Fireworks Advertising Acclaimed for Excellence-PPDA Expo
Advertising fireworksan advertising agency specializing in communication, sales and marketing consulting services was among the exhibitors who received a certificate of attendance at the 2022 Public Procurement and Disposal of Public Assets Authority (PPDA) trade exhibition which took place held recently at Kololo Independence Grounds.
Fireworks Advertising was applauded for its creative support during the exhibition. At the Expo, the agency showcased past executed projects including NSSF’s Friends with Benefits, Sting’s refreshing product promotion, and Centenary Bank’s Supa Woman campaign, among others.
During her visit to the fireworks advertising booth at the just-concluded PPDA 2022 exhibition, Dr. Margaret Kigozi, former Executive Director of the Uganda Investment Authority, applauded the team for their contribution and its optimal performance in the advertising and public relations industry thanks to the quality of the services given to the premises. and international brands, including Crown Beverages Limited, among others.
The exhibition took place under the theme Exhibit, Collaborate & Grow, between 8e at 10e July 2022 at Kololo Independence Grounds. It has attracted players from different industries like advertising and communications, insurance, banking, manufacturing, among others.
Frank Muthusi, CEO of Fireworks Advertising Group, said, “We appreciate PPDA hosting this exhibition as it allowed us to collaborate, learn and showcase our work.
As an agency, we have delivered meaningful, captivating and impactful campaigns that continue to create top notch awareness for our clients and ultimately help them achieve their business, marketing and communications goals.
The agency which consists of; Advertising fireworks, a brainchild of BCW and LOGGOS+ has since its inception in 2008 served clients from different industries including; beverages, oil and gas, banking, insurance, telecommunications, non-profit organizations and beauty and personal care, among others.
Other campaigns executed by the agency include; I Choose Peace – NIMD, God Made a Parent – Reach A Hand, This is Home – Uganda Baati, Nivana Thematic – CBL, Launch of Sting – CBL, Truly Uganda – TotalEnergies, Movit Family Soap launch, among others who have developed the market starts from the brands mentioned among the other clients that the agency accompanies.
Walter Wafula, Managing Director of BCW, the exclusive Ugandan and Rwandan subsidiary of BCW, a global integrated communications agency, said, “The advertising and communications industry is changing due to technology, innovation and new customer needs.
Through this exposure, we were able to uncover new brand pain points that will enable us to create innovative, tailored solutions that will meet the marketing communications and reputational needs of businesses and organizations operating in the markets we serve.
He added, “As a company operating in a rapidly changing industry, agility is essential as it allows us to embrace new ways of delivering services to our existing and potential customers.”
The exhibition was graced by industry experts such as renowned entrepreneur and business scholar Aga Sekalala, Dr. Margaret Kigozi, PPDA Executive Director, Benson Turamye who covered topics on funding opportunities of business, agribusiness, e-government portal session, tax planning and management, branding and marketing and investment opportunities, bid support and how companies can take advantage of government procurement e-mail for new businesses.
Attending companies had the opportunity to access information on PPDA processes, systems and opportunities that can be explored.