Mediaocean’s IAS and Prisma expand partnership to automate end-to-end campaign creation

Buyers and media planners benefit from a unique experience that enables seamless alignment between campaign development, tagging and reporting

NEW YORK, August 1, 2022 /PRNewswire/ — Integral advertising science (Nasdaq: IAS), a global leader in digital media quality, today announced the expansion of its integration with Mediaocean, providing advertisers with a streamlined campaign creation and month-end reconciliation process. Agency and branded media buyers using IAS’ Signal dashboard and Mediaocean’s buyer workflow (Prisma) can now automate campaign creation, insertion order (IO) linking and receipt of the relevant measures. As a result, they get insights into campaign performance and access delivery data for month-end reconciliation.

“Drive automation and self-service are major areas of focus for IAS as we aim to realize our vision to be the motto of the digital advertising industry,” said Yannis Dosios, IAS Commercial Director. “Efficiency is imperative when it comes to managing advertising spend as well as the time of ad buyers in this fast-paced industry. This partnership helps clients achieve the efficiency they need across the board, eliminating redundancy and enabling better overall campaign management.”

Mediaocean is used by the world’s largest agencies and advertisers, allowing them to manage all of their digital spend in one central place. With this enhanced integration, IAS and Mediaocean customers can link their accounts to automatically create campaigns in IAS Signal, allowing IAS to send relevant billing details back to Mediaocean for easier reconciliation.

“We are pleased to expand our global partnership with IAS, making it even easier for our joint customers to manage their campaigns and simplify reconciliation processes,” said Rich Pacheco, SVP, Partnerships, Mediaocean. “With this improved integration, we continue to help advertisers manage their campaigns and investments more efficiently.”

As part of the integration, brands and advertisers using Prisma, IAS and Google Campaign Manager 360 will be able to link campaigns and enable auto-tagging through Google seamlessly. Additionally, media planners and buyers have the ability to apply campaign settings and defaults at the team level, ensuring consistency in applying IAS’ verification solution.

Since a significant portion of IAS’s clients use Mediaocean, this expanded capability will have an immediate impact on campaign and workflow efficiency for ad buyers around the world.

About Integral Advertising Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, by ensuring ads are viewable by real people, in safe and responsive environments, by enabling contextual targeting and optimizing the supply path. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers and platforms. We do this through data-driven technologies with real-time actionable signals and insights. Founded in 2009 and based in New York, IAS works with thousands of premium advertisers and publishers worldwide. For more information, visit integralads.com.

About Mediaocean
Mediaocean is the strategic platform for omnichannel advertising. With over 200 billion dollars in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology and data. Using artificial intelligence and machine learning technology to control marketing investments and optimize business results, Mediaocean propels campaigns from planning, buying, ad serving and creative personalization to execution. analysis, optimization, invoices and payments. Mediaocean employs 1,500 people in 30 global offices and helps more than 100,000 people use its products. Visit www.mediaocean.com for more information.

CONTACT: [email protected]

SOURCE Integral Ad Science, Inc.

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