Merkle B2B named major B2B agency of the year 2021 by the Association of National Advertisers

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COLUMBIA, MD., August 3, 2021 / PRNewswire / – Merkle (www.merkleinc.com), a leading technology-driven, data-driven Customer Experience Management (CXM) company, announces that its global B2B marketing organization, Merkle B2B, was named Major Agency of the Year 2021 by the Association of National Advertisers (ANA). ANA presented the award to Merkle B2B at the virtual B2 Awards ceremony on July 30. This is the first time that Merkle B2B has been named Agency of the Year since its launch in September 2020 and the sixth time in the past eight years that a Merkle B2B company has received the prestigious honor.

“It is truly an honor to be named Agency of the Year by the ANA. Winning this award reflects our team’s deep commitment to understanding and continually advancing the needs of B2B audiences, as well as our customers. This is even more important today given the digital transformation we have experienced in an uncertain global context, ”said Michael mclaren, Global CEO of Merkle B2B. “We could not be more proud to share this award with our clients and we look forward to building even more ambitious collaborations in the future.”

The ANA B2 Awards recognize the most successful business-to-business marketers, large or small, with a unique focus on achieving demonstrable business results. In 2021, 43 categories have evolved to reflect the growing role of B2B marketing and the rapidly changing industry.

The Agency of the Year Award is a Top B2 award category for agencies that demonstrate excellence in executing their marketing creation, return on investment for their clients, and thought leadership in the field of marketing. B2B marketing. Open to agencies of all sizes that drive the growth of brands and B2B companies with a sustained and high level of excellence; representing a diversified portfolio of expertise; and effectively implement corporate marketing solutions and thought leadership.

Earlier this year, Merkle B2B has been named the # 1 Marcomms B2B agency in the US and the # 1 fastest growing US agency by B2B Marketing. Merkle was also ranked # 3 on the list of “Top 10 International B2B Marcomms Agencies and Networks” for B2B Marketing and # 4 in the “10 Rising Stars” category.

For the full list of winners and short-listed, visit the B2 Awards website:
https://www.b2awards.com/a/page/winners2021

About Merkle
Merkle is a leading data-driven Customer Experience Management (CMX) company specializing in delivering unique and personalized customer experiences across all platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofits have partnered with Merkle to maximize the value of their client portfolios. The company’s legacy of data, technology and analytics forms the basis of its unmatched skills in understanding consumer insights that lead to hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty and corporate marketing technology help improve marketing results and competitive advantage. With 12,000 employees, Merkle is headquartered in Colombia, Maryland, with more than 50 additional offices in the Americas, EMEA and APAC. Merkle is a dentsu company. For more information contact Merkle at 1-877-9-Merkle or visit www.merkle.com/b2b.

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SOURCE Merkle B2B


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