In-game advertising market to reach $17.6 billion globally by 2030 at a CAGR of 11.0%: Allied Market Research

Growing interest in social and mobile games and increasing global internet penetration has driven the growth of the global in-game advertising market.

PORTLAND, Oregon., July 4, 2022 /PRNewswire/ — Allied Market Research recently released a report titled “In-game advertising market By Type (Static Ads, Dynamic Ads, Advertising), By Device Type (PC/Laptop, Smartphone/Tablet): Global Opportunities Analysis and Industry Forecast, 2021-2030″. According to the report, the global gaming advertising industry was committed to $6.8 billion in 2021, and should reach $17.6 billion by 2030, growing at a CAGR of 11.0% from 2022 to 2030.

Drivers, constraints and opportunities

Growing interest in social and mobile games and increasing global internet penetration has driven the growth of the global in-game advertising market. However, these in-game advertisements drive users away from the game, which hinders the growth of the market. On the contrary, advances in technology and potential in developing countries would open up new opportunities in the future.

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Covid-19 scenario:

  • The Covid-19 pandemic has disrupted digital advertising as business owners have had to reconsider their marketing strategies and decide if now is the best time to run ads online.
  • However, during the pandemic, people have been spending more time on online games which has opened up new opportunities for the market.

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The static advertisements segment dominated the market

By type, the static ads segment held the largest share in 2021, accounting for more than two-fifths of the global in-game advertising market. However, the dynamic ads segment is expected to register the highest CAGR of 11.4% from 2022 to 2030 as businesses use dynamic ads to target audiences to drive sales.

The PC/laptop segment held the largest share

By device type, the PC/laptop segment led the market in 2021, contributing nearly three-fifths of the global in-game advertising market. However, the smartphone/tablet segment is expected to register the highest CAGR of 11.9% during the forecast period, owing to the high penetration of smartphones/tablets and internet.

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North America held the lion’s share

By region, the world gaming advertising industry on the other side North America held the largest share in 2021, accounting for more than a third of the market, owing to the presence of major market players in the region. However, the market through Asia Pacific is expected to register the highest CAGR of 12.6% during the forecast period, owing to the increase in internet penetration in the region.

Main market players

  • Alphabet Inc.
  • Anzu Virtual Reality Ltd.
  • Blizzard Entertainment Inc.
  • Electronic Arts Inc.
  • Media Spike Inc.
  • ferSource Ltd.
  • Motive Interactive Inc.
  • Playwire LLC
  • RapidFire Inc.
  • WPP Plc.

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