Robust growth and strong improvement in the first half of 2021

Robust growth and strong improvement in the first half of 2021 results

Invibes Advertising, a cutting edge technology company, specializing in digital advertising, published solid growth in its half-year results for 2021, illustrating the strength of its international model.

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The half-year financial report is available on the Company’s website: https://www.invibes.com/investors.html

Robust grank and profitability in H1 2021 results

Following the acceleration of its international expansion and the ramp-up of its European offices over the period, the Group posted impressive growth of + 138% in H1.

This performance confirms the success of Invibes Advertising’s strategy based on a proprietary technological platform integrating data and artificial intelligence to ensure better targeting to its customers and maximum efficiency for their campaigns.

This remarkable achievement is directly reflected in the results in a context of continuous investment to support the growing strength of the activity. EBITDA was multiplied by 18.6 to € 1.1 million over the period, while the EBITDA margin amounted to 12.4% of sales.

During this period, several favorable factors benefited profitability:

• The early contribution of new markets (opening in 2020, under Covid).
• The acceleration in the number of pan-European campaigns by major international brands, driven by increased demand in recently opened markets, including: Sisley, Tirol Tourism, Dell, Fiat, Max Mara, Siemens and Under Armor.
• A further increase in the average value of the group’s orders, combined with an increase in the number of customers over the period.

After accounting for depreciation and amortization for an amount of € 504,000, Invibes Advertising posted positive operating income of € 580,000, compared with an operating loss of € 291,000 in the first half of 2020.

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New offices and strengthening of the sales force in international markets

Currently present in eight markets across Europe, Invibes Advertising continues to strengthen its European footprint by entering the Nordic countries. The recently appointed Niklas Bellander (Smartclip, SpotX, Adtoox) as Country Director of the new office opened in Stockholm will lead the territory. In addition, Bellander has the extended mandate to oversee the growth of offices in Copenhagen and Oslo.

Following the successes achieved in Europe, Invibes Advertising continues its international expansion beyond the region with the opening of two new key markets: the United Arab Emirates, with a centralized office in Dubai and South Africa from Johannesburg. Country directors have been appointed with Wissam Azzi (ex. Carat, Digital Venture) leading the United Arab Emirates and Linda Snyman (ex. TheSpaceStation, Clockwork) South Africa

To strengthen its commercial presence, Invibes Advertising has recruited within the existing structure a certain number of commercial executives, in particular Mitchel Van Boven (ex. Ad Alliance, RTL, Strandwacht) as Commercial Director – Amsterdam, Ben Weiss (ex. Vibrant, Hamburg First), Commercial Director – Hamburg and Max Stern (ex. Burda, Red Bull) Munich.

Accelerate the deployment of Invibes ID Network

The Invibes identification network, launched by Invibes Advertising, uses hash emails that website visitors agree to communicate, enabling them to offer advanced data analysis and intelligence services to its clients, agencies. and advertisers.

The first integrations were carried out with several other deployments currently underway across Europe, marking an important step towards the creation of the value-added technological offer integrated into the current Invibes Advertising solution.

Structuring management teams at accelerate future growth

To support the future growth and structural dynamics of the company, Invibes Advertising has strengthened its management team with the appointments of Dale Fernandes (VP ​​Marketing, London), Daniela Fendt (VP Operations, Munich), Carol Van der Donck (VP Technology, Ghent) and Eliot Maricou (VP Finance, Ghent).

In total, Invibes Advertising recruited 59 additional new employees during the first half of 2021, bringing the total workforce to 158 at 30^eJune 2021, this against 106 at the end of H2 2020.

Outlook

Based on the good results and the market acceleration observed in the first half of the year, Invibes Advertising is confident in maintaining a solid growth rate in the second half of 2021.

Next version: Q3 2021 revenue on October 13, 2021, after market close.

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