Liquid Intelligent Technologies renews APO Group’s contract as pan-African PR agency after an award-winning first year

APO Group (, a leading pan-African communication consultancy and press release distribution company, is delighted to announce the renewal of its contract with Cassava Technologies ( and liquid (liquid) smart technologies (www.Liquid.Tech), a leading pan-African technology group.

For the past year, APO Group has been Liquid’s pan-African public relations agency, coordinating all of the company’s communications activities across the African continent.

This work was officially recognized in May 2022, when APO Group and Liquid Intelligent Technologies won a prestigious PRovoke Media SABER Certificate of Excellence for their collaboration to promote Liquid’s rebranding and position Liquid as the premier service provider of smart technology in Africa.

The renewal of the contract sees APO Group assisting both Cassava Technologies and Liquid in the narrative to raise awareness of African challenges addressed by African solutions.

Cassava uses technology to transform the lives of individuals and businesses across the continent by enabling social mobility and economic prosperity. Its vision is to develop an integrated ecosystem of digital solutions that will dramatically increase access to digital tools and connectivity.

Cassava Technologies and its businesses have undergone a profound business transformation to become Africa’s leading integrated technology solutions provider working towards a digitally connected future that leaves no African behind.

APO Group has assembled a dedicated team of nine media and public relations experts to work “on the ground” within Liquid’s main target markets: Nigeria, Kenya, Rwanda, Zambia, Uganda, South Sudan, Tanzania, Zimbabwe, Democratic Republic of the Congo, Angola, Botswana, South Africa and Mozambique.

The team uses deep relationships with key local journalists to create and publish compelling content including: thought leadership articles, blogs, radio scripts, speeches, white papers and press releases.

They also provide constant visibility for Cassava through numerous speaker opportunities, online press conferences attended by top media in each target market, and interviews featuring Cassava executives as industry leaders.

With extensive experience in the African media landscape, APO Group is the only truly pan-African PR agency, able to engage with journalists in each of the continent’s 54 countries.

APO Group works with hundreds of organizations in various sectors, helping them reach every corner of Africa. Multinational organizations such as FIFA, Facebook and Coca-Cola have benefited from APO Group’s unparalleled media network when developing their operations in Africa.

“APO Group and Liquid Intelligent Technologies are united to try to make a difference on our continent,” said Nicolas Pompigne-Mognard (, Founder and Chairman of APO Group. “Cassava’s vision is to help all Africans connect, and we are the only option for companies like them that operate in multiple countries and want to avoid having to manage multiple PR agencies. Our team is made up of very talented local people who have built strong relationships with local media, so we are perfectly positioned to help Cassava spread its message across the African continent.

Distributed by APO Group on behalf of APO Group.

Media contact:
[email protected]

About APO Group:
Founded in 2007, APO Group ( is the pan-African leader in communications consulting and press release distribution. We help private and public organizations to build their reputation and increase their brand image in target countries across Africa. Our role as a trusted partner is to leverage the power of media and build tailored strategies that enable organizations to deliver real and measurable impact in Africa and beyond. The trust and recognition given to APO Group by global and multinational companies, governments and NGOs drives us to continuously improve our value proposition in Africa to better meet the needs of our customers. Among our prestigious clients: Facebook, Dangote Group, Nestlé, GE, NBA, Canon, Coca-Cola, DHL, Marriott Group, Ecobank, Siemens, Standard Chartered, Orange, Jack Ma Foundation, African Development Bank, World Health Organization , Islamic Development Bank, Liquid Intelligent Technologies, Rotary International, Kaspersky, Greenpeace…

Headquarters: Lausanne, Switzerland | Offices in Senegal, Dubai and Hong Kong

This press release was issued by APO. Content is not vetted by the African Business editorial team and none of the content has been verified or validated by our editorial teams, proofreaders or fact checkers. The issuer is solely responsible for the content of this announcement.

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