MatchFit named COPA90 strategic public relations agency
Football culture and media brand COPA90 has appointed MatchFit as its strategic public relations agency. MatchFit will lead COPA90’s strategic communications, with a clear mandate to present the brand and company’s position as the authentic voice of football fans in commercial and mainstream media.
The ongoing relationship comes after MatchFit collaborated on several previous COPA90 client projects across EA Sports and Chelsea FC, as well as supporting the promotion of the football movement in Cryptomedia and editorial work such as “Sunday,” a movie. produced in collaboration with Mind, the mental health charity.
Over the past twelve months, MatchFit has consolidated a strong customer base in football, adding its place to the FA’s list of communications agencies with a rapidly expanding mission for global sports media company LiveScore. Several other projects have been delivered for the EFL and AxisStars, the professional social network for sports stars created by former footballer Louis Saha.
Simon Joyce, COPA90 Business Director said:
“We look forward to working more closely with MatchFit as we look to a two-tournament year in 2022 with both the Women’s Euro and the Men’s World Cup.
“This is a very exciting time for COPA90 as we seek to further integrate ourselves into the fabric of football as the authentic voice of football fans around the world, and continue to deliver award-winning campaigns to our brilliant clients. “
Donald Parish, co-founder of MatchFit, added:
“COPA90 has a special relationship with all those who love football, so we are delighted that MatchFit is helping the brand capitalize on this status and demonstrate the impact of its service offering for their customers.
“COPA90 is here to entertain, inform and celebrate football and its fans. This adds a world-class cultural brand to a customer list in football that also includes prominent brands and rights holders on and off the pitch. ”
The COPA90 news follows the recent Arrival of Senior Account Manager Rob Leary, who joined the Expo team to become the first external hire to join the MatchFit management team.