Macy’s sues to block an Amazon ad on the billboard next to its flagship store
Although the 2,200 square foot billboard appears to be on Macy’s property, it is actually attached to an adjacent building owned by a unit of Kaufman Realty Corp., which also owns the billboard. display.
Macy’s lawsuit claims it has advertised the billboard since it was built in 1963, and that the terms of that agreement, and all subsequent agreements, included a clause that the owners of the billboard would ‘display will be forever limited’ from selling top space to any other ‘retail establishment or direct to any consumer’.
Macy’s said with his contract expiring at the end of August this year, he made an offer to renew the ads on the billboard and learned that Kaufman intended to lease the space. to a “big online retailer,” which Macy’s understands to be Amazon. The lawsuit said Kaufman’s rep said they did not believe they were bound by the restrictions in the 1963 contract.
– Rob Mclean of CNN Business contributed to this report