The future of advertising with humans, robots and hubots engaging on social media


What comes to mind when social media is mentioned today goes beyond advertising, as the conversations about what people consume have changed dramatically. Today, storytelling places videos at the top of many digital content possibilities; However, new challenges like what deepfake makes possible bring us all face to face. What is the future of advertising, and more so how should we position ourselves to co-create a future we can all be happy to live in.

Some conversations are marred with transferred aggressiveness, which shouldn’t be an option, as some do, due to everyday stress. We will be looking at Youtube, Twitter and Facebook; and how they grew so quickly through acquisition (not just fundraising). This article reveals some interesting numbers around the social media space, like monthly visits, user base, acquisitions, and funding, among other commitments made by humans, bots, and hubots.MT.

Facebook, now Meta (www.meta.com) – has raised a total of $ 16.1 billion in more than 16 funding rounds. Their last funding was raised on October 20, 2014 from a post-IPO roundtable), based in Menlo Park, Calif., USA, is a social technology company that empowers people to connect, find communities and develop businesses. As simple as it sounds for notes, Meta is home to over 2.91 billion users, which is roughly half of the world’s population (now over 7.9 billion in 2021). I smile when politicians take on the life presidency of African countries, with much smaller populations, and sincerely believe that tech-driven companies are a better option when such desires need to be expressed. Imagine a 37-year-old young man, who presides over over 2.91 billion unique beings with a monthly visit from over 11.7 billion people (they host all of humanity about twice a month). They also own WhatsApp, a 2b user platform (with around 400 million in India alone) that provides messaging services to individuals and organizations around the world. For Meta (Facebook), I think the strong sustain is a valuable service; because they help humans capture moments and relive past experiences. Interestingly enough, they make so much income (up to $ 85.96 billion, 2020) despite the fact that they really never openly ask us to buy anything on their platforms. And like most other high performing organizations, value for humanity is at the heart of what they stand for. Meta acquired 93 organizations, their most recent acquisition being In (a virtual reality and augmented reality company) on October 29, 2021. Acquisitions reveal the direction in which a company is going and its potential competition. Meta is one of the largest social media platforms in the world and one of the first to provide advertising options for businesses. They are redefining what we consume and how we live our lives. Why I particularly like the model of not putting product sales first is that every visitor (customer or customer) is happy. Everyone commits to the level they want, rather than forcing everyone into the same mold. That’s what communities are all about and why Meta is a priority in this category. To this day, Meta remains the largest singular house of humans (including robots and hubotsMT).

Youtube (Owned by Google – raised a total of $ 36.1 million in over 4 funding rounds. Their last funding was raised on June 1, 2000). Google is a multinational company specializing in Internet related products and services, located in Mountain View, California, United States. Have you ever wondered why Cali (as she is affectionately known) stayed at the top of the list? Now you know the answer: entrepreneurs did it! Google has acquired 249 organizations, the latest acquisition of which is Tempow on November 17, 2021. Acquisition is actually one of the fastest ways to start creating value. YouTube has over 2.291 billion users on its platform and parent company, Google, hosts a combined monthly visit of over 45.8 billion people (that’s now a whopping 1.5 billion people who come to your house every day – and the whole world visits every 5 days – wow!). These numbers are interesting and shine the spotlight on the technology at a time like this. This is why I tell the organizations and governments for which I consult to position themselves deliberately with simple technological tools that make all the difference in the experience of their target. And yes, that the new oil is THE DATA.

Twitter (www.twitter.com – raised a total of $ 1.5 billion in more than 18 funding rounds with their most recent funding raised on March 1, 2021 from a post-IPO action cycle) is a social networking platform that allows its users to send and read micro-blogs of up to 280 characters called tweets. They’re also located in California, United States – San Francisco, to be precise. Twitter’s intellectual property includes 1,178 registered patents primarily in the Computing – Computing category, according to IPqwery.com. In addition, they registered 127 trademarks, the most popular class being scientific and technological services. Twitter receives 2.5 billion visitors each month with an active user base of 211 million. This is roughly the size of Nigeria’s population of 206.1 million people.

Plus, it’s interesting how these numbers work, and you bet they all say a lot to informed minds. How can local entrepreneurs in Nigeria dream and create value centers like Meta and Twitter? Collect money, if necessary; sign agreements, when the need arises; acquiring organizations and countries, where it serves your purpose – we have to do what we can to redefine the value market in Nigeria and this remains a (pure virgin) green space, where a very passionate popular culture yearns for more. How can we co-create for a better value experience to achieve the Nigeria of our dreams? The above is certainly not without challenges, some of which include cyber aggression and what deepfake makes possible.

Cyber ​​aggression has been studied in various contexts and online social platforms, and modeled on different data using advanced algorithms and deep learning to enable automatic detection and blocking of this behavior. Users may be made to act aggressively or even bully others due to high toxicity and aggression in their own social circle (online). Indeed, this behavior can spread from one user and from one neighborhood to another, and therefore spread throughout the network. This incentive is often easily triggered by video content. However, deepfake is a coat rack of “deep learning” and “fake”, in which a person in an existing image or video is carefully replaced with the likeness of a completely different person. While the act of falsifying content is nothing new, deepfakes use powerful machine learning and artificial intelligence techniques to manipulate or generate visual and audio content with a high potential for deception. The main machine learning methods used to create deepfakes rely on deep learning and involve the training of generative neural network architectures, such as automatic encoders or generative adversarial networks (GANs). It has become more difficult to admit video and photo evidence in court today. Social media is filled with all kinds of deepfakes just so people can make you believe what they want you to imagine and act. We (individuals, governments and organizations) all need to be aware and be more patient to come to conclusions about issues or conversations about trends. It’s a make-believe world on the social media space, with video churn rates at an astronomical level; therefore, technological parenting becomes very necessary to raise more productive adults.

Adults are consuming more freshly served videos today than ever imaginable in human history. Statistics show that by 2022, online videos will account for over 82% of all consumer internet traffic (now 15 times more than in 2017 – Cisco). In fact, January 2018 shows that 85% of all Internet users in the United States watched online video content every month on one of their devices – Statista, 2018. Additionally, marketers who use video are increasing their Earned 49% faster than non-video users according to WordStream. . All of these numbers tell us why the future of advertising will be video – possibly live streaming video.

I like to conclude by saying that the future of advertising is YOU because everything happens where YOU are. Banks, advertising, food companies, healthcare, self-driving cars, restaurants, and more, all come where YOU are. To think the company today for the future is to imagine – “When it all comes to ME, where will this organization (or government) be?“Everything we know converges into one unit – think of Cryptocurrency, FinTech, AgriTech, PropTech, HealthTech, Big Data, Programming Languages, and Human Languages. They are all converted into one for YOU. Imagine wearing a hubotMT which interprets over 100 languages ​​and translates into your preferred language while you are in conversation with another human, robot or hubotMT. All of this reveals that the future of advertising is where people go. Can you make your streaming video ad go with humanity – on their dresses, caps, wristwatches, shoes, cellphones and more? Can you think of it in terms of mobile agents providing information about your products and services to other mobile agents? To think of billboards, television or newspapers alone is to limit oneself to the reach of such platforms. However, when human agencies are at the center of distribution, then new commitments are made. What is the future of advertising? and will other innovations emerge from what we currently know? The obvious answer is YES, so I urge you to keep thinking about how to solve humanity’s problems (locally and across the world) and innovate around existing solutions for a better user experience.

I remain open to conversations that deepen the above and thank you for your time investment, yours in technology, Olufemi Ariyo.

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