Rare vintage and petroliana advertising signs headlining Miller & Miller’s October 29, online only…

1930s United Motors Service one sided porcelain neon sign made in USA with neon, insulators, transformer and original box, never separated (CA$15,340).
Miller & Miller Auctions, Ltd.

NEW HAMBURG, Ontario, Canada – A single-family 1966 Ford Ranger 250 Custom Cab “Camper Special” pickup truck with Avion camper sold for $82,600, and a black cherry 2006 Harley Davidson Softail Deluxe motorcycle went for $16,520 at Miller, & Miller Auctions, Ltd.’s Online-only Petroliana & Advertising auction held October 29.

All prices are in Canadian dollars.

The Ford Ranger camper van was purchased new in 1966 for once-a-year hunting trips, which was part of the reason the odometer showed only 39,966 actual miles. The vehicle featured parchment cab and trim and had 100% of its original Sahara Beige paint. It was powered by a 352 ci 8-cylinder engine and exceeded its pre-sale estimate by $35,000 to $40,000.

The all-stock 2006 Harley Davidson Softail Deluxe motorcycle was purchased new from Dukes Harley-Davidson in Chatham, Ontario, complete with accessories, for $25,387.38. The motorcycle was well stored, but never used, and its odometer showed only 51 real kilometres. It also exceeded its pre-sale estimate, which was $9,000 to $12,000.

The 398-lot auction included petroliana (petrol station memorabilia), billboards, advertising boxes, breweriana (collectible beer and wine), general store items, jukeboxes, antique toys and old and more. A total of 474 registered bidders placed 9,077 bids in an auction that raised $534,215. 90% of the lots were sold and 60% of the first 50 lots exceeded their estimate.

“Based on the numbers achieved, the demand for good ads, especially petroliana, continues to grow,” said Ethan Miller of Miller & Miller Auctions, Ltd. “New buyers have come forward for some of the best lots in this sale. Our key collectors continue to build and refine their collections. The results confirmed that ‘condition’ remains their top priority.”

Round McColl-Frontenac gas station sign (Canadian, 1940s), 6 feet in diameter, double-sided porcelain, with scattered scratches and porcelain losses (C$9,440).
Miller & Miller Auctions, Ltd.

Here are more highlights from the auction. Prices include an 18% buying commission. Online bidding was done through the Miller & Miller website (www.MillerandMillerAuctions.com), as well as LiveAuctioneers.com. Bids by telephone and mail were also accepted.

An American-made 1930s United Motors Service one-sided porcelain neon sign with the original neon, insulators, transformer, and box, retaining the original orange paint, changed hands for $15,340; while a 1940s Canadian White Rose Gasoline double-sided porcelain sign, round, with the iconic ‘Slate Boy’ graphic, 4 feet in diameter and marked ‘Vilas Enamel Products Ltd.’ Cowansville, Que,” reached $11,210.

A 1940s American Santa Fe Trail System Bus Depot double sided porcelain sign, 23 inches by 26 inches, each side featuring a detailed image of a 1940s bus in the Santa Fe system, capped at $10,030. Additionally, a round McColl-Frontenac gas station sign (Canadian, 1940s), 6 feet in diameter and made of double-sided porcelain, had scattered scratches and loss of porcelain, but still managed to sell at the above the high estimate for $9,440.

Coca-Cola memorabilia collectors were not disappointed. The top prizes included the following:

  • A monumental 4-by-8-foot Coca-Cola sign (Canadian, 1938), single-sided porcelain, marked “Made in Canada” on the lower right edge and “St. Thomas Metal Signs 1938” on the lower left edge (14 $160, compared to an estimate of $4,000 to $6,000).
  • A 1953 Canadian Coca-Cola double-sided porcelain sign, the original painted “Emma’s Lunch” privilege banner, 38 inches by 60 inches, recently discovered at the Brown’s Beverages factory in Gravehurst, Ontario ($7,670, est. 2 $000 – $3000).
  • A Coca-Cola clock (American, 1950s) featuring a painted metal dial with neon backlit acrylic lid and capital. A great example, with all original components. It was labeled “Electric Neon Clock Co., Cleveland” ($7,080).

Double-sided porcelain sign from the 1940s American Santa Fe Trail System Bus Depot, each side featuring a detailed image of a 1940s bus in the Santa Fe System ($10,030 CAD).
Miller & Miller Auctions, Ltd.

A visible cast iron Fry “Mae West” gas pump (American, 1920s), access door stamped “guarantee liquid measure co Rochester”, restored in Red Indian colors and with reproduction globe, rang 8,850 $; while a Ford Genuine Parts agency sign (Canadian, 1920s), a rare, double-sided porcelain with a steel hanger bracket, measuring 18 inches by 28 inches and featuring exceptional color and shine, also has brought in $8,850.

A 1948 American-made Wurlitzer 1100 “Bullet” jukebox, a 24-pick machine playing 78 rpm records, featuring a cobra pickup system that set the standard for sound quality at the time, played a sweet air for $8,260. Additionally, a large lithographic tin sign (6 feet in diameter) for Drewry’s Beer (“The Favorite of Millions”) fetched $5,605. The panel was short-lived, as it depicted a member of the Royal Canadian Mounted Police on horseback drinking a beer.

A 1930s American Packard Motor Car “Radiator” sign (so named for its shape), a double-sided die-cut porcelain sign with vibrant porcelain and a blank luster, 14 ½ inches by 72 inches in a flat steel frame , found a new home for $7,670. Also, a rare early 20th century American Stanley Tools double-sided tin flange sign measuring 9 ¼ inches by 18 ¼ inches, marked “NY Metal Ceiling Co., NY”, far exceeded the estimate to stand. sell for $6,490.

Miller & Miller Auctions, Ltd., has three major auctions scheduled for the remainder of this year and early 2023, all online only and all scheduled for Saturday. They include a luxury watch auction on November 19; an auction of automobiles, advertising and toys (The Gary Archer Collection) on December 3; and a Canadiana & Folk Art auction on February 11, 2023.

Miller & Miller Auctions, Ltd. is Canada’s trusted seller of high value collections and always accepts quality shipments. The company specializes in watches and jewelry, art, antiques and high-value collectibles. Its mission is to provide collectors with a trusted place to buy and sell.

To consign a unique piece, an estate or a collection, you can call them at (519) 573-3710; or, you can email them to [email protected] Learn more about Miller & Miller Auctions, Ltd. and the company’s upcoming auctions, please visit www.millerandmillerauctions.com.

# # # #

Comments are closed.