Newly Released Patent Advice on Nike-Branded Video Game NFTs

It looks like Nike is the latest company to enter the NFT and gaming markets with a new patent filing that could include gaming apparel.

it looks like Nike could be the next company that will not only get into NFTs, but also video game NFTs. While there’s been a real pushback against video game NFTs, it seems the sportswear company thinks there’s a future for branded NFTs in the industry. It should be noted that NFT sales have reportedly dropped, but many are still apparently interested in the future.

Earlier this week, the world’s “first NFT console” was announced with an expected release date of 2024. Nike doesn’t seem to be planning anything as grand as another new console, but it looks like it’s looking to attach his name to NFTs and the world of video games.


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A new patent filing from the sportswear company demonstrates that Nike could be taking a new direction for the company, but it will always remain close to its comfort zone. This file talks about a new type of system to integrate NFTs into video games, and it seems that Nike would do so by incorporating some of its branded shoes into games. This whole plan alludes to the ability of gamers who are so inclined to purchase special branded NFTs in the form of Nike shoes for their video game characters.

Although it’s still in its infancy and this patent was only recently filed, it’s hard to know exactly how it would work. It’s also unclear if Nike has a plan or agreement with any of the big companies to use these NFTs. However, given Nike’s reach, it’s not hard to imagine that it wouldn’t take long to get these sorts of deals in place.

Right from the start, it would seem that these NFT shoes in games like the Fifa and mad franchises would almost certainly be a lock. NBA 2K would also be an important landing point for these products. The question is whether these would be anything other than collectibles or if they would be related to enhancing the abilities of players who purchase and use them in-game.

The timing of this patent filing is also somewhat interesting, given that recent studies show that NFT sales have plummeted. Despite these studies, it seems that, for the moment, Nike is undeterred and thinks there is a market for his offer brand.

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