Kyle Stout, founder of Elevate & Scale, a leading email marketing agency, interviewed on the Influential Entrepreneurs podcast
Kyle Stout discusses the benefits of email automation.
Listen to the interview on the Business Innovators Radio Network:
An important aspect is email automation, where emails are sent automatically based on predetermined criteria. This can be useful for optimizing the sales process and maximizing revenue from existing traffic, lead flow, and loyal customers. Many companies find faster ROI by optimizing the results they get from their existing marketing and sales channels before moving on to expand those channels. This is where email automation really shines. Beyond automation, good email marketing stems from regularly sending relevant content to the right people in the email list. By leveraging segmentation, businesses can divide their email list into smaller groups of people based on certain characteristics, and then send them the content most relevant to those groups. A thoughtful campaign strategy combined with good segmentation allows businesses to scale their email marketing sales channel to generate more revenue for their business while focusing on long-term customer retention.
Kyle explained, “One of the most important aspects of email marketing is email deliverability. This refers to the ability of your emails to reach your subscribers’ inboxes. A high deliverability rate ensures that your target audience sees your messages. Several factors can affect email deliverability, including the quality of your content, the technical configuration of your domain, and how often you send messages. Your email service provider (ESP) can also impact deliverability rates. To ensure high deliverability rates, it is essential to work with a reputable ESP and monitor engagement metrics. Additionally, leveraging segmentation can help improve deliverability. »
Video link: https://www.youtube.com/embed/iWTbIH1Xx2Y
About Kyle Stout
Kyle Stout is the founder of Elevate & Scale, a leading digital marketing agency that helps product-driven 7-figure entrepreneurs elevate their brand and accelerate their growth. Kyle is an authority on how using email marketing can dramatically increase revenue by improving customer retention, increasing average order value, and driving repeat purchases.
Kyle started his digital marketing career in 2013 as a freelance writer where he honed his skills in brand storytelling and email marketing. Once he developed a set of frameworks that work consistently across different niches, he launched Elevate & Scale in 2019, specializing in email marketing for e-commerce businesses.
Kyle is a husband and proud dad who lives in Tulsa, Oklahoma. When he’s not working, he enjoys working out, staying active outdoors, hosting family meals and traveling.
Learn more: https://www.elevateandscale.com/