Kotak Mahindra Bank and PVR Cinemas Launch Co-Branded Film Debit Card
New Delhi: Private lender Kotak Mahindra Bank and PVR Cinemas launched the country’s first co-branded cinema debit card on Tuesday. “Kotak PVR debit cardholders will receive membership vouchers and earn points on every debit card transaction (both at the PVR and outside the PVR as well), with no upper limit for points earned,” said the companies in a joint press release. âPoints can be redeemed year round for PVR movie tickets and / or for food and drink at PVR,â they added.
The statement further states that users “will automatically be enrolled in the PVR Privilege Plus program with enhanced benefits.”
Puneet Kapoor, President – Products, Alternative Channels and Customer Experience Offering, Kotak Mahindra Bank said: âThe first signs of recovery in the entertainment industry are visible with theaters reporting higher attendance and eager audiences. to experience the magic of the big screen once There is a shift in our customers’ aspirations from value buying to experience seeking and Kotak & PVR will take advantage of the strong growth potential of the multiplex industry by providing a rich product offering that provides exceptional movie viewing experience to our customers. . “
Gautam Dutta, CEO of PVR Ltd, said: âWatching movies is a universal experience covering all age groups, gender, occupation and geography, and the unique co-branded debit card that will allow PVR to ‘Access Kotak’s vast customer base and reach out to loyal customers. This will help us further leverage the potential of the PVR Privilege program, the first fully digital cinema loyalty program in India, where Kotak PVR debit card holders earn accelerated PVR reward points on movie spending.
“The membership fee for the first year and the annual maintenance fee thereafter for the Kotak PVR Movie debit card is Rs 499 plus tax,” the joint statement read.
Kotak said customers can apply for the debit card online through the bank’s mobile app, online banking, website, or by visiting any branch.