Mackie’s crisps are set for a rebrand as the Taylor family takes full ownership
Scottish high-end crisps company Mackie’s at Taypack will get a new name next year following the takeover of the operation by its majority shareholder.
Launched in 2009 as a joint venture between ice cream producer Mackie’s of Scotland and the Taylor family farm in Errol, Perthshire, the business will rebrand in mid-2023 to reflect full Taylor family ownership.
The deal comes as both companies have recently been joined by some next-generation members of each family, with plans being developed for future growth in their respective markets. Net production will continue from the existing base near the fourth-generation Taylor Farm.
Mackie’s at Taypack currently produces over two million bags each month. The company’s offering has expanded over the years to include popcorn and the ‘Lentil Waves’ line of popped chips.
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James Taylor, Mackie’s Managing Director at Taypack, said: “This exciting next step in our development is made possible by the success of the joint venture to date, in particular the expertise and support of Mackie’s.
“We have exciting growth plans and innovative products in the pipeline, which will ensure the company’s continued success under its new brand for years to come.”
Mac Mackie, managing director of Mackie’s of Scotland, said the company would now focus on expanding its ice cream and chocolate ranges.
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“We are delighted to have been able to play our part in establishing a quality snacks business in Scotland and look forward to seeing the new brand grow and succeed,” he added.
Producing ice cream at its fifth-generation farm in Aberdeenshire, Mackie’s of Scotland recorded record revenue and profits of £18.5million and £4.1million respectively for the year to the end of May 2021. The company has been boosted by an increase in demand from England and Wales, but has warned that rising costs are hampering current performance.
The company has invested heavily in renewable energy, including solar, biomass and wind power, to power family farm operations, and is making other investments in its plant and systems to increase production and reduce the costs. It recently completed construction of a new £4.5million low-carbon refrigeration facility which will reduce energy consumption by up to 80%.