NFL agent Andy Simms quits Young Money and takes over management of his own agency
Most of Andy Simms’ career as an NFL agent has been the operator of his own agency.
The Hawken High School graduate and Solon resident is back to doing just that, now that he and four of his colleagues have parted ways with Young Money APAA Sports and formed 1 of 1 Agency.
Young Money, owned by acclaimed rapper Lil Wayne, acquired a controlling stake in PlayersRep Sports Management in 2017. PlayersRep, which Simms co-founded with Wesley Spencer, had been in business since 1999. Then Simms’ first client, the former NFL defensive end Chike Okeafor, was recruited shortly before the agent finished law school at Case Western Reserve University.
In early 2018, after Simms and five other PlayersRep agents partnered with Young Money, Simms told Crain’s that “the ability to build our clients’ brands” was a key reason for this decision. The last few years, however, have reinforced to Simms that his group must be in charge.
âThere were some things that were great, but there were some things that we recognized that we could do better,â Simms said of his time at Young Money. âAt the end of the day, I knew that to build a business for the next 10 years, look to the future, build it our way and do things the way we should and have control over all of these aspects of our business. was really what we needed to get back to. “
Six agents have moved from PlayersRep to Young Money. Five – Simms, Spencer, Ken Sarnoff, Cody Recchion and Dave Lee – will continue to represent the 50 NFL players who go from Young Money to 1 in 1. Nicole Lynn, who was also on the PlayersRep and Young Money teams, has left Wayne’s company just before the NFL draft to join Klutch Sports as the agency’s new president of football operations.
Marketing and branding of the athletes they represent – crucial elements that led to the Young Money deal – are still major areas in need of improvement, Simms said.
âAt 1 on 1, we were able to build a team with more in-house marketing options, more digital graphics, more off-field ability to help players in so many different ways that we weren’t equipped to. do either as PlayersRep or as Young Money, âSimms said.
What is huge for the new agency is that all the athletes have taken the plunge with the five agents.
The squad includes Jalen Hurts, a second-year quarterback who could be the Philadelphia Eagles’ future in this position; Lane Johnson, a three-time Pro Bowl tackle for the Eagles; twins McCourty, Devin and Jason; the tight end of Pro Bowl Darren Waller; wide receiver Tyler Boyd; Kansas City Chiefs speedster Mecole Hardman; and Chiefs defensive lineman Jarran Reed.
âIt was good business before Young Money, it was good when we were with Young Money, and it will be even better now that we have switched from Young Money,â Simms said. âThe business of what we do as agents – how we serve the players, how we manage the contracts, how we manage all the needs of the players off the pitch – it’s just something that we have to keep doing. do better as we move forward. “