The Pentawards reveal the winners of the 2021 competition



This year’s Pentawards winners were revealed Thursday in a live-streamed virtual gala ceremony. The main winning agencies include Supperstudio with 10 awards, Pearlfisher with 9 awards, Estudio Maba with 8 awards, Backbone Branding with 7 awards and Mousegraphics with 5 awards.

The jury highlighted notable trends among this year’s winners, from the use of packaging to raise awareness of social issues such as mental health and diversity, to the prevalence of environmental responsibility and communications, and to reinvigorate household products. traditional thanks to a bold design.

“Whether it’s addressing today’s social agenda or finding sustainable packaging alternatives, this year’s Pentaward attendees are the future of the industry. I am always blown away by the caliber of our winners, and this year is no exception, especially inspiring given the challenges we have all faced over the past two years, ”said Adam Ryan, Pentawards manager.

“The Pentawards pipeline continues to demonstrate the indisputable power of design and is the barometer for the next generation of creative thinkers. “

This year Diamond Prize, highest honor of the organization, went to Moët Hennessy and Stranger & Stranger’s elegant and durable design for luxury Cuban rum, Eminente Reserva.

The Platinum Award winners include bottles of wine aged and crafted by the ocean by Rita rivotti; overhaul of the ‘spam’ lunch meat for Generation Z into Xiaomi; and facilitate conversations around men’s mental health through packaging in Flexible Workshop.

This year Special prices, which recognize outstanding achievements in packaging design by individuals and agencies, were also awarded:

Best newcomer of the year – Intertype Studio, United Kingdom
Design agency of the year – Supperstudio, Spain
Creator of the year – Mario di Paolo, Spazio di Paolo, Italy
Public Prize – Iliada Olive Snacks by Mousegraphics, Greece
NXT-GEN, Best Student Work – Gosha Chubukin, HSE Art & Design School, Russia

Now in its 15th year, the 2021 competition has received over 2,000 entries from over 60 countries across five continents, with the UK, Spain, US, Russia, Japan and China receiving the most large number of awards.

Of all the entries, more than 500 were shortlisted by the competition’s international jury and revealed earlier this year.

Founded in 2007, Pentawards is committed to recognizing excellence in design.

This year’s winners will also be featured alongside next year’s winners in Taschen’s The Package Design Book 7, which will be released in 2022.

The 2022 contest will start with Super Early Bird rates on February 21, 2021.


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