Outside Advertisers Call for Review of Poster Agency Fees | The Guardian Nigeria News
The Outdoor Advertising Association of Nigeria (OAAN) has condemned the country’s signage agencies for the hike in outdoor advertising fees.
The association’s president, Emmanuel Ajufo, in a conversation with reporters in Lagos recently, spoke about the exploitation by reporting agencies in different states and how this practice cripples their activities.
âWhen we got on board one of the things we said was that we needed to involve our signaling agencies more. We are professionals, but we also have the business part in us. We believe that when we continue to engage these agencies, we can better learn the practice.
âIt wasn’t that long ago that all business people were interested in our platform, but today we can count the number of people there. Back then our platform was the cheapest medium, the reason it’s almost the most expensive today is because of the signage agencies.
âWe are convinced that signaling agencies should regulate, regulation is not about profit; it’s about setting standards and for all of us who are practitioners to follow the standards. “
Ajufo said the Ogun state government was the only state to have a council in place as required by the Signaling Agencies Act to guide their activities.
While condemning being charged for vacant sites by some agencies, he said, âwe talked about the rate it should drop. The bad news is that even when the board is not occupied, we are still being charged the same price. When you don’t have the money the agencies will put it as debt, LASAA will say our members have over 2 billion naira in debt, how they got there we don’t know. Most of the time, that’s the money they ask us for for vacant advice.
“We spoke to the Lagos State Chamber of Commerce and Industry to have a meeting with LASSA, to explain to them the implications of some of these excessive bills they are passing on to us.”
He also advised sign agencies to get court clearance when trying to collect debt, saying their method of forcibly removing material from the signs ended up damaging the dome of them, especially electronics.