Local marketing and advertising agency connects with clients | Business
VSOwned by a husband and wife team from Norterra, the marketing and advertising agency Stoke Interactive aims to connect with clients and prioritize their vision, whether it is a multi-million dollar business or a local mom-and-pop store.
“We are a full-service marketing and advertising agency,” said Craig Beckman, co-owner. “We do everything from website design and development to print advertising, digital advertising and branding. I mean, we’re sort of a full-service, so if you can think of it in the ad industry, there’s a good chance we can.
Lindsay Beckman, co-owner, has extensive experience in web development and design. She said that she was also one of the very few women coding in the early 2000s. With her skills combined with Craig’s advertising skills, Stoke Interactive handles everything a business could possibly need, even if it does. just opened.
“Our bread and butter is designing and developing websites from scratch. Then we do everything from starting a business to launching it, ”said Lindsay. “So we start with branding and then we go through all of the graphic design, website design, signage, brochures, and print materials. And then right through photography, videography, advertising, SEO, and social media. We sort of do everything, which has been great.
Stoke Interactive started in 2008, when the couple were still living in San Francisco. Lindsay worked in a huge advertising agency with clients like Skype, NBA, Hyundai and others. While she’s certainly been successful at her job, Lindsay said she wanted to work more directly with clients instead of a project manager handling the conversation and then passing the information on to her.
“I realized I wanted to work more directly with clients rather than being behind the scenes. I really enjoyed the excitement of hearing the customer’s vision and coming up with a strategy to help them, ”said Lindsay. “So when we decided to move to Phoenix, we just did everything to make it happen. It has been great because I have worked with business owners, seeing their visions and helping them bring that enthusiasm to life, which I have always wanted to do.
This one-on-one connection is something that Craig and Lindsay said made their business unique. They said they received customer feedback about the lack of responsiveness or cooperation from other companies, whether it was a budget overrun, a deadline, or a failure to deliver on the planned vision. The first step in their process is to have an in-depth conversation about the business – its goals, customers, product, budget, and schedule. After this first meeting, Craig then sends out a detailed questionnaire to get even more information. He said getting this information is vital to ensuring they are meeting the needs of the customer and creating a product that they can be proud to showcase as their brand.
“I love the feedback and collaboration from a client who has a vision and can sit me down with them and bring it to life,” Lindsay said. “This is one of the most exciting things, because it’s none of my business, it’s their business. We want to do everything we can to make them happy and represent them well. So listening to all of their wants, wishes and goals is such a big part of it, and not trying to push too hard on what we want to do but more on what they always wanted to do and help them achieve that goal.
Because its approach is customer centric, Stoke Interactive was able to support a wide range. Craig said he worked with Firearms, Phoenix Children’s Hospital and Rainbow Ryders, a local hot air balloon company. Lindsay even designed the logo and created the mascot for Union Park School when it opened last year, and the company is working on projects with the Deer Valley Unified School District.
Lindsay and Craig try to keep their business local so they can meet face to face and have good communication. On top of that, however, they live in the community and want to see it grow for the benefit of businesses and residents.
“We live in this community, our children go to school here and we are involved in the school systems. We try to do everything we can to make Phoenix the happiest place for our family which in turn means the happiest place for everyone else. He’s growing up so fast and there is so much exciting going on here that it’s great to be a part of it. I can’t wait to see where it goes.
For more information visit stokeinteractive.com.