Social media platforms prevent Russian-backed media from generating ad revenue

(The Hill) – Social media platforms are blocking Russian-backed media from generating ad revenue as Russia continues its assault on Ukraine.

The head of security policy at Meta, the parent company of Facebook and Instagram, announcement On Friday evening, Russian state media would not be able to make money from ads on the company’s platforms.

“We now prohibit Russian state media from serving ads or monetizing on our platform anywhere in the world,” Nathaniel Gleicher tweeted. “We also continue to apply labels to other Russian state media. These changes have already started rolling out and will continue throughout the weekend. »

Following the move, YouTube said on Saturday that Russian channels, including public network RT, would not be allowed to receive money from ads on its platform, Reuters reported.

YouTube is “suspending the ability of a number of channels to monetize on YouTube, including several Russian channels affiliated with recent sanctions,” the company said, according to Reuters.

Twitter, meanwhile, said it was suspending ads in Ukraine and Russia amid the dispute.

“We are temporarily suspending ads in Ukraine and Russia to ensure critical public safety information is elevated and ads do not harm them,” Twitter Safety said. tweeted Friday.

It comes as experts say Russian leaders and state-backed media are working to spread disinformation and propaganda amid the country’s invasion of Ukraine, according to NBC News.

Facebook previously announced on Thursday that it was stepping up efforts to monitor posts and give users the option to lock their profiles privately as “an added layer of privacy and security” in response to the military conflict.

Gleicher also said Saturday that Meta was rolling out an additional security feature to Facebook.

“In addition to rolling out locked profiles in Ukraine, we’ve also temporarily removed the ability to view and search the ‘friends’ list for Facebook accounts in Ukraine to help protect people from being targeted,” said he declared. wrote on Twitter.

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