Iconic brands see continued expansion of their existing brands

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TopPop Expands By Adding 64,000 Square Foot Facility And Ordering $ 3.5 Million In Manufacturing Equipment To Meet Growing Demand From Current And New Customers

The combined companies form a synergistic entity that seeks to increase product offerings and strengthen its presence in the rapidly growing ready-to-freeze (“RTF”) market.

AMITYVILLE, NY, Aug 23, 2021 (GLOBE NEWSWIRE) – via NewMediaWire – Iconic Brands, Inc. (OTCQB: ICNB) (“Iconic” or the “Company”), a lifestyle brand company and premium alcoholic beverage developer, today announced the acquisition of TopPop LLC (“TopPop” ), one of the leading suppliers of ready-to-freeze alcoholic popsicles.

With the growing demand for different ways of consuming alcohol and an increasing variety of ways of consuming alcoholic beverages, Iconic Brands is evolving from an alcoholic beverage lifestyle brand business to a vertically integrated business capable of serving existing co-packing customers, including some of the nation’s largest beer, spirits and wine companies. With the acquisition of TopPop, Iconic expanded its manufacturing facilities, increased its licensing and branding of new products, and acquired a platform for Iconic to market adult frozen alcoholic beverages for its own brands. The acquisition represents a unique opportunity for new and existing customers.

To view a recent article on TopPop’s growth, please use this link:

https://www.bizjournals.com/philadelphia/news/2021/08/08/toppop-packaging-expands-in-south-jersey.html?b=1628434546% 5E21948405

“In 2020, I started looking for a possible ice pop project for Iconic, which led me to TopPop. We thought adult ice cubes and RTFs were going to become a massive category in the future. I met TopPop management and was impressed with TopPop’s business, revenue and team, but also immediately recognized the potential synergies our businesses have and the value we can bring to each other. We felt this transaction was in line with our core mission, ”said Richard DeCicco, Chairman and Chairman of the Board of Iconic. “I come from over 40 years of experience in the global alcoholic beverage industry and our vision was to acquire one of the most premium brands in the RTF space. We expect the combination of our branding and marketing expertise with an alcohol manufacturing and packaging company to be a perfect match. We believe that we will be able to add value to each other while making Iconic a major vertically integrated company. We also believe that we will be able to achieve immediate synergies at the corporate, financial and operational level.

“TopPop is currently working with some of the largest alcohol companies in the world, which will position us to capitalize on opportunities in the alcoholic beverage market in a variety of capacities. Iconic also has the full suite of state and federal alcoholic beverage licenses to perform the sales portion of the business. We believe that together Iconic and TopPop form a company that will be able to serve businesses from the idea phase to the final product on store shelves, and can also enter into licensing agreements. We believe that we will have the capacity to fulfill large orders from the biggest brands in the world. We look forward to announcing exciting new opportunities for our own brands and moving forward in the future. ”

Tom Martin, Co-Founder and COO of TopPop, said: “We expect the merger of our companies to be a game-changer as it allows us to combine our unique capabilities. We provide expertise and manufacturing capabilities while Iconic provides high level branding and marketing. It really feels like a symbiotic relationship, and we look forward to mixing businesses and providing the best products and services to our customers. We are evolving rapidly because demand is increasing rapidly and we are growing to keep up with it. “

TopPop was founded in 2019 and is a leading contract manufacturing and packaging company specializing in single-use flexible packaging applications in food, beverage categories (v. TopPop has an existing manufacturing facility of 30,000 square feet FDA registered with SQF food safety certification, organic certifications, and federal and state licenses to manufacture and package wine, malt and spirits. TopPop also has 30,000 square feet of storage space. additional warehouse controlled by inventory. TopPop operates 24/7 to fulfill large purchase orders from some of the top brands in the alcohol industry and recently added another manufacturing facility of 64,000 square feet to meet growing demand. The new facility is already leased and is being installed for production, which is expected to begin r at the end of December 2021. TopPop’s current 30,000 square foot facility contains state-of-the-art high-speed handheld equipment, mixing and batching capabilities, semi-automatic packaging and product testing complete under one roof. His team produces first-class products quickly, with exceptional efficiency, in a cost-effective manner, providing flavor formulations, packaging concepts and custom samples. TopPop formulates, mixes, fills, packages and ships its finished product at retail.

TopPop’s projected revenues are expected to increase significantly from 2020 levels and its management sees current and new customer demand for its increased capacity. TopPop has a working agreement with Creative Arts Agency and other entities to sell to major sports and entertainment venues, with the ability to sell products to increase customer base and expand creativity and integration of new product development. .

RTF adult popsicles are a rapidly growing segment in the alcoholic beverage industry and have grown in popularity. Many large alcoholic beverage companies are present. They are found in supermarkets, supermarkets, convenience stores and at events. According to Grand View Research, the global ready-to-drink cocktails market size was valued at $ 714.8 million in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 12.0% from 2021 to 2028.

About TopPop

TopPop, a product development and contract manufacturing company in the United States, specializes in the manufacture of products containing alcohol. TopPop has received federal and state licenses to manufacture malt, spirits and wine products at its factory. TopPop’s team of seasoned professionals manufacture their products under the strictest quality controls in accordance with FDA guidelines, SQF certification, and organic certification. For more information, visit their website at https://toppoppkg.com/.

About Iconic

Iconic is a lifestyle branding company with expertise in the development, from start to finish, of alcoholic beverages for itself and for third parties. Emblematic markets and place of products in national distribution thanks to long-standing industrial relations. Iconic is a leader in the “celebrity brand” of beverages, sourcing unique, premium quality products from around the world and showcasing its products with internationally renowned celebrities. He currently offers Bellissima Prosecco and Sparkling Wines, by Christie Brinkley, certified Made with Organic Raisins and Vegan as well as a Zero Sugar variety. On the spirits side, he offers Chazz Palminteri’s BiVi Sicilian Vodka, which is handcrafted in Sicily.

Please visit the Iconic websites and follow us on social media.

Websites: Iconicbrandsusa.com; bivivodka.com; bellissimaprosecco.com

Twitter: @BiviVodka

Instagram: @IconicBrandsUSA; @BellissimaProsecco; @Bivivodka

Forward-looking statements

This press release contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act. These forward-looking statements are made on the basis of management’s current beliefs, expectations and assumptions, do not constitute guarantees of performance and are subject to significant risks and uncertainties. These forward-looking statements should therefore be viewed in light of various risks, including those set forth in Iconic’s reports that it files from time to time with the United States Securities and Exchange Commission and which you should consider, including including the statements under “Item 1A – Risk Factors” in Iconic’s annual report on Form 10-K.

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