Teads Announces Exclusive Partnership with Nexstar Digital to Provide InRead Advertising Technology and Monetization Capabilities

LOS ANGELES–(BUSINESS WIRE)–Nexstar Digital, the digital division of Nexstar Media Inc., a wholly-owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), and Teads, the global media platform, today announced a new exclusive partnership to deliver Teads’ flagship ad format – inRead ad technology – across Nexstar Digital’s 125 websites and 239 mobile apps.

This exciting new partnership spans the majority of Nexstar Digital’s portfolio, including the websites and apps of local stations, NewsNation and The Hill. This allows Nexstar Digital to scale its inRead inventory online, while increasing monetization of video and display ads. Nexstar Digital is now able to take advantage of Teads high-attention ad formats, including video and rich media display, as well as Teads market-leading Teads for Publishers suite, cookieless tools and Studio platform. This partnership reinforces Nexstar Digital’s focus on monetizing its digital media assets with proven advertising technology designed to drive direct ad sales, create a diverse revenue stream and increase user engagement.

Teads’ inRead technology makes it possible to insert advertising content into editorial content without disrupting the user experience. The end-to-end platform offers a suite of cookieless technologies for publishers and brands, as well as a full funnel of solutions from branding to performance marketing. The platform also empowers advertisers and publishers with cutting-edge, large-scale, innovation-driven creative technology like Teads Studio for creative, machine learning that drives real business results.

Lori Tavoularis, Chief Revenue Officer at Nexstar Digital said: “This exclusive deal is the start of a fantastic partnership, and we expect a terrific response from advertisers. Teads’ inRead ads will give our local and national sales teams a performance-driven video solution that strengthens our following. video ads. Teads technology creates a sustainable revenue stream for us by monetizing our media properties with high-quality ads without sacrificing user experience. At Nexstar Digital, we deliver what matters most to our advertising clients, including including content, audiences, solutions and, most importantly, results.Our partnership with Tead’s allows us to go even further in this commitment to our customers.

Simon Klein, SVP Publishing North America at Teads, added: “We are really excited about this partnership with Nexstar Digital. Supporting quality publishers is our mission at Teads and we’re proud to do that here, ensuring that local communities can continue to get the fantastic and relevant content provided by Nexstar Digital, well into the future. With this direct integration, Teads cutting-edge technology can drive more revenue for Nexstar Digital and deliver exceptional results for brands.

For more information, visit www.nexstardigital.com and www.teads.com.

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About Nextstar Digital

Nexstar Digital, the digital business of Nexstar Media Group, Inc. (Nasdaq: NXST), operates 125 websites and 239 mobile applications, delivering premium and trusted content from Nexstar Media Group Inc.’s portfolio of media assets, including 200 owned or partnered local broadcast stations in 116 US markets, NewsNationNow.com, TheHill.com and BestReviews.com. Collectively, Nexstar Media Group’s digital assets are among the Top 10 digital news and information properties in the United States as ranked by Comscore. For more information and the latest news, visit www.nexstardigital.com.

About Teads

Teads operates an end-to-end, cloud-based technology platform that enables programmatic digital advertising in a global premium digital media ecosystem. As an end-to-end solution, Teads’ modular platform enables partners to leverage buy-side, sell-side, creative, data, and AI optimization technologies.

For advertisers and their agencies, Teads provides a single point of access to buy inventory from many of the world’s top publishers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach 1.9 billion unique monthly users* in responsible and brand-safe advertising environments, while improving the effectiveness and efficiency of digital advertising transactions.

Teads partners with leading marketers, agencies and publishers through a team of over 800 people in 26 countries.

*Global reach in September 2021

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