Igenity® brand calves lead US cattle sales



LINCOLN, Neb., September 23, 2021 / PRNewswire / – NEOGEN Corporation (NASDAQ: NEOG) provides cattle producers with a marketing tool that helps mitigate the risk associated with buying calves in the market. The Igenity Branded program, initially launched in 2019 as a partnership between NEOGEN and Superior Livestock, offers a secondary marketing route to producers currently using Igenity Beef or Igenity Feeder genetic tools.

Through the use of Igenity® genomic profiles from NEOGEN, the genetic merit of an animal for various traits in commercial cattle of all weight classes and breeds is quantified. Producers can then market their calves through Igenity Branded. Calves tested in the Igenity Branded program are classified into three different marketing groups, based on their average Igenity Terminal or Maternal Index: Elite, Premier and Choice. For a load to qualify as an Igenity brand, producers must test at least 35 percent of their calf crop.

Igenity-tested calves marked the summer sale season, earning an average premium of over $ 591 per head.

“The cattle feeders of our country see the real value in being able to manage risk, and they are willing to pay for it,” said Kenny stauffer, director of beef genomics sales for NEOGEN. “With calves tested and verified through Igenity-branded testing, they will know how the cattle will behave in the yard and the potential of the animal’s network before they even arrive, which will help manage the risk that Cattle feeders incur when buying calves. ”

“Cattle can look the same, and yet the way these cattle feed and the final margins can vary widely,” said Clint barry, a representative of superior breeding. “Livestock buyers and feeders can see under the skin with tools like the Igenity Feeder and assess the true potential of a batch of cattle before they buy it. “

For more information on the Igenity product line, contact NEOGEN at 877.443.6489 or visit neogen.com.

NEOGEN Corporation develops and markets complete solutions dedicated to food and animal safety. The company’s food safety segment markets dehydrated culture media and diagnostic test kits to detect foodborne bacteria, natural toxins, food allergens, drug residues, plant diseases and hygiene problems. NEOGEN’s Animal Safety segment is a leader in the development of genomic solutions as well as the manufacture and distribution of a variety of animal health products, including diagnostics, pharmaceuticals, veterinary instruments, wound care and disinfectants.

1Selling prices and premiums based on similar groups and weighted cattle as well as the market for a given day as shown at http://www.superiorlivestock.com/. Individual premiums may vary.


Madeline Moors, Senior Director of Marketing

541.786.1825, [email protected]



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