike listings and related interests, to target potential buyers in the real estate market. Agents can choose from a menu of predefined packages with precise targeting and optimal duration to maximize the impact of a promoted ad.
“AI is profoundly transforming the way we do business and with AI-enhanced AdPro, we’re giving our agents a pool of more qualified and intentional buyers for their exclusive listings,” said Connie Mui ReillyExecutive Vice President and Chief Information Officer, Douglas Elliman Realty.
“Our commitment to developing and investing in AI-powered PropTech like AdPro will keep us at the forefront of innovation,” added Dan SacharManaging Director of New Valley Ventures LLC and Vice President of Corporate Innovation at Douglas Elliman Inc. “We are thrilled to see our investment in Purlin come to life through this exciting platform.”
AdPro also fosters greater collaboration and transparency with sellers by sharing real-time performance and traffic reports for listings promoting their properties.
Douglas Elliman will begin rolling out AdPro to agents on a regional basis in the coming weeks.
About Douglas Elliman Inc.
Douglas Elliman Inc. (NYSE: DOUG, “Douglas Elliman“) owns Douglas Elliman Realty, LLC, which is one of the largest residential brokerage firms in the New York metropolitan area, which includes New York City, Long Island, Westchester, Connecticut, New Jersey and the Hamptons, and the sixth largest in the United States, with operations in California, Colorado, Texas, Nevada, Florida and Massachusetts. In addition, Douglas Elliman researches, utilizes and invests in disruptive real estate technology (“PropTech”) solutions and ventures and provides other real estate services, including development marketing, property management, and settlement and escrow services in certain markets . Additional information regarding Douglas Elliman is available on its website, www.elliman.com.
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SOURCE Douglas Elliman Realty