Leveraging ARPA funds enables 150 local businesses to access advertising with the Record-Journal.

Liz White, publisher and executive vice president of Record Journal Publishing Company (RJ Media), says during this interview “E&P Reports”, “I got the idea while reading my own newspaper.” White explains how she learned that their city of Meriden, Connecticut was receiving $36 million in American Rescue Plan Act (ARPA) funding to help the community recover from the COVID-19 pandemic.

White said that after learning the funds would be allocated by a local U.S. bailout steering committee, she contacted Meriden’s director of economic development to see if they could set up a program that would allow local businesses to leverage a portion of the funds to drive commercial through local advertising. Soon the local chamber of commerce joined us and the “Meriden Business Boost” program was presented and then approved by the committee.

Things are different in Kansas, where new restrictive rules are in place.

“Meriden Business Boost” is a simple program that allows any local business or non-profit organization, regardless of size, if they need to market to the local community, to apply to receive a $4,000 advertising program $ placed on RJ Media. $2,000 of funding for each commercial campaign will be paid from federal funding, and $2,000 will be matched by the RJ Media Group. Additionally, the Chamber of Commerce will be offering a $50 discount to new members or a $50 credit to existing members to also use for advertising. The first round of the program will be limited to 1st 150 companies applying. Once this round is complete, there is a plan pending to allow a second group of 150 to participate as well.

In this 133rd episode of “E&P Reports,” Liz White, publisher and executive vice president of Record-Journal Publishing Company (RJ Media), is joined by Director of Strategic Sales Jaime Gianini to explain how they developed, presented and ultimately got approved for the Meriden Business Boost Program, which allows 150 local businesses to tap into American Rescue Plan Act (ARPA) funding to advertise their business for free!

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