Overview of the Global Mobile Advertising Market to 2026 –
Dublin, October 27, 2021 (GLOBE NEWSWIRE) – The “Mobile advertising market – Forecasts from 2021 to 2026” report was added to ResearchAndMarkets.com offer.
The mobile advertising market is valued at US $ 180.610 billion for the year 2019 and is expected to grow at a CAGR of 21.95% to reach a market size of US $ 724.460 billion by 2026.
Businesses and service providers are increasing their spending on advertising their products and services through popular media platforms in response to increasing consumer spending on media and entertainment. Mobile devices have become the fastest growing advertising platform in recent years, with significant growth in the number of mobile devices as well as the number of hours consumers spend on their smartphones and tablets.
The growing number of mobile subscribers, the availability of cheaper smartphones and tablets, reasonable data plans and the rapid development of 4G / 5G subscriptions have all contributed to the increased use of mobile devices for entertainment and information. . For this reason, advertisers may be able to market their products and services through mobile advertising.
Increase smartphone penetration to drive market growth
Smartphones are being adopted at a rapid rate around the world in today’s technological environment. As a result, it changes the ways people socialize and communicate. Smartphone users can use the Internet to access a variety of services and information through a variety of applications. They can also do things like play games, visit the web, watch movies, read e-books, use social media platforms, and listen to music. Apps like this can be found in the Play Store and the App Store for Android and iOS users. Moreover, these apps allow users to buy furniture, clothes and even groceries.
Advertisers can access many layers of information about a user’s preferred brands, hobbies and shopping preferences due to the aforementioned reasons. They also use the huge amount of data to display advertisements for products and services connected to a specific smartphone user in the form of images, videos and banners. In games, they offer in-app advertising by promising the player additional playing time, incentives, and other benefits.
The market is growing due to the increased demand for applications that allow users to access social media, music and e-books.
The use of smartphones is transforming the way people interact and socialize. The applications allow smartphone users to access information and Internet services. People use lots of apps which are accessible on all app stores to perform various functions like reading e-books, listening to music, watching movies, accessing social media, playing games, shopping, etc. People can also buy food, clothes and even furniture using smartphone apps, thanks to technological developments. Smartphone users spend the majority of their time on applications that allow them to access the web.
The brand wants to be present where its customers are. As users use these apps, advertisers gain access to many layers of information about them, including shopping preferences, hobbies, favorite brands, and more. Advertisers use this information to show consumers similar items or services in the form of ads, videos, and images, among others. In-game advertising is booming and marketers are investing a lot of money in it. To watch thirty seconds of video ads, in-app marketers offer credits such as prizes, longer playtime, and other perks. This is one of the trends in the mobile advertising industry that is expected to drive sales.
Market innovations must be driven by location-based technology
Advances in location technology have opened up a multitude of new opportunities in a variety of different industries. Location-based technology is used by the mobile advertising industry to provide enhanced customer service by providing information about nearby items and services. Advertisers collect location data from consumers to provide useful recommendations based on surrounding areas. This allows them to market their content to customers with the right message at the right time and place. Advertisers can use location intelligence to track the impact of their ads and the responses they receive from users. Customers can be drawn to local businesses by using location-based advertising to promote their product discounts whenever they are in the area. Overall, consumers will be targeted through a variety of techniques and will receive more relevant and personalized information through location-based ads. Google LLC is one of the first companies to offer location-based mobile advertising. Users can get personalized suggestions using Google’s location-based advertising platform activation feature.
Growing fascination with video ads to propel market growth
The advent of video ad formats such as vertical videos, 360 degree videos, and videos that enable augmented reality and virtual reality are expected to propel the mobile video advertising (ads) industry to new heights. Customers will have an engaging and immersive experience through the use of the formats listed above. For example, service companies such as travel and tourism, fashion stores, and entertainment providers can deliver high-quality video ads by featuring views of virtual vacation spots, product samples, or tapes – 360 degree movie ads or vertical videos. It will also help develop a large customer base and generate additional leads. Advertisers offer these advanced video ad formats due to the increased importance consumers place on content visibility, resulting in better user experience and higher conversions than fixed forms. As a result, mobile video advertising is now the most popular and one of the hottest trends. Additionally, films can be used to tell the story of a business, which creates an emotional bond between the business and the customer. It will also help develop a relationship between the brand and its viewers, as well as develop a loyal following for the company.
Due to the great interest in advertising shown by business groups in North America, it captures the largest share of the market. Due to the presence of a large population of mobile phone customers, the availability of strong organizational capabilities, and the high profile of multi-purpose storefronts in these countries, countries like the United States and Canada dominate the market. . The location has promoted accessibility for the 4G and 3G information administrations, which helps the portable advertising industry to develop, thanks to its established framework and its propensity for technical advancements.
The fastest growing Asia-Pacific is another important regional segment of the market. Building portable promotional workouts requires the presence of a massive consumer population and greater disposable income due to increasing urbanization. In addition, cell phones have become extremely popular due to the wide availability of various brands in all price ranges, as well as the availability of cheap internet connections. Due to the great freedoms to offer customers new promotional experiences, the area addresses the high growth potential of the market.
Main topics covered:
2. Research methodology
3. Executive summary
4. Market dynamics
4.1. Market factors
4.2. Market constraints
4.3. Porter’s Five Forces Analysis
4.4. Industry value chain analysis
5. Global Mobile Advertising Market Analysis, By Type
5.2. Advertisment display
5.3. Advertising in the app
5.4. Advertising on the Search Network
5.5. In-game advertising
6. Global Mobile Advertising Market Analysis, By Solution
6.2. Mobile advertising platform
6.3. Mobile advertising network
6.4. Mobile ad server
7. Global Mobile Advertising Market Analysis, By Industry Vertical
7.3. Media and entertainment
7.6. Health care
8. Global Mobile Advertising Market Analysis, By Geography
9. Competitive environment and analysis
9.1. Major players and strategic analysis
9.2. Emerging players and market profitability
9.3. Mergers, acquisitions, agreements and collaborations
9.4. Supplier competitiveness matrix
10. Company profiles
10.1. source of iron
10.2. App Annie
10.6. AdColony Inc.
10.8. Google LLC
10.9. GumGum Inc.
10.10. Digital Turbine Inc.
For more information on this report, visit https://www.researchandmarkets.com/r/8qvgd4