Global Gaming Advertising Market To Generate Revenue Of $ 13,989.6 Million By 2028, With CAGR Of 11.2% From 2021-2028
The global gaming advertising market is expected to grow exponentially, owing to the huge increase in the number of gamers across the world. The static ads sub-segment is expected to be the most profitable. The North America region is expected to dominate the global market during the analysis period.
New York, USA, January 6, 2022 (GLOBE NEWSWIRE) – According to the report published by Research Dive, the global gaming advertising market should generate a turnover of $ 13,989.6 million by 2028, growing rapidly at a CAGR of 11.2% during the forecast period 2021-2028. The inclusive report provides a brief overview of the current market scenario including significant market aspects such as growth drivers, challenges, restraints, and various opportunities over the forecast period. The report also provides all the market figures which makes it easier and easier for new entrants to understand the market.
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In-game advertising market dynamics
Conductors: The increasing prevalence of high speed internet coupled with a significant increase in the number of smartphone users across the globe is expected to drive the market growth during the forecast period. In addition, the considerable growth in the number of players across the globe is expected to further enhance the growth of the global gaming advertising market during the forecast period.
Constraints: Certain user devices with limited gaming support are expected to hamper the growth of the gaming advertising market during the forecast period.
Opportunities: The increasing prevalence of location-based and online multiplayer games in many countries around the world is expected to create huge opportunities for the growth of the in-game advertising market during the forecast period.
Impact of COVID-19 on the in-game advertising market
The COVID-19 outbreak has positively impacted the growth of the global gaming advertising market, due to the occurrence of lockdowns in various countries around the world. The lockdowns led to a subsequent increase in internet penetration during the pandemic due to the government’s strict restrictions on social distancing to curb the spread of the virus. All over the world, people have increasingly indulged in many games at home in order to kill time, prompting many companies to shift their advertising dollars to gaming platforms.
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In-game advertising market segments
The report has divided the market into various segments based on advertising type, device type, and region.
Advertising type: The static ads sub-segment will be the most profitable
The Static Ads sub-segment is expected to generate revenue of $ 6,365.3 million during the forecast period. The increased flexibility of static ads to be incorporated into mobile and desktop games and the great customization offered by them is expected to enhance the growth of the gaming advertising market sub-segment during the forecast period.
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Device type: PC / laptop sub-segment will be the most lucrative
The PC / Laptop sub-segment is expected to generate revenue of $ 7,976.9 million during the forecast period. The increasing prevalence of professional esports coupled with advancements in virtual reality is expected to accelerate the growth of the gaming advertising market sub-segment during the forecast period.
Region: North America to dominate the market
The North American region is expected to generate sales of $ 4,767.8 million during the forecast period. The huge investments in online advertising in this region are expected to drive the growth of the market. In addition, the increasing internet penetration in this region is expected to further enhance the growth of the regional gaming advertising market during the forecast period.
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Key players in the in-game advertising market
1. Alphabet inc.
2. Anzu Virtual Reality Ltd.
3. Blizzard Entertainment Inc.
4. Electronic Arts Inc.
5. MediaSpike Inc.
6. IronSource Ltd.
7. Motive Interactive Inc.
8. Playwire LLC
9. RapidFire Inc
10. WPP Plc
These players work on developing strategies such as product development, mergers and acquisitions, partnerships and collaborations to support market growth.
For example, in August 2021, Azerion, a Dutch digital game technology and monetization company, acquired Keymobile, a Swedish mobile advertising platform, in order to expand Azerion’s ambitions to offer an advertising resource in the game more comprehensive to publishers in Europe.
The report also summarizes many important aspects including financial performance of key players, SWOT analysis, product portfolio and latest strategic developments. Click here for the Top Business Development Strategies Summary Report.
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