Town of Norton Shores set to go public with new motto, branding and logos

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The new motto, “It’s in our nature,” aims to highlight the beautiful parks, local businesses and the close-knit community.

NORTON SHORES, Michigan – The Town of Norton Shores is hosting a brand launch event on August 10 at noon on the Town Hall Lawn.

Norton Shores residents and members of the community at large are invited to witness the unveiling of the community’s new face, with a new branding and motto that showcases the city’s natural beauty and unique features. .

The new motto, “It’s in our nature,” aims to highlight the beautiful parks, local businesses and the close-knit community that visitors and residents have come to know and love.

“’It’s In Our Nature’ highlights the great neighborhoods, schools, businesses and parks that make Norton Shores a wonderful and safe place to live, work and play,” said Gary Nelund, Mayor of Norton Shores . “As Norton Shores continues to grow, our nature continues to offer something unique to families and businesses. “

Norton Shores themed products will be available for purchase on launch day. The designs feature one of many custom logos representing parts of the Norton Shores community such as camping, sunsets, kayaking, hiking, biking, and beaches. Hats, T-shirts, sweatshirts, glasses and other accessories will be on sale at Town Hall.

“It’s all about nature and the six miles of Lake Michigan,” Nelund said. “All of those kinds of things that make Norton Shores appealing to the people who live here.”

For more information, see the city’s new website and the municipality’s website.

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