Ford of Canada launches new ad celebrating diversity and the holiday season

The video was shot in Toronto and the concept was conceived by Ethnicity Matters Creative Director Waseem Shaikh, along with the rest of the Ethnicity Matters team. In order to add authenticity, the company commissioned Indian composer Aditya Ashok from 7Nation to create the original score.

Ford Canada has released a video to celebrate the holiday season for Indian-Canadians and Canadians. The company said in a statement that the video was aimed at celebrating Diwali and Christmas for South Asians who have adopted Canada as their home.

“The Ford Escape SUV video celebrates the holiday season and is available in English and Punjabi – but its message transcends cultures,” the company said in its statement. He said the company is releasing an ad that tells the story of a girl, her husband and their child drive from Toronto to her childhood home in London, Ont., To visit her father. The story takes place in November 2021.

The video was shot in Toronto and the concept was conceived by Ethnicity Matters Creative Director Waseem Shaikh, along with the rest of the Ethnicity Matters team. In order to add authenticity, the company commissioned Indian composer Aditya Ashok from 7Nation to create the original score.

The announcement will air online, on social media and on South Asian television. There are two versions of the ad – 15 seconds and 30 seconds – and both will air live on South Asian TV.

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