Twitter Launches New Advertising Features… And Other Tech News For Small Businesses This Week


Here are five tech events that happened in the past week and how they’re affecting your business. Did you miss them?

1 —Twitter Launches New Advertising Features and Revamped Algorithm Ahead of E-Commerce Push.

Twitter announced last week that it has revised the algorithm that impacts the ads people see and updated its ad functionality. The changes come as the social media giant strives to lay the groundwork for creating new e-commerce functions in the future. Twitter also said it was developing tools to help businesses use ads to locate customers who should make more purchases directly in the app. (Source: Reuters)

Why this is important for your business:

Is Twitter the Right Place for Your Business? May be. The company is taking big steps to educate small businesses by making advertising easier and more competitive, while doing its best to alleviate some of the toxicity. Like Facebook, Twitter is also expected to compete with Amazon in attracting e-commerce buyers looking to purchase products on its platform. All of this means great opportunities for small businesses active on Twitter.

2 – BrightHire Secures $ 20.5 Million Series B For Its Zoom-Based Job Interview App.

BrightHire recently raised $ 20.5 million in funding. The startup is looking to change the way people are hired within companies by using information from a Zoom interview and taking the data to help make hiring decisions. The goal behind the new funding and further development of the software is to change the way businesses are created by helping organizations develop more consistent hiring methods through data. (Source: TechCrunch)

Why this is important for your business:

According to the TechCrunch report, “The company records and transcribes every interview, which is conducted on Zoom, allowing the interviewer to focus only on the candidate, and not on note-taking or other tasks. In addition, throughout the interview, the software will bring up critical questions to ask the candidate, helping to ensure that each interview is conducted in a consistent manner. After each interview, the software brings up highlights and information that helps companies hire new employees and ultimately continually improve hiring as a whole. “

AI is becoming increasingly important in helping employers conduct interviews. As more employees return to the workplace, I expect more small businesses to take advantage of these tools in the years to come.

3 —These are the best Windows laptops this year, according to ZDNET.

Tech website ZDNET recently shared its top picks for the best Windows laptops for 2021. Some of the picks include the Dell XPS 13 which was ranked as the best for knowledge workers, the HP Elite Dragonfly G2 which was chosen. As the best for mobile professionals, the Dell XPS 15 was chosen as the best for power users and creators, and the Lenovo ThinkPad P1Gen 3 as the best for workstation users. You can see the full list here. (Source: ZDNet)

Why this is important for your business:

Looking to buy laptops this year for yourself and your employees? I found this ZDNet guide to be very useful.

4 – Google brings AppSheet automations to Gmail and Jira support to Chat and Spaces.

Last week, Google introduced its new feature for AppSheet automation. The addition will allow developers to build automations and custom apps on its codeless platform that will be able to interact directly with Gmail. Google will also launch its integration with Atlassian, bringing its Jira integration to Spaces and Chat. With the new launch, users will have the ability to submit Jira tickets directly from both. (Source: TechCrunch)

Why this is important for your business:

When Google says “developers,” it doesn’t necessarily mean six-figure projects. AppSheet is a fairly easy-to-learn tool that can significantly automate parts of your business without having to purchase entire software applications. It’s like Google Sheets on steroids. As a business owner your best bet is to involve a developer, but you can rest assured that because for the ease and power of these tools, you will be spending a lot less on development expenses. Check out some examples of using AppSheet and you will understand what I mean.

5 — Mental health startup BetterUp has raised nearly $ 5 billion in funds.

Mental health startup BetterUp recently announced that it has raised $ 300 million in funding, bringing the startup’s valuation to nearly $ 5 billion. The San Francisco-based startup helps coach employees and provide mental health support through its app. The startup has more than 3,000 coaches and provides real-time insight and analysis to help organizations track employee progress. (Source: Reuters)

Why this is important for your business:

Do you want to attract good talent in these tight working times? Then you need to offer – and talk about – your mental health benefits for your employees. This is why mental health companies like BetterUp are so popular. Mental health is no longer the stigma it once was, and your employees (and future employees) will ask you questions about the benefits you offer. Using a service like BetterUp will help you answer this question.

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