Salesforce Launches Ad Sales Management for Media Cloud to Automate Ad Sales and Improve Campaign Performance for Publishers

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SAN FRANCISCO, July 14, 2021 / PRNewswire / – Salesforce (NYSE: CRM), the global leader in CRM, today announced ad sales management for Media Cloud, a new industry-specific application for cross-channel ad sales management. With ad sales management, cross-channel planning and execution, automated customer reporting and campaign optimization converge on a single platform to help drive revenue for publishers.

Publishers such as online and print newspapers, social media platforms, streaming networks, TV and radio stations, and retailers generate revenue by selling advertising campaigns to brands. As the number of advertising channels grows, so does the complexity of managing available advertising inventory and tracking campaign results.

Manage these functions through a average of 23 systems can be cumbersome and error prone due to frequent switching and distributed capacities. What publishers need now is a streamlined platform that integrates workflows where they can track campaign performance and view inventory of ad sales available across a number of different channels.

Overview of Ad Sales Management for Media Cloud

With Advertising Sales Management for Media Cloud, publishers can maximize ad revenue by bringing together media planning across all channels and analyzing campaign performance from multiple proprietary and third-party sources. This includes:

  • Increase advertising sales with a unified platform: Normally, when publishers launch a campaign using different media channels, such as digital, audio, or TV ads, they have to connect to different systems to book and deliver the ads. With Advertising Sales Management, they have a single platform to plan and monitor campaigns across different formats and platforms, without needing to jump to different systems, reducing the time spent logging into different systems.
  • Streamline advertising and sales operations with automation: Publishers with legacy systems are burdened with manual and data entry processes, such as entering PI data into different linear and digital systems. This can often be error prone, leading to costly rework, such as ad credits and ad reruns. With Advertising Sales Management, data can flow consistently across advertising systems, while automated approvals throughout the workflow can be configured to provide visibility into every phase of the campaign.
  • Optimize campaign performance with a single view of the truth: Integrated analytics and dashboards deliver timely and actionable insights, all in a single view, to help optimize campaign performance. Publishers can easily troubleshoot campaign pacing and performance issues in real time, while their sales teams can analyze historical performance to uncover up-selling opportunities, such as recommending new channels and niche channels for incremental reach. . For example, while a campaign is running, publishers can monitor whether a channel serving ads is underperforming and can reallocate the remaining resources from that underperforming campaign to another, better performing channel, thereby maximizing their return on investment.

“We understand the complexity that comes with managing ad sales in today’s increasingly digital world, especially with publishers managing data across so many different ad channels and formats,” said declared Christophe Dean, Vice President and General Manager, Media Cloud. “With Advertising Sales Management, the new industry-specific Media Cloud app built natively on the Salesforce Customer 360 platform, we’re giving publishers a simple platform to help their teams manage everything in one place.”

“Automation of sales operations is a key need in today’s market,” said Karsten weide, vice president of program, media and entertainment, IDC. “Media companies need the right technology in place to simplify the complexity, from RFP ingestion to post-campaign reporting. “

Ad Sales Management Helps Increase Revenue Through Customer Engagement

Publishers like Sony Pictures Networks India (SPNI) will start implementing ad sales management for Media Cloud. SPNI reached 700M viewers with 26 channels in 167 countries. As part of its digital expansion initiative, SPNI will use ad sales management to modernize its systems, unify data sets across multiple channels and sell smarter.

Extend Ad Sales Management Through the Salesforce Partner Ecosystem

Several Salesforce partners are now equipped to implement ad sales management for Media Cloud for publishers around the world. Global strategic partners like Accenture, Deloitte and PwC, in addition to partners like dentsu, Shift CRM – a Silverline company, and V2 Strategic Advisors can leverage their in-depth industry expertise to accelerate customer deployment and adoption of management of advertising sales for Media Cloud.

Availability

  • Ad sales management for Media Cloud is generally available.

More information

  • Learn more about the new ad sales management for Media Cloud HERE.
  • Connect with Salesforce on Facebook and follow @selling power on Twitter.

About Media Cloud

Built on the world’s # 1 CRM platform, Media Cloud enables media and entertainment companies to rapidly design, launch and monetize multimedia experiences from anywhere by unifying the customer experience across channels. , geographic areas and business sectors, both for direct customer and business to business applications. With purpose-built applications, industry-specific data models and processes, and pre-built integrations, media companies can accelerate time to value, increase employee productivity, and deliver frictionless personalized experiences with its focused applications. on monetization such as Subscriber Lifecycle Management (SLM), Ad Sales Management (ASM) and Media Commerce Management (MCM). Learn more about Salesforce Media Cloud HERE.

About Salesforce

Salesforce, the global leader in CRM, enables businesses of all sizes and in all industries to digitally transform and create a 360 ° view of their customers. For more information on Salesforce (NYSE: CRM), visit: www.salesforce.com.

Any unpublished services or features referenced in this press release or in other press releases or public statements are currently not available and may not be delivered on time or at all. Customers who purchase Salesforce apps should make their purchasing decisions based on the features currently available. Salesforce is headquartered at San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the symbol “CRM”. For more information, please visit https://www.salesforce.com, or call 1-800-NO-SOFTWARE.

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SOURCE Salesforce


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