Launches Public Directory of OOH Ad Inventory, the marketplace provider for buying and selling outdoor advertising (OOH), has launched the most comprehensive public directory of OOH advertising inventory with over 3,200 OOH vendors, including media companies, vendors and agencies, and over 864,000 media listings in various categories, including billboards, street furniture, transit, and more. in 340 different formats. OOH vendors used to manually managing inventory, long sales cycles, and time-consuming processes can now use a free, searchable listing in’s directory and suite of free tools to seamlessly manage their inventory in one place, accelerate sales conversations and become easily found by potential buyers.’s robust directory is the foundation for building the first public OOH ecosystem that allows vendors to interact openly and freely with buyers and marketers.

“The creation and deployment of this comprehensive directory is behind ensuring that anyone can easily and openly buy or sell OOH ads,” said Sam Mallikarjunan, co-founder and CEO of “While other directories exist in the OOH space, none are democratized – completely open and public, with no third-party intermediaries to prevent sellers from interacting with buyers. Now that is no longer the case. We have incredible respect for the huge and long-standing growth of the OOH industry, and our mission is to continue to work collaboratively with friends and industry partners to further accelerate the success of OOH.

Media owners can upload, edit, and sell their inventory directly from their listing. They also have access to free tools such as campaign creation, embeddable maps, and billing that make their inventory more accessible, discoverable, and easier for marketers to buy. invites OOH providers to claim or request their free listing and complete their profile.

For over a year, the team has worked closely with hundreds of OOH industry buyers, sellers, advisors and enablers to ensure that its platform and tools solve the problems. of the real world. Based on collaborations and partnerships with dozens of OOH providers, the company has developed several solutions for sales support, inventory management and invoicing.

“ is an advocate for the OOH industry and a resource that helps my business run more efficiently,” said David English, vice president of AD-Trend Outdoor Advertising. “ really understands outdoor advertising, both how and why it works. I encourage any outdoor advertising company to have a conversation with them and find out how will help you grow your business in so many ways. They are at the forefront of changing the industry and we love everything they do for companies like mine. The working relationship that Ad-Trend and I have with is irreplaceable. .

“Before using, I used generic charting and graphing programs,” said Richard Kennedy, owner of Kennedy Outdoor. “But once I hit 40-50 pinboards, it became difficult to manage everything through manual processes and spreadsheets, not to mention the space and data it took up on my computer. allowed me to put all my inventory in one place, and it’s all hosted on their online platform.

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