Samsung’s ‘Z’ brand could be gone for good

The original Galaxy Fold didn’t have a Z either

Samsung is expected to unveil the Galaxy Z Fold 3 and Galaxy Z Flip 3 successors within a week from today. While we’ve encountered the usual stream of leaks and rumors about both devices, there’s also been speculation about the future of their ‘Z’ branding. Closer to the start of Russia’s invasion of Ukraine, due to connotations with the aggressor’s military, Samsung removed the Z brand from its 2021 foldables in some markets, selling them as the Galaxy Fold 3 and Galaxy Flip 3 in Estonia and Latvia. Now we’re learning that this may be the company’s newest foldable brand worldwide, starting with the Fold 4 and Flip 4.

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Although Samsung has yet to confirm this development, leaker SnoopyTech on Twitter (via PhoneArena) claims the South Korean manufacturer is trying to get rid of the Z branding, adding that the letter won’t be printed on the retail boxes of the upcoming Flip 4 and Fold 4 flagships. its upcoming products seems like a logical move, especially given Samsung’s willingness to retroactively remove the Z branding from some of its existing products. What does the letter Z have to do with folding, anyway?

If it’s any comfort to those discouraged by the letter’s potential loss, remember that the first-gen Galaxy Fold didn’t have the moniker either. The original Galaxy Z Flip was Samsung’s first foldable that carried the letter, which then made its way to the Galaxy Fold lineup in 2020.

We’ll learn more about the company’s 2022 foldables, the Galaxy (Z) Fold 4 and Galaxy (Z) Flip 4, at Samsung’s Unpacked event on August 10, though there are hardly any secrets left. on a material level.

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